Sonic Racing: CrossWorlds Speeds Into K1 Speed San Diego for Fan Event
SEGA is teaming up with K1 Speed San Diego for a limited-time Sonic Racing: CrossWorlds karting event, featuring themed races, giveaways, and exclusive merch from July 24 to 27.
Sonic Rumble Launches 2025 Summer Festival Event With Exclusive Rewards
Sonic Rumble Launches 2025 Summer Festival Event With Exclusive Rewards
Join the seasonal celebration in Sonic Rumble from July 11 to July 30 and unlock Festival Knuckles, summer-themed effects, and more.
Sonic the Hedgehog: Blue Racer Manga Now Available Online
SEGA releases Sonic the Hedgehog: Blue Racer, a new one-shot manga written by Ian Flynn and illustrated by Yuuki Imada, now viewable on social media.
Sonic Racing: CrossWorlds Heads to Esports World Cup 2025 With Live Show Match and Real-World Karting Experience
Sonic Racing: CrossWorlds Heads to Esports World Cup 2025 With Live Show Match and Real-World Karting Experience
SEGA brings Sonic Racing: CrossWorlds to the Esports World Cup 2025 with a live exhibition match, themed go-karts, and a towering Sonic statue in Riyadh, Saudi Arabia.
GalaxyCon Unveils Exclusive Foil Variants for Sonic the Hedgehog #1 Featuring Dual Signatures
Three limited-edition foil covers for Sonic the Hedgehog #1 are now available from GalaxyCon, with signed and CGC-graded options featuring Roger Craig Smith and Ben Schwartz.
Sonic the Hedgehog Joins McLaren Racing as Official Gaming Partner
Sonic the Hedgehog Joins McLaren Racing as Official Gaming Partner
SEGA and McLaren announce a multi-year partnership bringing Sonic to Formula 1 as part of the 2025 Racing Around the World campaign.
SEGA Developing Sonic Location-Based Entertainment in the US and Worldwide
SEGA Developing Sonic Location-Based Entertainment in the US and Worldwide
SEGA is bringing Sonic to real-world attractions across the globe, with projects now in development for the US, Europe, Japan, and South America.
SEGA Celebrates Sonic's Birthday with Sanrio Collab, PayPay Skins, Joypolis Event, and More
SEGA Celebrates Sonic’s Birthday with Sanrio Collab, PayPay Skins, Joypolis Event, and More
Sonic’s June 23 birthday celebration included a Sanrio collaboration, new PayPay card designs, limited-edition T-shirts, and a week-long Joypolis event.
Sonic the Hedgehog Joins Squad Busters in Limited-Time Crossover Event
Sonic the Hedgehog Joins Squad Busters in Limited-Time Crossover Event
Sonic, Tails, and Knuckles speed into Supercell’s hit multiplayer game Squad Busters starting June 17, bringing classic abilities, Green Hill Zone, and a face-off with Dr. Eggman.
Sonic Music Experience Live Event Announced for July 12 in Tokyo
SEGA has announced a new music-focused Sonic the Hedgehog live event featuring DJ Tomoya Ohtani and Jun Senoue’s trio band, set for July 12 in Takadanobaba, Tokyo.
Sonic’s Birthday Pop-Up Shop Arrives at Tokyo Solamachi This June
Celebrate Sonic’s 34th anniversary with exclusive merch and surprises at a limited-time pop-up shop in Tokyo Skytree Town from June 14 to 29.
Sonic Prime Joins the Action in Sonic Rumble’s Shatterverse Event
From May 30 to June 13, Sonic Rumble players can unlock exclusive Sonic Prime skins, emotes, and effects in a multiverse-themed event celebrating the Netflix series.
Sonic Speeds into Asphalt Legends Unite in Ring-Chasing Crossover Event
Sonic Speeds into Asphalt Legends Unite in Ring-Chasing Crossover Event
From May 29 to June 26, Sonic and friends join Asphalt Legends Unite in a high-speed collab featuring Collector Mode, iconic ring sounds, character-themed vehicles, and classic music.
Full Details of Sonic the Hedgehog X Phantasy Star Online 2: New Genesis 34th Anniversary Event Revealed
Full Details of Sonic the Hedgehog X Phantasy Star Online 2: New Genesis 34th Anniversary Event Revealed
Celebrate Sonic’s 34th anniversary in Phantasy Star Online 2: New Genesis Ver.2 with themed outfits, special quests, Build Parts, and city decorations starting June 4!
Sonic Birthday Party 2025 at Joypolis Announced with Exclusive Merch, Events, and Guest Appearances
Sonic Birthday Party 2025 at Joypolis Announced with Exclusive Merch, Events, and Guest Appearances
Sonic’s 34th birthday celebration kicks off at Tokyo Joypolis with themed food, special tickets, exclusive merch, and a live “SoniSta!” event featuring Takashi Iizuka and Kazuyuki Hoshino!
