SEGA Updates Sonic Sales Figures as Sonic Frontiers Nears 5 Million and Sonic X Shadow Generations Tops 3 Million

SEGA Sammy’s latest management meeting report lists updated Sonic sales figures, with Sonic Frontiers reaching 4.94 million units, Sonic X Shadow Generations passing 3 million, Team Sonic Racing at 3.5 million, and Sonic Superstars at 2.88 million.

Continue ReadingSEGA Updates Sonic Sales Figures as Sonic Frontiers Nears 5 Million and Sonic X Shadow Generations Tops 3 Million
SEGA Details Little Akihabara Pop-Up Shop in Downtown Los Angeles
SEGA Details Little Akihabara Pop-Up Shop in Downtown Los Angeles

SEGA Details Little Akihabara Pop-Up Shop in Downtown Los Angeles

SEGA’s Little Akihabara pop-up shop runs from June 19 to July 19 at Little Tokyo Mall in Downtown Los Angeles, featuring exclusive weekly graphic tees, rare Japan-only plush imports, themed menu items, and a stamp card gift campaign.

Continue ReadingSEGA Details Little Akihabara Pop-Up Shop in Downtown Los Angeles
SEGA Details Anime Expo 2026 Lineup With Sonic 35th Anniversary Booth, Animated Shorts Panel, Giveaways, and More
SEGA Details Anime Expo 2026 Lineup With Sonic 35th Anniversary Booth, Animated Shorts Panel, Giveaways, and More

SEGA Details Anime Expo 2026 Lineup With Sonic 35th Anniversary Booth, Animated Shorts Panel, Giveaways, and More

SEGA and ATLUS are bringing a major lineup to Anime Expo 2026, including a Sonic 35th anniversary booth activation, Sonic mascot appearances, exclusive Sonic posters, and a behind-the-scenes animated shorts panel with Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.

Continue ReadingSEGA Details Anime Expo 2026 Lineup With Sonic 35th Anniversary Booth, Animated Shorts Panel, Giveaways, and More
SEGA Hiring Lead Planner for Future Sonic Series Development
SEGA Hiring Lead Planner for Future Sonic Series Development

SEGA Hiring Producers, Writers, Planners, Programmers, and Technical Artists for Sonic Series Development

SEGA has opened several new recruitment listings tied to its Second Business Division and Sonic series development, including roles for a producer, scenario writer, lead planner, technical art manager, graphics programmer, client programmer, and TA engineer.

Continue ReadingSEGA Hiring Producers, Writers, Planners, Programmers, and Technical Artists for Sonic Series Development
Takashi Iizuka Among SEGA and ATLUS Guests of Honor Announced for Anime Expo 2026
Takashi Iizuka Among SEGA and ATLUS Guests of Honor Announced for Anime Expo 2026

Takashi Iizuka Among SEGA and ATLUS Guests of Honor Announced for Anime Expo 2026

SEGA, ATLUS, and SPJA have announced five new Guests of Honor for Anime Expo 2026, including Sonic Creative Officer Takashi Iizuka, Persona developers Kazuhisa Wada, Atsushi Nomura, Shigenori Soejima, and anime director Yoshiyuki Asai.

Continue ReadingTakashi Iizuka Among SEGA and ATLUS Guests of Honor Announced for Anime Expo 2026
SEGA Plans Four Major Full Game Releases This Fiscal Year as Sonic 35th Anniversary Push Continues
SEGA Plans Four Major Full Game Releases This Fiscal Year as Sonic 35th Anniversary Push Continues

SEGA Plans Four Major Full Game Releases This Fiscal Year as Sonic 35th Anniversary Push Continues

SEGA says it plans to release four major full game titles from mainstay IPs during the fiscal year ending March 2027, while Sonic’s 35th anniversary is expected to support repeat sales, community activity, merchandise, and related promotions.

