FILA Japan has launched the second wave of its Sonic collaboration, introducing a new tennis-themed shirt featuring Sonic with a racket for the Japan Open.
Hokka Hokka Tei is celebrating the opening of SEGA Store Osaka with a nationwide food campaign giving 30 customers a chance to win the monochrome Sonic toy designed by Kosuke Kawamura.
NERDS Clothing’s Sonic streetwear collection is live with 11 oversized shirts starring Sonic, Shadow, Silver, Rouge, Espio, Metal Sonic and more.
Sonic is heading to Sendai’s Akiu Onsen for a two-month tourism campaign featuring exclusive artwork, holographic cards, original merchandise and collaborations with local food, crafts and attractions.
SEGA Store Osaka will open on October 2 with an exclusive monochrome Sonic toy, new Osaka-themed artwork, limited purchase bonuses and two days of Sonic greeting events.
Sanei Boeki is launching a new Sonic plush mascot line in December featuring Sonic, Tails, Knuckles, Amy and Shadow with dangling string arms and legs.
BEAMS has released a new Sonic the Hedgehog T-shirt featuring original artwork by illustrator Zashiki Warashi as part of its Tokyo Game Show 2026 anniversary collection.
Metal Sonic has joined the 2026 Halloween costume lineup with an officially licensed kids costume featuring a light-up half-mask with red LED eyes, now available online for $54.99.
Balenciaga and SEGA have launched a new fashion collaboration featuring Sonic apparel, Japan-exclusive pieces and a playable Sonic the Fighters arcade cabinet in Tokyo, with a worldwide rollout following September 22.
COSPA is bringing a new Sonic merchandise wave to Tokyo Game Show 2026, with Sonic and Shadow dry hoodies, Chao bags, Classic Sonic accessories, acrylic figures, stickers and more going on advance sale September 17.
Tokyo Game Show 2026 attendees with a SEGA Account can claim a free Sonic & Tails Furifuri Keychain at the SEGA/ATLUS booth while daily supplies last.
Kess Entertainment is preparing Sonic Roll PLUS, an officially licensed “expand-alone” sequel to its Sonic dice game, with Fang, Bean, Bark and Trip joining Sonic and Tails on the newly revealed box art ahead of an estimated October 2026 arrival.
Sonic and Shadow are getting limited Sports Darts merchandise for the 4th Sports Darts Tournament 2026, with the new collaboration goods going on sale during Japan Darts Festival at Tokyo Big Sight on September 20 and 21.
SEGA is bringing two new Classic Sonic T-shirts and a Sonic Mania acrylic keychain to Tokyo Game Show 2026 ahead of their October release in Japan, alongside a pair of TGS-exclusive NEW UFO CATCHER collectibles.
NEPTUN has fully unveiled its Sonic the Hedgehog 35th anniversary collection, including character jackets, skateboards, baggy jeans, a Sonic duffel bag and more, all available for just one week from September 18.
Fortnite’s Android Sonic, Android Shadow and Android Knuckles are already making the jump into merchandise, with a new Amazon collection built around original artwork by Evan Stanley.
Shadow has joined SEGA’s Wa Sonic series for the first time in a new pair of Hokusai and Hiroshige-inspired illustrations designed to connect into a single ukiyo-e composition.
ZETA DIVISION has revealed the first Sonic merchandise for its Tokyo Game Show 2026 collaboration, with the Sonic x k4sen T-shirt priced at ¥8,800 and advance reservations now open for venue pickup.
Disguise is expanding its official Sonic the Hedgehog Halloween range for 2026 with new Amy Rose costumes, returning Sonic, Tails and Knuckles designs, and additional styles celebrating Sonic’s 35th anniversary.
Sonic the Hedgehog 35th anniversary merchandise is heading to Odaiba’s new ULTRA STORE, a free limited-time shop combining more than 500 products with large-scale LED displays and a digital stamp rally offering Tokyo Joypolis prizes.
Baseballism has fully revealed its officially licensed Sonic the Hedgehog collection ahead of its September 1 launch, featuring baseball-inspired Sonic tees, hoodies, sweatpants, a cap and Diamond Pro Mesh Shorts.
Sonic the Hedgehog and the NBA have joined forces for an exclusive new Primark apparel collection pairing Sonic and Shadow with teams including the Lakers, Knicks, Bulls, Suns, Raptors and Heat.
Purported Zinc Group concept sheets for Sonic the Hedgehog 4 show Amy Rose in a consistent full outfit across figures, cups and promotional artwork, alongside Metal Sonic popcorn buckets and other cinema merchandise, while Twitter has removed earlier leaked images following copyright reports.
Panini America has revealed a new Sonic the Hedgehog trading card collection featuring Kaboom! and Color Blast chase cards, character-focused inserts and parallels ranging from Tie-Dye Prizms numbered to five down to unique 1-of-1 Black Prizms.
Favorite has fully revealed its Sonic the Hedgehog fashion collaboration, featuring six character-inspired jackets and hoodies based on Sonic, Tails, Knuckles, Shadow, Silver and the Werehog, with pre-orders opening August 28.
Unannounced Sonic the Hedgehog 4 merchandise listings have surfaced through Smyths and publishing catalogues, revealing new JAKKS Pacific figures, multiple Amy Rose books and a mysterious “Neo San Fran” multipack that may offer our first tiny clues about the movie.
LEGO is offering an 80-piece Sonic the Hedgehog Skorp Badnik set as a free gift through August 24 with qualifying $40 purchases from its Sonic, Mario, Zelda, Animal Crossing, Fortnite and Minecraft ranges.
Limited Run Games’ overhauled Sonic X Shadow Generations Collector’s Edition statue has reached another major production milestone, with the final physical sample now sitting at SEGA of America headquarters for review.
MEDICOS Entertainment is giving Sonic, Tails, Amy, Knuckles and Shadow new HIP HOP-themed artwork for a pair of Tokyo and Osaka pop-up shops featuring exclusive merchandise, character panels and limited purchase bonuses.
SEGA is celebrating SONIC & FRIENDS’ third anniversary with a new Kanahei’s Small Animals collaboration, fresh concept artwork, and a limited-time pop-up store opening at Shibuya MODI this October.
Limited Run Games has shared the first look at a production sample for its revised Sonic X Shadow Generations Collector’s Edition statue, marking another major step toward final SEGA approval and mass production.
WOLFpak’s Sonic the Hedgehog 35th anniversary collection is now available, featuring Sonic-themed backpacks, duffle and sling bags, character T-shirts, collectible patches, and bundles.
Insert Coin has launched the second and final wave of its Shadow the Hedgehog collection, adding a new grey T-shirt, branded socks, and an appropriately grumpy Shadow enamel pin.
Jakks Pacific is adding Storm the Albatross and Wave the Swallow to its Sonic the Hedgehog 4-inch figure line in Waves 25 and 26, finally reuniting the Babylon Rogues alongside Jet the Hawk.
M&S has launched the first apparel collection from Sonic the Hedgehog and McLaren Racing’s partnership, featuring a new range of children’s clothing combining Sonic artwork with McLaren’s racing identity.
First 4 Figures has opened pre-orders for its new Sonic Frontiers Sonic and Super Sonic resin statues, featuring standard and LED-equipped Exclusive Editions, a two-statue Combo Edition, and an early bird offer available through August 31.
