SEGA has launched Sonic Check In Adventure, a special Sonic the Hedgehog 35th anniversary collaboration with Paradise City in Incheon, Korea.
The collaboration begins today, June 22, 2026, and will run through September 6. The event is being held with Paradise City, the integrated resort operated by Paradise Sega Sammy, and includes Sonic-themed hotel plans, exclusive goods, food menus, photo zones, greeting events, and other limited-time experiences.
Two hotel plans are being offered during the campaign period. The Sonic Theme Room Plan at Hyatt Regency Incheon Paradise City includes a one-night stay in a Sonic-themed room, four Sonic signature food menu items, and five exclusive collaboration goods. The food lineup includes shaved ice, pizza, a hamburger, and cake, while the goods set includes a reusable cold cup, keycap key holder, PVC pouch bag, puzzle magnet, and drawstring bag.
Paradise Hotel & Resort is also offering a Sonic Stay Plan, which includes the same five exclusive collaboration goods as a guest benefit. Guests staying through this plan can also visit the Sonic experience zones, greeting events, and food menu locations held at Hyatt Regency Incheon Paradise City.
The Sonic Check In Adventure experience zones include photo areas in the first-floor lobby and outdoor garden of Hyatt Regency Incheon Paradise City. The outdoor area will also include activities such as a Ring-themed entrance arch, Team Sonic photo spots, and a Ring-passing game.
Sonic greeting events are scheduled for June 26, July 10, July 17, July 31, August 8, August 16, and August 29. The greetings will take place at the first-floor lobby from 1:00 PM to 4:00 PM and at the second-floor outdoor garden from 4:00 PM to 7:00 PM. SEGA notes that some experiences may be unavailable or changed depending on operating conditions.
Limited Sonic signature food menus will also be sold at select locations inside Hyatt Regency Incheon Paradise City from June 22 through September 6. The lineup includes Sonic Signature Shaved Ice, the Sonic 35th Anniversary Burger, Tails Pizza, and Tails Mango Shortcake. These items will be available at Swell Lounge and Pool House.
Paradise City is located about five minutes by car from Incheon International Airport and is known as an art and entertainment resort with hotel stays, dining, shopping, indoor theme park attractions, spa facilities, casino entertainment, and more than 3,000 artworks displayed throughout the property.
Sonic the Hedgehog officially celebrates his 35th anniversary on June 23, 2026. Since his debut in 1991, Sonic has grown from SEGA’s flagship game character into a global entertainment icon across games, films, animation, music, merchandise, events, and collaborations.
With Sonic Check In Adventure, SEGA is adding another large-scale destination event to the anniversary calendar, giving fans in Korea a hotel-based celebration built around exclusive goods, themed food, character greetings, and limited-time Sonic experiences.
Stay tuned to Sonic City for more Sonic News and Updates.
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