Halloween 2025 Event Begins in Sonic Rumble
Halloween 2025 Event Begins in Sonic Rumble
The Halloween 2025 Event has arrived in Sonic Rumble, bringing festive rewards, spooky skins, and limited-time cosmetics through November 14.
New Mario & Sonic at the Olympic Games Unlikely as SEGA’s IOC Deal Focuses on Merchandise
New Mario & Sonic at the Olympic Games Unlikely as SEGA’s IOC Deal Focuses on Merchandise
Producer Lee Cocker says SEGA’s new partnership with the International Olympic Committee centers on merchandise, not a new Mario & Sonic at the Olympic Games entry.
Sonic and the Secret Rings Fan Remake Reignites the Adventure with Playable Demo
Sonic and the Secret Rings Fan Remake Reignites the Adventure with Playable Demo
Sonic and the Secret Rings returns through Project Reignition, a fan-made PC remake that modernizes the 2007 Wii title with improved controls, visuals, and accessibility. A playable demo is now available as part of SAGE 2025.
Artius Demo Channels Classic Sonic Energy at SAGE 2025
Artius Demo Channels Classic Sonic Energy at SAGE 2025
Brazilian developer Pedro “PVic” Victor has released the first PC demo for Artius, a fast-paced 2D platformer inspired by Sonic the Hedgehog, Pizza Tower, and Antonblast, debuting at SAGE 2025.
PUBG MOBILE x Sonic the Hedgehog Collaboration Now Live
PUBG MOBILE x Sonic the Hedgehog Collaboration Now Live
The Blue Blur speeds into PUBG MOBILE with Sonic and Tails outfits, themed weapons, vehicles, and more. The limited-time crossover runs from October 3 to October 31 on iOS and Android.
SEGA and the International Olympic Committee Announce Multi-Year Partnership Celebrating Sonic and the Olympic Brand
SEGA and the International Olympic Committee Announce Multi-Year Partnership Celebrating Sonic and the Olympic Brand
SEGA and the International Olympic Committee have announced a new multi-year partnership uniting Sonic the Hedgehog with the Olympic brand in the “Five Rings” collaboration, celebrating speed, sportsmanship, and global unity.
Sonic Music Experience Returns This Fall With Osaka Concert
Sonic Music Experience Returns This Fall With Osaka Concert
The Sonic Music Experience tour continues this fall with a newly announced Osaka performance on November 9, 2025, featuring Tomoya Ohtani’s DJ set and Jun Senoue’s Sonic Adventure Music Experience band.
Rocket League x Sonic the Hedgehog Event Starts Today With Sonic Spin Mode and Porsche 918 Spyder Bundle
Rocket League x Sonic the Hedgehog Event Starts Today With Sonic Spin Mode and Porsche 918 Spyder Bundle
The Rocket League x Sonic the Hedgehog event kicks off today, September 23, featuring the new Sonic Spin LTM, themed rewards, and a Porsche 918 Spyder bundle with Sonic decals.
Sonic Rumble Launches 2025 Autumn Event With New Cream the Rabbit Skin
Sonic Rumble Launches 2025 Autumn Event With New Cream the Rabbit Skin
The 2025 Autumn Event has begun in Sonic Rumble, featuring exclusive rewards, seasonal cosmetics, and the debut of the Harvest Cream skin, available through October.
ASUS and ROG Join Sonic Racing: CrossWorlds With Customization Stickers and TGS 2025 Demo
ASUS and ROG Join Sonic Racing: CrossWorlds With Customization Stickers and TGS 2025 Demo
ASUS Japan has partnered with SEGA to bring ASUS and ROG logos into Sonic Racing: CrossWorlds as customization stickers, with hands-on demos at TGS 2025 on ROG Ally and ASUS Gaming V16.
COSPA Unveils New Sonic the Hedgehog Merchandise Lineup Ahead of TGS 2025
COSPA Announces New Sonic the Hedgehog Merchandise Collection for TGS 2025
COSPA has revealed a new Sonic the Hedgehog collection debuting at Tokyo Game Show 2025, featuring graphic apparel, classic Sonic jackets, and practical accessories with vivid designs.
