SEGA of America’s Sonic Birthday Livestream airs tomorrow, June 23, at 12:30 PM ET / 9:30 AM PT, featuring Jacki Jing, GamesCage, RogersBase, special guests, gameplay, activities, music, and a St. Jude fundraiser.
SONIC & FRIENDS is launching a new Travel merchandise series through Joypolis Hong Kong, featuring plush keychains, acrylic stands, badges, decorated air tickets, and luggage tags, with pre-orders open ahead of a late September 2026 release.
PIRMA has launched its Sonic the Hedgehog collaboration in Mexico, with Sonic and Shadow-themed soccer footwear now available online and through PIRMA stores.
Simple Modern has announced a new Sonic the Hedgehog collection with backpacks, lunch boxes, and drinkware for kids, launching ahead of the 2026 back-to-school season as part of Sonic’s 35th anniversary celebration.
SEGA has launched Sonic Check In Adventure at Paradise City in Incheon, Korea, featuring Sonic hotel plans, exclusive goods, themed rooms, food menus, photo zones, and Sonic greeting events through September 6.
SEGA will host The Sonic Effect at Cannes Lions 2026, marking the first official session by a Japanese game company and spotlighting Sonic’s 35-year evolution, global fandom, and multimedia success.
Mexican sportswear company PIRMA has teased an upcoming Sonic the Hedgehog collaboration, with fans already spotting Sonic and Shadow-themed cleats in stores ahead of the full reveal.
SEGA will stream a Sonic 35th anniversary special on June 24, featuring Aoi Yūki, Rejekun, Yunosuke, Sonic Pico Park developers, Sonic series creators, live gameplay, DJ performances, and new Sonic announcements.
SonicMe is now live for Sonic the Hedgehog’s 35th anniversary, letting fans create and share Sonic-inspired avatars with thousands of customization options.
Sonic the Hedgehog is back in Asphalt Legends for a 35th anniversary event running through July 21, featuring returning Sonic-themed decals, a new Amy Rose decal for the Lykan Hypersport Neon Edition, and special rewards.
G FUEL is celebrating Sonic the Hedgehog’s 35th anniversary with the return of Sonic’s Peach Rings in a limited Collector’s Box featuring a 40-serving energy tub, custom metal shaker, stickers, and holographic packaging.
SEGA and ATLUS are bringing a major lineup to Anime Expo 2026, including a Sonic 35th anniversary booth activation, Sonic mascot appearances, exclusive Sonic posters, and a behind-the-scenes animated shorts panel with Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
Sonic Super Festa 2026 is now live in Phantasy Star Online 2 New Genesis, bringing Sonic Sprint quests, Shadow-themed Scratch rewards, login bonuses, birthday boosts, revival items, and Creative Space content for Sonic’s 35th anniversary.
Find SONIC! Sonic o Sagase! is now available in Japan, bringing 35 years of Sonic stages into an official search-and-find book with bonus campaigns, bookstore extras, and a Kinokuniya 100th anniversary collaboration.
SEGA will celebrate Sonic’s 35th birthday with a special livestream on June 23, featuring community guests, gameplay, activities, music, and a charity fundraiser for St. Jude Children’s Research Hospital.
Jersey Jack Pinball has started teasing its upcoming Sonic the Hedgehog pinball machine on existing game screens, with the full reveal set for June 23 and production already underway.
Idol Sonic is coming to Sonic Forces: Speed Battle on June 18, with a new 35th anniversary character trailer showing off his music-themed outfit and special abilities.
Japanese apparel brand Karakuri Tamashii is releasing a Sonic the Hedgehog 35th anniversary collection featuring embroidered reversible sukajan jackets and T-shirts inspired by Sonic, Green Hill, Chaos Emeralds, and Hokusai-style artwork.
SEGA has created a life-size Sonic the Hedgehog DNA Figure for Sonic’s 35th anniversary, using synthetic DNA inspired by Sonic’s traits and displaying it at SEGA STORE TOKYO from June 23.
