Sonic the Hedgehog 35th anniversary merchandise is heading to Odaiba’s new ULTRA STORE, a free limited-time shop combining more than 500 products with large-scale LED displays and a digital stamp rally offering Tokyo Joypolis prizes.
Baseballism has fully revealed its officially licensed Sonic the Hedgehog collection ahead of its September 1 launch, featuring baseball-inspired Sonic tees, hoodies, sweatpants, a cap and Diamond Pro Mesh Shorts.
Sonic the Hedgehog and the NBA have joined forces for an exclusive new Primark apparel collection pairing Sonic and Shadow with teams including the Lakers, Knicks, Bulls, Suns, Raptors and Heat.
Purported Zinc Group concept sheets for Sonic the Hedgehog 4 show Amy Rose in a consistent full outfit across figures, cups and promotional artwork, alongside Metal Sonic popcorn buckets and other cinema merchandise, while Twitter has removed earlier leaked images following copyright reports.
Panini America has revealed a new Sonic the Hedgehog trading card collection featuring Kaboom! and Color Blast chase cards, character-focused inserts and parallels ranging from Tie-Dye Prizms numbered to five down to unique 1-of-1 Black Prizms.
Unannounced Sonic the Hedgehog 4 merchandise listings have surfaced through Smyths and publishing catalogues, revealing new JAKKS Pacific figures, multiple Amy Rose books and a mysterious “Neo San Fran” multipack that may offer our first tiny clues about the movie.
LEGO is offering an 80-piece Sonic the Hedgehog Skorp Badnik set as a free gift through August 24 with qualifying $40 purchases from its Sonic, Mario, Zelda, Animal Crossing, Fortnite and Minecraft ranges.
Limited Run Games’ overhauled Sonic X Shadow Generations Collector’s Edition statue has reached another major production milestone, with the final physical sample now sitting at SEGA of America headquarters for review.
MEDICOS Entertainment is giving Sonic, Tails, Amy, Knuckles and Shadow new HIP HOP-themed artwork for a pair of Tokyo and Osaka pop-up shops featuring exclusive merchandise, character panels and limited purchase bonuses.
SEGA is celebrating SONIC & FRIENDS’ third anniversary with a new Kanahei’s Small Animals collaboration, fresh concept artwork, and a limited-time pop-up store opening at Shibuya MODI this October.
Limited Run Games has shared the first look at a production sample for its revised Sonic X Shadow Generations Collector’s Edition statue, marking another major step toward final SEGA approval and mass production.
WOLFpak’s Sonic the Hedgehog 35th anniversary collection is now available, featuring Sonic-themed backpacks, duffle and sling bags, character T-shirts, collectible patches, and bundles.
Insert Coin has launched the second and final wave of its Shadow the Hedgehog collection, adding a new grey T-shirt, branded socks, and an appropriately grumpy Shadow enamel pin.
Jakks Pacific is adding Storm the Albatross and Wave the Swallow to its Sonic the Hedgehog 4-inch figure line in Waves 25 and 26, finally reuniting the Babylon Rogues alongside Jet the Hawk.
M&S has launched the first apparel collection from Sonic the Hedgehog and McLaren Racing’s partnership, featuring a new range of children’s clothing combining Sonic artwork with McLaren’s racing identity.
First 4 Figures has opened pre-orders for its new Sonic Frontiers Sonic and Super Sonic resin statues, featuring standard and LED-equipped Exclusive Editions, a two-statue Combo Edition, and an early bird offer available through August 31.
Monogram International is bringing a Sonic the Hedgehog: Scrapnik Island 3D Foam Bag Clip set to San Diego Comic-Con 2026, featuring Sonic, Mecha Sonic, and Mecha Knuckles in a limited run of 360 sets.
Wendy’s and SEGA have launched a Sonic the Hedgehog Kids’ Meal promotion across the United States, featuring seven collectible character card cases and 35 trading cards celebrating Sonic’s 35th anniversary.
