SonicMe Avatar Creator Launches for Sonic’s 35th Anniversary
SonicMe is now live for Sonic the Hedgehog’s 35th anniversary, letting fans create and share Sonic-inspired avatars with thousands of customization options.
Sonic the Hedgehog x Dr. Squatch Sonic Speed Collection Launches for 35th Anniversary
Sonic the Hedgehog x Dr. Squatch Sonic Speed Collection Launches for 35th Anniversary
Dr. Squatch has launched its limited edition Sonic Speed collection for Sonic the Hedgehog’s 35th anniversary, featuring Sonic Speed soap, deodorant, and a Super Pack with citrus, lavender, and earthy wood notes.
SEGA Details Little Akihabara Pop-Up Shop in Downtown Los Angeles
SEGA Details Little Akihabara Pop-Up Shop in Downtown Los Angeles
SEGA’s Little Akihabara pop-up shop runs from June 19 to July 19 at Little Tokyo Mall in Downtown Los Angeles, featuring exclusive weekly graphic tees, rare Japan-only plush imports, themed menu items, and a stamp card gift campaign.
Sonic Returns to Asphalt Legends for 35th Anniversary Event With New Amy Decal
Sonic Returns to Asphalt Legends for 35th Anniversary Event With New Amy Decal
Sonic the Hedgehog is back in Asphalt Legends for a 35th anniversary event running through July 21, featuring returning Sonic-themed decals, a new Amy Rose decal for the Lykan Hypersport Neon Edition, and special rewards.
Sonic’s Peach Rings G FUEL Returns for 35th Anniversary Collector’s Box
Sonic’s Peach Rings G FUEL Returns for 35th Anniversary Collector’s Box
G FUEL is celebrating Sonic the Hedgehog’s 35th anniversary with the return of Sonic’s Peach Rings in a limited Collector’s Box featuring a 40-serving energy tub, custom metal shaker, stickers, and holographic packaging.
SEGA Details Anime Expo 2026 Lineup With Sonic 35th Anniversary Booth, Animated Shorts Panel, Giveaways, and More
SEGA Details Anime Expo 2026 Lineup With Sonic 35th Anniversary Booth, Animated Shorts Panel, Giveaways, and More
SEGA and ATLUS are bringing a major lineup to Anime Expo 2026, including a Sonic 35th anniversary booth activation, Sonic mascot appearances, exclusive Sonic posters, and a behind-the-scenes animated shorts panel with Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
SEGA Hosting Sonic Animated Shorts Retrospective Panel at Anime Expo 2026 With Takashi Iizuka, Tyson Hesse, Evan Stanley, and More
SEGA is celebrating Sonic’s 35th anniversary at Anime Expo 2026 with a special animated shorts panel featuring Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
Sonic the Hedgehog Crochet Kits Launch From The Woobles With Sonic, Tails, Knuckles, and Chaos Emeralds
SEGA and The Woobles have launched a new Sonic the Hedgehog crochet collection featuring Sonic, Tails, Knuckles, a mystery Chaos Emerald accessory kit, and a discounted Gotta Wooble Fast bundle.
Sonic Super Festa 2026 Now Live in PSO2 New Genesis With 35th Anniversary Quests, Rewards, and Sonic Collab Items
Sonic Super Festa 2026 Now Live in PSO2 New Genesis With 35th Anniversary Quests, Rewards, and Sonic Collab Items
Sonic Super Festa 2026 is now live in Phantasy Star Online 2 New Genesis, bringing Sonic Sprint quests, Shadow-themed Scratch rewards, login bonuses, birthday boosts, revival items, and Creative Space content for Sonic’s 35th anniversary.
Official Sonic Search-and-Find Book Find SONIC! Launches in Japan With Chemical Plant Bonus Stage Campaign
Official Sonic Search-and-Find Book Find SONIC! Launches in Japan With Chemical Plant Bonus Stage Campaign
Find SONIC! Sonic o Sagase! is now available in Japan, bringing 35 years of Sonic stages into an official search-and-find book with bonus campaigns, bookstore extras, and a Kinokuniya 100th anniversary collaboration.
SEGA Announces Sonic Birthday Livestream for June 23 With Special Guests and St. Jude Fundraiser
SEGA Announces Sonic Birthday Livestream for June 23 With Special Guests and St. Jude Fundraiser
SEGA will celebrate Sonic’s 35th birthday with a special livestream on June 23, featuring community guests, gameplay, activities, music, and a charity fundraiser for St. Jude Children’s Research Hospital.
First Official Look at Jersey Jack Pinball’s Sonic the Hedgehog Machine Revealed
First Official Look at Jersey Jack Pinball’s Sonic the Hedgehog Machine Revealed
Jersey Jack Pinball has started teasing its upcoming Sonic the Hedgehog pinball machine on existing game screens, with the full reveal set for June 23 and production already underway.
Idol Sonic Joins Sonic Forces: Speed Battle for Sonic’s 35th Anniversary
Idol Sonic Joins Sonic Forces: Speed Battle for Sonic’s 35th Anniversary
Idol Sonic is coming to Sonic Forces: Speed Battle on June 18, with a new 35th anniversary character trailer showing off his music-themed outfit and special abilities.
