LEGO has announced 40769 SEGA Genesis Controller, a 260-piece set launching September 8, 2025, featuring a detailed controller build with a surprise Green Hill Zone display.
Sonic and Hello Kitty unveiled the Sonic & Friends x Sanrio plush collection at Tokyo Toy Show 2025, featuring six character pairings with release dates starting October 31 in Japan.
A pint-sized Sonic arcade cabinet is on the way, featuring Sonic the Hedgehog and Sonic the Hedgehog 2. My Arcade’s Joystick Player briefly went live for pre-order at $59.99 before vanishing.
The 10th installment of the Animate Osaka Kansai Expo Store’s rotating POP-UP space is now live, celebrating SEGA with exclusive Sonic merchandise, large displays, and original SEGA hardware on show until August 28.
A palm-sized Sonic Mini Pinball headlines INFOLENS’s new tabletop lineup, launching in late October with pre-orders now open.
Three bold PUMA sneakers inspired by Sonic, Tails, and Shadow launch October 30, 2025, blending character flair with classic sneaker designs.
The SEGA POP-UP in Animate Osaka Expo 2025 will run from August 15 to 28, offering exclusive Sonic items alongside other SEGA franchise goods.
Deadly Six and IDW fans rejoice. New villain-themed Sonic plushes from Great Eastern Entertainment are now available for pre-order.
Limited-edition Sonic-themed Timberland boots and apparel arrive August 9 at Timberland Shibuya PARCO.
Kess Entertainment revealed a customizable character card for Sonic Roll during Gen Con 2025, letting players create their own racer with pre-set abilities.
Funko has announced a rare Pop! Chaos (Translucent) figure limited to 1,200 units worldwide, launching August 22 for $39.99.
RSVLTS has released a new Sonic collection featuring premium button-downs, polos, hats, and shorts, blending Classic Sonic style with high-quality materials.
Shadow’s never had a real ice cream bar, but GameStop’s new scented plush imagines what it could have been.
Sonic, Tails, Knuckles, and Shadow join Funko’s new 7-inch Pop! Plush lineup, with pre-orders live now ahead of a September 2025 release.
With only one random Emerald per order, completing the Sonic x Magic: The Gathering Chaos Emerald set is quickly becoming a high-stakes and high-cost challenge, with individual cards now selling for hundreds.
Hot Toys’ Sonic the Hedgehog Cosbi and Cosbaby figures have officially launched in Japan, with exclusive availability at SEGA STORE TOKYO and Yodobashi Camera.
Limited Run Games has delayed the Sonic X Shadow Generations Collector’s Edition statue, nearly a year after pre-orders opened, leaving fans still waiting for the premium centerpiece.
Despite new purchase limits, resellers rushed to list Sonic’s Secret Lair drop at inflated prices just hours after launch.
The Sonic Secret Lair goes live today with Chaos Emerald cards, custom Commander spells, and a strict two-item-per-product cap.
Sonic's Secret Lair bonus cards have been revealed, and getting one of each is going to be very tricky.
SEGA launches fresh Sonic T-shirts and smartphone cases through Amazon’s Merch on Demand service in Japan, just in time for summer.
CptnAlex Designs launches a limited line of premium Sonic-themed controllers for Xbox, PlayStation 5, and Nintendo Switch—only 200 units per design.
SEGA’s first official flagship store in Japan opens at Shibuya PARCO on July 18, offering exclusive Sonic the Hedgehog items, live events, and immersive experiences.
SEGA’s transmedia expansion continues with the debut of SEGA Cooro and SEGA LABBIES, two original plush toy lines starring Sonic the Hedgehog and Yakuza characters.
SEGA and Wizards of the Coast team up for a Sonic-themed Magic: The Gathering drop featuring original art, reimagined cards, and iconic characters.
Sonic as The Flash, Amy as Wonder Woman, and Shadow as Batman lead the first wave of DC x Sonic Funko Pops, with more on the way this August.
Sonic, Amy, Silver, and Shadow join the Justice League in JAKKS Pacific’s new DC x Sonic figure line, now available for pre-order at Target.
A new Sonic collectible based on the iconic Sonic 1 title screen is on the way, with pre-orders starting July 8.
Sonic and friends join the Cosbi figure lineup, featuring stylized collectibles, mystery pulls, and a rare Super Sonic chase figure.
Lego has released a Sonic the Hedgehog Crabmeat build as a points-exclusive set for Lego Insiders. This nostalgic 181-piece collectible is not available for purchase in stores.
Great Eastern Entertainment has revealed an official Ray plush, set to release alongside E-123 Omega later this year
Team Dark is now complete in plush form. E-123 Omega is finally getting an official release from Great Eastern Entertainment, with pre-orders live now.
Funko is adding four new Sonic the Hedgehog characters to its Pop lineup on June 4, including Blaze, Espio, Jet the Hawk, and a metallic-finish Neo Metal Sonic.
After decades of waiting, Maria Robotnik finally joins the Sonic plush lineup in a new Kidrobot two-pack with Shadow. Featuring magnetic hands and game-inspired designs, this collectible set launches Q4 2025.
Loungefly’s newest Sonic collab puts Knuckles in the spotlight with an ultra-rare backpack and wallet set that fans won’t want to miss.
Sonic, Shadow, and Tails join forces with Superman, Batman, and Wonder Woman in a new DC x Sonic the Hedgehog toy line, launching Fall 2025 from JAKKS Pacific.
