Sonic joins Japan's MMX mission through a special test image destined for space, with new artwork by Yui Karasuno and an Amazon-exclusive T-shirt.
Sonic's 35th anniversary animated short Memories and Beyond arrives November 12, with a new trailer, Super Metal Sonic and a Japanese dub in development.
Shadow's Club Chaos collection brings a new hoodie, T-shirt and mug to the official SEGA Shop, with prices ranging from $24.99 to $64.99.
Sonic's summer with ZETA DIVISION ended on September 20, following a Tokyo Game Show showdown with k4sen and an official farewell from the esports organization.
GXS Productions will share an exclusive behind-the-scenes look at Sonic: Memories and Beyond during a special Sonic animation panel on October 23.
Sonic's DNA Figure is now available to preorder for ¥3.3 million, with a 25 cm made-to-order collectible featuring synthetic DNA and a November 1 deadline.
Sonic Speed Cafe opens in Las Vegas October 17 with new themed dishes, exclusive merchandise and giveaways for the first 35 customers each opening day.
Sonic, Tails and Shadow have received Halloween-themed Trick or Treat Sprites in Fortnite, with new designs, candy bonuses and rewards to find in Green Hill Zone.
Zen Monkey Studios has seven Sonic 35th anniversary mystery pins at NYCC, featuring Silver, Metal Sonic and more, with individual bags priced at $17.
Thundercat and Button Masher Team Up for Sonic 35th Anniversary Song “Moving at Light Speed”
IDW is bringing Sonic the Hedgehog #91 to its New York Comic Con booth this week, well ahead of the issue’s October 28 release.
SONIC the Exhibition -ACROSS GENERATIONS- opens at Ikebukuro PARCO on October 9 with development archives, new artwork from 16 artists and anniversary merchandise.
YOYOYO has turned Sonic into a ¥1 million Arita porcelain statue for his 35th anniversary, with only 50 numbered pieces being produced worldwide and sales beginning October 9.
Tokyo Metro and SEGA are celebrating Sonic’s 35th anniversary with a wrapped Tozai Line train, a four-stop digital stamp rally, limited 24-hour tickets and a special Subway Museum campaign beginning in October.
Takashi Iizuka says modern Sonic projects can take three to five years to develop, forcing SEGA to maintain multiple development lines at once if it wants to continue releasing new Sonic games regularly.
SEGA will livestream Club Chaos from 7:30 PM ET on October 9, with performances, Sonic creator conversations, sneak peeks and special announcements.
Even after 35 years, Takashi Iizuka believes Sonic still has much further to go, recalling that SEGA once told him to “surpass Disney” with the character and even dreamed of eventually building a Sonic theme park.
Sonic Adventure 2 began with just 11 developers moving to America, where San Francisco street culture inspired rail grinding and helped shape City Escape into one of the series' defining stages.
Original artwork and prints from Sonic’s 35 Years of Speed exhibition are now available online, with originals starting at $40 and Timed Edition prints from $15 until October 20.
Original Sonic composer Masato Nakamura looks back on creating the 1991 soundtrack, SEGA’s drive to beat Mario, revisiting Green Hill with DREAMS COME TRUE, and why he once considered adding lyrics to every Sonic song.
SEGA and Epic Games say Sonic x Fortnite was years in the making, with repeated revisions to Sonic’s proportions, a comic created to explain his new form, and more than 1.5 billion Rings collected in its first three days.
Sonic x Round1 USA begins October 21 with an exclusive game card, keychains, crane prizes, themed food and drinks, bowling, karaoke and more.
Sonic’s 35th anniversary celebrations have spread across Australian shopping centres with free games, character appearances and a competition offering a private Sonic appearance valued at up to A$15,000.
FILA Japan has launched the second wave of its Sonic collaboration, introducing a new tennis-themed shirt featuring Sonic with a racket for the Japan Open.
Madeon has created a Green Hill Zone remix for Sonic’s Fortnite collaboration, a decade after the official Sonic account first teased a connection with the French producer.
Kazuyuki Hoshino says Sonic’s arms and legs had to be lengthened for 3D because his large head could hide his hands and feet from certain camera angles.
Sonic has been named Tokyo Sunrockers' support ambassador for the 2026-27 B.LEAGUE season, with appearances, arena displays, promotional campaigns and collaboration merchandise planned throughout the year.
Takashi Iizuka says SEGA itself proposed Sonic’s ZETA DIVISION collaboration as part of a wider push across Japan and Asia, with Sonic Team now thinking about people who watch games as well as those who play them.
NERDS Clothing’s Sonic streetwear collection is live with 11 oversized shirts starring Sonic, Shadow, Silver, Rouge, Espio, Metal Sonic and more.
Takashi Iizuka says Sonic Adventure’s camera and Homing Attack solved two major problems with high-speed 3D movement, while Sonic Colors changed how he worked with Sonic Team.
Sonic is heading to Sendai’s Akiu Onsen for a two-month tourism campaign featuring exclusive artwork, holographic cards, original merchandise and collaborations with local food, crafts and attractions.
Takashi Iizuka says he would love to see the Chaotix star in their own detective game, while Sonic Team plans to give more characters substantial playable roles in future mainline titles.
BEAMS has released a new Sonic the Hedgehog T-shirt featuring original artwork by illustrator Zashiki Warashi as part of its Tokyo Game Show 2026 anniversary collection.
SONIC CUP returns for 2026 with nationwide Instagram qualifiers leading to a 48-skater final in Tachikawa, where four young competitors will earn a seven-day training trip to Los Angeles.
Amazon UK has listed an unannounced Sonic Racing: CrossWorlds Year One Edition for PS5 with a November 3 release date, although SEGA has yet to reveal what the new version includes.
SAGE 2026 is now underway through September 18, bringing new Sonic fangame demos, an expanded Sonic 1996 build, development tools and a new showcase running for more than 20 minutes.
