Sonic Channel’s October 2026 SONICPICT calendar features Big enjoying a successful day of fishing, complete with a huge Chopper, a fish print and a very pleased Froggy.
IDW's fourth Sonic the Hedgehog: On the Go collection brings together the complete Bad Guys miniseries and Sonic #33-40, pairing one of Dr. Starline's strongest stories with Belle's search for her creator and a packed post-Metal Virus adventure.
YOYOYO has turned Sonic into a ¥1 million Arita porcelain statue for his 35th anniversary, with only 50 numbered pieces being produced worldwide and sales beginning October 9.
Tokyo Metro and SEGA are celebrating Sonic’s 35th anniversary with a wrapped Tozai Line train, a four-stop digital stamp rally, limited 24-hour tickets and a special Subway Museum campaign beginning in October.
Takashi Iizuka says Sonic Racing: CrossWorlds was planned around keeping players active for the long term, but the need to fund frequent new content ultimately left the team relying on the Season Pass for additional development money.
Takashi Iizuka says modern Sonic projects can take three to five years to develop, forcing SEGA to maintain multiple development lines at once if it wants to continue releasing new Sonic games regularly.
SEGA president Shuji Utsumi says Sonic is particularly popular among American and European tourists visiting Tokyo, while customer data is helping SEGA tailor permanent stores to different regional audiences.
SEGA will livestream Club Chaos from 7:30 PM ET on October 9, with performances, Sonic creator conversations, sneak peeks and special announcements.
Sonic Forces: Rival Rush joins Nex Playground’s Play Pass today, October 7, alongside a new Wrexham AFC campaign starring Ryan Reynolds and Rob Mac.
Takashi Iizuka has divided Sonic’s 35-year history into three major eras, with the Classic period ending in 1997, Sonic Adventure beginning a second generation in 1998, and the success of the movies kicking off a new generation in 2020.
Takashi Iizuka says Sonic’s movie success is bringing more people into the games, increasing sales and giving SEGA more resources to invest in future titles, while stressing that movies and anime do not take developers away from the games.
Takashi Iizuka says Sonic Frontiers began without a clear answer for how Sonic should work in its vast open zones, with the team still searching midway through development before director Morio Kishimoto ultimately found the solution.
Even after 35 years, Takashi Iizuka believes Sonic still has much further to go, recalling that SEGA once told him to “surpass Disney” with the character and even dreamed of eventually building a Sonic theme park.
Sonic Adventure 2 began with just 11 developers moving to America, where San Francisco street culture inspired rail grinding and helped shape City Escape into one of the series' defining stages.
Original artwork and prints from Sonic’s 35 Years of Speed exhibition are now available online, with originals starting at $40 and Timed Edition prints from $15 until October 20.
Sonic the Hedgehog #90 keeps Blaze and Silver trapped in Blackwood’s increasingly suspicious hospitality, mixing sharp character comedy, gothic unease and some excellent visual storytelling as the Road to 100 gets stranger.
Original Sonic composer Masato Nakamura looks back on creating the 1991 soundtrack, SEGA’s drive to beat Mario, revisiting Green Hill with DREAMS COME TRUE, and why he once considered adding lyrics to every Sonic song.
Catch up on the biggest Sonic news and stories from September 21–27, 2026.
A Sonic Rumble Party datamine appears to reveal Halloween and sports skins for Shadow, Cream, Metal Sonic, Blaze, Jet, Vector and Amy.
Sixteen pages from Sonic Team’s original Sonic Adventure 2 City Escape design document reveal how the stage’s snowboard opening, streets, loops, obstacles and GUN truck chase were planned during development.
SEGA and Epic Games say Sonic x Fortnite was years in the making, with repeated revisions to Sonic’s proportions, a comic created to explain his new form, and more than 1.5 billion Rings collected in its first three days.
Sonic x Round1 USA begins October 21 with an exclusive game card, keychains, crane prizes, themed food and drinks, bowling, karaoke and more.
Sonic Rumble Party Season 10 is now live, bringing the Werehog to the Red Star Ring Shop alongside returning Wonderland content, new stages, skins, Buddies and AI Racer Cream.
Sonic’s 35th anniversary celebrations have spread across Australian shopping centres with free games, character appearances and a competition offering a private Sonic appearance valued at up to A$15,000.
FILA Japan has launched the second wave of its Sonic collaboration, introducing a new tennis-themed shirt featuring Sonic with a racket for the Japan Open.
Sonic Hacking Contest 2026 submissions are now open through September 30, with the contest moving to October 24-31 after website development setbacks forced a delay.
Madeon has created a Green Hill Zone remix for Sonic’s Fortnite collaboration, a decade after the official Sonic account first teased a connection with the French producer.
Shemar Moore says he wants to return as Randall in Sonic the Hedgehog 4, joking that producer Neal H. Moritz will “catch some smoke” if his character is left out.
Sonic has been named Tokyo Sunrockers' support ambassador for the 2026-27 B.LEAGUE season, with appearances, arena displays, promotional campaigns and collaboration merchandise planned throughout the year.
Takashi Iizuka says SEGA itself proposed Sonic’s ZETA DIVISION collaboration as part of a wider push across Japan and Asia, with Sonic Team now thinking about people who watch games as well as those who play them.
Takashi Iizuka has confirmed that a new Sonic game is currently in development, saying Sonic Team still sees room to push beyond the changes introduced by Sonic Frontiers.
Cream and Cheese are joining SONIC PICO PARK as playable characters, Big will lend his strength in certain stages, and producer Shintaro Shimazu says the team is still gradually revealing more of the roster.
Catch up on the biggest Sonic news and stories from September 14–20, 2026.
SEGA has opened the Sonic Frontiers archives to show rare early development footage, revealing a very different island, a Titan one-third of its final size and the gameplay changes triggered when Takashi Iizuka demanded it be made three times bigger.
New retailer listings reportedly tied to Sonic the Hedgehog 4 include a mysterious “Sonic 2.5" Figure + Dino” set alongside more figures, a vehicle, plush and six-pack, adding another possible clue to the movie’s still-secret story.
Hokka Hokka Tei is celebrating the opening of SEGA Store Osaka with a nationwide food campaign giving 30 customers a chance to win the monochrome Sonic toy designed by Kosuke Kawamura.
