The shirt was unveiled through the launch campaign for SEGA COLLECTION, a new official Japanese account dedicated to SEGA merchandise. The white design places the blue pixel-style SONIC PICO PARK logo above Sonic, Tails, Knuckles, Amy, Dr. Eggman and Shadow, with TOKYO GAME SHOW 2026 printed underneath.
SEGA describes the shirt as a campaign-limited item, so there is currently no indication that it will be sold alongside the previously announced ¥4,840 Sonic and Shadow embroidered shirts at TGS. The campaign also includes a Sonic Racing: CrossWorlds clear file, character stickers, QR character cards and five character coasters, with 35 winners in total.
Entry is open to residents of Japan by following SEGA COLLECTION and reposting the campaign before September 21 at 11:59 PM JST.
SEGA has also launched a separate giveaway tied to the Sonic TGS 2026 Anniversary Special airing September 18 at 10:00 PM JST. Five winners can receive a Sonic tote bag signed by Takashi Iizuka by following the official Japanese Sonic account and reposting the campaign.
A second-chance giveaway will take place during the broadcast itself, with one Nintendo Switch 2 and one PlayStation 5 Digital Edition available. Viewers need to post a screenshot from the program with the hashtag #ソニックTGS2026記念特番 before September 18 at midnight JST to enter.
The campaign artwork again confirms Iizuka’s appearance alongside Kazuyuki Hoshino and members of the Sonic development team for the September 18 broadcast, which will look back at recent Sonic games and include development stories from their directors.
On September 18 at 10:00 PM JST, the official Sonic YouTube channel will host “Iizuka P Talks Games With the Directors! Sonic TGS 2026 Commemorative Special.” Sonic series general producer Takashi Iizuka will be joined by members of the development team to look back at past games, discuss current projects and share development stories that SEGA says have not previously been made public. SONIC PICO PARK director Shunsuke Miyake will also appear as a guest for a special discussion.
SEGA is taking questions from fans ahead of the broadcast through September 16 at 11:59 PM JST. Questions can be submitted for Iizuka, Sonic Racing: CrossWorlds creative director Masaru Kohayakawa, Katsuyuki Shigihara and Sonic Frontiers director Morio Kishimoto, with Sonic Racing: CrossWorlds, Sonic X Shadow Generations and Sonic Frontiers / Sonic Frontiers Super Deluxe among the games covered.
The official SEGA/ATLUS timetable also confirms the remaining Sonic stage events:
- September 18, 1:10 PM to 1:40 PM JST: SONIC PICO PARK “Minna de Sonipico! #1”
- September 20, 10:30 AM to 11:10 AM JST: Sonic Racing: CrossWorlds challenge against a world-tournament finalist
- September 20, 11:40 AM to 12:10 PM JST: SONIC PICO PARK “Minna de Sonipico! #2”
- September 21, 10:20 AM to 11:00 AM JST: TGS2026 SONIC 35th Music Live Act 1
- September 21, 12:50 PM to 1:30 PM JST: TGS2026 SONIC 35th Music Live Act 2
The CrossWorlds stage will feature Laz of ZETA DIVISION, commentator Yu Mizukami, Sonic, Iizuka, Kohayakawa and one of the finalists from the game’s world tournament. SEGA says all four Sonic booth programs are planned to stream through its official YouTube channel.
Both Sonic 35th Music Live performances will feature Jun Senoue and Masatsugu Tsubakimoto on guitar, giving Sonic’s 35th anniversary its own pair of live music slots on the final day of the show.
The two SONIC PICO PARK programs were detailed earlier today and remain part of the same TGS lineup. With the newly announced CrossWorlds challenge, anniversary performances and 10:00 PM commemorative broadcast now added, SEGA has laid out the full Sonic program for the five-day event.
The first program will take place on September 18 at 1:10 PM JST, with Yuki of Bullet Train, Shusei Tachibana of DISH//, producer Shintaro Shimazu and director Shunsuke Miyake appearing on stage. The group will play a special SONIC PICO PARK stage created specifically for Tokyo Game Show. The program is scheduled to run until 1:40 PM JST and is planned to stream through SEGA’s official YouTube channel.
Since September 18 is one of TGS 2026’s business days, the general public will not be able to watch the first program from the venue. The planned livestream will therefore be the way for most fans to follow it outside the trade audience.
