Full Details of Asphalt Legends Unite x Sonic the Hedgehog Campaign Unveiled
Collect Rings with Sonic, Tails, Knuckles, Amy, Shadow, Eggman or Chao in this high-speed crossover celebration.
The Battle Cats x Sonic the Hedgehog Crossover Now Live
Sonic and Shadow speed into The Battle Cats for a limited-time event packed with gacha units, themed stages, and special rewards.
Sonic Teased for Asphalt Legends Unite Crossover
A surprise teaser hints at a Sonic x Asphalt Legends Unite collaboration as part of SEGA’s Racing Around the World campaign.
Sonic Rumble Launches Sonic the Hedgehog 3 Crossover Event
Neon suits, movie skins, and a new stage await as Sonic Rumble celebrates Sonic the Hedgehog 3 with its latest in-game event.
SEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
SEGA Launches Racing Around the World Campaign Ahead of Sonic Racing: CrossWorlds
SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.
Sonic the Hedgehog Named Official Ambassador of 2025 WBSC U-12 Baseball World Cup
Sonic the Hedgehog Named Official Ambassador of 2025 WBSC U-12 Baseball World Cup
SEGA’s iconic mascot will represent the tournament held in Tainan, Taiwan, promoting youth sports and international friendship.
Sonic and the Black Knight Joins Sonic Rumble Pre-Season 4 as Global Launch Remains Delayed
Sonic and the Black Knight Joins Sonic Rumble Pre-Season 4 as Global Launch Remains Delayed
Sonic and the Black Knight-themed skins arrive in Sonic Rumble’s Pre-Season 4, bringing medieval flair to the game while global players continue waiting for access.
Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover
Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover
Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.
Sonic the Hedgehog Speed Cafe Heads to Georgia
The immersive and family-friendly Sonic the Hedgehog Speed Cafe pop-up is set to open in Chamblee, GA, on January 18, 2025. This nostalgic dining experience marks the newest collaboration between…
Sonic Racing: CrossWorlds Revealed, Sonic X Shadow Generations: Sonic the Hedgehog 3 Movie Pack Now Available
At The Game Awards 2024, held at the Peacock Theater in Los Angeles, SEGA delivered a trio of thrilling announcements that have the gaming community buzzing. The highlights included a…
Sonic and Friends Return to Angry Birds 2 and Angry Birds Friends!
Sonic and friends have returned to Angry Birds 2 and Angry Birds Friends! Earlier this year, SEGA and Rovio hosted crossover events across their mobile games, including Sonic Forces: Speed…
Unleash Your Creativity in the Official Sonic the Hedgehog 3 Fan Art Contest!
Celebrate the Excitement of Sonic the Hedgehog 3—In Theaters December 20th, 2024!
SEGA Teams Up with Romero Britto for BRITTO x Sonic Collaboration, Launching December 2024
SEGA and world-renowned pop artist Romero Britto are thrilled to announce the debut of the BRITTO x Sonic collaboration! This exciting partnership merges Britto’s vibrant pop art style with the…
Snack from Sonic’s Head: Sonic 3 Collectibles and Fan Events at AMC & Regal
As Sonic the Hedgehog 3 speeds closer to its theatrical release, AMC and Regal theaters in the U.S. are unveiling a variety of exciting collectibles and promotions to get fans…
Second Sonic Movie 3 Trailer Released, Fan Event With Advanced Screening and Merchandise Announced
The highly anticipated second trailer for the equally awaited third installment in the Sonic Cinematic Universe is here! Check it out below: https://youtu.be/LH1J1EbqCaI SHOWTIME. Watch the new trailer for #SonicMovie3,…
Sonic the Hedgehog Coming to Topgolf Venues Across the U.S on November 15, 2024
Get ready, Sonic fans! Starting Friday, November 15, 2024, Sonic the Hedgehog and friends are speeding into all Topgolf locations across the U.S. and Glasgow to launch Topgolf Sonic the…
SEGA and Louis De Guzman Announce Sonic the Hedgehog Collection
SEGA and Filipino-American artist Louis De Guzman have announced an exciting new collaboration celebrating the iconic Sonic the Hedgehog. Set to debut in November 2024, this limited-edition collection combines De…
Demae-can and Sonic Team Up for “Delivering at Supersonic Speed!” Campaign
~ Enhance your gaming time with the newly released Sonic × Shadow Generations through delivery ~
SEGA Showcases Never-Before-Seen Shadow the Hedgehog Concept Art in Rare Artwork Collection
In celebration of the release of Sonic x Shadow Generations, SEGA recently unveiled rare, early concept sketches of Shadow the Hedgehog and his standalone game to Eurogamer, shedding light on…
Famitsu Translation: Airplanes Featuring Sonic and Persona 5 Designs Will Take to the Skies Across Asia. AirAsia Announces Partnership With SEGA and ATLUS
On October 8, 2024, AirAsia announced a collaboration with SEGA and its group company ATLUS, featuring Sonic the Hedgehog and Persona 5. In this collaboration, special planes will be created…
Sonic Central 2024 Recap: Sonic X Shadow Generations, Sonic Rumble, Sonic Dream Team, Animations and Partnerships!
