PIRMA has officially launched its Sonic the Hedgehog collaboration, bringing Sonic and Shadow to the soccer field through a new footwear collection.
The Mexican sportswear company had previously teased the collaboration across its social channels, with fans in Mexico already spotting Sonic and Shadow-themed cleats in stores ahead of the full rollout. PIRMA has now begun promoting the collection more openly under the #PIRMAxSONIC campaign, with official posts highlighting Sonic’s speed and Shadow’s power as the main themes of the lineup.
The collection is available through PIRMA’s online store and PIRMA retail locations. PIRMA’s listings currently include several Sonic-themed soccer and turf models, including Tachones Glitch Sonic Joven 3072, Tachones Glitch Sonic 3072, Multitaco Glitch Sonic 3073, Multitaco Glitch Sonic Joven 3073, and Multitaco Glitch Sonic 3073 in smaller sizes.
Pricing shown on PIRMA’s website includes models listed at 799.00, 999.00, and 1,199.00, depending on the version and size category.
PIRMA’s promotional posts frame the collection around speed, control, and power, with Sonic and Shadow presented as the faces of the collaboration. Several posts also direct fans to buy the products online or at PIRMA stores, while tagging Sonic LATAM and using SEGA copyright branding.
The launch makes PIRMA the latest brand to join Sonic’s growing list of lifestyle and sports collaborations during the franchise’s 35th anniversary year. With soccer footwear now part of the lineup, the collaboration gives fans in Mexico another way to bring Sonic and Shadow into everyday sportswear.
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