Idol Sonic is coming to Sonic Forces: Speed Battle on June 18, with a new 35th anniversary character trailer showing off his music-themed outfit and special abilities.
Japanese apparel brand Karakuri Tamashii is releasing a Sonic the Hedgehog 35th anniversary collection featuring embroidered reversible sukajan jackets and T-shirts inspired by Sonic, Green Hill, Chaos Emeralds, and Hokusai-style artwork.
SEGA has created a life-size Sonic the Hedgehog DNA Figure for Sonic’s 35th anniversary, using synthetic DNA inspired by Sonic’s traits and displaying it at SEGA STORE TOKYO from June 23.
Kiddy Land Osaka Umeda will host a Sonic the Hedgehog 35th anniversary pop-up shop from June 27 to July 7, featuring anniversary merchandise, Sonic Racing: CrossWorlds goods, Japanese-style collectibles, and limited sticker bonuses.
Sonic Rumble Party’s Sonic 35th Anniversary Event begins June 10, bringing a Birthday Party-themed effect, 35th Anniversary icon, stickers, Classic Sonic, the Lock-On Cartridge buddy, and new King Sonic, King Shadow, and Birthday Eggman skins.
Sonic the Hedgehog 35th anniversary original label cans will be sold through Suntory vending machines across Japan from June 16 to July 20, featuring 13 random designs based on past Sonic titles, removable sticker labels, and a chance to win original acrylic keychains.
Yura no Sato and Kirari are celebrating Sonic the Hedgehog’s 35th anniversary with a special “Sonic Blue Bath,” AR photo frames, a coloring contest, and X campaign prizes across 22 locations in Japan.
SEGA says it plans to release four major full game titles from mainstay IPs during the fiscal year ending March 2027, while Sonic’s 35th anniversary is expected to support repeat sales, community activity, merchandise, and related promotions.
SEGA and animate are launching the first part of their year-long global collaboration with a Sonic the Hedgehog Only Shop, Fair, and Gratte campaign across Japan and overseas stores from June 6.
SEGA MUSIC’s first release, Forever Fast - 35th Anniversary of Sonic The Hedgehog, will collect 22 vocal themes from Sonic Adventure through Sonic Racing: CrossWorlds, including a newly recorded version of “Escape From The City” featuring Nathan Sharp.
SEGA has launched Sonic Speed Circuit in Shoreditch, London, a 10km Sonic-shaped running route with seven murals, a shorter 500-metre art route, Strava participation, and Sonic 35th anniversary prizes.
The official SEGA Shop has opened pre-orders for a limited edition Sonic the Hedgehog ingot by Fanattik, featuring Sonic, Dr. Eggman, and classic animals in a numbered 35th anniversary collectible limited to 5,000 pieces worldwide.
Sonic, Shadow, Tails, Amy, and Knuckles will appear at Tokyo Dome for the Yomiuri Giants’ June 5 game against the Chiba Lotte Marines, with special video segments, collaboration visuals, ticket bonuses, and original goods planned.
Phantasy Star Online 2 New Genesis is celebrating Sonic’s 35th anniversary with Sonic Super Festa 2026, featuring Sonic Sprint quests, login bonuses, statues, Scratch Tickets, birthday boosts, and returning Sonic-inspired outfits.
SEGA and Senbla have officially announced Sonic Live In Concert, a new 35th anniversary music tour featuring live Sonic music, synchronized game footage, more than 30 U.S. stops, a London premiere, and UK dates in February 2027.
SEGA and Crocs are teaming up again for a new Sonic the Hedgehog collection, featuring Classic Clogs for adults, kids, and toddlers, along with two Jibbitz charm packs.
Seitosha has opened pre-orders for Find SONIC! Sonic o Sagase!, an official Sonic the Hedgehog search-and-find book celebrating 35 years of games with illustrated Dream Zones, bonus stickers, and a Kinokuniya 100th anniversary collaboration.
Original Sonic the Hedgehog designer Naoto Ohshima has shared a draft for SEGA’s 35th anniversary Sonic Rewind artwork, following the finished wallpaper’s release on the official Sonic account.
Leblon Delienne has revealed a limited edition Sonic the Hedgehog resin sculpture, featuring a matte finish, 28 cm design, certificate of authenticity, and only 500 numbered pieces.
SEGA has opened applications for the Sonic 35th Anniversary Official Fan Meeting Tour in Tokyo, with Kazuyuki Hoshino and Tomoya Ohtani set to appear at the free June 21 event.
SEGA has shared newly revealed Sonic Adventure concept artwork from its archives, offering a rare look at early ideas for Windy Valley, Mystic Ruins, Red Mountain, Final Egg, Amy Rose, and more.
SEGA has announced a new Sonic the Hedgehog collaboration with Paris Saint-Germain’s immersive ICI C’EST PARIS La Maison Tokyo pop-up in Shibuya, featuring meet-and-greets, game demos, exclusive freebies, and a SEGA STORE TOKYO tie-in campaign.
The final episode of Sonic Presents: The Chaotix Casefiles is now available, closing the Red Specter storyline with a full cast finale and nearly 2 million plays worldwide.
SEGA has announced SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog, a special 35th anniversary concert taking place June 28, 2026 in Tokyo featuring live band and orchestral performances of music from across the franchise.
Contemporary artist Richard Orlinski has teamed up with SEGA to create a limited-edition Sonic sculpture celebrating the franchise’s 35th anniversary, available for a short release window in March.
IDW has revealed Sonic the Hedgehog x Godzilla, a Summer 2026 crossover miniseries that brings Godzilla and other kaiju into Sonic’s dimension for large-scale destruction inspired by Sonic Adventure.
Basic Fun! has revealed the first-ever Sonic the Hedgehog home arcade cabinet under the Arcade1Up brand, launching Fall 2026 as part of Sonic’s 35th anniversary celebration.
SEGA has refreshed the Sonic the Hedgehog YouTube channel banner, spotlighting Sonic Colors, Sonic Generations, and Sonic Forces as part of the franchise’s 35th anniversary celebration.
A Sonic the Hedgehog 35th Anniversary Special has appeared on Edelweiss ahead of an official announcement, revealing a Classic-era story featuring Metal Sonic, Mighty, Ray, Fang, Bean, and Bark.
SEGA has announced its first-ever Sonic the Hedgehog audio drama, a noir-inspired podcast starring the Chaotix Detective Agency, premiering worldwide on January 27, 2026.
SEGA’s decision to feature “Live & Learn” in a new Sonic anniversary video, paired with a rare comment from Johnny Gioeli, suggests the song’s long-standing ownership dispute may finally be resolved.
A large-scale Sonic × Puyo Puyo collaboration event will take over Hankyu Sanbangai in Osaka from February to March 2026, featuring themed decorations, food bonuses, game events, workshops, and exclusive anniversary merchandise.
SEGA has officially begun Sonic the Hedgehog’s 35th anniversary celebrations, unveiling a commemorative trailer and outlining a packed lineup of fan events, merchandise, collaborations, and digital projects planned throughout 2026.