Sonic series sound director Tomoya Ohtani has explained why the original version of “Endless Possibility” is included on the Forever Fast CD but not the streaming album, while also reassuring fans about its future use in Sonic Unleashed.
The International Olympic Committee and SEGA have launched the first Sonic x Olympic merchandise collection, featuring Sonic, Tails, Knuckles, Amy, and Shadow in designs inspired by Olympic sports and the “Let’s Move” initiative.
Jersey Jack Pinball and SEGA have fully revealed Sonic the Hedgehog Pinball, featuring three editions, seven stages, music and visuals from across the series, a 27-inch HD display, Bluetooth audio, boss battles, Chaos Emeralds, and prices starting at $9,999.
SONIC & FRIENDS is launching a new Travel merchandise series through Joypolis Hong Kong, featuring plush keychains, acrylic stands, badges, decorated air tickets, and luggage tags, with pre-orders open ahead of a late September 2026 release.
Dark Horse Direct has announced a new official partnership with SEGA to produce Sonic the Hedgehog collectibles, starting with Classic Sonic and Tails figures that are now listed with a waitlist.
PIRMA has launched its Sonic the Hedgehog collaboration in Mexico, with Sonic and Shadow-themed soccer footwear now available online and through PIRMA stores.
Simple Modern has announced a new Sonic the Hedgehog collection with backpacks, lunch boxes, and drinkware for kids, launching ahead of the 2026 back-to-school season as part of Sonic’s 35th anniversary celebration.
Mexican sportswear company PIRMA has teased an upcoming Sonic the Hedgehog collaboration, with fans already spotting Sonic and Shadow-themed cleats in stores ahead of the full reveal.
SEGA has announced new SONIC & FRIENDS merchandise, including Sanrio Characters fuzzy figures, new Silver, Chao, and Rouge mascots, and the July 17 general release of the first Sonic and Sanrio collaboration goods.
Dr. Squatch has launched its limited edition Sonic Speed collection for Sonic the Hedgehog’s 35th anniversary, featuring Sonic Speed soap, deodorant, and a Super Pack with citrus, lavender, and earthy wood notes.
SEGA’s Little Akihabara pop-up shop runs from June 19 to July 19 at Little Tokyo Mall in Downtown Los Angeles, featuring exclusive weekly graphic tees, rare Japan-only plush imports, themed menu items, and a stamp card gift campaign.
G FUEL is celebrating Sonic the Hedgehog’s 35th anniversary with the return of Sonic’s Peach Rings in a limited Collector’s Box featuring a 40-serving energy tub, custom metal shaker, stickers, and holographic packaging.
SEGA and The Woobles have launched a new Sonic the Hedgehog crochet collection featuring Sonic, Tails, Knuckles, a mystery Chaos Emerald accessory kit, and a discounted Gotta Wooble Fast bundle.
Find SONIC! Sonic o Sagase! is now available in Japan, bringing 35 years of Sonic stages into an official search-and-find book with bonus campaigns, bookstore extras, and a Kinokuniya 100th anniversary collaboration.
Jersey Jack Pinball has started teasing its upcoming Sonic the Hedgehog pinball machine on existing game screens, with the full reveal set for June 23 and production already underway.
Japanese apparel brand Karakuri Tamashii is releasing a Sonic the Hedgehog 35th anniversary collection featuring embroidered reversible sukajan jackets and T-shirts inspired by Sonic, Green Hill, Chaos Emeralds, and Hokusai-style artwork.
Dr. Squatch appears to be teasing a Sonic the Hedgehog collaboration, with a new customer email showing Sonic branding, Gold Rings, and a “coming soon” message.
Sonic the Hedgehog 35th anniversary original label cans will be sold through Suntory vending machines across Japan from June 16 to July 20, featuring 13 random designs based on past Sonic titles, removable sticker labels, and a chance to win original acrylic keychains.
