SEGA of America’s Sonic Birthday Livestream airs tomorrow, June 23, at 12:30 PM ET / 9:30 AM PT, featuring Jacki Jing, GamesCage, RogersBase, special guests, gameplay, activities, music, and a St. Jude fundraiser.
SEGA has launched Sonic Check In Adventure at Paradise City in Incheon, Korea, featuring Sonic hotel plans, exclusive goods, themed rooms, food menus, photo zones, and Sonic greeting events through September 6.
Sonic the Hedgehog is teaming up with ROUND1 for a new collaboration campaign across all Japanese locations, starting July 10, 2026 at 10:00 AM and running through October 12.
Sonic the Hedgehog is back in Asphalt Legends for a 35th anniversary event running through July 21, featuring returning Sonic-themed decals, a new Amy Rose decal for the Lykan Hypersport Neon Edition, and special rewards.
Sonic Super Festa 2026 is now live in Phantasy Star Online 2 New Genesis, bringing Sonic Sprint quests, Shadow-themed Scratch rewards, login bonuses, birthday boosts, revival items, and Creative Space content for Sonic’s 35th anniversary.
SEGA will celebrate Sonic’s 35th birthday with a special livestream on June 23, featuring community guests, gameplay, activities, music, and a charity fundraiser for St. Jude Children’s Research Hospital.
SEGA has created a life-size Sonic the Hedgehog DNA Figure for Sonic’s 35th anniversary, using synthetic DNA inspired by Sonic’s traits and displaying it at SEGA STORE TOKYO from June 23.
Sonic Rumble Party’s Sonic 35th Anniversary Event begins June 10, bringing a Birthday Party-themed effect, 35th Anniversary icon, stickers, Classic Sonic, the Lock-On Cartridge buddy, and new King Sonic, King Shadow, and Birthday Eggman skins.
SEGA, ATLUS, and SPJA have announced five new Guests of Honor for Anime Expo 2026, including Sonic Creative Officer Takashi Iizuka, Persona developers Kazuhisa Wada, Atsushi Nomura, Shigenori Soejima, and anime director Yoshiyuki Asai.
Yura no Sato and Kirari are celebrating Sonic the Hedgehog’s 35th anniversary with a special “Sonic Blue Bath,” AR photo frames, a coloring contest, and X campaign prizes across 22 locations in Japan.
SEGA and animate are launching the first part of their year-long global collaboration with a Sonic the Hedgehog Only Shop, Fair, and Gratte campaign across Japan and overseas stores from June 6.
SEGA has launched Sonic Speed Circuit in Shoreditch, London, a 10km Sonic-shaped running route with seven murals, a shorter 500-metre art route, Strava participation, and Sonic 35th anniversary prizes.
SEGA’s official X account has surpassed 600,000 followers and is celebrating with 60 free SNS icons featuring Sonic, Tails, Shadow, Dreamcast, Puyo Puyo, Like a Dragon, Persona, Jet Set Radio, Crazy Taxi, and more.
Sonic, Shadow, Tails, Amy, and Knuckles will appear at Tokyo Dome for the Yomiuri Giants’ June 5 game against the Chiba Lotte Marines, with special video segments, collaboration visuals, ticket bonuses, and original goods planned.
Phantasy Star Online 2 New Genesis is celebrating Sonic’s 35th anniversary with Sonic Super Festa 2026, featuring Sonic Sprint quests, login bonuses, statues, Scratch Tickets, birthday boosts, and returning Sonic-inspired outfits.
SEGA has shared a recap of Sonic the Hedgehog’s appearance at McLaren Racing Live in Miami, where fans joined the Sonic Speed Trap, picked up giveaways, and celebrated McLaren Racing’s 1000th Grand Prix.
Sonic Rumble Party Season 6 has begun alongside the limited-time Popeye Crossover Event, adding new passes, Rumble Rankings, shop items, Popeye skins, raffles, and event rewards.
Popeye is sailing into Sonic Rumble Party on May 20 with a new crossover event, bringing Popeye, Olive, Bluto, Sailor Chao, Canned Spinach, and event-exclusive rewards.
SEGA and Crocs are teaming up again for a new Sonic the Hedgehog collection, featuring Classic Clogs for adults, kids, and toddlers, along with two Jibbitz charm packs.
SEGA, ATLUS, Rovio, and animate are launching a year-long global collaboration across more than 140 stores, with Sonic the Hedgehog kicking off the project in June 2026.
SEGA has opened applications for the Sonic 35th Anniversary Official Fan Meeting Tour in Tokyo, with Kazuyuki Hoshino and Tomoya Ohtani set to appear at the free June 21 event.
A limited-time Sonic the Hedgehog Pop-Up Shop is coming to Champ de Herbe Atre Ueno from May 9 to June 3, featuring character goods, Wa Sonic merchandise, and an exclusive sticker bonus.
Sonic Rumble Party’s new Sonic Adventure Event begins May 5, bringing themed rewards, a Premium Pass with Tikal and Birdy, and a new Chaos skin in the Red Star Ring Shop.
SEGA is bringing Sonic the Hedgehog to McLaren Racing Live Miami from April 29 to May 3 with interactive activities, mascot appearances, exclusive merchandise, and a new Sonic Rumble Party collaboration.
Sonic Rumble Party has launched its Half Anniversary Twitch Drops campaign and a new Community Challenge, giving players the chance to unlock exclusive Infinite-themed rewards for a limited time.
Sonic Rumble Party has released a new Spotlight presentation previewing its Half-Anniversary plans, including the Wasteland Event, shop additions, returning Shadow content, and the ongoing Sonic and the Secret Rings event.
The Sonic the Hedgehog Speed Cafe is heading to St. Louis on April 25, marking its first Missouri pop-up with exclusive menu items, merchandise, and themed packaging.
Sonic Rumble has launched a Care Bears crossover event, featuring free rewards including a Share Bear skin and themed cosmetics.
SEGA has launched the Smurfs Crossover Event in Sonic Rumble Party, featuring a Smurf Village stage, themed skins, and limited-time rewards available through April 15.
Contemporary artist Richard Orlinski has teamed up with SEGA to create a limited-edition Sonic sculpture celebrating the franchise’s 35th anniversary, available for a short release window in March.
Legend Competition Round 3 has begun in Sonic Racing: CrossWorlds, challenging top-ranked players to compete for Emerald Grade and exclusive rewards during the limited-time event.
The NiGHTS collaboration event has launched in Sonic Rumble, featuring Chrome NiGHTS, Reala, themed cosmetics, and limited-time rewards available through March 16.
SEGA has confirmed a two-day Sonic Racing: CrossWorlds tournament hosted by k4sen on February 17–18, 2026, featuring 12 popular streamers competing in individual and team battles.
A new leak from a well-known Fortnite insider suggests a full Sonic the Hedgehog crossover is in development, potentially bringing Sonic characters as playable skins for the first time.
A large-scale Sonic × Puyo Puyo collaboration event will take over Hankyu Sanbangai in Osaka from February to March 2026, featuring themed decorations, food bonuses, game events, workshops, and exclusive anniversary merchandise.
SEGA has officially begun Sonic the Hedgehog’s 35th anniversary celebrations, unveiling a commemorative trailer and outlining a packed lineup of fan events, merchandise, collaborations, and digital projects planned throughout 2026.