Kiddy Land Osaka Umeda will host a Sonic the Hedgehog 35th anniversary pop-up shop from June 27 to July 7, featuring anniversary merchandise, Sonic Racing: CrossWorlds goods, Japanese-style collectibles, and limited sticker bonuses.
Sonic Rumble Party’s Sonic 35th Anniversary Event begins June 10, bringing a Birthday Party-themed effect, 35th Anniversary icon, stickers, Classic Sonic, the Lock-On Cartridge buddy, and new King Sonic, King Shadow, and Birthday Eggman skins.
Sonic the Hedgehog 35th anniversary original label cans will be sold through Suntory vending machines across Japan from June 16 to July 20, featuring 13 random designs based on past Sonic titles, removable sticker labels, and a chance to win original acrylic keychains.
Yura no Sato and Kirari are celebrating Sonic the Hedgehog’s 35th anniversary with a special “Sonic Blue Bath,” AR photo frames, a coloring contest, and X campaign prizes across 22 locations in Japan.
Early hands-on previews for Sonic Pico Park describe a cooperative puzzle platformer that blends PICO PARK’s teamwork-driven chaos with Sonic mechanics like Spin Dash, Rings, springs, loops, and character-specific abilities.
SEGA says it plans to release four major full game titles from mainstay IPs during the fiscal year ending March 2027, while Sonic’s 35th anniversary is expected to support repeat sales, community activity, merchandise, and related promotions.
SEGA and animate are launching the first part of their year-long global collaboration with a Sonic the Hedgehog Only Shop, Fair, and Gratte campaign across Japan and overseas stores from June 6.
SEGA MUSIC’s first release, Forever Fast - 35th Anniversary of Sonic The Hedgehog, will collect 22 vocal themes from Sonic Adventure through Sonic Racing: CrossWorlds, including a newly recorded version of “Escape From The City” featuring Nathan Sharp.
SEGA has launched Sonic Speed Circuit in Shoreditch, London, a 10km Sonic-shaped running route with seven murals, a shorter 500-metre art route, Strava participation, and Sonic 35th anniversary prizes.
The official SEGA Shop has opened pre-orders for a limited edition Sonic the Hedgehog ingot by Fanattik, featuring Sonic, Dr. Eggman, and classic animals in a numbered 35th anniversary collectible limited to 5,000 pieces worldwide.
Sonic, Shadow, Tails, Amy, and Knuckles will appear at Tokyo Dome for the Yomiuri Giants’ June 5 game against the Chiba Lotte Marines, with special video segments, collaboration visuals, ticket bonuses, and original goods planned.
Phantasy Star Online 2 New Genesis is celebrating Sonic’s 35th anniversary with Sonic Super Festa 2026, featuring Sonic Sprint quests, login bonuses, statues, Scratch Tickets, birthday boosts, and returning Sonic-inspired outfits.
SEGA and Crocs are teaming up again for a new Sonic the Hedgehog collection, featuring Classic Clogs for adults, kids, and toddlers, along with two Jibbitz charm packs.
Seitosha has opened pre-orders for Find SONIC! Sonic o Sagase!, an official Sonic the Hedgehog search-and-find book celebrating 35 years of games with illustrated Dream Zones, bonus stickers, and a Kinokuniya 100th anniversary collaboration.
Original Sonic the Hedgehog designer Naoto Ohshima has shared a draft for SEGA’s 35th anniversary Sonic Rewind artwork, following the finished wallpaper’s release on the official Sonic account.
SEGA has opened applications for the Sonic 35th Anniversary Official Fan Meeting Tour in Tokyo, with Kazuyuki Hoshino and Tomoya Ohtani set to appear at the free June 21 event.
SEGA has shared newly revealed Sonic Adventure concept artwork from its archives, offering a rare look at early ideas for Windy Valley, Mystic Ruins, Red Mountain, Final Egg, Amy Rose, and more.
