Sonic Riders Funko Pop! #1346 is now up for $14.99 preorders at Entertainment Earth, with a December 2026 estimate and Specialty Series retail partners.
Moor-Art Gallery's new Sonic x McLaren Racing prints by Aracely Muñoz and Yui Karasuno are available for £89.99 and £129.99, limited to 250 copies each.
Fanattik has unveiled a £29.99 metal replica of Sonic's original Mega Drive cartridge, limited to 5,000 individually numbered pieces worldwide and now sold out.
Brazilian government records list SONIC 4 toys featuring Sonic and Amy Rose, revealing product specifications amid rumors of a Burger King movie promotion.
SEGA Shop lists a $59.99 Chaos Emeralds set and $39.99 limited-edition Sonic medallions for the 35th anniversary, with shipping expected in 2027 and 2026.
Six SONIC & FRIENDS × Sanrio mini plush toys began arriving at Japanese arcades October 23, with two three-design assortments and a new lying-down pose.
New collector photos show Sonic, Tails, Amy and Shadow's glow-in-the-dark Funko Pop! four-pack, listed for $45 in the US and €60 in Europe.
A new Cyber Corrupted Sonic Funko Pop! based on Sonic Frontiers has surfaced in Japan, with packaging revealing figure #1323 and a 1,200-piece limited edition.
SEGA Fave's new BLOFFFu collectibles are now available in Japan, with Sonic, Shadow, Tails, Knuckles, Amy and Eggman joining the plush-figure range.
SEGA's Okinawa pop-up opens October 30 with exclusive surfing Sonic merchandise, collectible plush and a special purchase bonus, running through November 29.
Limited Run Games expects its redesigned Sonic X Shadow Generations statues to leave production in November and arrive at its facilities around December.
Sonic joins Japan's MMX mission through a special test image destined for space, with new artwork by Yui Karasuno and an Amazon-exclusive T-shirt.
Shadow's Club Chaos collection brings a new hoodie, T-shirt and mug to the official SEGA Shop, with prices ranging from $24.99 to $64.99.
Amazon Japan's exclusive SONIC EXPRESS Sonic plush launches November 27 with stickers and four Sonic Racing: CrossWorlds bundles. Two can be preordered now.
Sonic's DNA Figure is now available to preorder for ¥3.3 million, with a 25 cm made-to-order collectible featuring synthetic DNA and a November 1 deadline.
Sonic and Shadow star in a new SEGA Cooro stop-motion short, kicking off four weeks of animations celebrating the opening of SEGA STORE OSAKA.
Zen Monkey Studios has seven Sonic 35th anniversary mystery pins at NYCC, featuring Silver, Metal Sonic and more, with individual bags priced at $17.
An early Summer 2027 Funko list points to five Sonic characters with hoverboards, while a separate wholesale record already names Sonic’s figure.
FiGGYZ’s Sonic Color Clash Collector’s Box costs $74.99, ships worldwide in Q1 2027 and locks its final numbered edition on November 27.
YOYOYO has turned Sonic into a ¥1 million Arita porcelain statue for his 35th anniversary, with only 50 numbered pieces being produced worldwide and sales beginning October 9.
SEGA president Shuji Utsumi says Sonic is particularly popular among American and European tourists visiting Tokyo, while customer data is helping SEGA tailor permanent stores to different regional audiences.
Original artwork and prints from Sonic’s 35 Years of Speed exhibition are now available online, with originals starting at $40 and Timed Edition prints from $15 until October 20.
FILA Japan has launched the second wave of its Sonic collaboration, introducing a new tennis-themed shirt featuring Sonic with a racket for the Japan Open.
New retailer listings reportedly tied to Sonic the Hedgehog 4 include a mysterious “Sonic 2.5" Figure + Dino” set alongside more figures, a vehicle, plush and six-pack, adding another possible clue to the movie’s still-secret story.
Hokka Hokka Tei is celebrating the opening of SEGA Store Osaka with a nationwide food campaign giving 30 customers a chance to win the monochrome Sonic toy designed by Kosuke Kawamura.
NERDS Clothing’s Sonic streetwear collection is live with 11 oversized shirts starring Sonic, Shadow, Silver, Rouge, Espio, Metal Sonic and more.
Sonic is heading to Sendai’s Akiu Onsen for a two-month tourism campaign featuring exclusive artwork, holographic cards, original merchandise and collaborations with local food, crafts and attractions.
SEGA Store Osaka will open on October 2 with an exclusive monochrome Sonic toy, new Osaka-themed artwork, limited purchase bonuses and two days of Sonic greeting events.
Sanei Boeki is launching a new Sonic plush mascot line in December featuring Sonic, Tails, Knuckles, Amy and Shadow with dangling string arms and legs.
BEAMS has released a new Sonic the Hedgehog T-shirt featuring original artwork by illustrator Zashiki Warashi as part of its Tokyo Game Show 2026 anniversary collection.
Metal Sonic has joined the 2026 Halloween costume lineup with an officially licensed kids costume featuring a light-up half-mask with red LED eyes, now available online for $54.99.
Balenciaga and SEGA have launched a new fashion collaboration featuring Sonic apparel, Japan-exclusive pieces and a playable Sonic the Fighters arcade cabinet in Tokyo, with a worldwide rollout following September 22.
COSPA is bringing a new Sonic merchandise wave to Tokyo Game Show 2026, with Sonic and Shadow dry hoodies, Chao bags, Classic Sonic accessories, acrylic figures, stickers and more going on advance sale September 17.
Tokyo Game Show 2026 attendees with a SEGA Account can claim a free Sonic & Tails Furifuri Keychain at the SEGA/ATLUS booth while daily supplies last.
Kess Entertainment is preparing Sonic Roll PLUS, an officially licensed “expand-alone” sequel to its Sonic dice game, with Fang, Bean, Bark and Trip joining Sonic and Tails on the newly revealed box art ahead of an estimated October 2026 arrival.
Sonic and Shadow are getting limited Sports Darts merchandise for the 4th Sports Darts Tournament 2026, with the new collaboration goods going on sale during Japan Darts Festival at Tokyo Big Sight on September 20 and 21.
