Sonic the Hedgehog 35th anniversary original label cans will be sold through Suntory vending machines across Japan from June 16 to July 20, featuring 13 random designs based on past Sonic titles, removable sticker labels, and a chance to win original acrylic keychains.
SEGA and animate are launching the first part of their year-long global collaboration with a Sonic the Hedgehog Only Shop, Fair, and Gratte campaign across Japan and overseas stores from June 6.
SEGA MUSIC’s first release, Forever Fast - 35th Anniversary of Sonic The Hedgehog, will collect 22 vocal themes from Sonic Adventure through Sonic Racing: CrossWorlds, including a newly recorded version of “Escape From The City” featuring Nathan Sharp.
The official SEGA Shop has opened pre-orders for a limited edition Sonic the Hedgehog ingot by Fanattik, featuring Sonic, Dr. Eggman, and classic animals in a numbered 35th anniversary collectible limited to 5,000 pieces worldwide.
The official SEGA Shop has opened pre-orders for a new Super Sonic Emeralds Necklace, featuring Super Sonic, the seven Chaos Emeralds, and the Master Emerald in a two-layer design.
TNOC hokkaido has announced a new Sonic the Hedgehog collaboration featuring T-shirts inspired by Hokkaido’s northern fields, forests, wildlife, and Sonic’s signature speed.
SEGA and Crocs are teaming up again for a new Sonic the Hedgehog collection, featuring Classic Clogs for adults, kids, and toddlers, along with two Jibbitz charm packs.
SEGA, ATLUS, Rovio, and animate are launching a year-long global collaboration across more than 140 stores, with Sonic the Hedgehog kicking off the project in June 2026.
Branch and SEGA have launched their first official gaming chair collection, featuring ergonomic Sonic, Genesis, and Dreamcast chairs with prices starting at $569.
Seitosha has opened pre-orders for Find SONIC! Sonic o Sagase!, an official Sonic the Hedgehog search-and-find book celebrating 35 years of games with illustrated Dream Zones, bonus stickers, and a Kinokuniya 100th anniversary collaboration.
Limited Run Games has shared a new look at the revised Sonic X Shadow Generations statue prototype, featuring improved sculpting, cleaner paintwork, stronger colors, and a sturdier base.
Leblon Delienne has revealed a limited edition Sonic the Hedgehog resin sculpture, featuring a matte finish, 28 cm design, certificate of authenticity, and only 500 numbered pieces.
A limited-time Sonic the Hedgehog Pop-Up Shop is coming to Champ de Herbe Atre Ueno from May 9 to June 3, featuring character goods, Wa Sonic merchandise, and an exclusive sticker bonus.
The LEGO Group and SEGA have revealed the LEGO SEGA Genesis Console set, a 479-piece retro gaming build launching June 1 with Genesis and Mega Drive display options, detachable controllers, and Sonic the Hedgehog details.
Two new LEGO Sonic the Hedgehog sets are scheduled for August 1, 2026, featuring Tails’ Tornado-1 and Shadow’s Mech vs. G.U.N. Trooper.
SEGA has announced a new SEGA LABBIES plush wave launching March 19, 2026, featuring Shadow the Hedgehog alongside characters from Yakuza and Persona 3 Reload.
Limited Run Games has paused shipments of the Sonic X Shadow Generations Collector’s Edition after quality complaints about the included Dreamcast statue, promising replacements or refunds for affected customers.
Contemporary artist Richard Orlinski has teamed up with SEGA to create a limited-edition Sonic sculpture celebrating the franchise’s 35th anniversary, available for a short release window in March.
JAKKS Pacific and SEGA have signed a multi-year partnership to produce Sonic the Hedgehog 4 merchandise, including action figures, plush, playsets, and costumes launching worldwide in early 2027.
Infolens has revealed two new Sonic-themed tabletop arcade games, Sonic Air Hockey Mini and Sonic Basketball Game Mini, set to launch in Japan in August and September 2026.
KessCo has unveiled Sonic Knock at New York Toy Fair 2026, a fast-paced flick-based Sonic tabletop game for two to eight players set to launch this August.
First 4 Figures has shared a new showcase video for its upcoming Sonic the Hedgehog “Knuckles” statue, offering a detailed look at the figure ahead of pre-orders opening later this month.
SEGA has opened the SONIC & FRIENDS CAFE today in Tokyo and Nagoya, inviting fans into a soothing, cute-themed café space inspired by the SONIC & FRIENDS animated series, complete with exclusive menu items, décor, and merchandise.
The Sonic & Friends Café opens January 9 at and GALLERY locations in Yurakucho and Nagoya, offering themed food, drinks, and brand-new merchandise inspired by the popular Sonic & Friends animated series.
SEGA and Rovio have unified all Angry Birds licensing under SEGA’s global transmedia operations, signaling a major shift in how the franchise will be managed worldwide ahead of The Angry Birds Movie 3.
SEGA celebrates 20 years of Sonic Channel with a commemorative T-shirt and exclusive 20-sticker bundle, now available for pre-order.
Renowned sofubi artist TOUMA puts his signature art-toy spin on Sonic and friends in a new blind box series exclusive to T-BASE JAPAN.
Sonic the Hedgehog is teaming up with Thank You Mart once again for a new Japan exclusive merch collection focused on Sonic and Shadow, with every item priced at just ¥390 before tax.
A new Hong Kong exclusive release brings Sonic and Shadow into the holiday spirit with Christmas themed plush keychains, festive packaging, and a charitable collaboration supporting Ronald McDonald House Charities.
After more than a year of delays, Limited Run Games has started shipping the Sonic X Shadow Generations Collector’s Editions, but early reactions show widespread disappointment over the final statue quality.
Funko has unveiled a new lineup of Sonic the Hedgehog Pops inspired by classic games, including Amy with a Chase variant, Fang, Mighty and Mecha Sonic.
SEGA will open the official SONIC & FRIENDS Cafe on January 9 2026 in Yurakucho and Nagoya, offering themed food, drinks, merchandise and bonuses based on the popular short animation series.
SEGA and Higround are teaming up for a new collection inspired by Sonic the Hedgehog and the Dreamcast era, featuring upgraded keyboards, new layouts, Hall Effect technology and fresh Sonic themed designs.
A new set of leaked images reveals the next wave of DC x Sonic the Hedgehog crossover figures, offering a first look at expanded character combinations ahead of the collection’s official announcement.
Shinichi “Touma” Higashi, the original designer of Fang the Sniper, has reunited with SEGA to produce a new Sonic vinyl figure collection debuting at DesignerCon 2025 in Las Vegas.
FREAK’S STORE has officially launched the SEGA 65th Anniversary Collection in Japan, featuring apparel inspired by Sonic, Yakuza, Puyo Puyo, and more, along with a special video starring viral artist MON7A and Sonic the Hedgehog.