Continue ReadingSEGA Plans Four Major Full Game Releases This Fiscal Year as Sonic 35th Anniversary Push Continues
Official SEGA Shop Opens Pre-Orders for Limited Edition Sonic the Hedgehog 35th Anniversary Ingot
Official SEGA Shop Opens Pre-Orders for Limited Edition Sonic the Hedgehog 35th Anniversary Ingot

Official SEGA Shop Opens Pre-Orders for Limited Edition Sonic the Hedgehog 35th Anniversary Ingot

The official SEGA Shop has opened pre-orders for a limited edition Sonic the Hedgehog ingot by Fanattik, featuring Sonic, Dr. Eggman, and classic animals in a numbered 35th anniversary collectible limited to 5,000 pieces worldwide.

Continue ReadingOfficial SEGA Shop Opens Pre-Orders for Limited Edition Sonic the Hedgehog 35th Anniversary Ingot
SEGA Celebrates 600,000 X Followers With 60 Free Icons Featuring Sonic, Dreamcast, Persona, and More
SEGA Celebrates 600,000 X Followers With 60 Free Icons Featuring Sonic, Dreamcast, Persona, and More

SEGA Celebrates 600,000 X Followers With 60 Free Icons Featuring Sonic, Dreamcast, Persona, and More

SEGA’s official X account has surpassed 600,000 followers and is celebrating with 60 free SNS icons featuring Sonic, Tails, Shadow, Dreamcast, Puyo Puyo, Like a Dragon, Persona, Jet Set Radio, Crazy Taxi, and more.

Continue ReadingSEGA Celebrates 600,000 X Followers With 60 Free Icons Featuring Sonic, Dreamcast, Persona, and More
Former SEGA Executive Mike Fischer Criticizes Yuji Naka’s Sonic Creation Claims
Former SEGA Executive Mike Fischer Criticizes Yuji Naka’s Sonic Creation Claims

Former SEGA Executive Mike Fischer Criticizes Yuji Naka’s Sonic Creation Claims

Former SEGA executive Mike Fischer has shared sharp criticism of Yuji Naka in a new Sega-16 interview, arguing that Naoto Ohshima and Hirokazu Yasuhara deserve proper credit for Sonic the Hedgehog’s creation.

Continue ReadingFormer SEGA Executive Mike Fischer Criticizes Yuji Naka’s Sonic Creation Claims
SEGA and animate Launch Year-Long Global Collaboration Starting With Sonic the Hedgehog
SEGA and animate Launch Year-Long Global Collaboration Starting With Sonic the Hedgehog

SEGA and animate Launch Year-Long Global Collaboration Starting With Sonic the Hedgehog

SEGA, ATLUS, Rovio, and animate are launching a year-long global collaboration across more than 140 stores, with Sonic the Hedgehog kicking off the project in June 2026.

Continue ReadingSEGA and animate Launch Year-Long Global Collaboration Starting With Sonic the Hedgehog
Sonic the Hedgehog Series Sold 990,000 Units Last Quarter as SEGA Targets Full Game Comeback
Sonic the Hedgehog Series Sold 990,000 Units Last Quarter as SEGA Targets Full Game Comeback

Sonic the Hedgehog Series Sold 990,000 Units Last Quarter as SEGA Targets Full Game Comeback

SEGA has shared updated franchise sales figures for January to March 2026, with Sonic the Hedgehog selling 990,000 units during the quarter as the company shifts focus back toward full game releases.

Continue ReadingSonic the Hedgehog Series Sold 990,000 Units Last Quarter as SEGA Targets Full Game Comeback
Sonic Rumble Launches to Low Player Count and Mixed Reception on Steam
Sonic Rumble Launches to Low Player Count and Mixed Reception on Steam

SEGA Scales Back Free-to-Play Plans After Sonic Rumble Party Underperforms

SEGA is lowering the priority of free-to-play development after weak FY2026 performance from new titles including Sonic Rumble Party, while moving over 100 developers toward full game projects based on mainstay IPs.

Continue ReadingSEGA Scales Back Free-to-Play Plans After Sonic Rumble Party Underperforms
LEGO SEGA Genesis Console Set Launches June 1 With Sonic the Hedgehog 2 Cartridge
LEGO SEGA Genesis Console Set Launches June 1 With Sonic the Hedgehog 2 Cartridge

LEGO SEGA Genesis Console Set Launches June 1 With Sonic the Hedgehog 2 Cartridge

The LEGO Group and SEGA have revealed the LEGO SEGA Genesis Console set, a 479-piece retro gaming build launching June 1 with Genesis and Mega Drive display options, detachable controllers, and Sonic the Hedgehog details.

