Branch and SEGA have announced a new collaboration bringing Sonic the Hedgehog, SEGA Genesis, and Dreamcast-inspired designs to a collection of ergonomic gaming chairs.
The Branch x SEGA Gaming Chair Collection is the first gaming chair line ever launched under the SEGA brand. The collection includes three models: the Sonic Chair, the Genesis Chair, and the Dreamcast Chair. All three are available now through Branch’s official website, with prices starting at $569 USD.
Each chair is built on Branch’s Ergonomic Chair Pro platform, combining SEGA-themed visual details with a design focused on long gaming, work, and desk sessions. The collection includes custom fabrics, textured armrests, branded casters, checkerboard accents, console-inspired finishes, and other details based on SEGA’s history.
The chairs feature 14 points of adjustment, including 5D armrests, height and pressure-adjustable lumbar support, independent forward tilt, seat depth adjustment, recline with continuous tilt tension control, and a synchro-tilt mechanism designed to support posture through synchronized seat and backrest movement. Each chair also includes a high-density seat cushion, performance mesh backrest, and headrest.
“At Branch, we believe great ergonomics, inspiring design and value aren’t mutually exclusive,” said Greg Hayes, Co-Founder and CEO of Branch. “We saw the opportunity to define a new approach to gaming in our first marquee collaboration with SEGA, with chairs that honor iconic franchises while delivering the all-day ergonomic support that modern gaming and life demand.”
“This partnership with Branch is about extending the Sonic universe beyond the screen in a way that feels authentic to our community,” said Kristen Zimmer, Director of Lifestyle Partnerships & Collaboration Programs. “Together with Branch, we’ve created more than a branded chair, but a product that blends comfort and design into a true lifestyle experience. We’re excited to give our fans a new way to connect with SEGA and Sonic the Hedgehog.”
The Sonic Chair is priced at $569 USD and features a high-energy design inspired by Sonic the Hedgehog. It includes vibrant blue tones, checkered flag lumbar detailing, red and gold accents, Sonic-branded caster wheels, a white frame, and a breathable mesh backrest.
The Genesis Chair is priced at $629 USD and takes inspiration from SEGA’s 16-bit console. The chair features a matte black finish, sharp design lines, subtle red accents, a vegan leather seat and headrest, and an all-black frame designed to reflect the look of the original hardware.
The Dreamcast Chair is also priced at $629 USD and uses a light gray palette with orange swirl branding. Its multicolored caster wheels are based on the A, B, X, and Y buttons of the original Dreamcast controller, blending SEGA’s late-1990s console identity with a modern ergonomic design.
All three chairs ship with a custom Branch x SEGA welcome kit, a branded assembly guide, and Branch’s standard warranty.
The Branch x SEGA Gaming Chair Collection is available now at branchfurniture.com.
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