Takashi Iizuka Defines Three Eras of Sonic, Says a “New Generation” Began With the Movies in 2020
Takashi Iizuka Defines Three Eras of Sonic, Says a “New Generation” Began With the Movies in 2020

Takashi Iizuka Defines Three Eras of Sonic, Says a “New Generation” Began With the Movies in 2020

Takashi Iizuka has divided Sonic’s 35-year history into three major eras, with the Classic period ending in 1997, Sonic Adventure beginning a second generation in 1998, and the success of the movies kicking off a new generation in 2020.

Continue ReadingTakashi Iizuka Defines Three Eras of Sonic, Says a “New Generation” Began With the Movies in 2020
Takashi Iizuka Says Sonic Movies Are Boosting Game Sales and Future Development Resources
Takashi Iizuka Says Sonic Movies Are Boosting Game Sales and Future Development Resources

Takashi Iizuka Says Sonic Movies Are Boosting Game Sales and Future Development Resources

Takashi Iizuka says Sonic’s movie success is bringing more people into the games, increasing sales and giving SEGA more resources to invest in future titles, while stressing that movies and anime do not take developers away from the games.

Continue ReadingTakashi Iizuka Says Sonic Movies Are Boosting Game Sales and Future Development Resources
Takashi Iizuka Says Sonic Frontiers Was His Most Difficult Sonic Development, Team Had No “Right Answer” Until Midway Through Production
Takashi Iizuka Says Sonic Frontiers Was His Most Difficult Sonic Development, Team Had No “Right Answer” Until Midway Through Production

Takashi Iizuka Says Sonic Frontiers Was His Most Difficult Sonic Development, Team Had No “Right Answer” Until Midway Through Production

Takashi Iizuka says Sonic Frontiers began without a clear answer for how Sonic should work in its vast open zones, with the team still searching midway through development before director Morio Kishimoto ultimately found the solution.

Continue ReadingTakashi Iizuka Says Sonic Frontiers Was His Most Difficult Sonic Development, Team Had No “Right Answer” Until Midway Through Production
Takashi Iizuka Says Sonic’s Popularity Is Still “Only Halfway There,” Recalls Being Told to “Surpass Disney”
Takashi Iizuka Says Sonic’s Popularity Is Still “Only Halfway There,” Recalls Being Told to “Surpass Disney”

Takashi Iizuka Says Sonic’s Popularity Is Still “Only Halfway There,” Recalls Being Told to “Surpass Disney”

Even after 35 years, Takashi Iizuka believes Sonic still has much further to go, recalling that SEGA once told him to “surpass Disney” with the character and even dreamed of eventually building a Sonic theme park.

Continue ReadingTakashi Iizuka Says Sonic’s Popularity Is Still “Only Halfway There,” Recalls Being Told to “Surpass Disney”
Takashi Iizuka Says Sonic Adventure 2 “Changed the Future of the Sonic Series,” Recalls Starting With Just 11 Developers
Takashi Iizuka Says Sonic Adventure 2 “Changed the Future of the Sonic Series,” Recalls Starting With Just 11 Developers

Takashi Iizuka Says Sonic Adventure 2 “Changed the Future of the Sonic Series,” Recalls Starting With Just 11 Developers

Sonic Adventure 2 began with just 11 developers moving to America, where San Francisco street culture inspired rail grinding and helped shape City Escape into one of the series' defining stages.

Continue ReadingTakashi Iizuka Says Sonic Adventure 2 “Changed the Future of the Sonic Series,” Recalls Starting With Just 11 Developers
Sonic 35th Art Show Originals and Prints Now Available From iam8bit Until October 20
Sonic 35th Art Show Originals and Prints Now Available From iam8bit Until October 20

Sonic 35th Art Show Originals and Prints Now Available From iam8bit Until October 20

Original artwork and prints from Sonic’s 35 Years of Speed exhibition are now available online, with originals starting at $40 and Timed Edition prints from $15 until October 20.

