SEGA has added another Sonic freebie to its Tokyo Game Show 2026 plans. Visitors registered for a SEGA Account can claim the “Sonic the Hedgehog Furifuri Keychain (Sonic & Tails)” at the SEGA/ATLUS booth.
Attendees need to log into their SEGA Account at the venue and show the campaign screen to booth staff. SEGA is limiting distribution to one keychain per person and will hand them out first-come, first-served until each day’s allocation is gone. The company has not disclosed how many will be available each day.
This is separate from the TGS merchandise Sonic City covered on September 7, which included two Classic Sonic shirts, the paid Sonic Mania jarajara keychain and NEW UFO CATCHER products. Unlike those items, the Furifuri Keychain is being handed out through the SEGA Account campaign rather than sold at the show.
SEGA’s product image also marks the Tails piece “NOT FOR SALE.” No separate retail release has been announced, and SEGA has only announced the keychain as a TGS booth giveaway.
Tokyo Game Show 2026 runs from September 17 through September 21 at Makuhari Messe in Chiba.
Stay tuned to Sonic City for more Sonic Merchandise News and Updates!
Source: SEGA
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