Exclusive Lego Sonic Crabmeat Set Available for Lego Insiders Only
Lego has released a Sonic the Hedgehog Crabmeat build as a points-exclusive set for Lego Insiders. This nostalgic 181-piece collectible is not available for purchase in stores.
Ray the Flying Squirrel Plush Now Available for Pre-Order
Great Eastern Entertainment has revealed an official Ray plush, set to release alongside E-123 Omega later this year
E-123 Omega Plush Joins Great Eastern’s Sonic Lineup
Team Dark is now complete in plush form. E-123 Omega is finally getting an official release from Great Eastern Entertainment, with pre-orders live now.
Blaze, Espio, Jet, and Neo Metal Sonic Join the Funko Pop Lineup This Week
Funko is adding four new Sonic the Hedgehog characters to its Pop lineup on June 4, including Blaze, Espio, Jet the Hawk, and a metallic-finish Neo Metal Sonic.
Kidrobot Unveils First Ever Maria Robotnik Plush in Shadow & Maria Two-Pack
After decades of waiting, Maria Robotnik finally joins the Sonic plush lineup in a new Kidrobot two-pack with Shadow. Featuring magnetic hands and game-inspired designs, this collectible set launches Q4 2025.
Knuckles and the Master Emerald Star in Limited Loungefly Merch Drop
Loungefly’s newest Sonic collab puts Knuckles in the spotlight with an ultra-rare backpack and wallet set that fans won’t want to miss.
SEGA and JAKKS Pacific Announce DC x Sonic the Hedgehog Toy Line for Fall 2025
Sonic, Shadow, and Tails join forces with Superman, Batman, and Wonder Woman in a new DC x Sonic the Hedgehog toy line, launching Fall 2025 from JAKKS Pacific.
SEGA Opens Its First Official Store in Shanghai, Featuring Exclusive Merchandise and Interactive Experiences
SEGA Store Shanghai marks the company’s first flagship retail location, offering fans a mix of exclusive merch and interactive displays.
New LEGO Sonic Sets Revealed for Summer 2025 Release
LEGO expands its Sonic the Hedgehog lineup with two new sets launching August 1, featuring Knuckles, Dr. Eggman, Metal Sonic, and more.
Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover
Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover
Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.
Tangle Action Figure Leak Excites Sonic the Hedgehog Fans
Tangle Action Figure Leak Excites Sonic the Hedgehog Fans
A leaked Jakks Pacific Tangle figure has Sonic fans buzzing, hinting at a bigger future for IDW comic characters in merchandise and beyond.
Disguise Becomes Sole Licensed Manufacturer of Sonic the Hedgehog Costumes Worldwide
Disguise Becomes Sole Licensed Manufacturer of Sonic the Hedgehog Costumes Worldwide
Disguise, Inc. has signed an exclusive multi-year deal with SEGA to produce official Sonic the Hedgehog costumes across multiple global regions, expanding on its successful lineup inspired by the games, shows, and movies.
Sonic Prime Complete Series Steelbook Blu-ray Launches June 24
Sonic Prime is getting a full-series Blu-ray release this summer. The 23-episode multiverse adventure arrives in a steelbook set on June 24, with pre-orders available now.
New Jakks Pacific “Hammer Egg Robot” Playset Leaks Ahead of June Release
A new Sonic the Hedgehog playset from Jakks Pacific has leaked via Amazon, teasing the arrival of a “Hammer Egg Robot” with game-inspired features. But what is it actually based on?
SEGA Teases Early Plans for Sonic the Hedgehog’s 35th Anniversary with New Logo and Art
SEGA Teases Early Plans for Sonic the Hedgehog’s 35th Anniversary with New Logo and Art
Sonic’s 35th anniversary is still a year away, but a newly revealed calendar hints that SEGA is already preparing for the milestone—complete with a new logo, anniversary art, and a possible celebration on the horizon in 2026.
Sonic the Hedgehog Joins Punchbowl’s Lineup with New Digital Invitations and Greeting Cards
Planning a Sonic-themed party just got easier—Punchbowl has launched a new collection of customizable digital invitations and greeting cards featuring Sonic, Tails, Knuckles, and Dr. Eggman, in partnership with SEGA.
Insert Coin Unveils New Sonic the Hedgehog Apparel Line with Retro Flair
Insert Coin is back with a brand-new lineup of officially licensed Sonic apparel, featuring a Sonic & Knuckles hoodie, a sleek varsity jacket, and more. With bold retro-inspired designs, this collection is a must-have for fans.
Sonic the Hedgehog Joins Funko’s New Bitty Pop Arcades Line, Debuting at WonderCon
Funko has revealed a new line of Bitty Pop Arcades, with Sonic the Hedgehog leading the first wave of miniature collectibles. Debuting at WonderCon 2025, these tiny Pop figures come housed in arcade-inspired displays, featuring classic video game characters.
New Sonic the Hedgehog Squishmallows Featuring Amy, Tails, Shadow, and Knuckles Now Available for Pre-Order!
