Popeye is sailing into Sonic Rumble Party on May 20 with a new crossover event, bringing Popeye, Olive, Bluto, Sailor Chao, Canned Spinach, and event-exclusive rewards.
SEGA and Crocs are teaming up again for a new Sonic the Hedgehog collection, featuring Classic Clogs for adults, kids, and toddlers, along with two Jibbitz charm packs.
SEGA, ATLUS, Rovio, and animate are launching a year-long global collaboration across more than 140 stores, with Sonic the Hedgehog kicking off the project in June 2026.
SEGA has opened applications for the Sonic 35th Anniversary Official Fan Meeting Tour in Tokyo, with Kazuyuki Hoshino and Tomoya Ohtani set to appear at the free June 21 event.
A limited-time Sonic the Hedgehog Pop-Up Shop is coming to Champ de Herbe Atre Ueno from May 9 to June 3, featuring character goods, Wa Sonic merchandise, and an exclusive sticker bonus.
Sonic Rumble Party’s new Sonic Adventure Event begins May 5, bringing themed rewards, a Premium Pass with Tikal and Birdy, and a new Chaos skin in the Red Star Ring Shop.
SEGA is bringing Sonic the Hedgehog to McLaren Racing Live Miami from April 29 to May 3 with interactive activities, mascot appearances, exclusive merchandise, and a new Sonic Rumble Party collaboration.
Sonic Rumble Party has launched its Half Anniversary Twitch Drops campaign and a new Community Challenge, giving players the chance to unlock exclusive Infinite-themed rewards for a limited time.
Sonic Rumble Party has released a new Spotlight presentation previewing its Half-Anniversary plans, including the Wasteland Event, shop additions, returning Shadow content, and the ongoing Sonic and the Secret Rings event.
The Sonic the Hedgehog Speed Cafe is heading to St. Louis on April 25, marking its first Missouri pop-up with exclusive menu items, merchandise, and themed packaging.
Sonic Rumble has launched a Care Bears crossover event, featuring free rewards including a Share Bear skin and themed cosmetics.
SEGA has launched the Smurfs Crossover Event in Sonic Rumble Party, featuring a Smurf Village stage, themed skins, and limited-time rewards available through April 15.
Contemporary artist Richard Orlinski has teamed up with SEGA to create a limited-edition Sonic sculpture celebrating the franchise’s 35th anniversary, available for a short release window in March.
Legend Competition Round 3 has begun in Sonic Racing: CrossWorlds, challenging top-ranked players to compete for Emerald Grade and exclusive rewards during the limited-time event.
The NiGHTS collaboration event has launched in Sonic Rumble, featuring Chrome NiGHTS, Reala, themed cosmetics, and limited-time rewards available through March 16.
SEGA has confirmed a two-day Sonic Racing: CrossWorlds tournament hosted by k4sen on February 17–18, 2026, featuring 12 popular streamers competing in individual and team battles.
A new leak from a well-known Fortnite insider suggests a full Sonic the Hedgehog crossover is in development, potentially bringing Sonic characters as playable skins for the first time.
A large-scale Sonic × Puyo Puyo collaboration event will take over Hankyu Sanbangai in Osaka from February to March 2026, featuring themed decorations, food bonuses, game events, workshops, and exclusive anniversary merchandise.
SEGA has officially begun Sonic the Hedgehog’s 35th anniversary celebrations, unveiling a commemorative trailer and outlining a packed lineup of fan events, merchandise, collaborations, and digital projects planned throughout 2026.
The Sonic Prime Event arrives in Sonic Rumble today, 2026, featuring Prime-themed cosmetics, a Premium Pass with Renegade Knuckles, and major Red Star Ring Shop additions.
The Sonic & Friends Café opens January 9 at and GALLERY locations in Yurakucho and Nagoya, offering themed food, drinks, and brand-new merchandise inspired by the popular Sonic & Friends animated series.
SEGA is celebrating the holidays in Sonic Racing: CrossWorlds with the NiGHTS Festival, a festive in-game event launching on Christmas Day with rewards and Donpa Tickets up for grabs.
SEGA is bringing Godzilla to Sonic Rumble with a limited time crossover event launching December 22, featuring a new survival stage, playable Kaiju characters and exclusive unlocks.
Sonic Racing: CrossWorlds has earned a nomination at the 15th Annual New York Game Awards, landing a spot in the Best Kids Game category as Sonic continues to connect with younger players and families.
SEGA has launched “Gifts from Sonic ~ Let’s Be Friends with Sonic ~,” a new initiative that brings Sonic gifts, books, and inspiration to children across Japan’s Kanto region.
SEGA and Waze have partnered to launch a Sonic the Hedgehog navigation experience, featuring Sonic’s voice and themed icons inspired by Sonic Racing: CrossWorlds.
SEGA and AirAsia have unveiled a redesigned Sonic-themed jet featuring Sonic Racing: CrossWorlds and Sonic Rumble motifs, complete with an in-game AirAsia sticker event for players.
The DC x Sonic the Hedgehog Batmobile With Shadow as Batman will debut at New York Comic Con 2025, blending Gotham’s dark style with Sonic’s high-speed energy.
SEGA has announced a special Sonic Racing: CrossWorlds live stream featuring Hololive VTubers Shirakami Fubuki, Oozora Subaru, Ookami Mio, and Inugami Korone, airing October 13 at 8 PM JST.
The Halloween 2025 Event has arrived in Sonic Rumble, bringing festive rewards, spooky skins, and limited-time cosmetics through November 14.
Producer Lee Cocker says SEGA’s new partnership with the International Olympic Committee centers on merchandise, not a new Mario & Sonic at the Olympic Games entry.
Sonic and the Secret Rings returns through Project Reignition, a fan-made PC remake that modernizes the 2007 Wii title with improved controls, visuals, and accessibility. A playable demo is now available as part of SAGE 2025.
Brazilian developer Pedro “PVic” Victor has released the first PC demo for Artius, a fast-paced 2D platformer inspired by Sonic the Hedgehog, Pizza Tower, and Antonblast, debuting at SAGE 2025.
The Blue Blur speeds into PUBG MOBILE with Sonic and Tails outfits, themed weapons, vehicles, and more. The limited-time crossover runs from October 3 to October 31 on iOS and Android.
SEGA and the International Olympic Committee have announced a new multi-year partnership uniting Sonic the Hedgehog with the Olympic brand in the “Five Rings” collaboration, celebrating speed, sportsmanship, and global unity.
The Sonic Music Experience tour continues this fall with a newly announced Osaka performance on November 9, 2025, featuring Tomoya Ohtani’s DJ set and Jun Senoue’s Sonic Adventure Music Experience band.