Continue ReadingSonic 35th Art Show Originals and Prints Now Available From iam8bit Until October 20
Review: Sonic the Hedgehog #90 Makes Blackwood Castle a Very Uncomfortable Place to Visit
Review: Sonic the Hedgehog #90 Makes Blackwood Castle a Very Uncomfortable Place to Visit

Review: Sonic the Hedgehog #90 Makes Blackwood Castle a Very Uncomfortable Place to Visit

Sonic the Hedgehog #90 keeps Blaze and Silver trapped in Blackwood’s increasingly suspicious hospitality, mixing sharp character comedy, gothic unease and some excellent visual storytelling as the Road to 100 gets stranger.

Continue ReadingReview: Sonic the Hedgehog #90 Makes Blackwood Castle a Very Uncomfortable Place to Visit
Masato Nakamura Reveals Original Sonic Soundtrack Used Melodies He Wrote Before His Debut
Masato Nakamura Reveals Original Sonic Soundtrack Used Melodies He Wrote Before His Debut

Masato Nakamura Reflects on 35 Years of Sonic Music, From Beating Mario to Revisiting Green Hill

Original Sonic composer Masato Nakamura looks back on creating the 1991 soundtrack, SEGA’s drive to beat Mario, revisiting Green Hill with DREAMS COME TRUE, and why he once considered adding lyrics to every Sonic song.

Continue ReadingMasato Nakamura Reflects on 35 Years of Sonic Music, From Beating Mario to Revisiting Green Hill
Original Sonic Adventure 2 City Escape Design Document Reveals Early Snowboard Run, GUN Truck Chase and Stage Layouts
Original Sonic Adventure 2 City Escape Design Document Reveals Early Snowboard Run, GUN Truck Chase and Stage Layouts

Original Sonic Adventure 2 City Escape Design Document Reveals Early Snowboard Run, GUN Truck Chase and Stage Layouts

Sixteen pages from Sonic Team’s original Sonic Adventure 2 City Escape design document reveal how the stage’s snowboard opening, streets, loops, obstacles and GUN truck chase were planned during development.

Continue ReadingOriginal Sonic Adventure 2 City Escape Design Document Reveals Early Snowboard Run, GUN Truck Chase and Stage Layouts
SEGA Reveals Sonic x Fortnite Took Years to Make After Disagreement Over Sonic’s Proportions
SEGA Reveals Sonic x Fortnite Took Years to Make After Disagreement Over Sonic’s Proportions

SEGA Reveals Sonic x Fortnite Took Years to Make After Disagreement Over Sonic’s Proportions

SEGA and Epic Games say Sonic x Fortnite was years in the making, with repeated revisions to Sonic’s proportions, a comic created to explain his new form, and more than 1.5 billion Rings collected in its first three days.

Continue ReadingSEGA Reveals Sonic x Fortnite Took Years to Make After Disagreement Over Sonic’s Proportions
Sonic x Round1 USA Launches October 21 With Exclusive Game Card, Crane Prizes, Food and More
Sonic x Round1 USA Launches October 21 With Exclusive Game Card, Crane Prizes, Food and More

Sonic x Round1 USA Launches October 21 With Exclusive Game Card, Crane Prizes, Food and More

Sonic x Round1 USA begins October 21 with an exclusive game card, keychains, crane prizes, themed food and drinks, bowling, karaoke and more.

Continue ReadingSonic x Round1 USA Launches October 21 With Exclusive Game Card, Crane Prizes, Food and More
Sonic Rumble Party Season 10 Launches With Werehog, Wonderland Skins and New Stages
Sonic Rumble Party Season 10 Launches With Werehog, Wonderland Skins and New Stages

Sonic Rumble Party Season 10 Launches With Werehog, Wonderland Skins and New Stages

Sonic Rumble Party Season 10 is now live, bringing the Werehog to the Red Star Ring Shop alongside returning Wonderland content, new stages, skins, Buddies and AI Racer Cream.

