SEGA and Nex have announced Sonic Forces for Nex Playground, bringing Sonic’s speed-focused action to the motion-based active play console later this year through Play Pass.
SEGA has announced new Sonic 35th Anniversary Project releases, including Classic and Modern Sonic collections for Nintendo Switch and playable iam8bit Genesis cartridges for Sonic the Hedgehog and Sonic the Hedgehog 2.
Sonic Racing: CrossWorlds has started its first World Championship qualifiers through Legends Competition Round 6, with online racing running from June 29 to July 19 before the top 24 registered racers compete live in New York City on October 9.
A newly translated interview with Jun Senoue and Yuunosuke explores Sonic’s 35th anniversary song “Speed Is My Life,” its Japanese version “Faster Than the Speed of Sound,” and the musical DNA that has shaped the series across generations.
Round1 is launching a Sonic the Hedgehog collaboration campaign across Japan from July 10 to October 12, featuring themed food and drinks, karaoke rooms, bowling visuals, prizes, stamp rallies, novelty goods, and Twitter campaigns.
Sonic series sound director Tomoya Ohtani has explained why the original version of “Endless Possibility” is included on the Forever Fast CD but not the streaming album, while also reassuring fans about its future use in Sonic Unleashed.
Sonic series general producer Takashi Iizuka has reflected on Sonic’s 35-year history, discussing the character’s speed-focused origins, global success, Sonic Adventure, Shadow’s creation, Sonic Mania, and the role fans have played in keeping the series alive.
The International Olympic Committee and SEGA have launched the first Sonic x Olympic merchandise collection, featuring Sonic, Tails, Knuckles, Amy, and Shadow in designs inspired by Olympic sports and the “Let’s Move” initiative.
SEGA has released “Speed Is My Life,” a new Sonic the Hedgehog 35th anniversary song performed by Nathan Sharp, with music by Jun Senoue, lyrics and vocal arrangement by Tee Lopes, and arrangement by Jun Senoue and Takahiro Kai.
Japan’s official Sonic YouTube channel has released a new Sonic the Hedgehog 35th birthday brand video, highlighting Sonic’s spirit of moving forward, facing uncertainty, and choosing to start running.
SEGA of America’s Sonic Birthday Livestream airs tomorrow, June 23, at 12:30 PM ET / 9:30 AM PT, featuring Jacki Jing, GamesCage, RogersBase, special guests, gameplay, activities, music, and a St. Jude fundraiser.
SONIC & FRIENDS is launching a new Travel merchandise series through Joypolis Hong Kong, featuring plush keychains, acrylic stands, badges, decorated air tickets, and luggage tags, with pre-orders open ahead of a late September 2026 release.
PIRMA has launched its Sonic the Hedgehog collaboration in Mexico, with Sonic and Shadow-themed soccer footwear now available online and through PIRMA stores.
Simple Modern has announced a new Sonic the Hedgehog collection with backpacks, lunch boxes, and drinkware for kids, launching ahead of the 2026 back-to-school season as part of Sonic’s 35th anniversary celebration.
SEGA’s Sonic Check In Adventure is now open at Paradise City in Incheon, South Korea, featuring Sonic-themed hotel rooms, exclusive merchandise, food menus, photo zones, interactive activities, and Sonic greeting events through September 6.
Sonic the Hedgehog is teaming up with ROUND1 for a new collaboration campaign across all Japanese locations, starting July 10, 2026 at 10:00 AM and running through October 12.
SEGA will host The Sonic Effect at Cannes Lions 2026, marking the first official session by a Japanese game company and spotlighting Sonic’s 35-year evolution, global fandom, and multimedia success.
Mexican sportswear company PIRMA has teased an upcoming Sonic the Hedgehog collaboration, with fans already spotting Sonic and Shadow-themed cleats in stores ahead of the full reveal.
SEGA will stream a Sonic 35th anniversary special on June 24, featuring Aoi Yūki, Rejekun, Yunosuke, Sonic Pico Park developers, Sonic series creators, live gameplay, DJ performances, and new Sonic announcements.
SonicMe is now live for Sonic the Hedgehog’s 35th anniversary, letting fans create and share Sonic-inspired avatars with thousands of customization options.
Dr. Squatch has launched its limited edition Sonic Speed collection for Sonic the Hedgehog’s 35th anniversary, featuring Sonic Speed soap, deodorant, and a Super Pack with citrus, lavender, and earthy wood notes.
SEGA’s Little Akihabara pop-up shop runs from June 19 to July 19 at Little Tokyo Mall in Downtown Los Angeles, featuring exclusive weekly graphic tees, rare Japan-only plush imports, themed menu items, and a stamp card gift campaign.
Sonic the Hedgehog is back in Asphalt Legends for a 35th anniversary event running through July 21, featuring returning Sonic-themed decals, a new Amy Rose decal for the Lykan Hypersport Neon Edition, and special rewards.
G FUEL is celebrating Sonic the Hedgehog’s 35th anniversary with the return of Sonic’s Peach Rings in a limited Collector’s Box featuring a 40-serving energy tub, custom metal shaker, stickers, and holographic packaging.
SEGA and ATLUS are bringing a major lineup to Anime Expo 2026, including a Sonic 35th anniversary booth activation, Sonic mascot appearances, exclusive Sonic posters, and a behind-the-scenes animated shorts panel with Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
SEGA is celebrating Sonic’s 35th anniversary at Anime Expo 2026 with a special animated shorts panel featuring Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
SEGA and The Woobles have launched a new Sonic the Hedgehog crochet collection featuring Sonic, Tails, Knuckles, a mystery Chaos Emerald accessory kit, and a discounted Gotta Wooble Fast bundle.
Sonic Super Festa 2026 is now live in Phantasy Star Online 2 New Genesis, bringing Sonic Sprint quests, Shadow-themed Scratch rewards, login bonuses, birthday boosts, revival items, and Creative Space content for Sonic’s 35th anniversary.
Find SONIC! Sonic o Sagase! is now available in Japan, bringing 35 years of Sonic stages into an official search-and-find book with bonus campaigns, bookstore extras, and a Kinokuniya 100th anniversary collaboration.
SEGA will celebrate Sonic’s 35th birthday with a special livestream on June 23, featuring community guests, gameplay, activities, music, and a charity fundraiser for St. Jude Children’s Research Hospital.
Jersey Jack Pinball has started teasing its upcoming Sonic the Hedgehog pinball machine on existing game screens, with the full reveal set for June 23 and production already underway.
Idol Sonic is coming to Sonic Forces: Speed Battle on June 18, with a new 35th anniversary character trailer showing off his music-themed outfit and special abilities.
Japanese apparel brand Karakuri Tamashii is releasing a Sonic the Hedgehog 35th anniversary collection featuring embroidered reversible sukajan jackets and T-shirts inspired by Sonic, Green Hill, Chaos Emeralds, and Hokusai-style artwork.
SEGA has created a life-size Sonic the Hedgehog DNA Figure for Sonic’s 35th anniversary, using synthetic DNA inspired by Sonic’s traits and displaying it at SEGA STORE TOKYO from June 23.
Kiddy Land Osaka Umeda will host a Sonic the Hedgehog 35th anniversary pop-up shop from June 27 to July 7, featuring anniversary merchandise, Sonic Racing: CrossWorlds goods, Japanese-style collectibles, and limited sticker bonuses.
Sonic Rumble Party’s Sonic 35th Anniversary Event begins June 10, bringing a Birthday Party-themed effect, 35th Anniversary icon, stickers, Classic Sonic, the Lock-On Cartridge buddy, and new King Sonic, King Shadow, and Birthday Eggman skins.
