Sonic’s Chaos Hunt continues in San Diego on July 25, with Sonic and Tails appearances, an exclusive Yellow Emerald pin, free shirts, and chances to win a Club Chaos trip and Leblon Delienne Sonic statue.
Sonic the Hedgehog and Sonic Racing: CrossWorlds will serve as official partners for MADEIN Link Up 2026 on July 31 at Kobe World Memorial Hall in Japan, bringing the Sonic franchise into a live music event hosted by K-pop girl group MADEIN with special collaboration surprises planned for attendees.
Sonic the Hedgehog has joined ZETA DIVISION’s Creator division for the summer, with new content and collaborative merchandise featuring streamer k4sen planned as part of the esports team’s fifth anniversary celebrations.
Monogram International is bringing a Sonic the Hedgehog: Scrapnik Island 3D Foam Bag Clip set to San Diego Comic-Con 2026, featuring Sonic, Mecha Sonic, and Mecha Knuckles in a limited run of 360 sets.
Wendy’s and SEGA have launched a Sonic the Hedgehog Kids’ Meal promotion across the United States, featuring seven collectible character card cases and 35 trading cards celebrating Sonic’s 35th anniversary.
Alien: Isolation 2, Crazy Taxi: World Tour, STRANGER THAN HEAVEN, Persona 4 Revival, Total War: WARHAMMER 40,000, SONIC PICO PARK, and more will be playable at SEGA’s Gamescom 2026 booth.
SEGA and iam8bit are celebrating Sonic’s 35th anniversary with art exhibitions in Seattle and Los Angeles featuring more than 30 artists, historical artwork from SEGA’s archives, and selected fan submissions from around the world.
SEGA has announced Sonic the Hedgehog: Memories and Beyond, a new animated short featuring Metal Sonic, the Chaos Emeralds, and a story centered on the friendships Sonic and his allies have built through their adventures.
SEGA has launched Sonic’s Chaos Hunt, a nationwide 35th anniversary campaign challenging fans to recover scattered Emeralds before Dr. Eggman and unlock prizes ahead of Club Chaos in Brooklyn.
SEGA and Spotify have launched Sonic’s 35th Birthday Mixtape, featuring 35 songs selected around what Sonic would want to hear during his birthday celebration, alongside exclusive artwork by Natalie Haines.
Sonic Live in Concert is expanding its 35th anniversary tour with more than 30 newly announced dates, including additional shows in the United States, Canada, the UK, and Belgium through March 2027.
SEGA and Nex have announced Sonic Forces for Nex Playground, bringing Sonic’s speed-focused action to the motion-based active play console later this year through Play Pass.
SEGA has announced new Sonic 35th Anniversary Project releases, including Classic and Modern Sonic collections for Nintendo Switch and playable iam8bit Genesis cartridges for Sonic the Hedgehog and Sonic the Hedgehog 2.
Sonic Racing: CrossWorlds has started its first World Championship qualifiers through Legends Competition Round 6, with online racing running from June 29 to July 19 before the top 24 registered racers compete live in New York City on October 9.
A newly translated interview with Jun Senoue and Yuunosuke explores Sonic’s 35th anniversary song “Speed Is My Life,” its Japanese version “Faster Than the Speed of Sound,” and the musical DNA that has shaped the series across generations.
Round1 is launching a Sonic the Hedgehog collaboration campaign across Japan from July 10 to October 12, featuring themed food and drinks, karaoke rooms, bowling visuals, prizes, stamp rallies, novelty goods, and Twitter campaigns.
Sonic series sound director Tomoya Ohtani has explained why the original version of “Endless Possibility” is included on the Forever Fast CD but not the streaming album, while also reassuring fans about its future use in Sonic Unleashed.
Sonic series general producer Takashi Iizuka has reflected on Sonic’s 35-year history, discussing the character’s speed-focused origins, global success, Sonic Adventure, Shadow’s creation, Sonic Mania, and the role fans have played in keeping the series alive.
