Fortnite has launched its full Sonic Item Shop lineup, putting Shadow, Knuckles and Dr. Eggman on sale alongside Super Shadow, a hatching Chao Egg, Sonic Grind Shoes, the Egg Mobile and a large collection of new cosmetics.
Fortnite: Override is now live, and Epic Games has finally detailed its Sonic-themed gameplay, letting players race through Green Hill Zone using Sonic the Hedgehog’s Power Sneakers.
Epic Games has announced a new Fortnite Shadow Cup for August 21, revealing the Shadow the Hedgehog Outfit, Super Shadow Transformation Emote, Doom’s Eye Back Bling, and two Sonic-themed sprays as competitive rewards.
Epic Games has officially confirmed Sonic as part of the Fortnite Chapter 7 Season 4: Override Battle Pass, when the season launches August 20.
Epic Games has released the full Fortnite Chapter 7 Season 4: Override trailer, giving us our first proper look at Sonic, Shadow, Dr. Eggman and the wider Sonic crossover in action ahead of the season’s August 20 launch.
The complete Fortnite x Sonic the Hedgehog comic has been revealed at New York’s Chaos Hunt, showing how Sonic, Shadow and Knuckles are being brought into Fortnite while teaming the heroes against Dr. Eggman and Geno.
A new Sonic x Fortnite teaser shows a Tails-inspired flying item and strongly hints that the two-tailed fox himself could join Fortnite as a Sidekick when the new season begins August 20.
Sonic’s Chaos Hunt continues in New York City on August 15 with the Blue Chaos Emerald, live Sonic and Shadow appearances, exclusive pins and shirts, and a new Sonic collaboration comic book.
Sonic Rumble Party’s Clean Sweep Stakes Event is now live, bringing IDW-inspired Raider skins for Surge, Tangle, Whisper, and Lanolin, Phantom Rider, new event rewards, and a separate lineup of Summer 2026 skins.
Sonic’s Chaos Hunt continues in San Diego on July 25, with Sonic and Tails appearances, an exclusive Yellow Emerald pin, free shirts, and chances to win a Club Chaos trip and Leblon Delienne Sonic statue.
Sonic the Hedgehog and Sonic Racing: CrossWorlds will serve as official partners for MADEIN Link Up 2026 on July 31 at Kobe World Memorial Hall in Japan, bringing the Sonic franchise into a live music event hosted by K-pop girl group MADEIN with special collaboration surprises planned for attendees.
Monogram International is bringing a Sonic the Hedgehog: Scrapnik Island 3D Foam Bag Clip set to San Diego Comic-Con 2026, featuring Sonic, Mecha Sonic, and Mecha Knuckles in a limited run of 360 sets.
Alien: Isolation 2, Crazy Taxi: World Tour, STRANGER THAN HEAVEN, Persona 4 Revival, Total War: WARHAMMER 40,000, SONIC PICO PARK, and more will be playable at SEGA’s Gamescom 2026 booth.
SEGA and iam8bit are celebrating Sonic’s 35th anniversary with art exhibitions in Seattle and Los Angeles featuring more than 30 artists, historical artwork from SEGA’s archives, and selected fan submissions from around the world.
SEGA has announced Sonic the Hedgehog: Memories and Beyond, a new animated short featuring Metal Sonic, the Chaos Emeralds, and a story centered on the friendships Sonic and his allies have built through their adventures.
Sonic Live in Concert is expanding its 35th anniversary tour with more than 30 newly announced dates, including additional shows in the United States, Canada, the UK, and Belgium through March 2027.
Sonic Racing: CrossWorlds has started its first World Championship qualifiers through Legends Competition Round 6, with online racing running from June 29 to July 19 before the top 24 registered racers compete live in New York City on October 9.
Round1 is launching a Sonic the Hedgehog collaboration campaign across Japan from July 10 to October 12, featuring themed food and drinks, karaoke rooms, bowling visuals, prizes, stamp rallies, novelty goods, and Twitter campaigns.
