Takashi Iizuka says Fortnite’s gun-heavy gameplay initially made Sonic difficult to integrate, leading SEGA and Epic Games to create Android Sonic as a workaround that could play by different rules.
Sonic’s temporary run with ZETA DIVISION is heading to Tokyo Game Show 2026, where he will face k4sen in a dedicated September 21 stage alongside a new ZETA DIVISION × SEGA Lounge.
JADEC and Taisho Pharmaceutical have teamed up with Sonic for a new Japanese diabetes awareness campaign ahead of World Diabetes Day, featuring an educational quiz, blue-themed photo contest and exclusive Sonic prizes.
The full-animation version of Chakra-X’s long-unfinished Nazo Unleashed sequel is getting a second life, with Team Full Power bringing The Wrath of Nazo Act 1 to screens this October.
Sonic the Hedgehog 35th anniversary merchandise is heading to Odaiba’s new ULTRA STORE, a free limited-time shop combining more than 500 products with large-scale LED displays and a digital stamp rally offering Tokyo Joypolis prizes.
Sonic the Hedgehog and Puyo Puyo are joining Shimokitazawa Curry Festival 2026 for their shared 35th anniversaries, with collaboration menus, exclusive stamp-rally prizes and a special Sonic T-shirt coming to the 135-location Tokyo event.
Sonic the Hedgehog and Sonic Racing: CrossWorlds are among the featured attractions at SEGA ATLUS FEST 2026, bringing game trials, exclusive merchandise, giant inflatables and themed booths to SM North EDSA in the Philippines from September 1–13.
Sonic the Hedgehog will take to the Tokyo night sky in ODAIBA DRONE SHOW 2026, a free eight-day event using more than 1,000 drones alongside the massive Tokyo Aqua Symphony fountain.
Sonic R singer TJ Davis has revealed that Richard Jacques kept reminding her to make the soundtrack “bright” and “happy,” sometimes using footage of Sonic running in the studio to help keep her performances fast and energetic.
SEGA is bringing SONIC PICO PARK and Sonic Racing: CrossWorlds to Tokyo Game Show 2026 with playable demos, stage events and giveaways, alongside event-advance PICO PARK merchandise.
Sonic will make his first-ever appearance on the cover of CONTINUE for Vol.90, which celebrates the series’ 35th anniversary with a major feature including Takashi Iizuka, Kazuyuki Hoshino, Jun Senoue and original Sonic composer Masato Nakamura.
Favorite has fully revealed its Sonic the Hedgehog fashion collaboration, featuring six character-inspired jackets and hoodies based on Sonic, Tails, Knuckles, Shadow, Silver and the Werehog, with pre-orders opening August 28.
The Chaos Hunt has finally paid off. SEGA has fully revealed Club Chaos, bringing Thundercat, Austin Millz, Tee Lopes, the first New York Sonic Speed Café, seven themed zones and the Sonic Racing: CrossWorlds World Championship Finals to Brooklyn on October 9.
Buying Sonic Racing: CrossWorlds through the Epic Games Store now unlocks Fortnite’s complete Dr. Eggman Bundle at no additional cost, with existing owners instead receiving 2,000 V-Bucks.
The Sonic Squad has recovered the seventh and final Chaos Emerald, officially completing Sonic’s Chaos Hunt. Now all seven are headed toward Club Chaos, although SEGA is still keeping the event’s full details behind a countdown.
Fortnite has launched its full Sonic Item Shop lineup, putting Shadow, Knuckles and Dr. Eggman on sale alongside Super Shadow, a hatching Chao Egg, Sonic Grind Shoes, the Egg Mobile and a large collection of new cosmetics.
Fortnite: Override is now live, and Epic Games has finally detailed its Sonic-themed gameplay, letting players race through Green Hill Zone using Sonic the Hedgehog’s Power Sneakers.
Epic Games has announced a new Fortnite Shadow Cup for August 21, revealing the Shadow the Hedgehog Outfit, Super Shadow Transformation Emote, Doom’s Eye Back Bling, and two Sonic-themed sprays as competitive rewards.