A second “Minna de Sonipico!” program is scheduled for September 20 at 11:40 AM JST, this time featuring Airi Hiruta, MEW of Meme Tokyo, Rimoko-chan and Shimazu. The guests will discuss how the SONIC PICO PARK collaboration came together before playing another stage prepared specifically for TGS.
The two programs add the stage times that were still missing when SEGA first detailed its Tokyo Game Show 2026 Sonic lineup. SONIC PICO PARK will also be playable at the SEGA/ATLUS booth during the event, alongside the previously announced merchandise, giveaways and other activities.
Sonic Channel has now formally listed four SONIC PICO PARK products for September 17, including the previously announced embroidered Sonic and Shadow T-shirts and the newly revealed stickers.
Each sticker costs ¥660 and measures approximately 100 × 100 mm. Both use the same blocky PICO PARK-style character designs seen throughout the collaboration.
The Sonic embroidered T-shirt and Shadow embroidered T-shirt remain priced at ¥4,840 each and will be available in M, L and 2L sizes. Those shirts were already part of SEGA’s September 4 TGS merchandise reveal, but Sonic Channel’s new product page now gives all four items their own official product photography.
The complete SONIC PICO PARK merchandise lineup announced so far is therefore:
- Sonic embroidered T-shirt, ¥4,840
- Shadow embroidered T-shirt, ¥4,840
- Sonic die-cut sticker, ¥660
- Shadow die-cut sticker, ¥660
All four products are scheduled to launch on September 17 as part of SEGA’s Tokyo Game Show 2026 merchandise rollout.
The stickers join a growing SONIC PICO PARK presence at this year’s show, which already includes a special playable demo, an eight-design hand-fan giveaway, stage programming and the newly announced ticket campaign for the game’s first public hands-on opportunity in Japan.
Stay tuned to Sonic City for more Sonic News and Updates!
The new giveaway covers the September 20 public day. Fans can enter by following @SONICPICOPARK and quote-reposting the corresponding admission-date post while stating how many tickets they would like.
Winners will receive admission to Tokyo Game Show, where SONIC PICO PARK will be playable as part of SEGA’s 2026 lineup.
SEGA had already confirmed that SONIC PICO PARK would receive a special TGS demo, alongside an eight-design hand-fan giveaway, merchandise and stage programming. The new campaign adds free admission tickets to those plans and gives the demo a clearer milestone ahead of the show.
Stay tuned to Sonic City for more Sonic News and Updates!
Sonic Channel has now formally detailed a pair of bags launching on September 17, including the previously announced GOTTA GO FAST! messenger bag and the newly revealed SEGA’S FASTEST HERO! tote bag.
The new tote is made from purple fabric and covered in colorful Classic Sonic artwork beneath the “SEGA’S FASTEST HERO!” branding. It measures approximately 370 × 390 × 110 mm and will cost ¥5,500.
The GOTTA GO FAST! messenger bag remains priced at ¥8,000 and measures approximately 320 × 230 × 120 mm. That one was already part of SEGA’s September 4 TGS merchandise reveal and is already covered below, so the tote is the only new product being added with today’s update.
Conveniently, SEGA is now also selling something to carry all the other TGS merchandise in.
Stay tuned to Sonic City for more Sonic Merchandise News and Updates!
Source: Sonic Channel
Sonic Racing: CrossWorlds will be playable using a vertical-monitor setup, with SEGA specifically noting that the TGS demo uses a special TGS 2026 specification. The company has not explained what else, if anything, differs from the standard game, so there is no reason to start guessing at unreleased characters, courses or Season 2 content just yet. For now, the unusual presentation itself is the confirmed difference.
There is also something new waiting at the end of the demo. Players who try CrossWorlds at the booth can receive promotional posters tied to the game’s upcoming Season 2 collaborations with Evangelion and Godzilla. Both crossover DLC packs were already announced earlier this year, with Godzilla positioned as the first Season 2 pack and Evangelion following as the second, but the new TGS poster giveaways had not previously been revealed. Supplies will be limited.
SONIC PICO PARK is getting its own convention-specific treatment too. SEGA’s current TGS page now says attendees will be able to play a special version of the game at the show, while completing the demo can earn an original hand fan from a lineup of eight designs. The original August announcement only told us that a demo, novelties and other activities were coming, so we finally have a much clearer idea of what visitors will actually be walking away with.
The merchandise mystery has also been partially solved.