Continue ReadingSonic Rumble Party Season 10 Launches With Werehog, Wonderland Skins and New Stages
Sonic’s 35th Anniversary Takes Over Australian Shopping Centres With A$15,000 Sonic Appearance Prize
Sonic’s 35th Anniversary Takes Over Australian Shopping Centres With A$15,000 Sonic Appearance Prize

Sonic’s 35th Anniversary Takes Over Australian Shopping Centres With A$15,000 Sonic Appearance Prize

Sonic’s 35th anniversary celebrations have spread across Australian shopping centres with free games, character appearances and a competition offering a private Sonic appearance valued at up to A$15,000.

Continue ReadingSonic’s 35th Anniversary Takes Over Australian Shopping Centres With A$15,000 Sonic Appearance Prize
Madeon Remixes Green Hill Zone for Sonic x Fortnite, 10 Years After SEGA Teased a Collaboration
Madeon Remixes Green Hill Zone for Sonic x Fortnite, 10 Years After SEGA Teased a Collaboration

Madeon Remixes Green Hill Zone for Sonic x Fortnite, 10 Years After SEGA Teased a Collaboration

Madeon has created a Green Hill Zone remix for Sonic’s Fortnite collaboration, a decade after the official Sonic account first teased a connection with the French producer.

Continue ReadingMadeon Remixes Green Hill Zone for Sonic x Fortnite, 10 Years After SEGA Teased a Collaboration
Sonic Named Tokyo Sunrockers Support Ambassador for 2026-27 Season
Sonic Named Tokyo Sunrockers Support Ambassador for 2026-27 Season

Sonic Named Tokyo Sunrockers Support Ambassador for 2026-27 Season

Sonic has been named Tokyo Sunrockers' support ambassador for the 2026-27 B.LEAGUE season, with appearances, arena displays, promotional campaigns and collaboration merchandise planned throughout the year.

Continue ReadingSonic Named Tokyo Sunrockers Support Ambassador for 2026-27 Season
Takashi Iizuka Reveals Why SEGA Put Sonic in ZETA DIVISION as Part of New Asia Strategy
Takashi Iizuka Reveals Why SEGA Put Sonic in ZETA DIVISION as Part of New Asia Strategy

Takashi Iizuka Reveals Why SEGA Put Sonic in ZETA DIVISION as Part of New Asia Strategy

Takashi Iizuka says SEGA itself proposed Sonic’s ZETA DIVISION collaboration as part of a wider push across Japan and Asia, with Sonic Team now thinking about people who watch games as well as those who play them.

Continue ReadingTakashi Iizuka Reveals Why SEGA Put Sonic in ZETA DIVISION as Part of New Asia Strategy
Takashi Iizuka Confirms New Sonic Game Is in Development, Promises New Kinds of Play
Takashi Iizuka Confirms New Sonic Game Is in Development, Promises New Kinds of Play

Takashi Iizuka Confirms New Sonic Game Is in Development, Promises New Kinds of Play

Takashi Iizuka has confirmed that a new Sonic game is currently in development, saying Sonic Team still sees room to push beyond the changes introduced by Sonic Frontiers.

Continue ReadingTakashi Iizuka Confirms New Sonic Game Is in Development, Promises New Kinds of Play
SONIC PICO PARK Reveals Cream, Cheese and Big, With More Characters Still to Come
SONIC PICO PARK Reveals Cream, Cheese and Big, With More Characters Still to Come

SONIC PICO PARK Reveals Cream, Cheese and Big, With More Characters Still to Come

Cream and Cheese are joining SONIC PICO PARK as playable characters, Big will lend his strength in certain stages, and producer Shintaro Shimazu says the team is still gradually revealing more of the roster.

Continue ReadingSONIC PICO PARK Reveals Cream, Cheese and Big, With More Characters Still to Come
SEGA Shows Early Sonic Frontiers Prototype Footage With Smaller Titan and Different Open-Zone Look
SEGA Shows Early Sonic Frontiers Prototype Footage With Smaller Titan and Different Open-Zone Look

SEGA Shows Early Sonic Frontiers Prototype Footage With Smaller Titan and Different Open-Zone Look

SEGA has opened the Sonic Frontiers archives to show rare early development footage, revealing a very different island, a Titan one-third of its final size and the gameplay changes triggered when Takashi Iizuka demanded it be made three times bigger.

