SonicMe's latest update lets fans add Chao to their custom avatars, alongside fan-requested pink hair and Tangle's tail for even more customization.
SONIC MUSIC EXPERIENCE returns to Osaka on December 4 with Tomoya Ohtani and Jun Senoue. Tickets cost ¥7,500, with the lottery opening October 16.
SEGA's one-of-a-kind Shadow Dark Rider motorcycle sold for £210,000 at Bonhams, with proceeds supporting the Luca Guintoli Foundation.
Sonic joins Japan's MMX mission through a special test image destined for space, with new artwork by Yui Karasuno and an Amazon-exclusive T-shirt.
Shadow's Club Chaos collection brings a new hoodie, T-shirt and mug to the official SEGA Shop, with prices ranging from $24.99 to $64.99.
GXS Productions will share an exclusive behind-the-scenes look at Sonic: Memories and Beyond during a special Sonic animation panel on October 23.
Sonic's DNA Figure is now available to preorder for ¥3.3 million, with a 25 cm made-to-order collectible featuring synthetic DNA and a November 1 deadline.
Sonic Speed Cafe opens in Las Vegas October 17 with new themed dishes, exclusive merchandise and giveaways for the first 35 customers each opening day.
Sonic, Tails and Shadow have received Halloween-themed Trick or Treat Sprites in Fortnite, with new designs, candy bonuses and rewards to find in Green Hill Zone.
Zen Monkey Studios has seven Sonic 35th anniversary mystery pins at NYCC, featuring Silver, Metal Sonic and more, with individual bags priced at $17.
Thundercat and Button Masher Team Up for Sonic 35th Anniversary Song “Moving at Light Speed”
IDW is bringing Sonic the Hedgehog #91 to its New York Comic Con booth this week, well ahead of the issue’s October 28 release.
SONIC the Exhibition -ACROSS GENERATIONS- opens at Ikebukuro PARCO on October 9 with development archives, new artwork from 16 artists and anniversary merchandise.
SEGA will livestream Club Chaos from 7:30 PM ET on October 9, with performances, Sonic creator conversations, sneak peeks and special announcements.
Sonic x Round1 USA begins October 21 with an exclusive game card, keychains, crane prizes, themed food and drinks, bowling, karaoke and more.
Sonic’s 35th anniversary celebrations have spread across Australian shopping centres with free games, character appearances and a competition offering a private Sonic appearance valued at up to A$15,000.
Madeon has created a Green Hill Zone remix for Sonic’s Fortnite collaboration, a decade after the official Sonic account first teased a connection with the French producer.
Sonic has been named Tokyo Sunrockers' support ambassador for the 2026-27 B.LEAGUE season, with appearances, arena displays, promotional campaigns and collaboration merchandise planned throughout the year.
NERDS Clothing’s Sonic streetwear collection is live with 11 oversized shirts starring Sonic, Shadow, Silver, Rouge, Espio, Metal Sonic and more.
BEAMS has released a new Sonic the Hedgehog T-shirt featuring original artwork by illustrator Zashiki Warashi as part of its Tokyo Game Show 2026 anniversary collection.
SONIC CUP returns for 2026 with nationwide Instagram qualifiers leading to a 48-skater final in Tachikawa, where four young competitors will earn a seven-day training trip to Los Angeles.
SAGE 2026 is now underway through September 18, bringing new Sonic fangame demos, an expanded Sonic 1996 build, development tools and a new showcase running for more than 20 minutes.
COSPA is bringing a new Sonic merchandise wave to Tokyo Game Show 2026, with Sonic and Shadow dry hoodies, Chao bags, Classic Sonic accessories, acrylic figures, stickers and more going on advance sale September 17.
Tokyo Game Show 2026 attendees with a SEGA Account can claim a free Sonic & Tails Furifuri Keychain at the SEGA/ATLUS booth while daily supplies last.
SONIC PICO PARK launches November 12, 2026 for Nintendo Switch 2, Nintendo Switch, PlayStation 5, Xbox Series X|S and Steam, with SEGA and PICO PARK Inc. confirming the full multiplatform lineup in a new gameplay trailer.
Sonic Rumble Party is celebrating Sonic Adventure’s 27th anniversary with new Knuckles, Tikal, Sonic and Tails designs, Egg Golem and Dreamcast buddies, returning Chaos content and a September Twitch Drops campaign.
Portland Retro Gaming Expo is bringing Ryan Drummond, Mike Pollock, Scott Dreier and William Corkery together for a Sonic the Hedgehog 35th anniversary celebration this October, alongside Sonic history programming from G To The Next Level.
Sonic and Shadow are getting limited Sports Darts merchandise for the 4th Sports Darts Tournament 2026, with the new collaboration goods going on sale during Japan Darts Festival at Tokyo Big Sight on September 20 and 21.
SEGA is bringing two new Classic Sonic T-shirts and a Sonic Mania acrylic keychain to Tokyo Game Show 2026 ahead of their October release in Japan, alongside a pair of TGS-exclusive NEW UFO CATCHER collectibles.
Fortnite’s Android Sonic, Android Shadow and Android Knuckles are already making the jump into merchandise, with a new Amazon collection built around original artwork by Evan Stanley.
Shadow has joined SEGA’s Wa Sonic series for the first time in a new pair of Hokusai and Hiroshige-inspired illustrations designed to connect into a single ukiyo-e composition.
JADEC and Taisho Pharmaceutical have teamed up with Sonic for a new Japanese diabetes awareness campaign ahead of World Diabetes Day, featuring an educational quiz, blue-themed photo contest and exclusive Sonic prizes.
The full-animation version of Chakra-X’s long-unfinished Nazo Unleashed sequel is getting a second life, with Team Full Power bringing The Wrath of Nazo Act 1 to screens this October.
Sonic the Hedgehog 35th anniversary merchandise is heading to Odaiba’s new ULTRA STORE, a free limited-time shop combining more than 500 products with large-scale LED displays and a digital stamp rally offering Tokyo Joypolis prizes.
Sonic the Hedgehog and Puyo Puyo are joining Shimokitazawa Curry Festival 2026 for their shared 35th anniversaries, with collaboration menus, exclusive stamp-rally prizes and a special Sonic T-shirt coming to the 135-location Tokyo event.
Sonic the Hedgehog and Sonic Racing: CrossWorlds are among the featured attractions at SEGA ATLUS FEST 2026, bringing game trials, exclusive merchandise, giant inflatables and themed booths to SM North EDSA in the Philippines from September 1–13.
