Sonic Speeds into Asphalt Legends Unite in Ring-Chasing Crossover Event
Sonic Speeds into Asphalt Legends Unite in Ring-Chasing Crossover Event

Sonic Speeds into Asphalt Legends Unite in Ring-Chasing Crossover Event

From May 29 to June 26, Sonic and friends join Asphalt Legends Unite in a high-speed collab featuring Collector Mode, iconic ring sounds, character-themed vehicles, and classic music.

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SEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World

As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.

Continue ReadingSEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World

SEGA Launches Racing Around the World Campaign Ahead of Sonic Racing: CrossWorlds

SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.

Continue ReadingSEGA Launches Racing Around the World Campaign Ahead of Sonic Racing: CrossWorlds