Japanese apparel brand Karakuri Tamashii is releasing a Sonic the Hedgehog 35th anniversary collection featuring embroidered reversible sukajan jackets and T-shirts inspired by Sonic, Green Hill, Chaos Emeralds, and Hokusai-style artwork.
SEGA has created a life-size Sonic the Hedgehog DNA Figure for Sonic’s 35th anniversary, using synthetic DNA inspired by Sonic’s traits and displaying it at SEGA STORE TOKYO from June 23.
Sonic Rivals turns traditional Sonic platforming into a frantic one-on-one race, delivering plenty of speed and competitive fun despite repetitive stages, uneven AI, and a limited amount of content.
Dr. Squatch appears to be teasing a Sonic the Hedgehog collaboration, with a new customer email showing Sonic branding, Gold Rings, and a “coming soon” message.
Kiddy Land Osaka Umeda will host a Sonic the Hedgehog 35th anniversary pop-up shop from June 27 to July 7, featuring anniversary merchandise, Sonic Racing: CrossWorlds goods, Japanese-style collectibles, and limited sticker bonuses.
Nathan Sharp’s Gotta Go Faster & Knuckles collects 18 Sonic covers and the new original song “Take Control” across CD and dual vinyl editions, with pre-orders open until July 1.
Sonic Rumble Party’s Sonic 35th Anniversary Event begins June 10, bringing a Birthday Party-themed effect, 35th Anniversary icon, stickers, Classic Sonic, the Lock-On Cartridge buddy, and new King Sonic, King Shadow, and Birthday Eggman skins.
A newly translated Denfaminico Gamer interview with Sonic Pico Park producer Shintaro Shimazu and director Shunsuke Miyake reveals how SEGA licensed Sonic to an indie developer for the first time, why PICO PARK was chosen, and how the team is blending Sonic action with chaotic co-op puzzle design.
A new Summer Game Fest 2026 interview with PICO PARK producer Shintaro Shimazu and creator Shunsuke Miyake details how Sonic Pico Park became SEGA’s first Sonic title licensed out to an indie team, blending Sonic action with PICO PARK’s chaotic co-op design.
Sonic the Hedgehog 35th anniversary original label cans will be sold through Suntory vending machines across Japan from June 16 to July 20, featuring 13 random designs based on past Sonic titles, removable sticker labels, and a chance to win original acrylic keychains.
SEGA has opened several new recruitment listings tied to its Second Business Division and Sonic series development, including roles for a producer, scenario writer, lead planner, technical art manager, graphics programmer, client programmer, and TA engineer.
SEGA, ATLUS, and SPJA have announced five new Guests of Honor for Anime Expo 2026, including Sonic Creative Officer Takashi Iizuka, Persona developers Kazuhisa Wada, Atsushi Nomura, Shigenori Soejima, and anime director Yoshiyuki Asai.
Yura no Sato and Kirari are celebrating Sonic the Hedgehog’s 35th anniversary with a special “Sonic Blue Bath,” AR photo frames, a coloring contest, and X campaign prizes across 22 locations in Japan.
Limited Run Games has shared a new update on the Sonic Racing: CrossWorlds Collector’s Edition statue, showing refinements to the logo, background details, lighting effects, and Sonic’s vehicle colors.
Early hands-on previews for Sonic Pico Park describe a cooperative puzzle platformer that blends PICO PARK’s teamwork-driven chaos with Sonic mechanics like Spin Dash, Rings, springs, loops, and character-specific abilities.
SEGA celebrated Sonic’s 35th anniversary at Summer Game Fest 2026 with new Sonic Racing: CrossWorlds DLC previews, including TMNT, Avatar, Godzilla, Evangelion, Season Pass Two, and the newly announced Sonic Pico Park.
SEGA says it plans to release four major full game titles from mainstay IPs during the fiscal year ending March 2027, while Sonic’s 35th anniversary is expected to support repeat sales, community activity, merchandise, and related promotions.
