David Rosen, co-founder of SEGA and a key architect of its early arcade-era success, has passed away at the age of 95. His vision helped shape SEGA’s identity and the foundations of the modern video game industry.
SEGA and Rovio have unified all Angry Birds licensing under SEGA’s global transmedia operations, signaling a major shift in how the franchise will be managed worldwide ahead of The Angry Birds Movie 3.
FREAK’S STORE has officially launched the SEGA 65th Anniversary Collection in Japan, featuring apparel inspired by Sonic, Yakuza, Puyo Puyo, and more, along with a special video starring viral artist MON7A and Sonic the Hedgehog.
A U.S. court has dismissed Johnny Gioeli’s claims to Live & Learn, siding with SEGA and affirming the company’s ownership of Sonic Adventure 2’s iconic theme.
SEGA has revealed its full Tokyo Game Show 2025 lineup, with Sonic Racing: CrossWorlds headlining the booth through crossover demos, live events, themed food, and exclusive merchandise.
SEGA has released a new trailer for SHINOBI: Art of Vengeance, launching August 29 with early access, a free demo, and future DLC featuring Dr. Eggman and other SEGA villains.
SEGA teams up with Young Dirty Bastard for an original SHINOBI track, now streaming worldwide. The release comes alongside a fresh trailer for SHINOBI: Art of Vengeance.
The 10th installment of the Animate Osaka Kansai Expo Store’s rotating POP-UP space is now live, celebrating SEGA with exclusive Sonic merchandise, large displays, and original SEGA hardware on show until August 28.
The SEGA POP-UP in Animate Osaka Expo 2025 will run from August 15 to 28, offering exclusive Sonic items alongside other SEGA franchise goods.
Manga Productions will handle package sales and marketing for Sonic Racing: CrossWorlds across the Middle East and North Africa, expanding Sonic’s global reach.
The iconic Sonic statue from SegaWorld London now stands proudly in Sega Europe’s modern Chiswick office after being restored and relocated.
SEGA Sammy’s latest earnings report highlights Sonic the Hedgehog as a key contributor to company-wide success, with major gains in gaming, animation, box office, and licensing helping shape a strong fiscal year.
SEGA Store Shanghai marks the company’s first flagship retail location, offering fans a mix of exclusive merch and interactive displays.
Sega is restructuring its approach by focusing on Sonic the Hedgehog, Persona, and Like a Dragon, reducing the number of new game releases while expanding investments in its most successful franchises.
On October 8, 2024, AirAsia announced a collaboration with SEGA and its group company ATLUS, featuring Sonic the Hedgehog and Persona 5. In this collaboration, special planes will be created…
Looking for a new job? This might be the perfect one for you! SEGA has recently posted a job opening on their portal for a Sonic Lore Archivist to join…
Sonic × Shadow Generations is set to be released on October 25, 2024!
SEGA has released its Q4 financial report, shedding light on the performance of its flagship Sonic series and broader company operations. Despite a noticeable decline from the previous year's figures,…
SEGA has announced on their Korean social media that a new SEGA/ATLUS pop-up store will open on April 27 on the 3rd floor of AK PLAZA HONGDAE shopping mall in…
The official Angry Birds social media accounts have posted the second part of their Sonic event-themed webcomic! The birds have successfully returned home and destroyed the Pigs' portal to Sonic's…
The official Angry Birds social media accounts have released a new webcomic in celebration of the ongoing Sonic the Hedgehog x Angry Birds event. In it, the Pigs have just…
SEGA and Rovio have announced an exciting, new crossover event that brings together two iconic gaming worlds – Sonic the Hedgehog and Angry Birds. From today until March 21, 2024,…
MEMBER PROFILE Sub-Lead Planner Masaya Hirano Joined in 2014.Involved as a planner in consumer titles such as Mario & Sonic at the Rio 2016 Olympic Games and Mario & Sonic…
In SEGA's latest Investor Q&A, the company was asked about the release of Sonic games on a yearly basis, raising concerns about the possible devaluation of the Sonic the Hedgehog…
SEGA has unveiled its latest strategic move by appointing Justin Scarpone, former Executive of The Walt Disney Company and Scopely Inc., as Executive Vice President, Head of Global Transmedia Group,…
In its most recent financial results Q&A session, SEGA addressed the sales performance of Sonic Superstars. While acknowledging the strong reception from fans, the company admitted that the game "fell…
In a recent interview with Sonic Team's Division Manager, Osamu Ohashi and Vice Director, Sachiko Kawamura posted by SEGA of Japan on their website, the two discuss what it's like…
The official SEGA Japanese social media accounts have announced a unique piece of merchandise: a recreation of one of the company's most iconic claw machines (known as UFO Catchers in…
In the ever-evolving world of video games, where new releases dazzle and entertain, there's an equally crucial story unfolding behind the scenes – one of video game preservation. Recent efforts…
The official SEGA Forever Twitter account, has recently and out of nowhere shown three screenshots from the cancelled SEGA Saturn game, Sonic X-Treme. Sonic X-Treme was an unreleased video game…
This morning, SEGA announced that the game studio best known for their mobile game sensation Angry Birds, that was acquired by them back in April, is now officially part of…
Sonic Superstars will be making an appearance at this year's Gamescom, starting August 23rd and ending on August 27th. Undoubtedly, many gaming outlets will provide coverage of the game. However,…
In anticipation of Sonic's birthday, the staff cafeteria at SEGA Headquarters is hosting a special celebration featuring a Sonic Frontiers themed menu. The mouthwatering dishes on offer will surely make…
Puyo Puyo!! Quest a Puzzle RPG spin off of the Puyo Puyo series for mobile devices in Japan, Taiwan and South Korea is celebrating Sonic's 32nd birthday with lots of Sonic and…
KessCo, a leading toy and game company, has announced a new licensing partnership with SEGA of America, Inc and the Sonic the Hedgehog franchise. This marks KessCo's first national licensing…