The International Olympic Committee and SEGA have launched the first Sonic x Olympic merchandise collection, featuring Sonic, Tails, Knuckles, Amy, and Shadow in designs inspired by Olympic sports and the “Let’s Move” initiative.
SEGA has released “Speed Is My Life,” a new Sonic the Hedgehog 35th anniversary song performed by Nathan Sharp, with music by Jun Senoue, lyrics and vocal arrangement by Tee Lopes, and arrangement by Jun Senoue and Takahiro Kai.
Japan’s official Sonic YouTube channel has released a new Sonic the Hedgehog 35th birthday brand video, highlighting Sonic’s spirit of moving forward, facing uncertainty, and choosing to start running.
SEGA of America’s Sonic Birthday Livestream airs tomorrow, June 23, at 12:30 PM ET / 9:30 AM PT, featuring Jacki Jing, GamesCage, RogersBase, special guests, gameplay, activities, music, and a St. Jude fundraiser.
SONIC & FRIENDS is launching a new Travel merchandise series through Joypolis Hong Kong, featuring plush keychains, acrylic stands, badges, decorated air tickets, and luggage tags, with pre-orders open ahead of a late September 2026 release.
PIRMA has launched its Sonic the Hedgehog collaboration in Mexico, with Sonic and Shadow-themed soccer footwear now available online and through PIRMA stores.
Simple Modern has announced a new Sonic the Hedgehog collection with backpacks, lunch boxes, and drinkware for kids, launching ahead of the 2026 back-to-school season as part of Sonic’s 35th anniversary celebration.
SEGA’s Sonic Check In Adventure is now open at Paradise City in Incheon, South Korea, featuring Sonic-themed hotel rooms, exclusive merchandise, food menus, photo zones, interactive activities, and Sonic greeting events through September 6.
Sonic the Hedgehog is teaming up with ROUND1 for a new collaboration campaign across all Japanese locations, starting July 10, 2026 at 10:00 AM and running through October 12.
SEGA will host The Sonic Effect at Cannes Lions 2026, marking the first official session by a Japanese game company and spotlighting Sonic’s 35-year evolution, global fandom, and multimedia success.
Mexican sportswear company PIRMA has teased an upcoming Sonic the Hedgehog collaboration, with fans already spotting Sonic and Shadow-themed cleats in stores ahead of the full reveal.
SEGA will stream a Sonic 35th anniversary special on June 24, featuring Aoi Yūki, Rejekun, Yunosuke, Sonic Pico Park developers, Sonic series creators, live gameplay, DJ performances, and new Sonic announcements.
SonicMe is now live for Sonic the Hedgehog’s 35th anniversary, letting fans create and share Sonic-inspired avatars with thousands of customization options.
Dr. Squatch has launched its limited edition Sonic Speed collection for Sonic the Hedgehog’s 35th anniversary, featuring Sonic Speed soap, deodorant, and a Super Pack with citrus, lavender, and earthy wood notes.
SEGA’s Little Akihabara pop-up shop runs from June 19 to July 19 at Little Tokyo Mall in Downtown Los Angeles, featuring exclusive weekly graphic tees, rare Japan-only plush imports, themed menu items, and a stamp card gift campaign.
Sonic the Hedgehog is back in Asphalt Legends for a 35th anniversary event running through July 21, featuring returning Sonic-themed decals, a new Amy Rose decal for the Lykan Hypersport Neon Edition, and special rewards.
G FUEL is celebrating Sonic the Hedgehog’s 35th anniversary with the return of Sonic’s Peach Rings in a limited Collector’s Box featuring a 40-serving energy tub, custom metal shaker, stickers, and holographic packaging.
SEGA and ATLUS are bringing a major lineup to Anime Expo 2026, including a Sonic 35th anniversary booth activation, Sonic mascot appearances, exclusive Sonic posters, and a behind-the-scenes animated shorts panel with Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
