SEGA Sammy’s latest management meeting report lists updated Sonic sales figures, with Sonic Frontiers reaching 4.94 million units, Sonic X Shadow Generations passing 3 million, Team Sonic Racing at 3.5 million, and Sonic Superstars at 2.88 million.
SEGA’s Little Akihabara pop-up shop runs from June 19 to July 19 at Little Tokyo Mall in Downtown Los Angeles, featuring exclusive weekly graphic tees, rare Japan-only plush imports, themed menu items, and a stamp card gift campaign.
SEGA and ATLUS are bringing a major lineup to Anime Expo 2026, including a Sonic 35th anniversary booth activation, Sonic mascot appearances, exclusive Sonic posters, and a behind-the-scenes animated shorts panel with Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
SEGA has opened several new recruitment listings tied to its Second Business Division and Sonic series development, including roles for a producer, scenario writer, lead planner, technical art manager, graphics programmer, client programmer, and TA engineer.
SEGA, ATLUS, and SPJA have announced five new Guests of Honor for Anime Expo 2026, including Sonic Creative Officer Takashi Iizuka, Persona developers Kazuhisa Wada, Atsushi Nomura, Shigenori Soejima, and anime director Yoshiyuki Asai.
SEGA says it plans to release four major full game titles from mainstay IPs during the fiscal year ending March 2027, while Sonic’s 35th anniversary is expected to support repeat sales, community activity, merchandise, and related promotions.
The official SEGA Shop has opened pre-orders for a limited edition Sonic the Hedgehog ingot by Fanattik, featuring Sonic, Dr. Eggman, and classic animals in a numbered 35th anniversary collectible limited to 5,000 pieces worldwide.
SEGA’s official X account has surpassed 600,000 followers and is celebrating with 60 free SNS icons featuring Sonic, Tails, Shadow, Dreamcast, Puyo Puyo, Like a Dragon, Persona, Jet Set Radio, Crazy Taxi, and more.
Former SEGA executive Mike Fischer has shared sharp criticism of Yuji Naka in a new Sega-16 interview, arguing that Naoto Ohshima and Hirokazu Yasuhara deserve proper credit for Sonic the Hedgehog’s creation.
Musician and Sonic fan Thundercat stopped by SEGA’s Tokyo headquarters, posing with Sonic and Shadow while meeting Sonic series sound director Tomoya Ohtani.
SEGA, ATLUS, Rovio, and animate are launching a year-long global collaboration across more than 140 stores, with Sonic the Hedgehog kicking off the project in June 2026.
SEGA has shared updated franchise sales figures for January to March 2026, with Sonic the Hedgehog selling 990,000 units during the quarter as the company shifts focus back toward full game releases.
SEGA is lowering the priority of free-to-play development after weak FY2026 performance from new titles including Sonic Rumble Party, while moving over 100 developers toward full game projects based on mainstay IPs.
Branch and SEGA have launched their first official gaming chair collection, featuring ergonomic Sonic, Genesis, and Dreamcast chairs with prices starting at $569.
The LEGO Group and SEGA have revealed the LEGO SEGA Genesis Console set, a 479-piece retro gaming build launching June 1 with Genesis and Mega Drive display options, detachable controllers, and Sonic the Hedgehog details.
SEGA’s Shinobi: Art of Vengeance is getting a major crossover DLC on April 3, featuring Eggman in Green Hill alongside Majima and Death Adder.
A new report claims Jim Carrey could return as Dr. Eggman in Sonic the Hedgehog 4, despite the character’s apparent fate in the previous film.
The final episode of Sonic Presents: The Chaotix Casefiles is now available, closing the Red Specter storyline with a full cast finale and nearly 2 million plays worldwide.
SEGA has launched the Smurfs Crossover Event in Sonic Rumble Party, featuring a Smurf Village stage, themed skins, and limited-time rewards available through April 15.
SEGA has revealed Patch 3 for Sonic Racing: CrossWorlds, launching March 18 with free crossover racers Red from Angry Birds, Goro Majima from Like a Dragon, and Arle Nadja from Puyo Puyo.
SEGA has announced a new SEGA LABBIES plush wave launching March 19, 2026, featuring Shadow the Hedgehog alongside characters from Yakuza and Persona 3 Reload.
SEGA has announced SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog, a special 35th anniversary concert taking place June 28, 2026 in Tokyo featuring live band and orchestral performances of music from across the franchise.
Original video game Sonic voice actor Ryan Drummond says the Sonic Adventure line “Watch out, you’re going to crash!” is the performance he wishes he could redo.
Episode 7 of Sonic Presents: The Chaotix Casefiles, “The Case of the Red Specter – Part 1,” launches the podcast’s two-part finale as the Chaotix close in on the mysterious thief.
Sonic’s original English voice actor Ryan Drummond says SEGA described the character using just four words when recording Sonic Adventure: “cool, blue, rebellious teenager.”
Contemporary artist Richard Orlinski has teamed up with SEGA to create a limited-edition Sonic sculpture celebrating the franchise’s 35th anniversary, available for a short release window in March.
A new report claims Oscar-winning actor Ben Kingsley has joined the cast of Sonic the Hedgehog 4, potentially introducing a major new character ahead of the film’s March 2027 release.
IDW has revealed Sonic the Hedgehog x Godzilla, a Summer 2026 crossover miniseries that brings Godzilla and other kaiju into Sonic’s dimension for large-scale destruction inspired by Sonic Adventure.
DC has revealed DC x Sonic the Hedgehog: Metal Legion, a five-issue crossover sequel launching May 5, 2026, with Ian Flynn and Adam Bryce Thomas returning.
Basic Fun! has revealed the first-ever Sonic the Hedgehog home arcade cabinet under the Arcade1Up brand, launching Fall 2026 as part of Sonic’s 35th anniversary celebration.
SEGA’s decision to feature “Live & Learn” in a new Sonic anniversary video, paired with a rare comment from Johnny Gioeli, suggests the song’s long-standing ownership dispute may finally be resolved.
David Rosen, co-founder of SEGA and a key architect of its early arcade-era success, has passed away at the age of 95. His vision helped shape SEGA’s identity and the foundations of the modern video game industry.
SEGA and Rovio have unified all Angry Birds licensing under SEGA’s global transmedia operations, signaling a major shift in how the franchise will be managed worldwide ahead of The Angry Birds Movie 3.
FREAK’S STORE has officially launched the SEGA 65th Anniversary Collection in Japan, featuring apparel inspired by Sonic, Yakuza, Puyo Puyo, and more, along with a special video starring viral artist MON7A and Sonic the Hedgehog.
A U.S. court has dismissed Johnny Gioeli’s claims to Live & Learn, siding with SEGA and affirming the company’s ownership of Sonic Adventure 2’s iconic theme.
SEGA has revealed its full Tokyo Game Show 2025 lineup, with Sonic Racing: CrossWorlds headlining the booth through crossover demos, live events, themed food, and exclusive merchandise.