New Sonic the Hedgehog Squishmallows are here, and this time they’re bringing a little extra charm! Jazwares has unveiled a new collection featuring Amy Rose, Tails, Shadow, and Knuckles, each…
EXCLUSIVE: Monogram International Reveals New Classic Sonic 3D Foam Bag Clip Series 4 and Shadow the Hedgehog Figural Coin Bank
Monogram International has given us an exclusive first look at the latest additions to their popular collectible lineup! Sonic 3D Foam Bag Clip Series 4:This new series highlights classic Sonic…
First 4 Figures Unveils Metal Sonic – The Steel Nemesis Statue
First 4 Figures has announced the latest addition to their highly acclaimed Sonic the Hedgehog collection: the Metal Sonic - The Steel Nemesis Statue! This meticulously crafted resin statue captures…
ILTHY Releases Limited Edition Sonic the Hedgehog 3 Streetwear Collection
To celebrate the upcoming release of Sonic the Hedgehog 3 from Paramount Pictures, Midwest-based streetwear brand ILTHY® has launched an exclusive, limited-edition collaboration with Paramount Pictures and SEGA. This exciting…
G FUEL Announces “Ultimate Chaos” Shadow the Hedgehog Inspired Flavor
G Fuel has unveiled the Ultimate Chaos Collector's Box, a dynamic tribute to Shadow the Hedgehog, priced at $39.99. Inspired by the enigmatic anti-hero of the Sonic the Hedgehog series,…
Sonic the Hedgehog X TRANSFORMERS Action Figures Announced
HASBRO and SEGA have joined forces to unveil the all-new Sonic the Hedgehog x TRANSFORMERS Mash-Up Pack, an exciting crossover for fans of both iconic franchises! This collaboration introduces two…
Jones Soda Co. Launches Sonic the Hedgehog 3-Themed Sodas
In celebration of the upcoming release of Sonic the Hedgehog 3, Jones Soda Co. has teamed up with Paramount Pictures to bring an exclusive lineup featuring Sonic, Knuckles, Tails, and…
Sega and ToyTopic Expand Sonic the Hedgehog Plush Line Across Europe
Following a highly successful launch in the UK and Ireland, Sega and ToyTopic have announced the expansion of their Sonic the Hedgehog plush and accessories line to retail markets across…
Build-A-Bear Unveils New Sonic the Hedgehog 3 Plushies Featuring Shadow the Hedgehog
Build-A-Bear Workshop has launched a new lineup of Sonic the Hedgehog plushies, and for the first time, the mysterious and powerful Shadow joins the collection. Just in time for the…
Uncanny Brands Releases Sonic the Hedgehog Hot Pot and Ramen Bowl Set
Uncanny Brands, the creators of the popular Sonic the Hedgehog Waffle Maker, have introduced another must-have for fans of the Blue Blur: the Sonic the Hedgehog Hot Pot with Ramen…
Snack from Sonic’s Head: Sonic 3 Collectibles and Fan Events at AMC & Regal
As Sonic the Hedgehog 3 speeds closer to its theatrical release, AMC and Regal theaters in the U.S. are unveiling a variety of exciting collectibles and promotions to get fans…
Reebok x Sonic the Hedgehog 3 Sneaker Collaboration Announced
Reebok has announced an exciting collaboration with Paramount Pictures and SEGA to celebrate the upcoming film, Sonic the Hedgehog 3! This vibrant sneaker collection takes inspiration from fan-favorite characters Sonic, Knuckles,…
SEGA and Louis De Guzman Announce Sonic the Hedgehog Collection
SEGA and Filipino-American artist Louis De Guzman have announced an exciting new collaboration celebrating the iconic Sonic the Hedgehog. Set to debut in November 2024, this limited-edition collection combines De…
PDP Reveals New Sonic Realmz Wireless Controller: Shadow Space Colony ARK
Today, SEGA and PDP, a division of Turtle Beach Corporation, unveiled the Sonic REALMz: Shadow Space Colony ARK Wireless Controller for Nintendo Switch, bringing an exciting new addition for fans…
Sonic X Shadow Generations – Shadow Evolved by First 4 Figures Now Available for Pre-Order
The Sonic X Shadow Generations - Shadow Evolved statue by First 4 Figures, announced during this year's Sonic Central is now available for pre-order! This statue portrays Shadow wielding his…
Official Sonic the Hedgehog Halloween Merchandise Now Available on Amazon
It’s Spooky Month, and Sonic the Hedgehog’s print-on-demand Amazon merch page is filled with Halloween and Fall-themed shirts and costumes! You can find a variety of sizes and colors, with…
Sonic the Hedgehog Teams Up with King Ice Once Again for a Brand-New Jewelry Collaboration
SEGA has announced an exciting collaboration between Sonic the Hedgehog and the leading streetwear jewelry brand, King Ice! The new collection, priced at $150 USD per piece, includes dazzling designs…
HJC Helmets Unveils New Shadow the Hedgehog Helmet
SEGA has announced its partnership with HJC Helmets for the release of a brand-new Shadow the Hedgehog themed helmet, following the release of the Sonic the Hedgehog helmet. Fans can…