SEGA and Wizards of the Coast team up for a Sonic-themed Magic: The Gathering drop featuring original art, reimagined cards, and iconic characters.
Sonic as The Flash, Amy as Wonder Woman, and Shadow as Batman lead the first wave of DC x Sonic Funko Pops, with more on the way this August.
Sonic, Amy, Silver, and Shadow join the Justice League in JAKKS Pacific’s new DC x Sonic figure line, now available for pre-order at Target.
A new Sonic collectible based on the iconic Sonic 1 title screen is on the way, with pre-orders starting July 8.
Sonic and friends join the Cosbi figure lineup, featuring stylized collectibles, mystery pulls, and a rare Super Sonic chase figure.
Lego has released a Sonic the Hedgehog Crabmeat build as a points-exclusive set for Lego Insiders. This nostalgic 181-piece collectible is not available for purchase in stores.
Great Eastern Entertainment has revealed an official Ray plush, set to release alongside E-123 Omega later this year
Team Dark is now complete in plush form. E-123 Omega is finally getting an official release from Great Eastern Entertainment, with pre-orders live now.
Funko is adding four new Sonic the Hedgehog characters to its Pop lineup on June 4, including Blaze, Espio, Jet the Hawk, and a metallic-finish Neo Metal Sonic.
After decades of waiting, Maria Robotnik finally joins the Sonic plush lineup in a new Kidrobot two-pack with Shadow. Featuring magnetic hands and game-inspired designs, this collectible set launches Q4 2025.
Loungefly’s newest Sonic collab puts Knuckles in the spotlight with an ultra-rare backpack and wallet set that fans won’t want to miss.
Sonic, Shadow, and Tails join forces with Superman, Batman, and Wonder Woman in a new DC x Sonic the Hedgehog toy line, launching Fall 2025 from JAKKS Pacific.
SEGA Store Shanghai marks the company’s first flagship retail location, offering fans a mix of exclusive merch and interactive displays.
LEGO expands its Sonic the Hedgehog lineup with two new sets launching August 1, featuring Knuckles, Dr. Eggman, Metal Sonic, and more.
Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.
A leaked Jakks Pacific Tangle figure has Sonic fans buzzing, hinting at a bigger future for IDW comic characters in merchandise and beyond.
Disguise, Inc. has signed an exclusive multi-year deal with SEGA to produce official Sonic the Hedgehog costumes across multiple global regions, expanding on its successful lineup inspired by the games, shows, and movies.
Sonic Prime is getting a full-series Blu-ray release this summer. The 23-episode multiverse adventure arrives in a steelbook set on June 24, with pre-orders available now.
A new Sonic the Hedgehog playset from Jakks Pacific has leaked via Amazon, teasing the arrival of a “Hammer Egg Robot” with game-inspired features. But what is it actually based on?
Sonic’s 35th anniversary is still a year away, but a newly revealed calendar hints that SEGA is already preparing for the milestone—complete with a new logo, anniversary art, and a possible celebration on the horizon in 2026.
Planning a Sonic-themed party just got easier—Punchbowl has launched a new collection of customizable digital invitations and greeting cards featuring Sonic, Tails, Knuckles, and Dr. Eggman, in partnership with SEGA.
Insert Coin is back with a brand-new lineup of officially licensed Sonic apparel, featuring a Sonic & Knuckles hoodie, a sleek varsity jacket, and more. With bold retro-inspired designs, this collection is a must-have for fans.
Funko has revealed a new line of Bitty Pop Arcades, with Sonic the Hedgehog leading the first wave of miniature collectibles. Debuting at WonderCon 2025, these tiny Pop figures come housed in arcade-inspired displays, featuring classic video game characters.
New Sonic the Hedgehog Squishmallows are here, and this time they’re bringing a little extra charm! Jazwares has unveiled a new collection featuring Amy Rose, Tails, Shadow, and Knuckles, each…
Monogram International has given us an exclusive first look at the latest additions to their popular collectible lineup! Sonic 3D Foam Bag Clip Series 4:This new series highlights classic Sonic…
First 4 Figures has announced the latest addition to their highly acclaimed Sonic the Hedgehog collection: the Metal Sonic - The Steel Nemesis Statue! This meticulously crafted resin statue captures…
To celebrate the upcoming release of Sonic the Hedgehog 3 from Paramount Pictures, Midwest-based streetwear brand ILTHY® has launched an exclusive, limited-edition collaboration with Paramount Pictures and SEGA. This exciting…
G Fuel has unveiled the Ultimate Chaos Collector's Box, a dynamic tribute to Shadow the Hedgehog, priced at $39.99. Inspired by the enigmatic anti-hero of the Sonic the Hedgehog series,…
HASBRO and SEGA have joined forces to unveil the all-new Sonic the Hedgehog x TRANSFORMERS Mash-Up Pack, an exciting crossover for fans of both iconic franchises! This collaboration introduces two…
In celebration of the upcoming release of Sonic the Hedgehog 3, Jones Soda Co. has teamed up with Paramount Pictures to bring an exclusive lineup featuring Sonic, Knuckles, Tails, and…
Following a highly successful launch in the UK and Ireland, Sega and ToyTopic have announced the expansion of their Sonic the Hedgehog plush and accessories line to retail markets across…
Build-A-Bear Workshop has launched a new lineup of Sonic the Hedgehog plushies, and for the first time, the mysterious and powerful Shadow joins the collection. Just in time for the…
Uncanny Brands, the creators of the popular Sonic the Hedgehog Waffle Maker, have introduced another must-have for fans of the Blue Blur: the Sonic the Hedgehog Hot Pot with Ramen…
As Sonic the Hedgehog 3 speeds closer to its theatrical release, AMC and Regal theaters in the U.S. are unveiling a variety of exciting collectibles and promotions to get fans…
Reebok has announced an exciting collaboration with Paramount Pictures and SEGA to celebrate the upcoming film, Sonic the Hedgehog 3! This vibrant sneaker collection takes inspiration from fan-favorite characters Sonic, Knuckles,…
SEGA and Filipino-American artist Louis De Guzman have announced an exciting new collaboration celebrating the iconic Sonic the Hedgehog. Set to debut in November 2024, this limited-edition collection combines De…