SEGA will sell new SONIC PICO PARK embroidered T-shirts featuring either Sonic or Shadow, each presented as a small pixel-art design on the chest. Both shirts will be available in M, L and 2L sizes for ¥4,840 including tax.
There is also a new Sonic the Hedgehog Messenger Bag -GOTTA GO FAST!- priced at ¥8,000. The navy shoulder bag uses Classic Sonic artwork beneath the familiar slogan, with a small red Sonic tag attached at the side. Unlike the PICO PARK shirts, this one is part of the wider Sonic merchandise lineup rather than merchandise specifically branded around the new game.
That answers several of the questions we were left with when SEGA first announced its Sonic TGS plans on August 27. At the time, SONIC PICO PARK merchandise had not been shown, its giveaway was unspecified, and CrossWorlds was simply listed as playable. Now both games are confirmed to have special TGS presentations, the giveaways are taking shape and we finally know what at least some of the advance-sale PICO PARK merchandise looks like.
There are still details left to come, particularly the full Sonic stage timetable, so SEGA may not be finished expanding this year’s lineup yet.
Stay tuned to Sonic City for more SONIC PICO PARK and Sonic Racing: CrossWorlds News and Updates!
SONIC PICO PARK is heading home from Gamescom and straight toward another major convention, and this time there will be some new merchandise waiting for it.
SEGA and ATLUS have launched their official Tokyo Game Show 2026 website, confirming that both SONIC PICO PARK and Sonic Racing: CrossWorlds will be part of the company’s lineup when the show takes over Makuhari Messe from September 17 through September 21.
And PICO PARK is getting a fairly substantial presence.
SEGA’s current lineup lists SONIC PICO PARK with a playable demo, activities, novelties and stage events, giving attendees several different ways to interact with the upcoming co-op title beyond simply getting another hands-on session. Exactly what those activities and giveaways involve has not been revealed yet, with SEGA promising to continue updating the TGS website as the event approaches.
There is also some new merchandise on the way.
SEGA specifically confirms that the TGS merchandise area will carry SONIC PICO PARK items receiving advance sales at the event, alongside early-release merchandise for STRANGER THAN HEAVEN and Persona 4 Revival. The actual PICO PARK products have not been shown yet, so we will have to wait a little longer before discovering exactly what Sonic and Pico Cat are being printed, turned into acrylic or otherwise attached to.
That is particularly interesting given that merchandise has been part of the game’s plans from the beginning. When SONIC PICO PARK was announced, PICO PARK Inc. confirmed that a wider range of products featuring the collaboration characters was planned alongside the game. TGS now gives us the first confirmed venue where at least some of those goods will go on sale.
Sonic Racing: CrossWorlds will be back at Tokyo Game Show as well, with SEGA listing a playable demo, novelties and stage events for the racer.
The game certainly knows its way around Makuhari Messe by now.
Sonic City covered CrossWorlds’ particularly large TGS 2025 showing last year, which included playable crossover characters, live programming, Project ONSOKU performances, themed food and exclusive merchandise shortly before the game’s original launch. With the game now well into its post-launch content cycle, it will be interesting to see what SEGA chooses to spotlight this time around.
SONIC PICO PARK, meanwhile, is arriving in Japan fresh from its current Gamescom 2026 appearance. We previously reported that both Sonic titles would be playable at SEGA’s Cologne booth, making TGS the latest stop in an increasingly busy event schedule for the upcoming co-op game.
Fans who cannot make it to Japan will not necessarily miss all of the action, either. SEGA says every stage program will once again be livestreamed through YouTube, with the schedule set to include first-time reveals, TGS-exclusive performances and gameplay featuring popular influencers. A complete timetable will be announced later.
Tokyo Game Show 2026 runs from September 17 through September 21 at Makuhari Messe in Chiba. September 17 and 18 are business days, while the show opens to the general public from September 19 through September 21. The SEGA/ATLUS booth will be located at Hall 4-N01, with merchandise available separately from Hall 11-W03.
There are still plenty of details missing, particularly those SONIC PICO PARK goods and the individual Sonic stage schedules, but SEGA says the dedicated TGS site will continue expanding with booth maps, giveaways, campaigns and additional information ahead of September.
We will be watching those updates closely.
Stay tuned to Sonic City for more SONIC PICO PARK and Sonic Racing: CrossWorlds News and Updates!
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