SEGA and Senbla have officially announced Sonic Live In Concert, a new 35th anniversary music tour featuring live Sonic music, synchronized game footage, more than 30 U.S. stops, a London premiere, and UK dates in February 2027.
Sonic Racing: CrossWorlds has officially released its free Puyo Puyo Content Drop, adding Arle as a playable racer, the Twinkle Bayoen machine, five Puyo Puyo music tracks, and a limited-time Puyo Puyo Festival event.
SEGA has shared a recap of Sonic the Hedgehog’s appearance at McLaren Racing Live in Miami, where fans joined the Sonic Speed Trap, picked up giveaways, and celebrated McLaren Racing’s 1000th Grand Prix.
SEGA and Crocs are teaming up again for a new Sonic the Hedgehog collection, featuring Classic Clogs for adults, kids, and toddlers, along with two Jibbitz charm packs.
SEGA, ATLUS, Rovio, and animate are launching a year-long global collaboration across more than 140 stores, with Sonic the Hedgehog kicking off the project in June 2026.
Seitosha has opened pre-orders for Find SONIC! Sonic o Sagase!, an official Sonic the Hedgehog search-and-find book celebrating 35 years of games with illustrated Dream Zones, bonus stickers, and a Kinokuniya 100th anniversary collaboration.
Original Sonic the Hedgehog designer Naoto Ohshima has shared a draft for SEGA’s 35th anniversary Sonic Rewind artwork, following the finished wallpaper’s release on the official Sonic account.
Leblon Delienne has revealed a limited edition Sonic the Hedgehog resin sculpture, featuring a matte finish, 28 cm design, certificate of authenticity, and only 500 numbered pieces.
SEGA has opened applications for the Sonic 35th Anniversary Official Fan Meeting Tour in Tokyo, with Kazuyuki Hoshino and Tomoya Ohtani set to appear at the free June 21 event.
A limited-time Sonic the Hedgehog Pop-Up Shop is coming to Champ de Herbe Atre Ueno from May 9 to June 3, featuring character goods, Wa Sonic merchandise, and an exclusive sticker bonus.
Sonic Rumble Party’s new Sonic Adventure Event begins May 5, bringing themed rewards, a Premium Pass with Tikal and Birdy, and a new Chaos skin in the Red Star Ring Shop.
SEGA has shared newly revealed Sonic Adventure concept artwork from its archives, offering a rare look at early ideas for Windy Valley, Mystic Ruins, Red Mountain, Final Egg, Amy Rose, and more.
SEGA has announced a new Sonic the Hedgehog collaboration with Paris Saint-Germain’s immersive ICI C’EST PARIS La Maison Tokyo pop-up in Shibuya, featuring meet-and-greets, game demos, exclusive freebies, and a SEGA STORE TOKYO tie-in campaign.
SEGA is bringing Sonic the Hedgehog to McLaren Racing Live Miami from April 29 to May 3 with interactive activities, mascot appearances, exclusive merchandise, and a new Sonic Rumble Party collaboration.
Sonic Rumble Party has launched its Half Anniversary Twitch Drops campaign and a new Community Challenge, giving players the chance to unlock exclusive Infinite-themed rewards for a limited time.
Sonic Rumble Party has released a new Spotlight presentation previewing its Half-Anniversary plans, including the Wasteland Event, shop additions, returning Shadow content, and the ongoing Sonic and the Secret Rings event.
The Sonic the Hedgehog Speed Cafe is heading to St. Louis on April 25, marking its first Missouri pop-up with exclusive menu items, merchandise, and themed packaging.
Sonic Rumble has launched a Care Bears crossover event, featuring free rewards including a Share Bear skin and themed cosmetics.
The final episode of Sonic Presents: The Chaotix Casefiles is now available, closing the Red Specter storyline with a full cast finale and nearly 2 million plays worldwide.
SEGA has launched the Smurfs Crossover Event in Sonic Rumble Party, featuring a Smurf Village stage, themed skins, and limited-time rewards available through April 15.
SEGA has announced SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog, a special 35th anniversary concert taking place June 28, 2026 in Tokyo featuring live band and orchestral performances of music from across the franchise.
Contemporary artist Richard Orlinski has teamed up with SEGA to create a limited-edition Sonic sculpture celebrating the franchise’s 35th anniversary, available for a short release window in March.
Legend Competition Round 3 has begun in Sonic Racing: CrossWorlds, challenging top-ranked players to compete for Emerald Grade and exclusive rewards during the limited-time event.
IDW has revealed Sonic the Hedgehog x Godzilla, a Summer 2026 crossover miniseries that brings Godzilla and other kaiju into Sonic’s dimension for large-scale destruction inspired by Sonic Adventure.
Basic Fun! has revealed the first-ever Sonic the Hedgehog home arcade cabinet under the Arcade1Up brand, launching Fall 2026 as part of Sonic’s 35th anniversary celebration.
SEGA has refreshed the Sonic the Hedgehog YouTube channel banner, spotlighting Sonic Colors, Sonic Generations, and Sonic Forces as part of the franchise’s 35th anniversary celebration.
The NiGHTS collaboration event has launched in Sonic Rumble, featuring Chrome NiGHTS, Reala, themed cosmetics, and limited-time rewards available through March 16.
SEGA has confirmed a two-day Sonic Racing: CrossWorlds tournament hosted by k4sen on February 17–18, 2026, featuring 12 popular streamers competing in individual and team battles.
A Sonic the Hedgehog 35th Anniversary Special has appeared on Edelweiss ahead of an official announcement, revealing a Classic-era story featuring Metal Sonic, Mighty, Ray, Fang, Bean, and Bark.
A new leak from a well-known Fortnite insider suggests a full Sonic the Hedgehog crossover is in development, potentially bringing Sonic characters as playable skins for the first time.
SEGA has announced its first-ever Sonic the Hedgehog audio drama, a noir-inspired podcast starring the Chaotix Detective Agency, premiering worldwide on January 27, 2026.
SEGA’s decision to feature “Live & Learn” in a new Sonic anniversary video, paired with a rare comment from Johnny Gioeli, suggests the song’s long-standing ownership dispute may finally be resolved.
A large-scale Sonic × Puyo Puyo collaboration event will take over Hankyu Sanbangai in Osaka from February to March 2026, featuring themed decorations, food bonuses, game events, workshops, and exclusive anniversary merchandise.
SEGA has officially begun Sonic the Hedgehog’s 35th anniversary celebrations, unveiling a commemorative trailer and outlining a packed lineup of fan events, merchandise, collaborations, and digital projects planned throughout 2026.
The Sonic Prime Event arrives in Sonic Rumble today, 2026, featuring Prime-themed cosmetics, a Premium Pass with Renegade Knuckles, and major Red Star Ring Shop additions.
SEGA’s Sonic Racing: CrossWorlds – The Animation has earned an official nomination at the 53rd Annie Awards, recognizing the animated short in the Best Sponsored Animated Production category.
