Sonic’s 34th birthday celebration kicks off at Tokyo Joypolis with themed food, special tickets, exclusive merch, and a live “SoniSta!” event featuring Takashi Iizuka and Kazuyuki Hoshino!
To celebrate Sonic’s 34th anniversary, a special collaboration with Phantasy Star Online 2: New Genesis kicks off June 4, 2025—complete with new artwork and in-game content.
Collect Rings with Sonic, Tails, Knuckles, Amy, Shadow, Eggman or Chao in this high-speed crossover celebration.
Sonic and Shadow speed into The Battle Cats for a limited-time event packed with gacha units, themed stages, and special rewards.
A surprise teaser hints at a Sonic x Asphalt Legends Unite collaboration as part of SEGA’s Racing Around the World campaign.
Neon suits, movie skins, and a new stage await as Sonic Rumble celebrates Sonic the Hedgehog 3 with its latest in-game event.
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.
SEGA’s iconic mascot will represent the tournament held in Tainan, Taiwan, promoting youth sports and international friendship.
Sonic and the Black Knight-themed skins arrive in Sonic Rumble’s Pre-Season 4, bringing medieval flair to the game while global players continue waiting for access.
Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.
The immersive and family-friendly Sonic the Hedgehog Speed Cafe pop-up is set to open in Chamblee, GA, on January 18, 2025. This nostalgic dining experience marks the newest collaboration between…
At The Game Awards 2024, held at the Peacock Theater in Los Angeles, SEGA delivered a trio of thrilling announcements that have the gaming community buzzing. The highlights included a…
Sonic and friends have returned to Angry Birds 2 and Angry Birds Friends! Earlier this year, SEGA and Rovio hosted crossover events across their mobile games, including Sonic Forces: Speed…
Celebrate the Excitement of Sonic the Hedgehog 3—In Theaters December 20th, 2024!
SEGA and world-renowned pop artist Romero Britto are thrilled to announce the debut of the BRITTO x Sonic collaboration! This exciting partnership merges Britto’s vibrant pop art style with the…
As Sonic the Hedgehog 3 speeds closer to its theatrical release, AMC and Regal theaters in the U.S. are unveiling a variety of exciting collectibles and promotions to get fans…
The highly anticipated second trailer for the equally awaited third installment in the Sonic Cinematic Universe is here! Check it out below: https://youtu.be/LH1J1EbqCaI SHOWTIME. Watch the new trailer for #SonicMovie3,…
Get ready, Sonic fans! Starting Friday, November 15, 2024, Sonic the Hedgehog and friends are speeding into all Topgolf locations across the U.S. and Glasgow to launch Topgolf Sonic the…
SEGA and Filipino-American artist Louis De Guzman have announced an exciting new collaboration celebrating the iconic Sonic the Hedgehog. Set to debut in November 2024, this limited-edition collection combines De…
~ Enhance your gaming time with the newly released Sonic × Shadow Generations through delivery ~
In celebration of the release of Sonic x Shadow Generations, SEGA recently unveiled rare, early concept sketches of Shadow the Hedgehog and his standalone game to Eurogamer, shedding light on…
On October 8, 2024, AirAsia announced a collaboration with SEGA and its group company ATLUS, featuring Sonic the Hedgehog and Persona 5. In this collaboration, special planes will be created…
Today, during the fourth annual Sonic Central virtual event, SEGA revealed a slew of announcements for upcoming titles including SONIC X SHADOW GENERATIONS, Sonic Rumble, Sonic Dream Team, as well as details on…
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Today, SEGA of America announced the company's fourth annual Sonic the Hedgehog virtual event, Sonic Central, will take place tomorrow, Tuesday, September 24 at 12pm ET / 9am PT. Sonic fans can tune into Sonic Central…
SEGA has released a new, exclusive interview with Sonic Team Creative Officer Takashi Iizuka, who sat down to answer questions from fans in the Sonic community about Shadow the Hedgehog…
Sonic has been appointed as the official ambassador (promotional representative) for the 18th Japanese Karate Judges Organization (JKJO) All Japan Junior Karate Championship, Minister of Education, Culture, Sports, Science, and Technology Cup!…
SEGA will be attending Gamescom 2024 in Cologne, Germany, from August 21st to August 25th with an exciting lineup of hands-on experiences! Visit Hall 7 to play Sonic X Shadow…
From August 30 to September 5, Japan will observe Disaster Preparedness Week! This year, Sonic, Tails, Amy, and a host of characters from the IDW comics are featured on the…
LEGO has revealed that the company will be releasing a Shadow the Hedgehog buildable head, set to be released during San Diego Comic-Con 2024, which will take place from July…
Sonic the Hedgehog Speed Cafe, the popular Sonic-themed restaurant is back in San Diego starting July 25, 2024, just in time for San Diego Comic-Con. The three-month pop-up eatery is the fourth iteration of…
The Sonic Channel social media team has released a video with highlights from the official Sonic the Hedgehog Asian Fan Meeting Tour, which took place in over six locations across…
Details have been released for the collaboration event "Sonic Birthday Party 2024 in JOYPOLIS," which will be held at Tokyo Joypolis! Multi-Stage Photo Spots & Exhibits Limited-time photo spots will…
AIDIS Inc. has announced that from June 20, its popular mobile RPG Last Cloudia will host a collaboration event with Sonic the Hedgehog. If you already play the game, you…
Monogram International has announced yet another set of their iconic 3D Foam Bag Clip line, this time featuring fan favorites Tangle and Whisper from the IDW Sonic comics! The set…
Today, SEGA announced that internationally renowned artist, Romero Britto, will be joining SEGA at Licensing Expo in Las Vegas this month. Britto will be at the SEGA booth (O226) on…
