Mexican sportswear company PIRMA has officially teased a Sonic the Hedgehog collaboration, pointing to a new sportswear release tied to SEGA’s iconic franchise.
The teaser was shared through PIRMA’s social channels, with the company posting a first look at the upcoming collaboration and promising more details soon. A separate teaser video has also appeared on PIRMA’s official Instagram page, further confirming that a Sonic-themed lineup is on the way.
While PIRMA has not yet fully revealed the collection, fans in Mexico have already started spotting the upcoming products in stores. Early sightings suggest that the lineup includes Sonic and Shadow-themed cleats, giving the collaboration a clear footwear focus ahead of its official announcement.
The release appears to continue Sonic’s growing presence in lifestyle, fashion, and sportswear collaborations during the franchise’s 35th anniversary year. With Sonic and Shadow both seemingly represented in the initial store sightings, the collection could appeal to fans looking for more character-themed athletic gear.
PIRMA has not yet shared pricing, release dates, wider availability, or the full product lineup. For now, fans in Mexico may want to keep an eye on local retailers and PIRMA’s official channels as the collaboration moves closer to its full reveal.
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