Today, during the fourth annual Sonic Central virtual event, SEGA revealed a slew of announcements for upcoming titles including SONIC X SHADOW GENERATIONS, Sonic Rumble, Sonic Dream Team, as well as details on…
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[Tune-in] SEGA Announces “Sonic Central” Virtual Event – Tuesday, September 24 at 12 PM ET / 9 AM PT
Today, SEGA of America announced the company's fourth annual Sonic the Hedgehog virtual event, Sonic Central, will take place tomorrow, Tuesday, September 24 at 12pm ET / 9am PT. Sonic fans can tune into Sonic Central…
‘Fearless’ Takashi Iizuka Video Interview All About Shadow Released
SEGA has released a new, exclusive interview with Sonic Team Creative Officer Takashi Iizuka, who sat down to answer questions from fans in the Sonic community about Shadow the Hedgehog…
Sonic the Hedgehog Appointed as Official Japanese Karate Judges Organization Ambassador
Sonic has been appointed as the official ambassador (promotional representative) for the 18th Japanese Karate Judges Organization (JKJO) All Japan Junior Karate Championship, Minister of Education, Culture, Sports, Science, and Technology Cup!…
Sonic X Shadow Generations to Have Playable Demo at Gamescom 2024
SEGA will be attending Gamescom 2024 in Cologne, Germany, from August 21st to August 25th with an exciting lineup of hands-on experiences! Visit Hall 7 to play Sonic X Shadow…
Sonic and Friends Promote Disaster Preparedness Week in Tokyo with Special Poster
From August 30 to September 5, Japan will observe Disaster Preparedness Week! This year, Sonic, Tails, Amy, and a host of characters from the IDW comics are featured on the…
LEGO Reveals Shadow the Hedgehog Buildable Head Coming to San Diego Comic-Con 2024
LEGO has revealed that the company will be releasing a Shadow the Hedgehog buildable head, set to be released during San Diego Comic-Con 2024, which will take place from July…
Sonic the Hedgehog Speed Cafe returns to San Diego on July 25
Sonic the Hedgehog Speed Cafe, the popular Sonic-themed restaurant is back in San Diego starting July 25, 2024, just in time for San Diego Comic-Con. The three-month pop-up eatery is the fourth iteration of…
Sonic Channel Releases Official Asian Sonic Fan Meeting Highlight Video
The Sonic Channel social media team has released a video with highlights from the official Sonic the Hedgehog Asian Fan Meeting Tour, which took place in over six locations across…
Sonic Channel Translation: Sonic Birthday Party 2024 in JOYPOLIS Announcement!
Details have been released for the collaboration event "Sonic Birthday Party 2024 in JOYPOLIS," which will be held at Tokyo Joypolis! Multi-Stage Photo Spots & Exhibits Limited-time photo spots will…
Last Cloudia × Sonic the Hedgehog Collaboration Event Announced for June 20
AIDIS Inc. has announced that from June 20, its popular mobile RPG Last Cloudia will host a collaboration event with Sonic the Hedgehog. If you already play the game, you…
Monogram International Releasing San Diego Comic-Con 2024 Exclusive Tangle, Sonic, and Whisper 3D Foam Bag Clip Set
Monogram International has announced yet another set of their iconic 3D Foam Bag Clip line, this time featuring fan favorites Tangle and Whisper from the IDW Sonic comics! The set…
SEGA Announces Licensing Expo Collaboration with World-Renowned Artist Romero Britto
Today, SEGA announced that internationally renowned artist, Romero Britto, will be joining SEGA at Licensing Expo in Las Vegas this month. Britto will be at the SEGA booth (O226) on…
SEGA Announces Panel at Anime Expo 2024
SEGA has announced that they will have a panel at the biggest anime celebration in Los Angeles, Anime Expo 2024. The panel will focus on everyone's favorite brooding hedgehog, Shadow,…
Sonic the Hedgehog Speeds Into Bahama Buck’s
Today, Sonic announced a summer-long partnership with Bahama Buck's, introducing exclusive limited-time offerings featuring beloved Sonic the Hedgehog and Friends. Bahama Buck's specializes in shaved ice and frozen desserts like…
