COSPA is bringing a new Sonic merchandise wave to Tokyo Game Show 2026, with Sonic and Shadow dry hoodies, Chao bags, Classic Sonic accessories, acrylic figures, stickers and more going on advance sale September 17.
Tokyo Game Show 2026 attendees with a SEGA Account can claim a free Sonic & Tails Furifuri Keychain at the SEGA/ATLUS booth while daily supplies last.
SONIC PICO PARK launches November 12, 2026 for Nintendo Switch 2, Nintendo Switch, PlayStation 5, Xbox Series X|S and Steam, with SEGA and PICO PARK Inc. confirming the full multiplatform lineup in a new gameplay trailer.
Sonic Rumble Party is celebrating Sonic Adventure’s 27th anniversary with new Knuckles, Tikal, Sonic and Tails designs, Egg Golem and Dreamcast buddies, returning Chaos content and a September Twitch Drops campaign.
Portland Retro Gaming Expo is bringing Ryan Drummond, Mike Pollock, Scott Dreier and William Corkery together for a Sonic the Hedgehog 35th anniversary celebration this October, alongside Sonic history programming from G To The Next Level.
Sonic and Shadow are getting limited Sports Darts merchandise for the 4th Sports Darts Tournament 2026, with the new collaboration goods going on sale during Japan Darts Festival at Tokyo Big Sight on September 20 and 21.
SEGA is bringing two new Classic Sonic T-shirts and a Sonic Mania acrylic keychain to Tokyo Game Show 2026 ahead of their October release in Japan, alongside a pair of TGS-exclusive NEW UFO CATCHER collectibles.
NEPTUN has fully unveiled its Sonic the Hedgehog 35th anniversary collection, including character jackets, skateboards, baggy jeans, a Sonic duffel bag and more, all available for just one week from September 18.
Fortnite’s Android Sonic, Android Shadow and Android Knuckles are already making the jump into merchandise, with a new Amazon collection built around original artwork by Evan Stanley.
Shadow has joined SEGA’s Wa Sonic series for the first time in a new pair of Hokusai and Hiroshige-inspired illustrations designed to connect into a single ukiyo-e composition.
Takashi Iizuka says Fortnite’s gun-heavy gameplay initially made Sonic difficult to integrate, leading SEGA and Epic Games to create Android Sonic as a workaround that could play by different rules.
ZETA DIVISION has revealed the first Sonic merchandise for its Tokyo Game Show 2026 collaboration, with the Sonic x k4sen T-shirt priced at ¥8,800 and advance reservations now open for venue pickup.
JADEC and Taisho Pharmaceutical have teamed up with Sonic for a new Japanese diabetes awareness campaign ahead of World Diabetes Day, featuring an educational quiz, blue-themed photo contest and exclusive Sonic prizes.
The full-animation version of Chakra-X’s long-unfinished Nazo Unleashed sequel is getting a second life, with Team Full Power bringing The Wrath of Nazo Act 1 to screens this October.
Sonic the Hedgehog 35th anniversary merchandise is heading to Odaiba’s new ULTRA STORE, a free limited-time shop combining more than 500 products with large-scale LED displays and a digital stamp rally offering Tokyo Joypolis prizes.
Sonic the Hedgehog and Puyo Puyo are joining Shimokitazawa Curry Festival 2026 for their shared 35th anniversaries, with collaboration menus, exclusive stamp-rally prizes and a special Sonic T-shirt coming to the 135-location Tokyo event.
Sonic the Hedgehog and Sonic Racing: CrossWorlds are among the featured attractions at SEGA ATLUS FEST 2026, bringing game trials, exclusive merchandise, giant inflatables and themed booths to SM North EDSA in the Philippines from September 1–13.
Sonic has made his 1,000-drone debut over Tokyo Bay at ODAIBA DRONE SHOW 2026, with the event returning for five more nights from September 18.