Takashi Iizuka has reflected on Sonic Adventure’s pivotal role in the franchise, saying Sonic may not have achieved its later success if SEGA had failed to successfully bring the character into 3D.
Epic Games has fully unveiled the Fortnite: Override Battle Pass, confirming Sonic as an instant unlock alongside a Super Sonic transformation emote, Tails Sidekick and a collection of Sonic-themed cosmetics.
Epic Games has officially confirmed Sonic as part of the Fortnite Chapter 7 Season 4: Override Battle Pass, when the season launches August 20.
Epic Games has released the full Fortnite Chapter 7 Season 4: Override trailer, giving us our first proper look at Sonic, Shadow, Dr. Eggman and the wider Sonic crossover in action ahead of the season’s August 20 launch.
SEGA SAMMY says Sonic’s 35th anniversary licensing and merchandise rollout has already begun, but expects major promotions tied to Sonic the Hedgehog 4 to accelerate from October through March and drive significantly higher licensing revenue.
The complete Fortnite x Sonic the Hedgehog comic has been revealed at New York’s Chaos Hunt, showing how Sonic, Shadow and Knuckles are being brought into Fortnite while teaming the heroes against Dr. Eggman and Geno.
A supposed Fortnite Chapter 7 Season 4: Override image featuring Sonic, Shadow, and a huge lineup of gaming characters has surfaced online, but obvious visual oddities and a bizarre retraction have left its authenticity firmly up in the air.
WOLFpak’s Sonic the Hedgehog 35th anniversary collection is now available, featuring Sonic-themed backpacks, duffle and sling bags, character T-shirts, collectible patches, and bundles.
A new Sonic x Fortnite teaser shows a Tails-inspired flying item and strongly hints that the two-tailed fox himself could join Fortnite as a Sidekick when the new season begins August 20.
Sonic Rumble Party is celebrating the Sonic Symphony concert tour with new Symphony outfits for Sonic, Tails, Amy, and Knuckles, special missions, a Conductor Chao, and the return of NiGHTS and Reala.
Sonic’s Chaos Hunt continues in New York City on August 15 with the Blue Chaos Emerald, live Sonic and Shadow appearances, exclusive pins and shirts, and a new Sonic collaboration comic book.
Sonic Rumble Party’s Clean Sweep Stakes Event is now live, bringing IDW-inspired Raider skins for Surge, Tangle, Whisper, and Lanolin, Phantom Rider, new event rewards, and a separate lineup of Summer 2026 skins.
Sonic’s Chaos Hunt brought its fifth Emerald drop to Chicago, where fans could recover the Cyan Chaos Emerald and meet Sonic and Shadow during a special activation event.
Sonic’s Chaos Hunt continues in San Diego on July 25, with Sonic and Tails appearances, an exclusive Yellow Emerald pin, free shirts, and chances to win a Club Chaos trip and Leblon Delienne Sonic statue.
Sonic the Hedgehog and Sonic Racing: CrossWorlds will serve as official partners for MADEIN Link Up 2026 on July 31 at Kobe World Memorial Hall in Japan, bringing the Sonic franchise into a live music event hosted by K-pop girl group MADEIN with special collaboration surprises planned for attendees.
Sonic the Hedgehog has joined ZETA DIVISION’s Creator division for the summer, with new content and collaborative merchandise featuring streamer k4sen planned as part of the esports team’s fifth anniversary celebrations.
Monogram International is bringing a Sonic the Hedgehog: Scrapnik Island 3D Foam Bag Clip set to San Diego Comic-Con 2026, featuring Sonic, Mecha Sonic, and Mecha Knuckles in a limited run of 360 sets.
Wendy’s and SEGA have launched a Sonic the Hedgehog Kids’ Meal promotion across the United States, featuring seven collectible character card cases and 35 trading cards celebrating Sonic’s 35th anniversary.
