SEGA’s first official flagship store in Japan opens at Shibuya PARCO on July 18, offering exclusive Sonic the Hedgehog items, live events, and immersive experiences.
Three limited-edition foil covers for Sonic the Hedgehog #1 are now available from GalaxyCon, with signed and CGC-graded options featuring Roger Craig Smith and Ben Schwartz.
SEGA’s transmedia expansion continues with the debut of SEGA Cooro and SEGA LABBIES, two original plush toy lines starring Sonic the Hedgehog and Yakuza characters.
SEGA has removed several retro titles from iOS and Android storefronts, including Sonic CD and Crazy Taxi, leaving fans uncertain about the future of Sega Forever.
Conflicting reports raise doubts about Sonic Racing: CrossWorlds' physical release on Switch 2, with new evidence pointing toward a Game Key Card format.
Two of the most successful video game movies of all time are now trending on Prime Video, with Sonic the Hedgehog 3 and The Super Mario Bros. Movie breaking into the platform’s top 10.
Despite fan enthusiasm, Sonic Team head Takashi Iizuka says remaking Sonic Adventure would require the same effort as making a new game — and currently, there are no plans.
Newly surfaced images show Paramount’s original Sonic design in action, including early versions of scenes later revamped for the final film.
The Sonic Team producer reveals CrossWorlds was originally designed around pure racing mechanics before items were added with strict balancing in mind.
SEGA and Wizards of the Coast team up for a Sonic-themed Magic: The Gathering drop featuring original art, reimagined cards, and iconic characters.
Sonic as The Flash, Amy as Wonder Woman, and Shadow as Batman lead the first wave of DC x Sonic Funko Pops, with more on the way this August.
Sonic, Amy, Silver, and Shadow join the Justice League in JAKKS Pacific’s new DC x Sonic figure line, now available for pre-order at Target.
SEGA and McLaren announce a multi-year partnership bringing Sonic to Formula 1 as part of the 2025 Racing Around the World campaign.
The fan-favorite Sonic fighter returns with a new tag battle system, online play, and a powerful new Eggman mech.
A new Sonic collectible based on the iconic Sonic 1 title screen is on the way, with pre-orders starting July 8.
SEGA is bringing Sonic to real-world attractions across the globe, with projects now in development for the US, Europe, Japan, and South America.
Sonic and friends join the Cosbi figure lineup, featuring stylized collectibles, mystery pulls, and a rare Super Sonic chase figure.
People can't get enough of Sonic paired with DC — the debut issue is now heading for its fourth reprint.
From near collapse to global success, Sonic’s journey over the last ten years shows how passion, fan focus, and creative risks saved the franchise. Takashi Iizuka shares how it all happened.
Update 1.1.1 brings the Sonic Blitz test to Brazil, adding new cards like Silver, Tikal, and King Boom Boo to Rovio’s upcoming card battler.
A massive preservation campaign is working to save over 300 DS, DSi, 3DS, and GBA prototypes, including dozens of unreleased and early Sonic the Hedgehog builds.
The fourth issue of the Sonic–DC crossover amps up the action as Blaze the Cat joins the fight and the Justice League defends Sonic’s world from Eggman and Darkseid.
Years of tension erupt as Whisper the Wolf faces off against her former comrade Mimic in the newest issue of IDW’s Sonic comic series.
SEGA kicks off Sonic Rumble’s Pre-Season 5 with a fresh Season Pass, Crew Score Missions, and a limited-time Barbecue Event celebrating Sonic’s birthday.
Neither clear nor cloudy—a hazy afternoon, quietly drifting by. In a corner of a café in the Soleanna Castle Town,Mephiles spends time alone, wearing a wistful expression. No one can…
Sonic’s June 23 birthday celebration included a Sanrio collaboration, new PayPay card designs, limited-edition T-shirts, and a week-long Joypolis event.
Sonic and SpongeBob hit the tracks together in a surprise Nickelodeon crossover, with more animated legends on the way.
An investor document uploaded to Sega Sammy’s website unintentionally revealed updated sales figures for key Sonic games, including Sonic Frontiers and Sonic Superstars.
Sonic, Tails, and Knuckles speed into Supercell’s hit multiplayer game Squad Busters starting June 17, bringing classic abilities, Green Hill Zone, and a face-off with Dr. Eggman.
SEGA confirms that Sonic Racing: CrossWorlds will include hundreds of voiced character interactions, adding a unique narrative twist to the racing experience.
The new Sonic manga has begun serialization with a special 60-page debut, and CoroCoro confirms plans to bring both this series and the Shadow the Hedgehog manga to readers overseas.
SEGA has announced a new music-focused Sonic the Hedgehog live event featuring DJ Tomoya Ohtani and Jun Senoue’s trio band, set for July 12 in Takadanobaba, Tokyo.
The latest Sonic Dream Team update introduces unlockable character skins, a Shadow-exclusive level in a corrupted Ego City, and classic music from Sonic Frontiers and Sonic X Shadow Generations.
SEGA’s flagship character, Sonic the Hedgehog, returned in October 2024 with Sonic × Shadow Generations, a powerful new entry in the franchise. The game remasters 2011’s Sonic Generations for modern…
A new teaser image from SEGA has sparked debate among Sonic fans over a mysterious triangle near Espio. Is it a Zelda reference, or something deeper from Japanese history?
Starting June 6, 2025 (local time), Summer Game Fest 2025 kicked off in Los Angeles, California. During the event, Sonic Racing: CrossWorlds executive producer Takashi Iizuka sat down for an interview in LA. Having lived in the United States for many years, Iizuka is fluent in English (though that last bit isn’t relevant to the main article)...
