NEPTUN has fully unveiled its Sonic the Hedgehog 35th anniversary collection, including character jackets, skateboards, baggy jeans, a Sonic duffel bag and more, all available for just one week from September 18.
SEGA VS CAPCOM: The Next Level has been discontinued and its downloads removed, with 4CYDE Studios saying the fan fighter was shut down specifically over its use of Capcom characters and likenesses.
The White House has promoted its new Arcade.gov browser games with a video mimicking SEGA’s branding and sound logo while using Green Hill Zone music, although SEGA has declined to say whether it approved the use.
Fortnite’s Android Sonic, Android Shadow and Android Knuckles are already making the jump into merchandise, with a new Amazon collection built around original artwork by Evan Stanley.
Shadow has joined SEGA’s Wa Sonic series for the first time in a new pair of Hokusai and Hiroshige-inspired illustrations designed to connect into a single ukiyo-e composition.
Sonic Channel’s September 2026 wallpaper features Knuckles showing off a ripe bunch of grapes in flip-up sunglasses, with Tomoko Hayane imagining a bountiful Angel Island harvest.
Takashi Iizuka says Fortnite’s gun-heavy gameplay initially made Sonic difficult to integrate, leading SEGA and Epic Games to create Android Sonic as a workaround that could play by different rules.
ZETA DIVISION has revealed the first Sonic merchandise for its Tokyo Game Show 2026 collaboration, with the Sonic x k4sen T-shirt priced at ¥8,800 and advance reservations now open for venue pickup.
Disguise is expanding its official Sonic the Hedgehog Halloween range for 2026 with new Amy Rose costumes, returning Sonic, Tails and Knuckles designs, and additional styles celebrating Sonic’s 35th anniversary.
JADEC and Taisho Pharmaceutical have teamed up with Sonic for a new Japanese diabetes awareness campaign ahead of World Diabetes Day, featuring an educational quiz, blue-themed photo contest and exclusive Sonic prizes.
The full-animation version of Chakra-X’s long-unfinished Nazo Unleashed sequel is getting a second life, with Team Full Power bringing The Wrath of Nazo Act 1 to screens this October.
After years of development and public demos, Project Reignition has reached Version 1.0 with the complete Sonic and the Secret Rings story, rebuilt controls, new modes, mod support and more.
Amigo is now available for free in Sonic Racing: CrossWorlds, with the Samba de Amigo Festival now live and offering the new 4th Stage Charge Kit, which combines Ultimate Charge and Lv4 Quick Charge in a single Gadget.
A strange TapTap listing and purported App Store CDN images are pointing toward a possible Apple Arcade version of Sonic Racing: CrossWorlds, complete with claims of cross-progression and more than 18 CrossWorlds, although SEGA has announced nothing yet.
Sonic the Hedgehog 35th anniversary merchandise is heading to Odaiba’s new ULTRA STORE, a free limited-time shop combining more than 500 products with large-scale LED displays and a digital stamp rally offering Tokyo Joypolis prizes.
Sonic Frontiers director Morio Kishimoto has clarified that The Final Horizon presents a different ending from the original game, explaining that its alternate scenario grew from Sonic Team’s desire to respond to the enormous amount of post-launch fan feedback.
Sonic the Hedgehog and Puyo Puyo are joining Shimokitazawa Curry Festival 2026 for their shared 35th anniversaries, with collaboration menus, exclusive stamp-rally prizes and a special Sonic T-shirt coming to the 135-location Tokyo event.
Baseballism has fully revealed its officially licensed Sonic the Hedgehog collection ahead of its September 1 launch, featuring baseball-inspired Sonic tees, hoodies, sweatpants, a cap and Diamond Pro Mesh Shorts.
