Kiddy Land Osaka Umeda will host a Sonic the Hedgehog 35th anniversary pop-up shop from June 27 to July 7, featuring anniversary merchandise, Sonic Racing: CrossWorlds goods, Japanese-style collectibles, and limited sticker bonuses.
Sonic Rumble Party’s Sonic 35th Anniversary Event begins June 10, bringing a Birthday Party-themed effect, 35th Anniversary icon, stickers, Classic Sonic, the Lock-On Cartridge buddy, and new King Sonic, King Shadow, and Birthday Eggman skins.
Sonic the Hedgehog 35th anniversary original label cans will be sold through Suntory vending machines across Japan from June 16 to July 20, featuring 13 random designs based on past Sonic titles, removable sticker labels, and a chance to win original acrylic keychains.
SEGA, ATLUS, and SPJA have announced five new Guests of Honor for Anime Expo 2026, including Sonic Creative Officer Takashi Iizuka, Persona developers Kazuhisa Wada, Atsushi Nomura, Shigenori Soejima, and anime director Yoshiyuki Asai.
Yura no Sato and Kirari are celebrating Sonic the Hedgehog’s 35th anniversary with a special “Sonic Blue Bath,” AR photo frames, a coloring contest, and X campaign prizes across 22 locations in Japan.
SEGA says it plans to release four major full game titles from mainstay IPs during the fiscal year ending March 2027, while Sonic’s 35th anniversary is expected to support repeat sales, community activity, merchandise, and related promotions.
SEGA and animate are launching the first part of their year-long global collaboration with a Sonic the Hedgehog Only Shop, Fair, and Gratte campaign across Japan and overseas stores from June 6.
SEGA MUSIC’s first release, Forever Fast - 35th Anniversary of Sonic The Hedgehog, will collect 22 vocal themes from Sonic Adventure through Sonic Racing: CrossWorlds, including a newly recorded version of “Escape From The City” featuring Nathan Sharp.
SEGA has launched Sonic Speed Circuit in Shoreditch, London, a 10km Sonic-shaped running route with seven murals, a shorter 500-metre art route, Strava participation, and Sonic 35th anniversary prizes.
The official SEGA Shop has opened pre-orders for a limited edition Sonic the Hedgehog ingot by Fanattik, featuring Sonic, Dr. Eggman, and classic animals in a numbered 35th anniversary collectible limited to 5,000 pieces worldwide.
SEGA’s official X account has surpassed 600,000 followers and is celebrating with 60 free SNS icons featuring Sonic, Tails, Shadow, Dreamcast, Puyo Puyo, Like a Dragon, Persona, Jet Set Radio, Crazy Taxi, and more.
Sonic, Shadow, Tails, Amy, and Knuckles will appear at Tokyo Dome for the Yomiuri Giants’ June 5 game against the Chiba Lotte Marines, with special video segments, collaboration visuals, ticket bonuses, and original goods planned.
Phantasy Star Online 2 New Genesis is celebrating Sonic’s 35th anniversary with Sonic Super Festa 2026, featuring Sonic Sprint quests, login bonuses, statues, Scratch Tickets, birthday boosts, and returning Sonic-inspired outfits.
SEGA and Senbla have officially announced Sonic Live In Concert, a new 35th anniversary music tour featuring live Sonic music, synchronized game footage, more than 30 U.S. stops, a London premiere, and UK dates in February 2027.
Sonic Racing: CrossWorlds has officially released its free Puyo Puyo Content Drop, adding Arle as a playable racer, the Twinkle Bayoen machine, five Puyo Puyo music tracks, and a limited-time Puyo Puyo Festival event.
SEGA has shared a recap of Sonic the Hedgehog’s appearance at McLaren Racing Live in Miami, where fans joined the Sonic Speed Trap, picked up giveaways, and celebrated McLaren Racing’s 1000th Grand Prix.
SEGA and Crocs are teaming up again for a new Sonic the Hedgehog collection, featuring Classic Clogs for adults, kids, and toddlers, along with two Jibbitz charm packs.
SEGA, ATLUS, Rovio, and animate are launching a year-long global collaboration across more than 140 stores, with Sonic the Hedgehog kicking off the project in June 2026.
Seitosha has opened pre-orders for Find SONIC! Sonic o Sagase!, an official Sonic the Hedgehog search-and-find book celebrating 35 years of games with illustrated Dream Zones, bonus stickers, and a Kinokuniya 100th anniversary collaboration.
Original Sonic the Hedgehog designer Naoto Ohshima has shared a draft for SEGA’s 35th anniversary Sonic Rewind artwork, following the finished wallpaper’s release on the official Sonic account.
Leblon Delienne has revealed a limited edition Sonic the Hedgehog resin sculpture, featuring a matte finish, 28 cm design, certificate of authenticity, and only 500 numbered pieces.
SEGA has opened applications for the Sonic 35th Anniversary Official Fan Meeting Tour in Tokyo, with Kazuyuki Hoshino and Tomoya Ohtani set to appear at the free June 21 event.
A limited-time Sonic the Hedgehog Pop-Up Shop is coming to Champ de Herbe Atre Ueno from May 9 to June 3, featuring character goods, Wa Sonic merchandise, and an exclusive sticker bonus.
Sonic Rumble Party’s new Sonic Adventure Event begins May 5, bringing themed rewards, a Premium Pass with Tikal and Birdy, and a new Chaos skin in the Red Star Ring Shop.
SEGA has shared newly revealed Sonic Adventure concept artwork from its archives, offering a rare look at early ideas for Windy Valley, Mystic Ruins, Red Mountain, Final Egg, Amy Rose, and more.
SEGA has announced a new Sonic the Hedgehog collaboration with Paris Saint-Germain’s immersive ICI C’EST PARIS La Maison Tokyo pop-up in Shibuya, featuring meet-and-greets, game demos, exclusive freebies, and a SEGA STORE TOKYO tie-in campaign.
SEGA is bringing Sonic the Hedgehog to McLaren Racing Live Miami from April 29 to May 3 with interactive activities, mascot appearances, exclusive merchandise, and a new Sonic Rumble Party collaboration.
Sonic Rumble Party has launched its Half Anniversary Twitch Drops campaign and a new Community Challenge, giving players the chance to unlock exclusive Infinite-themed rewards for a limited time.
Sonic Rumble Party has released a new Spotlight presentation previewing its Half-Anniversary plans, including the Wasteland Event, shop additions, returning Shadow content, and the ongoing Sonic and the Secret Rings event.
The Sonic the Hedgehog Speed Cafe is heading to St. Louis on April 25, marking its first Missouri pop-up with exclusive menu items, merchandise, and themed packaging.
Sonic Rumble has launched a Care Bears crossover event, featuring free rewards including a Share Bear skin and themed cosmetics.
The final episode of Sonic Presents: The Chaotix Casefiles is now available, closing the Red Specter storyline with a full cast finale and nearly 2 million plays worldwide.
SEGA has launched the Smurfs Crossover Event in Sonic Rumble Party, featuring a Smurf Village stage, themed skins, and limited-time rewards available through April 15.
SEGA has announced SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog, a special 35th anniversary concert taking place June 28, 2026 in Tokyo featuring live band and orchestral performances of music from across the franchise.
Contemporary artist Richard Orlinski has teamed up with SEGA to create a limited-edition Sonic sculpture celebrating the franchise’s 35th anniversary, available for a short release window in March.
Legend Competition Round 3 has begun in Sonic Racing: CrossWorlds, challenging top-ranked players to compete for Emerald Grade and exclusive rewards during the limited-time event.