Continue ReadingSEGA Shows Early Sonic Frontiers Prototype Footage With Smaller Titan and Different Open-Zone Look
RUMOR: Sonic the Hedgehog 4 Toy Leak Lists “Sonic + Dino,” Fueling Prehistoric Story Speculation
RUMOR: Sonic the Hedgehog 4 Toy Leak Lists “Sonic + Dino,” Fueling Prehistoric Story Speculation

RUMOR: Sonic the Hedgehog 4 Toy Leak Lists “Sonic + Dino,” Fueling Prehistoric Story Speculation

New retailer listings reportedly tied to Sonic the Hedgehog 4 include a mysterious “Sonic 2.5" Figure + Dino” set alongside more figures, a vehicle, plush and six-pack, adding another possible clue to the movie’s still-secret story.

Continue ReadingRUMOR: Sonic the Hedgehog 4 Toy Leak Lists “Sonic + Dino,” Fueling Prehistoric Story Speculation
Hokka Hokka Tei Giving Away SEGA Store Osaka’s Monochrome Sonic Toy in New Campaign
Hokka Hokka Tei Giving Away SEGA Store Osaka’s Monochrome Sonic Toy in New Campaign

Hokka Hokka Tei Giving Away SEGA Store Osaka’s Monochrome Sonic Toy in New Campaign

Hokka Hokka Tei is celebrating the opening of SEGA Store Osaka with a nationwide food campaign giving 30 customers a chance to win the monochrome Sonic toy designed by Kosuke Kawamura.

Continue ReadingHokka Hokka Tei Giving Away SEGA Store Osaka’s Monochrome Sonic Toy in New Campaign
Takashi Iizuka Explains How Sonic Adventure Still Shapes Modern Sonic 28 Years Later
Takashi Iizuka Explains How Sonic Adventure Still Shapes Modern Sonic 28 Years Later

Takashi Iizuka Explains How Sonic Adventure Still Shapes Modern Sonic 28 Years Later

Takashi Iizuka says Sonic Adventure’s camera and Homing Attack solved two major problems with high-speed 3D movement, while Sonic Colors changed how he worked with Sonic Team.

Continue ReadingTakashi Iizuka Explains How Sonic Adventure Still Shapes Modern Sonic 28 Years Later
Sonic x Sendai and Akiu Onsen Campaign Reveals Exclusive Art, Merchandise and Local Experiences
Sonic x Sendai and Akiu Onsen Campaign Reveals Exclusive Art, Merchandise and Local Experiences

Sonic x Sendai and Akiu Onsen Campaign Reveals Exclusive Art, Merchandise and Local Experiences

Sonic is heading to Sendai’s Akiu Onsen for a two-month tourism campaign featuring exclusive artwork, holographic cards, original merchandise and collaborations with local food, crafts and attractions.

Continue ReadingSonic x Sendai and Akiu Onsen Campaign Reveals Exclusive Art, Merchandise and Local Experiences
Takashi Iizuka Wants a Chaotix Detective Agency Game and Bigger Roles for Sonic's Wider Cast
Takashi Iizuka Wants a Chaotix Detective Agency Game and Bigger Roles for Sonic's Wider Cast

Takashi Iizuka Wants a Chaotix Detective Agency Game and Bigger Roles for Sonic’s Wider Cast

Takashi Iizuka says he would love to see the Chaotix star in their own detective game, while Sonic Team plans to give more characters substantial playable roles in future mainline titles.

Continue ReadingTakashi Iizuka Wants a Chaotix Detective Agency Game and Bigger Roles for Sonic’s Wider Cast
Netflix and SEGA Developing New Sonic the Hedgehog Animated Series for Younger Audience
Netflix and SEGA Developing New Sonic the Hedgehog Animated Series for Younger Audience

Netflix and SEGA Developing New Sonic the Hedgehog Animated Series for Younger Audience

Netflix and SEGA are developing a new Sonic the Hedgehog animated series for preschoolers and younger elementary-school children, with Takashi Iizuka saying it will target a different audience from Sonic Prime and the films.

Continue ReadingNetflix and SEGA Developing New Sonic the Hedgehog Animated Series for Younger Audience