Sonic the Hedgehog is teaming up with MADEIN for the group’s upcoming Link Up 2026 concert.
The collaboration was announced under the banner MADEIN × SEGA Sonic Racing: CrossWorlds, confirming Sonic as an official partner for the concert on July 31, 2026.
For those unfamiliar, MADEIN is a South Korean girl group formed by 143 Entertainment. The group officially debuted in 2024 and is made up of members who have previously appeared in other K-pop projects, including former members of groups such as Kep1er and LIMELIGHT. MADEIN’s name represents the idea of being “made” through the connection between artists and fans, with the group focusing on performances, music releases, and fan interaction as part of the modern K-pop scene.
MADEIN Link Up 2026 is a concert event centered around the group’s live performances and fan experience. The event will be held at Kobe World Memorial Hall in Japan, bringing MADEIN’s performances and the Sonic Racing: CrossWorlds collaboration to fans in attendance. The “Link Up” branding reflects the idea of connecting the members with their supporters through music, performances, and special event moments.
The announcement promises a high-energy festival built around speed, alongside special surprises connected to the partnership.
Further details about the planned activities, appearances, merchandise, or exclusive content have not yet been revealed. Fans can expect more information closer to the event date as SEGA and MADEIN announce additional collaboration plans.
The collaboration continues SEGA’s efforts to bring Sonic Racing: CrossWorlds into music, entertainment, and live event partnerships beyond the game itself. Sonic has previously appeared in collaborations across various entertainment industries, and this partnership marks another attempt to connect the franchise with new audiences through pop culture events.
MADEIN Link Up 2026 will take place on July 31, 2026, at Kobe World Memorial Hall in Japan.
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