Continue ReadingLEGO SEGA Genesis Console Set Launches June 1 With Sonic the Hedgehog 2 Cartridge
Sonic Racing: CrossWorlds Patch 3 Adds Red, Goro Majima, and Arle Nadja as Free DLC Racers
Sonic Racing: CrossWorlds Patch 3 Adds Red, Goro Majima, and Arle Nadja as Free DLC Racers

Sonic Racing: CrossWorlds Patch 3 Adds Red, Goro Majima, and Arle Nadja as Free DLC Racers

SEGA has revealed Patch 3 for Sonic Racing: CrossWorlds, launching March 18 with free crossover racers Red from Angry Birds, Goro Majima from Like a Dragon, and Arle Nadja from Puyo Puyo.

Continue ReadingSonic Racing: CrossWorlds Patch 3 Adds Red, Goro Majima, and Arle Nadja as Free DLC Racers
SEGA Announces “SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog” Concert for 35th Anniversary
SEGA Announces “SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog” Concert for 35th Anniversary

SEGA Announces “SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog” Concert for 35th Anniversary

SEGA has announced SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog, a special 35th anniversary concert taking place June 28, 2026 in Tokyo featuring live band and orchestral performances of music from across the franchise.

Continue ReadingSEGA Announces “SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog” Concert for 35th Anniversary
SEGA and Richard Orlinski Reveal Sonic x Orlinski Sculpture for Sonic’s 35th Anniversary
SEGA and Richard Orlinski Reveal Sonic x Orlinski Sculpture for Sonic’s 35th Anniversary

Richard Orlinski and SEGA Reveal Limited Sonic Sculpture for the Hedgehog’s 35th Anniversary

Contemporary artist Richard Orlinski has teamed up with SEGA to create a limited-edition Sonic sculpture celebrating the franchise’s 35th anniversary, available for a short release window in March.

Continue ReadingRichard Orlinski and SEGA Reveal Limited Sonic Sculpture for the Hedgehog’s 35th Anniversary
Sonic the Hedgehog x Godzilla Announced at IGN Fan Fest 2026, Kaiju Invade Sonic’s World
Sonic the Hedgehog x Godzilla Announced at IGN Fan Fest 2026, Kaiju Invade Sonic’s World

Sonic the Hedgehog x Godzilla Announced at IGN Fan Fest 2026, Kaiju Invade Sonic’s World

IDW has revealed Sonic the Hedgehog x Godzilla, a Summer 2026 crossover miniseries that brings Godzilla and other kaiju into Sonic’s dimension for large-scale destruction inspired by Sonic Adventure.

Continue ReadingSonic the Hedgehog x Godzilla Announced at IGN Fan Fest 2026, Kaiju Invade Sonic’s World
DC Announces DC x Sonic the Hedgehog: Metal Legion Five-Issue Sequel Launching May 2026
DC Announces DC x Sonic the Hedgehog: Metal Legion Five-Issue Sequel Launching May 2026

DC Announces DC x Sonic the Hedgehog: Metal Legion Five-Issue Sequel Launching May 2026

DC has revealed DC x Sonic the Hedgehog: Metal Legion, a five-issue crossover sequel launching May 5, 2026, with Ian Flynn and Adam Bryce Thomas returning.

Continue ReadingDC Announces DC x Sonic the Hedgehog: Metal Legion Five-Issue Sequel Launching May 2026
Sonic Arcade Cabinet Revealed as Basic Fun! Unveils First Arcade1Up Sonic Machine for 35th Anniversary
Sonic Arcade Cabinet Revealed as Basic Fun! Unveils First Arcade1Up Sonic Machine for 35th Anniversary

Sonic Arcade Cabinet Revealed as Basic Fun! Unveils First Arcade1Up Sonic Machine for 35th Anniversary

Basic Fun! has revealed the first-ever Sonic the Hedgehog home arcade cabinet under the Arcade1Up brand, launching Fall 2026 as part of Sonic’s 35th anniversary celebration.

