The Rocket League x Sonic the Hedgehog event kicks off today, September 23, featuring the new Sonic Spin LTM, themed rewards, and a Porsche 918 Spyder bundle with Sonic decals.
The 2025 Autumn Event has begun in Sonic Rumble, featuring exclusive rewards, seasonal cosmetics, and the debut of the Harvest Cream skin, available through October.
ASUS Japan has partnered with SEGA to bring ASUS and ROG logos into Sonic Racing: CrossWorlds as customization stickers, with hands-on demos at TGS 2025 on ROG Ally and ASUS Gaming V16.
COSPA has revealed a new Sonic the Hedgehog collection debuting at Tokyo Game Show 2025, featuring graphic apparel, classic Sonic jackets, and practical accessories with vivid designs.
Rocket League Season 20 launches September 17 with Sonic the Hedgehog cosmetics, including a player banner and wheels, as Psyonix teases even more Sonic content later this season.
Fresh leaks have revealed Sonic x PUBG Mobile collaboration content, including Sonic and Tails costumes, vehicle skins, weapons, and even Super Sonic and companion emotes.
SEGA will join J-POP.ZIP 2025 in Seoul from September 19–21, featuring Sonic and Persona booths, game trials, exclusive merch, and a special Sonic DJ set by Tomoya Ohtani.
SEGA has announced a Sonic the Hedgehog collaboration with MOTEGI Mobility Resort in Tochigi, Japan, running from September 13 to November 3, 2025, featuring photo ops, a stamp rally, and exclusive souvenirs.
SEGA has announced Sonic’s Rising Athletes, a new youth initiative starting with SONIC CUP 2025, a skateboarding competition for U-15 skaters in Tokyo and Osaka this November. Winners will earn a training trip to Los Angeles.
SEGA is teaming up with K1 Speed San Diego for a limited-time Sonic Racing: CrossWorlds karting event, featuring themed races, giveaways, and exclusive merch from July 24 to 27.
Join the seasonal celebration in Sonic Rumble from July 11 to July 30 and unlock Festival Knuckles, summer-themed effects, and more.
SEGA brings Sonic Racing: CrossWorlds to the Esports World Cup 2025 with a live exhibition match, themed go-karts, and a towering Sonic statue in Riyadh, Saudi Arabia.
Three limited-edition foil covers for Sonic the Hedgehog #1 are now available from GalaxyCon, with signed and CGC-graded options featuring Roger Craig Smith and Ben Schwartz.
SEGA is bringing Sonic to real-world attractions across the globe, with projects now in development for the US, Europe, Japan, and South America.
Sonic’s June 23 birthday celebration included a Sanrio collaboration, new PayPay card designs, limited-edition T-shirts, and a week-long Joypolis event.
Sonic, Tails, and Knuckles speed into Supercell’s hit multiplayer game Squad Busters starting June 17, bringing classic abilities, Green Hill Zone, and a face-off with Dr. Eggman.
Celebrate Sonic’s 34th anniversary with exclusive merch and surprises at a limited-time pop-up shop in Tokyo Skytree Town from June 14 to 29.
From May 30 to June 13, Sonic Rumble players can unlock exclusive Sonic Prime skins, emotes, and effects in a multiverse-themed event celebrating the Netflix series.
From May 29 to June 26, Sonic and friends join Asphalt Legends Unite in a high-speed collab featuring Collector Mode, iconic ring sounds, character-themed vehicles, and classic music.
Celebrate Sonic’s 34th anniversary in Phantasy Star Online 2: New Genesis Ver.2 with themed outfits, special quests, Build Parts, and city decorations starting June 4!
Sonic’s 34th birthday celebration kicks off at Tokyo Joypolis with themed food, special tickets, exclusive merch, and a live “SoniSta!” event featuring Takashi Iizuka and Kazuyuki Hoshino!
To celebrate Sonic’s 34th anniversary, a special collaboration with Phantasy Star Online 2: New Genesis kicks off June 4, 2025—complete with new artwork and in-game content.
Collect Rings with Sonic, Tails, Knuckles, Amy, Shadow, Eggman or Chao in this high-speed crossover celebration.
Sonic and Shadow speed into The Battle Cats for a limited-time event packed with gacha units, themed stages, and special rewards.
A surprise teaser hints at a Sonic x Asphalt Legends Unite collaboration as part of SEGA’s Racing Around the World campaign.
Neon suits, movie skins, and a new stage await as Sonic Rumble celebrates Sonic the Hedgehog 3 with its latest in-game event.
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.
SEGA’s iconic mascot will represent the tournament held in Tainan, Taiwan, promoting youth sports and international friendship.
Celebrate the Excitement of Sonic the Hedgehog 3—In Theaters December 20th, 2024!
As Sonic the Hedgehog 3 speeds closer to its theatrical release, AMC and Regal theaters in the U.S. are unveiling a variety of exciting collectibles and promotions to get fans…
The highly anticipated second trailer for the equally awaited third installment in the Sonic Cinematic Universe is here! Check it out below: https://youtu.be/LH1J1EbqCaI SHOWTIME. Watch the new trailer for #SonicMovie3,…
Get ready, Sonic fans! Starting Friday, November 15, 2024, Sonic the Hedgehog and friends are speeding into all Topgolf locations across the U.S. and Glasgow to launch Topgolf Sonic the…
SEGA and Filipino-American artist Louis De Guzman have announced an exciting new collaboration celebrating the iconic Sonic the Hedgehog. Set to debut in November 2024, this limited-edition collection combines De…
~ Enhance your gaming time with the newly released Sonic × Shadow Generations through delivery ~
![Read more about the article [Tune-in] SEGA Announces “Sonic Central” Virtual Event – Tuesday, September 24 at 12 PM ET / 9 AM PT](https://media.sonic-city.net/2024/09/image001-768x432.png)
Today, SEGA of America announced the company's fourth annual Sonic the Hedgehog virtual event, Sonic Central, will take place tomorrow, Tuesday, September 24 at 12pm ET / 9am PT. Sonic fans can tune into Sonic Central…