Sonic the Hedgehog Joins Rocket League Season 20 With New Cosmetics
Sonic the Hedgehog Joins Rocket League Season 20 With New Cosmetics
Rocket League Season 20 launches September 17 with Sonic the Hedgehog cosmetics, including a player banner and wheels, as Psyonix teases even more Sonic content later this season.
New Leaks Showcase Sonic x PUBG Mobile Collaboration Costumes, Vehicles, and Companions
New Leaks Showcase Sonic x PUBG Mobile Collaboration Costumes, Vehicles, and Companions
Fresh leaks have revealed Sonic x PUBG Mobile collaboration content, including Sonic and Tails costumes, vehicle skins, weapons, and even Super Sonic and companion emotes.
SEGA Brings Sonic and Persona to J-POP.ZIP 2025 in Seoul
SEGA Brings Sonic and Persona to J-POP.ZIP 2025 in Seoul
SEGA will join J-POP.ZIP 2025 in Seoul from September 19–21, featuring Sonic and Persona booths, game trials, exclusive merch, and a special Sonic DJ set by Tomoya Ohtani.
SEGA has announced a Sonic the Hedgehog collaboration with MOTEGI Mobility Resort in Tochigi, Japan, running from September 13 to November 3, 2025, featuring photo ops, a stamp rally, and exclusive souvenirs.
Sonic Teams Up With MOTEGI Mobility Resort for Special Autumn Event in Japan
SEGA has announced a Sonic the Hedgehog collaboration with MOTEGI Mobility Resort in Tochigi, Japan, running from September 13 to November 3, 2025, featuring photo ops, a stamp rally, and exclusive souvenirs.
SEGA Launches Sonic’s Rising Athletes Project With SONIC CUP 2025 Skateboarding Tournament
SEGA Launches Sonic’s Rising Athletes Project With SONIC CUP 2025 Skateboarding Tournament
SEGA has announced Sonic’s Rising Athletes, a new youth initiative starting with SONIC CUP 2025, a skateboarding competition for U-15 skaters in Tokyo and Osaka this November. Winners will earn a training trip to Los Angeles.
Sonic Racing: CrossWorlds Speeds Into K1 Speed San Diego for Fan Event
SEGA is teaming up with K1 Speed San Diego for a limited-time Sonic Racing: CrossWorlds karting event, featuring themed races, giveaways, and exclusive merch from July 24 to 27.
Sonic Rumble Launches 2025 Summer Festival Event With Exclusive Rewards
Sonic Rumble Launches 2025 Summer Festival Event With Exclusive Rewards
Join the seasonal celebration in Sonic Rumble from July 11 to July 30 and unlock Festival Knuckles, summer-themed effects, and more.
Sonic Racing: CrossWorlds Heads to Esports World Cup 2025 With Live Show Match and Real-World Karting Experience
Sonic Racing: CrossWorlds Heads to Esports World Cup 2025 With Live Show Match and Real-World Karting Experience
SEGA brings Sonic Racing: CrossWorlds to the Esports World Cup 2025 with a live exhibition match, themed go-karts, and a towering Sonic statue in Riyadh, Saudi Arabia.
GalaxyCon Unveils Exclusive Foil Variants for Sonic the Hedgehog #1 Featuring Dual Signatures
Three limited-edition foil covers for Sonic the Hedgehog #1 are now available from GalaxyCon, with signed and CGC-graded options featuring Roger Craig Smith and Ben Schwartz.
SEGA Developing Sonic Location-Based Entertainment in the US and Worldwide
SEGA Developing Sonic Location-Based Entertainment in the US and Worldwide
SEGA is bringing Sonic to real-world attractions across the globe, with projects now in development for the US, Europe, Japan, and South America.
