Kazuyuki Hoshino says Sonic’s arms and legs had to be lengthened for 3D because his large head could hide his hands and feet from certain camera angles.
Sonic has been named Tokyo Sunrockers' support ambassador for the 2026-27 B.LEAGUE season, with appearances, arena displays, promotional campaigns and collaboration merchandise planned throughout the year.
Takashi Iizuka says SEGA itself proposed Sonic’s ZETA DIVISION collaboration as part of a wider push across Japan and Asia, with Sonic Team now thinking about people who watch games as well as those who play them.
NERDS Clothing’s Sonic streetwear collection is live with 11 oversized shirts starring Sonic, Shadow, Silver, Rouge, Espio, Metal Sonic and more.
Takashi Iizuka says Sonic Adventure’s camera and Homing Attack solved two major problems with high-speed 3D movement, while Sonic Colors changed how he worked with Sonic Team.
Sonic is heading to Sendai’s Akiu Onsen for a two-month tourism campaign featuring exclusive artwork, holographic cards, original merchandise and collaborations with local food, crafts and attractions.
Takashi Iizuka says he would love to see the Chaotix star in their own detective game, while Sonic Team plans to give more characters substantial playable roles in future mainline titles.
BEAMS has released a new Sonic the Hedgehog T-shirt featuring original artwork by illustrator Zashiki Warashi as part of its Tokyo Game Show 2026 anniversary collection.
SONIC CUP returns for 2026 with nationwide Instagram qualifiers leading to a 48-skater final in Tachikawa, where four young competitors will earn a seven-day training trip to Los Angeles.
SAGE 2026 is now underway through September 18, bringing new Sonic fangame demos, an expanded Sonic 1996 build, development tools and a new showcase running for more than 20 minutes.
COSPA is bringing a new Sonic merchandise wave to Tokyo Game Show 2026, with Sonic and Shadow dry hoodies, Chao bags, Classic Sonic accessories, acrylic figures, stickers and more going on advance sale September 17.
Tokyo Game Show 2026 attendees with a SEGA Account can claim a free Sonic & Tails Furifuri Keychain at the SEGA/ATLUS booth while daily supplies last.
SONIC PICO PARK launches November 12, 2026 for Nintendo Switch 2, Nintendo Switch, PlayStation 5, Xbox Series X|S and Steam, with SEGA and PICO PARK Inc. confirming the full multiplatform lineup in a new gameplay trailer.
Sonic Rumble Party is celebrating Sonic Adventure’s 27th anniversary with new Knuckles, Tikal, Sonic and Tails designs, Egg Golem and Dreamcast buddies, returning Chaos content and a September Twitch Drops campaign.
Portland Retro Gaming Expo is bringing Ryan Drummond, Mike Pollock, Scott Dreier and William Corkery together for a Sonic the Hedgehog 35th anniversary celebration this October, alongside Sonic history programming from G To The Next Level.
Sonic and Shadow are getting limited Sports Darts merchandise for the 4th Sports Darts Tournament 2026, with the new collaboration goods going on sale during Japan Darts Festival at Tokyo Big Sight on September 20 and 21.
SEGA is bringing two new Classic Sonic T-shirts and a Sonic Mania acrylic keychain to Tokyo Game Show 2026 ahead of their October release in Japan, alongside a pair of TGS-exclusive NEW UFO CATCHER collectibles.
NEPTUN has fully unveiled its Sonic the Hedgehog 35th anniversary collection, including character jackets, skateboards, baggy jeans, a Sonic duffel bag and more, all available for just one week from September 18.
Fortnite’s Android Sonic, Android Shadow and Android Knuckles are already making the jump into merchandise, with a new Amazon collection built around original artwork by Evan Stanley.
Shadow has joined SEGA’s Wa Sonic series for the first time in a new pair of Hokusai and Hiroshige-inspired illustrations designed to connect into a single ukiyo-e composition.
Takashi Iizuka says Fortnite’s gun-heavy gameplay initially made Sonic difficult to integrate, leading SEGA and Epic Games to create Android Sonic as a workaround that could play by different rules.
ZETA DIVISION has revealed the first Sonic merchandise for its Tokyo Game Show 2026 collaboration, with the Sonic x k4sen T-shirt priced at ¥8,800 and advance reservations now open for venue pickup.
JADEC and Taisho Pharmaceutical have teamed up with Sonic for a new Japanese diabetes awareness campaign ahead of World Diabetes Day, featuring an educational quiz, blue-themed photo contest and exclusive Sonic prizes.
The full-animation version of Chakra-X’s long-unfinished Nazo Unleashed sequel is getting a second life, with Team Full Power bringing The Wrath of Nazo Act 1 to screens this October.
Sonic the Hedgehog 35th anniversary merchandise is heading to Odaiba’s new ULTRA STORE, a free limited-time shop combining more than 500 products with large-scale LED displays and a digital stamp rally offering Tokyo Joypolis prizes.
Sonic the Hedgehog and Puyo Puyo are joining Shimokitazawa Curry Festival 2026 for their shared 35th anniversaries, with collaboration menus, exclusive stamp-rally prizes and a special Sonic T-shirt coming to the 135-location Tokyo event.
Sonic the Hedgehog and Sonic Racing: CrossWorlds are among the featured attractions at SEGA ATLUS FEST 2026, bringing game trials, exclusive merchandise, giant inflatables and themed booths to SM North EDSA in the Philippines from September 1–13.
Sonic has made his 1,000-drone debut over Tokyo Bay at ODAIBA DRONE SHOW 2026, with the event returning for five more nights from September 18.
Sonic R singer TJ Davis has revealed that Richard Jacques kept reminding her to make the soundtrack “bright” and “happy,” sometimes using footage of Sonic running in the studio to help keep her performances fast and energetic.
Tokyo Game Show 2026 has cancelled its entire September 21 programme due to Typhoon No. 25, calling off both Sonic 35th Music Live performances while organizers consider moving some affected stage programming online.
Sonic will make his first-ever appearance on the cover of CONTINUE for Vol.90, which celebrates the series’ 35th anniversary with a major feature including Takashi Iizuka, Kazuyuki Hoshino, Jun Senoue and original Sonic composer Masato Nakamura.
Favorite has fully revealed its Sonic the Hedgehog fashion collaboration, featuring six character-inspired jackets and hoodies based on Sonic, Tails, Knuckles, Shadow, Silver and the Werehog, with pre-orders opening August 28.
The Chaos Hunt has finally paid off. SEGA has fully revealed Club Chaos, bringing Thundercat, Austin Millz, Tee Lopes, the first New York Sonic Speed Café, seven themed zones and the Sonic Racing: CrossWorlds World Championship Finals to Brooklyn on October 9.
Buying Sonic Racing: CrossWorlds through the Epic Games Store now unlocks Fortnite’s complete Dr. Eggman Bundle at no additional cost, with existing owners instead receiving 2,000 V-Bucks.
The Sonic Squad has recovered the seventh and final Chaos Emerald, officially completing Sonic’s Chaos Hunt. Now all seven are headed toward Club Chaos, although SEGA is still keeping the event’s full details behind a countdown.
Fortnite has launched its full Sonic Item Shop lineup, putting Shadow, Knuckles and Dr. Eggman on sale alongside Super Shadow, a hatching Chao Egg, Sonic Grind Shoes, the Egg Mobile and a large collection of new cosmetics.
