SEGA will stream a Sonic 35th anniversary special on June 24, featuring Aoi Yūki, Rejekun, Yunosuke, Sonic Pico Park developers, Sonic series creators, live gameplay, DJ performances, and new Sonic announcements.
Limited Run Games has confirmed that SEGA has approved the Sonic Racing: CrossWorlds statue sample, allowing the Collector’s Edition display piece to move into full-scale manufacturing.
SonicMe is now live for Sonic the Hedgehog’s 35th anniversary, letting fans create and share Sonic-inspired avatars with thousands of customization options.
Dr. Squatch has launched its limited edition Sonic Speed collection for Sonic the Hedgehog’s 35th anniversary, featuring Sonic Speed soap, deodorant, and a Super Pack with citrus, lavender, and earthy wood notes.
SEGA’s Little Akihabara pop-up shop runs from June 19 to July 19 at Little Tokyo Mall in Downtown Los Angeles, featuring exclusive weekly graphic tees, rare Japan-only plush imports, themed menu items, and a stamp card gift campaign.
DC x Sonic the Hedgehog: Metal Legion #5 arrives September 2, 2026, concluding the five-issue crossover with Lex Luthor, the Legion of Doom, Aquaman, and heroes from both worlds.
Concerns have emerged regarding the use of AI upscaling in the Sonic the Comic Remastered project, with many fans instead pointing to the Sonic the Comic Rescan Project as a higher-quality preservation effort focused on authentic archival scans.
Sonic the Hedgehog is back in Asphalt Legends for a 35th anniversary event running through July 21, featuring returning Sonic-themed decals, a new Amy Rose decal for the Lykan Hypersport Neon Edition, and special rewards.
Nigel Kitching and Richard Elson have reflected on Fleetway’s Sonic the Comic, revisiting its rushed launch, hands-off creative freedom, darker storylines, evil Super Sonic, and the final Chaos arc that helped define its legacy.
A new Sonic Rumble Party datamine points to upcoming My Hero Academia and Angry Birds collaborations, along with several Season 7 stages including Chemical Plant, Sky Sanctuary, Sweet Mountain, and City Escape variants.
Takashi Iizuka has reflected on Sonic’s ups and downs in a new GamesRadar+ interview, revealing that SEGA once asked him to move to America and help rebuild the franchise during one of its lowest moments.
G FUEL is celebrating Sonic the Hedgehog’s 35th anniversary with the return of Sonic’s Peach Rings in a limited Collector’s Box featuring a 40-serving energy tub, custom metal shaker, stickers, and holographic packaging.
SEGA and ATLUS are bringing a major lineup to Anime Expo 2026, including a Sonic 35th anniversary booth activation, Sonic mascot appearances, exclusive Sonic posters, and a behind-the-scenes animated shorts panel with Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
SEGA is celebrating Sonic’s 35th anniversary at Anime Expo 2026 with a special animated shorts panel featuring Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
SEGA and The Woobles have launched a new Sonic the Hedgehog crochet collection featuring Sonic, Tails, Knuckles, a mystery Chaos Emerald accessory kit, and a discounted Gotta Wooble Fast bundle.
Sonic Racing: CrossWorlds is set to collaborate with Fortnite in the future, with the partnership revealed during State of Unreal 2026 as part of Epic’s wider push to connect games through the Epic Games Store.
Sonic Super Festa 2026 is now live in Phantasy Star Online 2 New Genesis, bringing Sonic Sprint quests, Shadow-themed Scratch rewards, login bonuses, birthday boosts, revival items, and Creative Space content for Sonic’s 35th anniversary.
Find SONIC! Sonic o Sagase! is now available in Japan, bringing 35 years of Sonic stages into an official search-and-find book with bonus campaigns, bookstore extras, and a Kinokuniya 100th anniversary collaboration.
