SEGA has added another batch of Sonic merchandise to its Tokyo Game Show 2026 lineup, this time digging into the series’ classic era and Sonic Mania.
Two new Classic Sonic T-shirts will make their debut when TGS opens on September 17. Each shirt normally costs ¥3,850, but SEGA will sell them for ¥3,500 each at the show.
Sonic Mania is getting something a little more elaborate. SEGA has created a new “jarajara” multi-part acrylic keychain, combining several acrylic pieces and chains into a colorful design based on the 2017 game. It normally costs ¥1,650, with a ¥1,500 TGS price.
These three Sonic products are advance releases rather than convention exclusives. Wider sales begin in Japan on October 9 through Tokyo Joypolis, Yamashiroya’s fifth floor, Tree Village’s Tokyo and Yokohama stores, and Ensky’s official online shop.
SEGA is also bringing two products based on its arcade history. The NEW UFO CATCHER cabinet acrylic stand recreates the famous pink crane machine in transparent acrylic, allowing other collectibles to be displayed behind it. A second NEW UFO CATCHER item takes the form of another multi-part keychain, complete with cabinet, claw and PRIZE OUT pieces. The spring section of the claw can even extend and retract. Both cost ¥1,500.
Unlike the Sonic shirts and Mania keychain, those two arcade products are being advertised as TGS-exclusive releases rather than advance sales. They will be available from Ensky’s merchandise booth in Hall 11, booth 11-W11.
The NEW UFO CATCHER is a particularly fitting choice for a Sonic-adjacent piece of SEGA nostalgia. The machine debuted in 1991, the same year as Sonic himself, and SEGA even produced a Sonic-themed version of the cabinet.
The new batch joins the Sonic merchandise already confirmed for this year’s show, including SONIC PICO PARK apparel and the GOTTA GO FAST! messenger bag. Our full TGS 2026 Sonic coverage is here.
Stay tuned to Sonic City for more Sonic Merchandise News and Updates!
Source: Sonic Channel
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