SEGA Celebrates Sonic's Birthday with Sanrio Collab, PayPay Skins, Joypolis Event, and More
SEGA Celebrates Sonic’s Birthday with Sanrio Collab, PayPay Skins, Joypolis Event, and More
Sonic’s June 23 birthday celebration included a Sanrio collaboration, new PayPay card designs, limited-edition T-shirts, and a week-long Joypolis event.
Sonic the Hedgehog Joins Squad Busters in Limited-Time Crossover Event
Sonic the Hedgehog Joins Squad Busters in Limited-Time Crossover Event
Sonic, Tails, and Knuckles speed into Supercell’s hit multiplayer game Squad Busters starting June 17, bringing classic abilities, Green Hill Zone, and a face-off with Dr. Eggman.
Sonic’s Birthday Pop-Up Shop Arrives at Tokyo Solamachi This June
Celebrate Sonic’s 34th anniversary with exclusive merch and surprises at a limited-time pop-up shop in Tokyo Skytree Town from June 14 to 29.
Sonic Prime Joins the Action in Sonic Rumble’s Shatterverse Event
From May 30 to June 13, Sonic Rumble players can unlock exclusive Sonic Prime skins, emotes, and effects in a multiverse-themed event celebrating the Netflix series.
Sonic Speeds into Asphalt Legends Unite in Ring-Chasing Crossover Event
Sonic Speeds into Asphalt Legends Unite in Ring-Chasing Crossover Event
From May 29 to June 26, Sonic and friends join Asphalt Legends Unite in a high-speed collab featuring Collector Mode, iconic ring sounds, character-themed vehicles, and classic music.
Full Details of Sonic the Hedgehog X Phantasy Star Online 2: New Genesis 34th Anniversary Event Revealed
Full Details of Sonic the Hedgehog X Phantasy Star Online 2: New Genesis 34th Anniversary Event Revealed
Celebrate Sonic’s 34th anniversary in Phantasy Star Online 2: New Genesis Ver.2 with themed outfits, special quests, Build Parts, and city decorations starting June 4!
Sonic Birthday Party 2025 at Joypolis Announced with Exclusive Merch, Events, and Guest Appearances
Sonic Birthday Party 2025 at Joypolis Announced with Exclusive Merch, Events, and Guest Appearances
Sonic’s 34th birthday celebration kicks off at Tokyo Joypolis with themed food, special tickets, exclusive merch, and a live “SoniSta!” event featuring Takashi Iizuka and Kazuyuki Hoshino!
Sonic the Hedgehog Joins Phantasy Star Online 2: New Genesis for 34th Anniversary Event
To celebrate Sonic’s 34th anniversary, a special collaboration with Phantasy Star Online 2: New Genesis kicks off June 4, 2025—complete with new artwork and in-game content.
Full Details of Asphalt Legends Unite x Sonic the Hedgehog Campaign Unveiled
Collect Rings with Sonic, Tails, Knuckles, Amy, Shadow, Eggman or Chao in this high-speed crossover celebration.
The Battle Cats x Sonic the Hedgehog Crossover Now Live
Sonic and Shadow speed into The Battle Cats for a limited-time event packed with gacha units, themed stages, and special rewards.
Sonic Teased for Asphalt Legends Unite Crossover
A surprise teaser hints at a Sonic x Asphalt Legends Unite collaboration as part of SEGA’s Racing Around the World campaign.
Sonic Rumble Launches Sonic the Hedgehog 3 Crossover Event
Neon suits, movie skins, and a new stage await as Sonic Rumble celebrates Sonic the Hedgehog 3 with its latest in-game event.
SEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
SEGA Launches Racing Around the World Campaign Ahead of Sonic Racing: CrossWorlds
SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.
Sonic the Hedgehog Named Official Ambassador of 2025 WBSC U-12 Baseball World Cup
Sonic the Hedgehog Named Official Ambassador of 2025 WBSC U-12 Baseball World Cup
SEGA’s iconic mascot will represent the tournament held in Tainan, Taiwan, promoting youth sports and international friendship.
