TJ Davis has released her own take on “Undefeatable” from Sonic Frontiers, completing the lineup of songs revealed for her New Frontiers EP project.
A new Sonic x Fortnite teaser shows a Tails-inspired flying item and strongly hints that the two-tailed fox himself could join Fortnite as a Sidekick when the new season begins August 20.
Sonic and the Blade of Courage Volume 2 arrives in Japan on August 28, with its newly revealed cover spotlighting Sonic and Shadow ahead of a major confrontation involving a stolen Chaos Emerald.
Insert Coin has launched the second and final wave of its Shadow the Hedgehog collection, adding a new grey T-shirt, branded socks, and an appropriately grumpy Shadow enamel pin.
Sonic Rumble Party is celebrating the Sonic Symphony concert tour with new Symphony outfits for Sonic, Tails, Amy, and Knuckles, special missions, a Conductor Chao, and the return of NiGHTS and Reala.
Sonic Frontiers has officially surpassed 5 million copies sold worldwide, with SEGA celebrating the milestone by making Sonic’s iconic Sonic Adventure 2 SOAP Shoes available free to all players.
Sonic’s Chaos Hunt continues in New York City on August 15 with the Blue Chaos Emerald, live Sonic and Shadow appearances, exclusive pins and shirts, and a new Sonic collaboration comic book.
Jakks Pacific is adding Storm the Albatross and Wave the Swallow to its Sonic the Hedgehog 4-inch figure line in Waves 25 and 26, finally reuniting the Babylon Rogues alongside Jet the Hawk.
A new Lingokids report ranks Sonic the Hedgehog as the No. 2 favorite character among boys ages 3-8, behind Spider-Man and ahead of SpongeBob, Superman, Bluey, Batman, and Mario.
M&S has launched the first apparel collection from Sonic the Hedgehog and McLaren Racing’s partnership, featuring a new range of children’s clothing combining Sonic artwork with McLaren’s racing identity.
Leonardo, Raphael, Donatello, and Michelangelo have joined Sonic Racing: CrossWorlds in the game’s fifth premium DLC wave, alongside the Pizzafire Van, New York City course, new music, emotes, decals, and other crossover content.
Sonic Rumble Party’s Clean Sweep Stakes Event is now live, bringing IDW-inspired Raider skins for Surge, Tangle, Whisper, and Lanolin, Phantom Rider, new event rewards, and a separate lineup of Summer 2026 skins.
Sonic’s Chaos Hunt brought its fifth Emerald drop to Chicago, where fans could recover the Cyan Chaos Emerald and meet Sonic and Shadow during a special activation event.
Sonic Frontiers director Morio Kishimoto says the team saw strong potential in the game’s open-zone approach and intends to evolve it further in the next title, while also discussing the long-running debate between Boost and Spin Dash movement.
Sonic Channel’s July 2026 release commemorative artwork celebrates 35 years since the original Sonic the Hedgehog launched in Japan, with Dr. Eggman trying his luck at a UFO catcher filled with Sonic and animal plushies.
Creators will be invited to remix five PJ ONSOKU songs using official STEM data, with selected entries earning a place in the Sonic Racing: CrossWorlds in-game Jukebox.
Sonic Frontiers director Morio Kishimoto has launched a six-part column celebrating Sonic Frontiers Definitive Edition, with fans invited to submit questions and comments about the game and its development.
Sonic Rumble Party Season 8 is now live with an Armored Warriors theme, new Season Pass rewards, four stages, Armored Metal Sonic, Cursed Samurai Infinite, AI Racer Knuckles, skill adjustments, and an increased friend limit.
Bryan Lee O’Malley is returning to Scott Pilgrim comics after 16 years with Dawn of Metal Scott, a new one-shot introducing Scott’s robotic doppelganger ahead of the Scott Pilgrim EX game.
Sonic Team head Takashi Iizuka says SEGA views Sonic’s different games and collaborations as complementary parts of the franchise, while Season Pass Two reflects its long-term investment in Sonic Racing: CrossWorlds.
Sonic’s Chaos Hunt continues in San Diego on July 25, with Sonic and Tails appearances, an exclusive Yellow Emerald pin, free shirts, and chances to win a Club Chaos trip and Leblon Delienne Sonic statue.
SEGA president Shuji Utsumi says the next Sonic movie is shaping up with impressive footage and explains how Sonic’s film success is influencing the company’s wider global strategy.
Sonic the Hedgehog and Sonic Racing: CrossWorlds will serve as official partners for MADEIN Link Up 2026 on July 31 at Kobe World Memorial Hall in Japan, bringing the Sonic franchise into a live music event hosted by K-pop girl group MADEIN with special collaboration surprises planned for attendees.
First 4 Figures has opened pre-orders for its new Sonic Frontiers Sonic and Super Sonic resin statues, featuring standard and LED-equipped Exclusive Editions, a two-statue Combo Edition, and an early bird offer available through August 31.
Sonic Channel’s August 2026 SONICPICT calendar features Blaze the Cat enjoying a rare moment of peace in a vast sunflower field, complete with a sea breeze, distant palace, and watermelon ice pop.
Sonic the Hedgehog has joined ZETA DIVISION’s Creator division for the summer, with new content and collaborative merchandise featuring streamer k4sen planned as part of the esports team’s fifth anniversary celebrations.
Monogram International is bringing a Sonic the Hedgehog: Scrapnik Island 3D Foam Bag Clip set to San Diego Comic-Con 2026, featuring Sonic, Mecha Sonic, and Mecha Knuckles in a limited run of 360 sets.
Wendy’s and SEGA have launched a Sonic the Hedgehog Kids’ Meal promotion across the United States, featuring seven collectible character card cases and 35 trading cards celebrating Sonic’s 35th anniversary.
Sonic Channel’s July 2026 wallpaper features Espio the Chameleon wearing specially designed under-rim glasses while writing on a scroll with a traditional brush.
SEGA has launched a new playlist series focused on its creators, beginning with Tomoya Ohtani’s 100-track Essential Works collection on Spotify and Apple Music.
Alien: Isolation 2, Crazy Taxi: World Tour, STRANGER THAN HEAVEN, Persona 4 Revival, Total War: WARHAMMER 40,000, SONIC PICO PARK, and more will be playable at SEGA’s Gamescom 2026 booth.
SEGA and iam8bit are celebrating Sonic’s 35th anniversary with art exhibitions in Seattle and Los Angeles featuring more than 30 artists, historical artwork from SEGA’s archives, and selected fan submissions from around the world.
SEGA has announced Sonic the Hedgehog: Memories and Beyond, a new animated short featuring Metal Sonic, the Chaos Emeralds, and a story centered on the friendships Sonic and his allies have built through their adventures.
SEGA has launched Sonic’s Chaos Hunt, a nationwide 35th anniversary campaign challenging fans to recover scattered Emeralds before Dr. Eggman and unlock prizes ahead of Club Chaos in Brooklyn.
SEGA and Spotify have launched Sonic’s 35th Birthday Mixtape, featuring 35 songs selected around what Sonic would want to hear during his birthday celebration, alongside exclusive artwork by Natalie Haines.
Sonic Live in Concert is expanding its 35th anniversary tour with more than 30 newly announced dates, including additional shows in the United States, Canada, the UK, and Belgium through March 2027.