SEGA and animate are launching the first part of their year-long global collaboration with a Sonic the Hedgehog Only Shop, Fair, and Gratte campaign across Japan and overseas stores from June 6.
SEGA MUSIC’s first release, Forever Fast - 35th Anniversary of Sonic The Hedgehog, will collect 22 vocal themes from Sonic Adventure through Sonic Racing: CrossWorlds, including a newly recorded version of “Escape From The City” featuring Nathan Sharp.
Sonic Channel has released its June 2026 wallpaper, featuring Sonic in black-rimmed glasses as he proudly judges a chili dog topped with a Chaos Emerald flag.
Kristen Bell has started recording her lines as Amy Rose for Sonic the Hedgehog 4, marking another step forward for the March 2027 movie as voice work continues.
SEGA has launched Sonic Speed Circuit in Shoreditch, London, a 10km Sonic-shaped running route with seven murals, a shorter 500-metre art route, Strava participation, and Sonic 35th anniversary prizes.
The official SEGA Shop has opened pre-orders for a limited edition Sonic the Hedgehog ingot by Fanattik, featuring Sonic, Dr. Eggman, and classic animals in a numbered 35th anniversary collectible limited to 5,000 pieces worldwide.
SEGA’s official X account has surpassed 600,000 followers and is celebrating with 60 free SNS icons featuring Sonic, Tails, Shadow, Dreamcast, Puyo Puyo, Like a Dragon, Persona, Jet Set Radio, Crazy Taxi, and more.
Sonic, Shadow, Tails, Amy, and Knuckles will appear at Tokyo Dome for the Yomiuri Giants’ June 5 game against the Chiba Lotte Marines, with special video segments, collaboration visuals, ticket bonuses, and original goods planned.
A leaker tied to a recent Jet Set Radio trailer leak has shared new claims about several SEGA, Atlus, and Capcom-related projects, including possible Sonic announcements, a new Sonic model, Persona in Fortnite, Crazy Taxi, Phantasy Star Online 3, and more.
Sonic Channel has shared a new May 2026 commemorative illustration featuring Honey, the rare hidden fighter from Sonic the Fighters, as the arcade fighting game marks its 30th anniversary.
Sonic the Hedgehog 2 is back in the spotlight on Netflix, with the 2022 sequel entering the platform’s U.S. Top 10 as Sonic the Hedgehog 4 continues moving through production.
Colleen O’Shaughnessey has confirmed that she has started recording for Sonic the Hedgehog 4, sharing new studio photos as voice work continues on the March 2027 movie.
Former SEGA executive Mike Fischer has shared sharp criticism of Yuji Naka in a new Sega-16 interview, arguing that Naoto Ohshima and Hirokazu Yasuhara deserve proper credit for Sonic the Hedgehog’s creation.
Phantasy Star Online 2 New Genesis is celebrating Sonic’s 35th anniversary with Sonic Super Festa 2026, featuring Sonic Sprint quests, login bonuses, statues, Scratch Tickets, birthday boosts, and returning Sonic-inspired outfits.
Caitlin Clark brought Sonic the Hedgehog to the court with a new Nike Kobe 5 Protro player exclusive, but the eye-catching pair has not been announced for public release.
Ben Schwartz has confirmed that voice recording for Sonic the Hedgehog 4 is now underway, marking another major step in the film’s post-production road to its March 2027 release.
A new report claims Sonic Frontiers Definitive Edition will include the base game, all post-launch updates, DLC, and technical improvements for Nintendo Switch 2, though SEGA has still not officially announced the release.
SEGA and Senbla have officially announced Sonic Live In Concert, a new 35th anniversary music tour featuring live Sonic music, synchronized game footage, more than 30 U.S. stops, a London premiere, and UK dates in February 2027.
The official SEGA Shop has opened pre-orders for a new Super Sonic Emeralds Necklace, featuring Super Sonic, the seven Chaos Emeralds, and the Master Emerald in a two-layer design.