SEGA will celebrate Sonic’s 35th birthday with a special livestream on June 23, featuring community guests, gameplay, activities, music, and a charity fundraiser for St. Jude Children’s Research Hospital.
Jersey Jack Pinball has started teasing its upcoming Sonic the Hedgehog pinball machine on existing game screens, with the full reveal set for June 23 and production already underway.
Idol Sonic is coming to Sonic Forces: Speed Battle on June 18, with a new 35th anniversary character trailer showing off his music-themed outfit and special abilities.
Japanese apparel brand Karakuri Tamashii is releasing a Sonic the Hedgehog 35th anniversary collection featuring embroidered reversible sukajan jackets and T-shirts inspired by Sonic, Green Hill, Chaos Emeralds, and Hokusai-style artwork.
SEGA has created a life-size Sonic the Hedgehog DNA Figure for Sonic’s 35th anniversary, using synthetic DNA inspired by Sonic’s traits and displaying it at SEGA STORE TOKYO from June 23.
Sonic Rivals turns traditional Sonic platforming into a frantic one-on-one race, delivering plenty of speed and competitive fun despite repetitive stages, uneven AI, and a limited amount of content.
Dr. Squatch appears to be teasing a Sonic the Hedgehog collaboration, with a new customer email showing Sonic branding, Gold Rings, and a “coming soon” message.
Kiddy Land Osaka Umeda will host a Sonic the Hedgehog 35th anniversary pop-up shop from June 27 to July 7, featuring anniversary merchandise, Sonic Racing: CrossWorlds goods, Japanese-style collectibles, and limited sticker bonuses.
Nathan Sharp’s Gotta Go Faster & Knuckles collects 18 Sonic covers and the new original song “Take Control” across CD and dual vinyl editions, with pre-orders open until July 1.
Sonic Rumble Party’s Sonic 35th Anniversary Event begins June 10, bringing a Birthday Party-themed effect, 35th Anniversary icon, stickers, Classic Sonic, the Lock-On Cartridge buddy, and new King Sonic, King Shadow, and Birthday Eggman skins.
A newly translated Denfaminico Gamer interview with Sonic Pico Park producer Shintaro Shimazu and director Shunsuke Miyake reveals how SEGA licensed Sonic to an indie developer for the first time, why PICO PARK was chosen, and how the team is blending Sonic action with chaotic co-op puzzle design.
A new Summer Game Fest 2026 interview with PICO PARK producer Shintaro Shimazu and creator Shunsuke Miyake details how Sonic Pico Park became SEGA’s first Sonic title licensed out to an indie team, blending Sonic action with PICO PARK’s chaotic co-op design.
Sonic the Hedgehog 35th anniversary original label cans will be sold through Suntory vending machines across Japan from June 16 to July 20, featuring 13 random designs based on past Sonic titles, removable sticker labels, and a chance to win original acrylic keychains.
SEGA has opened several new recruitment listings tied to its Second Business Division and Sonic series development, including roles for a producer, scenario writer, lead planner, technical art manager, graphics programmer, client programmer, and TA engineer.
SEGA, ATLUS, and SPJA have announced five new Guests of Honor for Anime Expo 2026, including Sonic Creative Officer Takashi Iizuka, Persona developers Kazuhisa Wada, Atsushi Nomura, Shigenori Soejima, and anime director Yoshiyuki Asai.
Yura no Sato and Kirari are celebrating Sonic the Hedgehog’s 35th anniversary with a special “Sonic Blue Bath,” AR photo frames, a coloring contest, and X campaign prizes across 22 locations in Japan.
Limited Run Games has shared a new update on the Sonic Racing: CrossWorlds Collector’s Edition statue, showing refinements to the logo, background details, lighting effects, and Sonic’s vehicle colors.
Early hands-on previews for Sonic Pico Park describe a cooperative puzzle platformer that blends PICO PARK’s teamwork-driven chaos with Sonic mechanics like Spin Dash, Rings, springs, loops, and character-specific abilities.