Sonic series sound director Tomoya Ohtani has explained why the original version of “Endless Possibility” is included on the Forever Fast CD but not the streaming album, while also reassuring fans about its future use in Sonic Unleashed.
SEGA of America’s Sonic Birthday Livestream airs tomorrow, June 23, at 12:30 PM ET / 9:30 AM PT, featuring Jacki Jing, GamesCage, RogersBase, special guests, gameplay, activities, music, and a St. Jude fundraiser.
SEGA’s Sonic Check In Adventure is now open at Paradise City in Incheon, South Korea, featuring Sonic-themed hotel rooms, exclusive merchandise, food menus, photo zones, interactive activities, and Sonic greeting events through September 6.
Sonic the Hedgehog is teaming up with ROUND1 for a new collaboration campaign across all Japanese locations, starting July 10, 2026 at 10:00 AM and running through October 12.
Sonic the Hedgehog is back in Asphalt Legends for a 35th anniversary event running through July 21, featuring returning Sonic-themed decals, a new Amy Rose decal for the Lykan Hypersport Neon Edition, and special rewards.
Sonic Super Festa 2026 is now live in Phantasy Star Online 2 New Genesis, bringing Sonic Sprint quests, Shadow-themed Scratch rewards, login bonuses, birthday boosts, revival items, and Creative Space content for Sonic’s 35th anniversary.
SEGA will celebrate Sonic’s 35th birthday with a special livestream on June 23, featuring community guests, gameplay, activities, music, and a charity fundraiser for St. Jude Children’s Research Hospital.
SEGA has created a life-size Sonic the Hedgehog DNA Figure for Sonic’s 35th anniversary, using synthetic DNA inspired by Sonic’s traits and displaying it at SEGA STORE TOKYO from June 23.
Sonic Rumble Party’s Sonic 35th Anniversary Event begins June 10, bringing a Birthday Party-themed effect, 35th Anniversary icon, stickers, Classic Sonic, the Lock-On Cartridge buddy, and new King Sonic, King Shadow, and Birthday Eggman skins.
SEGA, ATLUS, and SPJA have announced five new Guests of Honor for Anime Expo 2026, including Sonic Creative Officer Takashi Iizuka, Persona developers Kazuhisa Wada, Atsushi Nomura, Shigenori Soejima, and anime director Yoshiyuki Asai.
Yura no Sato and Kirari are celebrating Sonic the Hedgehog’s 35th anniversary with a special “Sonic Blue Bath,” AR photo frames, a coloring contest, and X campaign prizes across 22 locations in Japan.
SEGA and animate are launching the first part of their year-long global collaboration with a Sonic the Hedgehog Only Shop, Fair, and Gratte campaign across Japan and overseas stores from June 6.
SEGA has launched Sonic Speed Circuit in Shoreditch, London, a 10km Sonic-shaped running route with seven murals, a shorter 500-metre art route, Strava participation, and Sonic 35th anniversary prizes.
SEGA’s official X account has surpassed 600,000 followers and is celebrating with 60 free SNS icons featuring Sonic, Tails, Shadow, Dreamcast, Puyo Puyo, Like a Dragon, Persona, Jet Set Radio, Crazy Taxi, and more.
Sonic, Shadow, Tails, Amy, and Knuckles will appear at Tokyo Dome for the Yomiuri Giants’ June 5 game against the Chiba Lotte Marines, with special video segments, collaboration visuals, ticket bonuses, and original goods planned.
Phantasy Star Online 2 New Genesis is celebrating Sonic’s 35th anniversary with Sonic Super Festa 2026, featuring Sonic Sprint quests, login bonuses, statues, Scratch Tickets, birthday boosts, and returning Sonic-inspired outfits.
SEGA has shared a recap of Sonic the Hedgehog’s appearance at McLaren Racing Live in Miami, where fans joined the Sonic Speed Trap, picked up giveaways, and celebrated McLaren Racing’s 1000th Grand Prix.
Sonic Rumble Party Season 6 has begun alongside the limited-time Popeye Crossover Event, adding new passes, Rumble Rankings, shop items, Popeye skins, raffles, and event rewards.