Sonic the Hedgehog 35th Anniversary Sukajan and T-Shirts Revealed by Karakuri Tamashii
Sonic the Hedgehog 35th Anniversary Sukajan and T-Shirts Revealed by Karakuri Tamashii
Japanese apparel brand Karakuri Tamashii is releasing a Sonic the Hedgehog 35th anniversary collection featuring embroidered reversible sukajan jackets and T-shirts inspired by Sonic, Green Hill, Chaos Emeralds, and Hokusai-style artwork.
SEGA Reveals Life-Size Sonic DNA Figure for 35th Anniversary Display at SEGA STORE TOKYO
SEGA Reveals Life-Size Sonic DNA Figure for 35th Anniversary Display at SEGA STORE TOKYO
SEGA has created a life-size Sonic the Hedgehog DNA Figure for Sonic’s 35th anniversary, using synthetic DNA inspired by Sonic’s traits and displaying it at SEGA STORE TOKYO from June 23.
Sonic 35th Anniversary Pop-Up Shop Coming to Kiddy Land Osaka Umeda
Sonic 35th Anniversary Pop-Up Shop Brings New Merchandise and Exclusive Stickers to Osaka
Kiddy Land Osaka Umeda will host a Sonic the Hedgehog 35th anniversary pop-up shop from June 27 to July 7, featuring anniversary merchandise, Sonic Racing: CrossWorlds goods, Japanese-style collectibles, and limited sticker bonuses.
Sonic Rumble Party Launches Sonic 35th Anniversary Event With Classic Sonic, King Skins, and Birthday Rewards
Sonic Rumble Party Launches Sonic 35th Anniversary Event With Classic Sonic, King Skins, and Birthday Rewards
Sonic Rumble Party’s Sonic 35th Anniversary Event begins June 10, bringing a Birthday Party-themed effect, 35th Anniversary icon, stickers, Classic Sonic, the Lock-On Cartridge buddy, and new King Sonic, King Shadow, and Birthday Eggman skins.
Sonic 35th Anniversary Label Cans Coming to Suntory Vending Machines Across Japan
Sonic 35th Anniversary Label Cans Coming to Suntory Vending Machines Across Japan
Sonic the Hedgehog 35th anniversary original label cans will be sold through Suntory vending machines across Japan from June 16 to July 20, featuring 13 random designs based on past Sonic titles, removable sticker labels, and a chance to win original acrylic keychains.
Takashi Iizuka Among SEGA and ATLUS Guests of Honor Announced for Anime Expo 2026
Takashi Iizuka Among SEGA and ATLUS Guests of Honor Announced for Anime Expo 2026
SEGA, ATLUS, and SPJA have announced five new Guests of Honor for Anime Expo 2026, including Sonic Creative Officer Takashi Iizuka, Persona developers Kazuhisa Wada, Atsushi Nomura, Shigenori Soejima, and anime director Yoshiyuki Asai.
Sonic Teams Up With Yurakirari Hot Springs for 35th Anniversary Bath Event in Japan
Yura no Sato and Kirari are celebrating Sonic the Hedgehog’s 35th anniversary with a special “Sonic Blue Bath,” AR photo frames, a coloring contest, and X campaign prizes across 22 locations in Japan.
SEGA Plans Four Major Full Game Releases This Fiscal Year as Sonic 35th Anniversary Push Continues
SEGA Plans Four Major Full Game Releases This Fiscal Year as Sonic 35th Anniversary Push Continues
SEGA says it plans to release four major full game titles from mainstay IPs during the fiscal year ending March 2027, while Sonic’s 35th anniversary is expected to support repeat sales, community activity, merchandise, and related promotions.
Sonic the Hedgehog Animate Fair and Gratte Collaboration Begins June 6
Sonic the Hedgehog Animate Fair and Gratte Collaboration Begins June 6
SEGA and animate are launching the first part of their year-long global collaboration with a Sonic the Hedgehog Only Shop, Fair, and Gratte campaign across Japan and overseas stores from June 6.
SEGA MUSIC Launches With Sonic 35th Anniversary Vocal Theme Compilation Forever Fast
SEGA MUSIC Launches With Sonic 35th Anniversary Vocal Theme Compilation Forever Fast
SEGA MUSIC’s first release, Forever Fast - 35th Anniversary of Sonic The Hedgehog, will collect 22 vocal themes from Sonic Adventure through Sonic Racing: CrossWorlds, including a newly recorded version of “Escape From The City” featuring Nathan Sharp.
SEGA Launches Sonic Speed Circuit in London for Sonic’s 35th Anniversary
SEGA Launches Sonic Speed Circuit in London for Sonic’s 35th Anniversary
SEGA has launched Sonic Speed Circuit in Shoreditch, London, a 10km Sonic-shaped running route with seven murals, a shorter 500-metre art route, Strava participation, and Sonic 35th anniversary prizes.
