Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover
Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover

Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover

Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.

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Disguise Becomes Sole Licensed Manufacturer of Sonic the Hedgehog Costumes Worldwide
Disguise Becomes Sole Licensed Manufacturer of Sonic the Hedgehog Costumes Worldwide

Disguise Becomes Sole Licensed Manufacturer of Sonic the Hedgehog Costumes Worldwide

Disguise, Inc. has signed an exclusive multi-year deal with SEGA to produce official Sonic the Hedgehog costumes across multiple global regions, expanding on its successful lineup inspired by the games, shows, and movies.

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SEGA Teases Early Plans for Sonic the Hedgehog’s 35th Anniversary with New Logo and Art
SEGA Teases Early Plans for Sonic the Hedgehog’s 35th Anniversary with New Logo and Art

SEGA Teases Early Plans for Sonic the Hedgehog’s 35th Anniversary with New Logo and Art

Sonic’s 35th anniversary is still a year away, but a newly revealed calendar hints that SEGA is already preparing for the milestone—complete with a new logo, anniversary art, and a possible celebration on the horizon in 2026.

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Sonic the Hedgehog Joins Punchbowl’s Lineup with New Digital Invitations and Greeting Cards

Planning a Sonic-themed party just got easier—Punchbowl has launched a new collection of customizable digital invitations and greeting cards featuring Sonic, Tails, Knuckles, and Dr. Eggman, in partnership with SEGA.

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Sonic the Hedgehog Joins Funko’s New Bitty Pop Arcades Line, Debuting at WonderCon

Funko has revealed a new line of Bitty Pop Arcades, with Sonic the Hedgehog leading the first wave of miniature collectibles. Debuting at WonderCon 2025, these tiny Pop figures come housed in arcade-inspired displays, featuring classic video game characters.

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New Sonic the Hedgehog Squishmallows Featuring Amy, Tails, Shadow, and Knuckles Now Available for Pre-Order!

New Sonic the Hedgehog Squishmallows are here, and this time they’re bringing a little extra charm! Jazwares has unveiled a new collection featuring Amy Rose, Tails, Shadow, and Knuckles, each…

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EXCLUSIVE: Monogram International Reveals New Classic Sonic 3D Foam Bag Clip Series 4 and Shadow the Hedgehog Figural Coin Bank

Monogram International has given us an exclusive first look at the latest additions to their popular collectible lineup! Sonic 3D Foam Bag Clip Series 4:This new series highlights classic Sonic…

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ILTHY Releases Limited Edition Sonic the Hedgehog 3 Streetwear Collection

To celebrate the upcoming release of Sonic the Hedgehog 3 from Paramount Pictures, Midwest-based streetwear brand ILTHY® has launched an exclusive, limited-edition collaboration with Paramount Pictures and SEGA. This exciting…

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Reebok x Sonic the Hedgehog 3 Sneaker Collaboration Announced

Reebok has announced an exciting collaboration with Paramount Pictures and SEGA to celebrate the upcoming film, Sonic the Hedgehog 3! This vibrant sneaker collection takes inspiration from fan-favorite characters Sonic, Knuckles,…

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Sonic X Shadow Generations – Shadow Evolved by First 4 Figures Now Available for Pre-Order

The Sonic X Shadow Generations - Shadow Evolved statue by First 4 Figures, announced during this year's Sonic Central is now available for pre-order! This statue portrays Shadow wielding his…

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Sonic the Hedgehog Teams Up with King Ice Once Again for a Brand-New Jewelry Collaboration 

SEGA has announced an exciting collaboration between Sonic the Hedgehog and the leading streetwear jewelry brand, King Ice! The new collection, priced at $150 USD per piece, includes dazzling designs…

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Sonic Channel Translation: B-SIDE LABEL Sonic the Hedgehog Collaboration Sticker

From the sticker brand B-SIDE LABEL, the Sonic the Hedgehog collaboration stickers are finally here!These stickers are durable and resilient, featuring waterproof and UV-resistant treatments. Sale Price385 yen each (including…

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SEGA and KessCo Announce Second Sonic the Hedgehog Tabletop Game: Sonic Speed Battle

Today, SEGA announced their new partnership with KessCo, featuring a second Sonic The Hedgehog tabletop game, Sonic Speed Battle. This dynamic game channels the spirit of Sonic Adventure 2 Battle, offering three quick…

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