Sonic the Hedgehog Joins Phantasy Star Online 2: New Genesis for 34th Anniversary Event
To celebrate Sonic’s 34th anniversary, a special collaboration with Phantasy Star Online 2: New Genesis kicks off June 4, 2025—complete with new artwork and in-game content.
Full Details of Asphalt Legends Unite x Sonic the Hedgehog Campaign Unveiled
Collect Rings with Sonic, Tails, Knuckles, Amy, Shadow, Eggman or Chao in this high-speed crossover celebration.
The Battle Cats x Sonic the Hedgehog Crossover Now Live
Sonic and Shadow speed into The Battle Cats for a limited-time event packed with gacha units, themed stages, and special rewards.
Sonic Teased for Asphalt Legends Unite Crossover
A surprise teaser hints at a Sonic x Asphalt Legends Unite collaboration as part of SEGA’s Racing Around the World campaign.
Sonic Rumble Launches Sonic the Hedgehog 3 Crossover Event
Neon suits, movie skins, and a new stage await as Sonic Rumble celebrates Sonic the Hedgehog 3 with its latest in-game event.
SEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
SEGA Launches Racing Around the World Campaign Ahead of Sonic Racing: CrossWorlds
SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.
Sonic the Hedgehog Named Official Ambassador of 2025 WBSC U-12 Baseball World Cup
Sonic the Hedgehog Named Official Ambassador of 2025 WBSC U-12 Baseball World Cup
SEGA’s iconic mascot will represent the tournament held in Tainan, Taiwan, promoting youth sports and international friendship.
Sonic and the Black Knight Joins Sonic Rumble Pre-Season 4 as Global Launch Remains Delayed
Sonic and the Black Knight Joins Sonic Rumble Pre-Season 4 as Global Launch Remains Delayed
Sonic and the Black Knight-themed skins arrive in Sonic Rumble’s Pre-Season 4, bringing medieval flair to the game while global players continue waiting for access.
Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover
Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover
Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.
Sonic the Hedgehog Speed Cafe Heads to Georgia
The immersive and family-friendly Sonic the Hedgehog Speed Cafe pop-up is set to open in Chamblee, GA, on January 18, 2025. This nostalgic dining experience marks the newest collaboration between…
Sonic Racing: CrossWorlds Revealed, Sonic X Shadow Generations: Sonic the Hedgehog 3 Movie Pack Now Available
At The Game Awards 2024, held at the Peacock Theater in Los Angeles, SEGA delivered a trio of thrilling announcements that have the gaming community buzzing. The highlights included a…
Sonic and Friends Return to Angry Birds 2 and Angry Birds Friends!
Sonic and friends have returned to Angry Birds 2 and Angry Birds Friends! Earlier this year, SEGA and Rovio hosted crossover events across their mobile games, including Sonic Forces: Speed…
Unleash Your Creativity in the Official Sonic the Hedgehog 3 Fan Art Contest!
Celebrate the Excitement of Sonic the Hedgehog 3—In Theaters December 20th, 2024!
SEGA Teams Up with Romero Britto for BRITTO x Sonic Collaboration, Launching December 2024
SEGA and world-renowned pop artist Romero Britto are thrilled to announce the debut of the BRITTO x Sonic collaboration! This exciting partnership merges Britto’s vibrant pop art style with the…
Snack from Sonic’s Head: Sonic 3 Collectibles and Fan Events at AMC & Regal
As Sonic the Hedgehog 3 speeds closer to its theatrical release, AMC and Regal theaters in the U.S. are unveiling a variety of exciting collectibles and promotions to get fans…
Second Sonic Movie 3 Trailer Released, Fan Event With Advanced Screening and Merchandise Announced
The highly anticipated second trailer for the equally awaited third installment in the Sonic Cinematic Universe is here! Check it out below: https://youtu.be/LH1J1EbqCaI SHOWTIME. Watch the new trailer for #SonicMovie3,…
Sonic the Hedgehog Coming to Topgolf Venues Across the U.S on November 15, 2024
Get ready, Sonic fans! Starting Friday, November 15, 2024, Sonic the Hedgehog and friends are speeding into all Topgolf locations across the U.S. and Glasgow to launch Topgolf Sonic the…
SEGA and Louis De Guzman Announce Sonic the Hedgehog Collection
SEGA and Filipino-American artist Louis De Guzman have announced an exciting new collaboration celebrating the iconic Sonic the Hedgehog. Set to debut in November 2024, this limited-edition collection combines De…
Demae-can and Sonic Team Up for “Delivering at Supersonic Speed!” Campaign
~ Enhance your gaming time with the newly released Sonic × Shadow Generations through delivery ~
SEGA Showcases Never-Before-Seen Shadow the Hedgehog Concept Art in Rare Artwork Collection
In celebration of the release of Sonic x Shadow Generations, SEGA recently unveiled rare, early concept sketches of Shadow the Hedgehog and his standalone game to Eurogamer, shedding light on…
