Sonic series sound director Tomoya Ohtani has explained why the original version of “Endless Possibility” is included on the Forever Fast CD but not the streaming album, while also reassuring fans about its future use in Sonic Unleashed.
The International Olympic Committee and SEGA have launched the first Sonic x Olympic merchandise collection, featuring Sonic, Tails, Knuckles, Amy, and Shadow in designs inspired by Olympic sports and the “Let’s Move” initiative.
Jersey Jack Pinball has fully revealed its official Sonic the Hedgehog pinball machine, with Collector’s Edition, Special Edition, and Arcade Edition models featuring Zone-based gameplay, boss battles, Chaos Emeralds, Sonic music, and prices starting at $9,999.
SONIC & FRIENDS is launching a new Travel merchandise series through Joypolis Hong Kong, featuring plush keychains, acrylic stands, badges, decorated air tickets, and luggage tags, with pre-orders open ahead of a late September 2026 release.
Dark Horse Direct has announced a new official partnership with SEGA to produce Sonic the Hedgehog collectibles, starting with Classic Sonic and Tails figures that are now listed with a waitlist.
PIRMA has launched its Sonic the Hedgehog collaboration in Mexico, with Sonic and Shadow-themed soccer footwear now available online and through PIRMA stores.
Simple Modern has announced a new Sonic the Hedgehog collection with backpacks, lunch boxes, and drinkware for kids, launching ahead of the 2026 back-to-school season as part of Sonic’s 35th anniversary celebration.
Mexican sportswear company PIRMA has teased an upcoming Sonic the Hedgehog collaboration, with fans already spotting Sonic and Shadow-themed cleats in stores ahead of the full reveal.
SEGA has announced new SONIC & FRIENDS merchandise, including Sanrio Characters fuzzy figures, new Silver, Chao, and Rouge mascots, and the July 17 general release of the first Sonic and Sanrio collaboration goods.
Dr. Squatch has launched its limited edition Sonic Speed collection for Sonic the Hedgehog’s 35th anniversary, featuring Sonic Speed soap, deodorant, and a Super Pack with citrus, lavender, and earthy wood notes.
SEGA’s Little Akihabara pop-up shop runs from June 19 to July 19 at Little Tokyo Mall in Downtown Los Angeles, featuring exclusive weekly graphic tees, rare Japan-only plush imports, themed menu items, and a stamp card gift campaign.
G FUEL is celebrating Sonic the Hedgehog’s 35th anniversary with the return of Sonic’s Peach Rings in a limited Collector’s Box featuring a 40-serving energy tub, custom metal shaker, stickers, and holographic packaging.
SEGA and The Woobles have launched a new Sonic the Hedgehog crochet collection featuring Sonic, Tails, Knuckles, a mystery Chaos Emerald accessory kit, and a discounted Gotta Wooble Fast bundle.
Find SONIC! Sonic o Sagase! is now available in Japan, bringing 35 years of Sonic stages into an official search-and-find book with bonus campaigns, bookstore extras, and a Kinokuniya 100th anniversary collaboration.
Jersey Jack Pinball has started teasing its upcoming Sonic the Hedgehog pinball machine on existing game screens, with the full reveal set for June 23 and production already underway.
Japanese apparel brand Karakuri Tamashii is releasing a Sonic the Hedgehog 35th anniversary collection featuring embroidered reversible sukajan jackets and T-shirts inspired by Sonic, Green Hill, Chaos Emeralds, and Hokusai-style artwork.
Dr. Squatch appears to be teasing a Sonic the Hedgehog collaboration, with a new customer email showing Sonic branding, Gold Rings, and a “coming soon” message.
Sonic the Hedgehog 35th anniversary original label cans will be sold through Suntory vending machines across Japan from June 16 to July 20, featuring 13 random designs based on past Sonic titles, removable sticker labels, and a chance to win original acrylic keychains.
SEGA and animate are launching the first part of their year-long global collaboration with a Sonic the Hedgehog Only Shop, Fair, and Gratte campaign across Japan and overseas stores from June 6.
SEGA MUSIC’s first release, Forever Fast - 35th Anniversary of Sonic The Hedgehog, will collect 22 vocal themes from Sonic Adventure through Sonic Racing: CrossWorlds, including a newly recorded version of “Escape From The City” featuring Nathan Sharp.
The official SEGA Shop has opened pre-orders for a limited edition Sonic the Hedgehog ingot by Fanattik, featuring Sonic, Dr. Eggman, and classic animals in a numbered 35th anniversary collectible limited to 5,000 pieces worldwide.
The official SEGA Shop has opened pre-orders for a new Super Sonic Emeralds Necklace, featuring Super Sonic, the seven Chaos Emeralds, and the Master Emerald in a two-layer design.
TNOC hokkaido has announced a new Sonic the Hedgehog collaboration featuring T-shirts inspired by Hokkaido’s northern fields, forests, wildlife, and Sonic’s signature speed.
SEGA and Crocs are teaming up again for a new Sonic the Hedgehog collection, featuring Classic Clogs for adults, kids, and toddlers, along with two Jibbitz charm packs.
SEGA, ATLUS, Rovio, and animate are launching a year-long global collaboration across more than 140 stores, with Sonic the Hedgehog kicking off the project in June 2026.
Branch and SEGA have launched their first official gaming chair collection, featuring ergonomic Sonic, Genesis, and Dreamcast chairs with prices starting at $569.
Seitosha has opened pre-orders for Find SONIC! Sonic o Sagase!, an official Sonic the Hedgehog search-and-find book celebrating 35 years of games with illustrated Dream Zones, bonus stickers, and a Kinokuniya 100th anniversary collaboration.
Limited Run Games has shared a new look at the revised Sonic X Shadow Generations statue prototype, featuring improved sculpting, cleaner paintwork, stronger colors, and a sturdier base.
Leblon Delienne has revealed a limited edition Sonic the Hedgehog resin sculpture, featuring a matte finish, 28 cm design, certificate of authenticity, and only 500 numbered pieces.
A limited-time Sonic the Hedgehog Pop-Up Shop is coming to Champ de Herbe Atre Ueno from May 9 to June 3, featuring character goods, Wa Sonic merchandise, and an exclusive sticker bonus.
The LEGO Group and SEGA have revealed the LEGO SEGA Genesis Console set, a 479-piece retro gaming build launching June 1 with Genesis and Mega Drive display options, detachable controllers, and Sonic the Hedgehog details.
Two new LEGO Sonic the Hedgehog sets are scheduled for August 1, 2026, featuring Tails’ Tornado-1 and Shadow’s Mech vs. G.U.N. Trooper.
SEGA has announced a new SEGA LABBIES plush wave launching March 19, 2026, featuring Shadow the Hedgehog alongside characters from Yakuza and Persona 3 Reload.
Limited Run Games has paused shipments of the Sonic X Shadow Generations Collector’s Edition after quality complaints about the included Dreamcast statue, promising replacements or refunds for affected customers.
Contemporary artist Richard Orlinski has teamed up with SEGA to create a limited-edition Sonic sculpture celebrating the franchise’s 35th anniversary, available for a short release window in March.
JAKKS Pacific and SEGA have signed a multi-year partnership to produce Sonic the Hedgehog 4 merchandise, including action figures, plush, playsets, and costumes launching worldwide in early 2027.
