Sonic has made his 1,000-drone debut over Tokyo Bay at ODAIBA DRONE SHOW 2026, with the event returning for five more nights from September 18.
Sonic and Laz beat CrossWorlds finalists at TGS 2026, while Sonic defeats k4sen. SEGA also revisits SONIC PICO PARK demos and other event highlights.
Sonic will make his first-ever appearance on the cover of CONTINUE for Vol.90, which celebrates the series’ 35th anniversary with a major feature including Takashi Iizuka, Kazuyuki Hoshino, Jun Senoue and original Sonic composer Masato Nakamura.
Favorite has fully revealed its Sonic the Hedgehog fashion collaboration, featuring six character-inspired jackets and hoodies based on Sonic, Tails, Knuckles, Shadow, Silver and the Werehog, with pre-orders opening August 28.
The Chaos Hunt has finally paid off. SEGA has fully revealed Club Chaos, bringing Thundercat, Austin Millz, Tee Lopes, the first New York Sonic Speed Café, seven themed zones and the Sonic Racing: CrossWorlds World Championship Finals to Brooklyn on October 9.
Newly published Sonic Frontiers development materials reveal Sage’s early “digital + ghost” concepts, wildly different Koco prototypes, experiments with Sonic’s cyber corruption and the digital forms used for Amy, Tails and Knuckles.
The Sonic Squad has recovered the seventh and final Chaos Emerald, officially completing Sonic’s Chaos Hunt. Now all seven are headed toward Club Chaos, although SEGA is still keeping the event’s full details behind a countdown.
Takashi Iizuka has reflected on Sonic Adventure’s pivotal role in the franchise, saying Sonic may not have achieved its later success if SEGA had failed to successfully bring the character into 3D.
SEGA SAMMY says Sonic’s 35th anniversary licensing and merchandise rollout has already begun, but expects major promotions tied to Sonic the Hedgehog 4 to accelerate from October through March and drive significantly higher licensing revenue.
WOLFpak’s Sonic the Hedgehog 35th anniversary collection is now available, featuring Sonic-themed backpacks, duffle and sling bags, character T-shirts, collectible patches, and bundles.
Sonic’s Chaos Hunt continues in New York City on August 15 with the Blue Chaos Emerald, live Sonic and Shadow appearances, exclusive pins and shirts, and a new Sonic collaboration comic book.
Sonic’s Chaos Hunt brought its fifth Emerald drop to Chicago, where fans could recover the Cyan Chaos Emerald and meet Sonic and Shadow during a special activation event.
Sonic’s Chaos Hunt continues in San Diego on July 25, with Sonic and Tails appearances, an exclusive Yellow Emerald pin, free shirts, and chances to win a Club Chaos trip and Leblon Delienne Sonic statue.
Sonic the Hedgehog has joined ZETA DIVISION’s Creator division for the summer, with new content and collaborative merchandise featuring streamer k4sen planned as part of the esports team’s fifth anniversary celebrations.
Wendy’s and SEGA have launched a Sonic the Hedgehog Kids’ Meal promotion across the United States, featuring seven collectible character card cases and 35 trading cards celebrating Sonic’s 35th anniversary.
Sonic’s 35 Years of Speed exhibit is now open in Seattle, with official photos revealing the full mix of commissioned artwork, fan creations and SEGA archive material while original Sonic level designer Hirokazu Yasuhara also stopped by.
SEGA has announced Sonic the Hedgehog: Memories and Beyond, a new animated short featuring Metal Sonic, the Chaos Emeralds, and a story centered on the friendships Sonic and his allies have built through their adventures.
SEGA has launched Sonic’s Chaos Hunt, a nationwide 35th anniversary campaign challenging fans to recover scattered Emeralds before Dr. Eggman and unlock prizes ahead of Club Chaos in Brooklyn.
SEGA and Spotify have launched Sonic’s 35th Birthday Mixtape, featuring 35 songs selected around what Sonic would want to hear during his birthday celebration, alongside exclusive artwork by Natalie Haines.
SEGA has launched a Sonic Live in Concert West Coast Sweepstakes, giving fans a chance to win one of 22 tickets across 11 eligible shows by entering through a SEGA Account before September 21.
SEGA and Nex have announced Sonic Forces for Nex Playground, bringing Sonic’s speed-focused action to the motion-based active play console later this year through Play Pass.
SEGA’s Sonic 35th Anniversary Project includes Classic and Modern Sonic collections for Nintendo Switch, now confirmed for October 20, alongside new Genesis-compatible legacy cartridges for Sonic the Hedgehog and Sonic the Hedgehog 2.
SEGA has revealed new SONIC PICO PARK gameplay during Sonic’s 35th Anniversary Birthday Livestream, confirming Shadow the Hedgehog and Sonic Pico Cat as playable characters.
A newly translated interview with Jun Senoue and Yuunosuke explores Sonic’s 35th anniversary song “Speed Is My Life,” its Japanese version “Faster Than the Speed of Sound,” and the musical DNA that has shaped the series across generations.
Round1 is launching a Sonic the Hedgehog collaboration campaign across Japan from July 10 to October 12, featuring themed food and drinks, karaoke rooms, bowling visuals, prizes, stamp rallies, novelty goods, and Twitter campaigns.
Sonic series sound director Tomoya Ohtani has explained why the original version of “Endless Possibility” is included on the Forever Fast CD but not the streaming album, while also reassuring fans about its future use in Sonic Unleashed.
Sonic series general producer Takashi Iizuka has reflected on Sonic’s 35-year history, discussing the character’s speed-focused origins, global success, Sonic Adventure, Shadow’s creation, Sonic Mania, and the role fans have played in keeping the series alive.
The International Olympic Committee and SEGA have launched the first Sonic x Olympic merchandise collection, featuring Sonic, Tails, Knuckles, Amy, and Shadow in designs inspired by Olympic sports and the “Let’s Move” initiative.
SEGA has released “Speed Is My Life,” a new Sonic the Hedgehog 35th anniversary song performed by Nathan Sharp, with music by Jun Senoue, lyrics and vocal arrangement by Tee Lopes, and arrangement by Jun Senoue and Takahiro Kai.
Japan’s official Sonic YouTube channel has released a new Sonic the Hedgehog 35th birthday brand video, highlighting Sonic’s spirit of moving forward, facing uncertainty, and choosing to start running.
SEGA of America’s Sonic Birthday Livestream airs tomorrow, June 23, at 12:30 PM ET / 9:30 AM PT, featuring Jacki Jing, GamesCage, RogersBase, special guests, gameplay, activities, music, and a St. Jude fundraiser.
SONIC & FRIENDS is launching a new Travel merchandise series through Joypolis Hong Kong, featuring plush keychains, acrylic stands, badges, decorated air tickets, and luggage tags, with pre-orders open ahead of a late September 2026 release.
PIRMA has launched its Sonic the Hedgehog collaboration in Mexico, with Sonic and Shadow-themed soccer footwear now available online and through PIRMA stores.
Simple Modern has announced a new Sonic the Hedgehog collection with backpacks, lunch boxes, and drinkware for kids, launching ahead of the 2026 back-to-school season as part of Sonic’s 35th anniversary celebration.
SEGA’s Sonic Check In Adventure is now open at Paradise City in Incheon, South Korea, featuring Sonic-themed hotel rooms, exclusive merchandise, food menus, photo zones, interactive activities, and Sonic greeting events through September 6.
SEGA will host The Sonic Effect at Cannes Lions 2026, marking the first official session by a Japanese game company and spotlighting Sonic’s 35-year evolution, global fandom, and multimedia success.