Sonic R singer TJ Davis has revealed that Richard Jacques kept reminding her to make the soundtrack “bright” and “happy,” sometimes using footage of Sonic running in the studio to help keep her performances fast and energetic.
Sonic and Laz beat CrossWorlds finalists at TGS 2026, while Sonic defeats k4sen. SEGA also revisits SONIC PICO PARK demos and other event highlights.
Sonic will make his first-ever appearance on the cover of CONTINUE for Vol.90, which celebrates the series’ 35th anniversary with a major feature including Takashi Iizuka, Kazuyuki Hoshino, Jun Senoue and original Sonic composer Masato Nakamura.
Favorite has fully revealed its Sonic the Hedgehog fashion collaboration, featuring six character-inspired jackets and hoodies based on Sonic, Tails, Knuckles, Shadow, Silver and the Werehog, with pre-orders opening August 28.
The Chaos Hunt has finally paid off. SEGA has fully revealed Club Chaos, bringing Thundercat, Austin Millz, Tee Lopes, the first New York Sonic Speed Café, seven themed zones and the Sonic Racing: CrossWorlds World Championship Finals to Brooklyn on October 9.
Buying Sonic Racing: CrossWorlds through the Epic Games Store now unlocks Fortnite’s complete Dr. Eggman Bundle at no additional cost, with existing owners instead receiving 2,000 V-Bucks.
The Sonic Squad has recovered the seventh and final Chaos Emerald, officially completing Sonic’s Chaos Hunt. Now all seven are headed toward Club Chaos, although SEGA is still keeping the event’s full details behind a countdown.
Fortnite has launched its full Sonic Item Shop lineup, putting Shadow, Knuckles and Dr. Eggman on sale alongside Super Shadow, a hatching Chao Egg, Sonic Grind Shoes, the Egg Mobile and a large collection of new cosmetics.
Fortnite: Override is now live, and Epic Games has finally detailed its Sonic-themed gameplay, letting players race through Green Hill Zone using Sonic the Hedgehog’s Power Sneakers.
Epic Games has announced a new Fortnite Shadow Cup for August 21, revealing the Shadow the Hedgehog Outfit, Super Shadow Transformation Emote, Doom’s Eye Back Bling, and two Sonic-themed sprays as competitive rewards.
Takashi Iizuka has reflected on Sonic Adventure’s pivotal role in the franchise, saying Sonic may not have achieved its later success if SEGA had failed to successfully bring the character into 3D.
Epic Games has fully unveiled the Fortnite: Override Battle Pass, confirming Sonic as an instant unlock alongside a Super Sonic transformation emote, Tails Sidekick and a collection of Sonic-themed cosmetics.
Epic Games has officially confirmed Sonic as part of the Fortnite Chapter 7 Season 4: Override Battle Pass, when the season launches August 20.
Epic Games has released the full Fortnite Chapter 7 Season 4: Override trailer, giving us our first proper look at Sonic, Shadow, Dr. Eggman and the wider Sonic crossover in action ahead of the season’s August 20 launch.
SEGA SAMMY says Sonic’s 35th anniversary licensing and merchandise rollout has already begun, but expects major promotions tied to Sonic the Hedgehog 4 to accelerate from October through March and drive significantly higher licensing revenue.
The complete Fortnite x Sonic the Hedgehog comic has been revealed at New York’s Chaos Hunt, showing how Sonic, Shadow and Knuckles are being brought into Fortnite while teaming the heroes against Dr. Eggman and Geno.
A supposed Fortnite Chapter 7 Season 4: Override image featuring Sonic, Shadow, and a huge lineup of gaming characters has surfaced online, but obvious visual oddities and a bizarre retraction have left its authenticity firmly up in the air.
WOLFpak’s Sonic the Hedgehog 35th anniversary collection is now available, featuring Sonic-themed backpacks, duffle and sling bags, character T-shirts, collectible patches, and bundles.