Continue ReadingSonic Arcade Cabinet Revealed as Basic Fun! Unveils First Arcade1Up Sonic Machine for 35th Anniversary
SEGA Kicks Off Sonic the Hedgehog’s 35th Anniversary With New Trailer and Year-Long 2026 Celebrations
SEGA Kicks Off Sonic the Hedgehog’s 35th Anniversary With New Trailer and Year-Long 2026 Celebrations

SEGA’s Use of “Live & Learn” in Sonic’s 35th Anniversary Video Hints Legal Limbo May Be Over

SEGA’s decision to feature “Live & Learn” in a new Sonic anniversary video, paired with a rare comment from Johnny Gioeli, suggests the song’s long-standing ownership dispute may finally be resolved.

Continue ReadingSEGA’s Use of “Live & Learn” in Sonic’s 35th Anniversary Video Hints Legal Limbo May Be Over
SEGA Co-Founder David Rosen Passes Away at 95, Leaving a Lasting Legacy on the Video Game Industry
SEGA Co-Founder David Rosen Passes Away at 95, Leaving a Lasting Legacy on the Video Game Industry

SEGA Co-Founder David Rosen Passes Away at 95, Leaving a Lasting Legacy on the Video Game Industry

  • Post published:January 8, 2026
  • Post category:Sonic News

David Rosen, co-founder of SEGA and a key architect of its early arcade-era success, has passed away at the age of 95. His vision helped shape SEGA’s identity and the foundations of the modern video game industry.

Continue ReadingSEGA Co-Founder David Rosen Passes Away at 95, Leaving a Lasting Legacy on the Video Game Industry
Rovio Lays Off 36 Employees Amid Restructure and SEGA Integration
Rovio Lays Off 36 Employees Amid Restructure and SEGA Integration

SEGA Brings Angry Birds Licensing Under Its Global Transmedia Strategy Following Rovio Acquisition

  • Post published:January 8, 2026
  • Post category:Sonic News

SEGA and Rovio have unified all Angry Birds licensing under SEGA’s global transmedia operations, signaling a major shift in how the franchise will be managed worldwide ahead of The Angry Birds Movie 3.

Continue ReadingSEGA Brings Angry Birds Licensing Under Its Global Transmedia Strategy Following Rovio Acquisition
FREAK’S STORE x SEGA 65th Anniversary Collection Launches in Japan Featuring Sonic, Yakuza, and MON7A Collaboration
FREAK’S STORE x SEGA 65th Anniversary Collection Launches in Japan Featuring Sonic, Yakuza, and MON7A Collaboration

FREAK’S STORE x SEGA 65th Anniversary Collection Launches in Japan Featuring Sonic, Yakuza, and MON7A Collaboration

FREAK’S STORE has officially launched the SEGA 65th Anniversary Collection in Japan, featuring apparel inspired by Sonic, Yakuza, Puyo Puyo, and more, along with a special video starring viral artist MON7A and Sonic the Hedgehog.

Continue ReadingFREAK’S STORE x SEGA 65th Anniversary Collection Launches in Japan Featuring Sonic, Yakuza, and MON7A Collaboration
Sonic Racing: CrossWorlds Takes Center Stage at Tokyo Game Show 2025 With Crossovers, Live Shows, and Exclusive Merch
Sonic Racing: CrossWorlds Takes Center Stage at Tokyo Game Show 2025 With Crossovers, Live Shows, and Exclusive Merch

Sonic Racing: CrossWorlds Takes Center Stage at Tokyo Game Show 2025 With Crossovers, Live Shows, and Exclusive Merch

SEGA has revealed its full Tokyo Game Show 2025 lineup, with Sonic Racing: CrossWorlds headlining the booth through crossover demos, live events, themed food, and exclusive merchandise.

Continue ReadingSonic Racing: CrossWorlds Takes Center Stage at Tokyo Game Show 2025 With Crossovers, Live Shows, and Exclusive Merch