Official SEGA Shop Opens Pre-Orders for Limited Edition Sonic the Hedgehog 35th Anniversary Ingot
Official SEGA Shop Opens Pre-Orders for Limited Edition Sonic the Hedgehog 35th Anniversary Ingot
The official SEGA Shop has opened pre-orders for a limited edition Sonic the Hedgehog ingot by Fanattik, featuring Sonic, Dr. Eggman, and classic animals in a numbered 35th anniversary collectible limited to 5,000 pieces worldwide.
SEGA Celebrates 600,000 X Followers With 60 Free Icons Featuring Sonic, Dreamcast, Persona, and More
SEGA Celebrates 600,000 X Followers With 60 Free Icons Featuring Sonic, Dreamcast, Persona, and More
SEGA’s official X account has surpassed 600,000 followers and is celebrating with 60 free SNS icons featuring Sonic, Tails, Shadow, Dreamcast, Puyo Puyo, Like a Dragon, Persona, Jet Set Radio, Crazy Taxi, and more.
Sonic the Hedgehog Takes Over Tokyo Dome With Giants Collaboration on June 5
Sonic the Hedgehog Takes Over Tokyo Dome With Giants Collaboration on June 5
Sonic, Shadow, Tails, Amy, and Knuckles will appear at Tokyo Dome for the Yomiuri Giants’ June 5 game against the Chiba Lotte Marines, with special video segments, collaboration visuals, ticket bonuses, and original goods planned.
Sonic Super Festa 2026 Brings Sonic’s 35th Anniversary to PSO2 New Genesis
Sonic Super Festa 2026 Brings Sonic’s 35th Anniversary to PSO2 New Genesis
Phantasy Star Online 2 New Genesis is celebrating Sonic’s 35th anniversary with Sonic Super Festa 2026, featuring Sonic Sprint quests, login bonuses, statues, Scratch Tickets, birthday boosts, and returning Sonic-inspired outfits.
Sonic Live in Concert May Be Heading to London for EU Premiere in September 2026
SEGA Reveals Sonic Live In Concert Tour for Sonic’s 35th Anniversary
SEGA and Senbla have officially announced Sonic Live In Concert, a new 35th anniversary music tour featuring live Sonic music, synchronized game footage, more than 30 U.S. stops, a London premiere, and UK dates in February 2027.
Arle Joins Sonic Racing CrossWorlds in Free Puyo Puyo Update
Sonic Racing: CrossWorlds Free Puyo Puyo Content Drop Officially Available
Sonic Racing: CrossWorlds has officially released its free Puyo Puyo Content Drop, adding Arle as a playable racer, the Twinkle Bayoen machine, five Puyo Puyo music tracks, and a limited-time Puyo Puyo Festival event.
Sonic and McLaren Racing Celebrate Miami Grand Prix With Live Fan Activation Recap
Sonic and McLaren Racing Celebrate Miami Grand Prix With Live Fan Activation Recap
SEGA has shared a recap of Sonic the Hedgehog’s appearance at McLaren Racing Live in Miami, where fans joined the Sonic Speed Trap, picked up giveaways, and celebrated McLaren Racing’s 1000th Grand Prix.
Sonic the Hedgehog x Crocs Collection Launches May 19 With Classic Clogs and Jibbitz Charms
Sonic the Hedgehog x Crocs Collection Launches May 19 With Classic Clogs and Jibbitz Charms
SEGA and Crocs are teaming up again for a new Sonic the Hedgehog collection, featuring Classic Clogs for adults, kids, and toddlers, along with two Jibbitz charm packs.
SEGA and animate Launch Year-Long Global Collaboration Starting With Sonic the Hedgehog
SEGA and animate Launch Year-Long Global Collaboration Starting With Sonic the Hedgehog
SEGA, ATLUS, Rovio, and animate are launching a year-long global collaboration across more than 140 stores, with Sonic the Hedgehog kicking off the project in June 2026.
Official Sonic Search-and-Find Book Find SONIC! Opens Pre-Orders for 35th Anniversary
Official Sonic Search-and-Find Book Find SONIC! Opens Pre-Orders for 35th Anniversary
Seitosha has opened pre-orders for Find SONIC! Sonic o Sagase!, an official Sonic the Hedgehog search-and-find book celebrating 35 years of games with illustrated Dream Zones, bonus stickers, and a Kinokuniya 100th anniversary collaboration.
Naoto Ohshima Shares Sonic 35th Anniversary Artwork Draft for Official Sonic Rewind Wallpaper
Naoto Ohshima Shares Sonic 35th Anniversary Artwork Draft for Official Sonic Rewind Wallpaper
Original Sonic the Hedgehog designer Naoto Ohshima has shared a draft for SEGA’s 35th anniversary Sonic Rewind artwork, following the finished wallpaper’s release on the official Sonic account.
Sonic the Hedgehog Limited Edition Sculpture Revealed by Leblon Delienne
Sonic the Hedgehog Limited Edition Sculpture Revealed by Leblon Delienne
Leblon Delienne has revealed a limited edition Sonic the Hedgehog resin sculpture, featuring a matte finish, 28 cm design, certificate of authenticity, and only 500 numbered pieces.
