SEGA and JAKKS Pacific Announce DC x Sonic the Hedgehog Toy Line for Fall 2025
Sonic, Shadow, and Tails join forces with Superman, Batman, and Wonder Woman in a new DC x Sonic the Hedgehog toy line, launching Fall 2025 from JAKKS Pacific.
SEGA Opens Its First Official Store in Shanghai, Featuring Exclusive Merchandise and Interactive Experiences
SEGA Store Shanghai marks the company’s first flagship retail location, offering fans a mix of exclusive merch and interactive displays.
New LEGO Sonic Sets Revealed for Summer 2025 Release
LEGO expands its Sonic the Hedgehog lineup with two new sets launching August 1, featuring Knuckles, Dr. Eggman, Metal Sonic, and more.
Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover
Sonic the Hedgehog Joins 2025 Sanrio Character Ranking with Hello Kitty Crossover
Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.
Tangle Action Figure Leak Excites Sonic the Hedgehog Fans
Tangle Action Figure Leak Excites Sonic the Hedgehog Fans
A leaked Jakks Pacific Tangle figure has Sonic fans buzzing, hinting at a bigger future for IDW comic characters in merchandise and beyond.
Disguise Becomes Sole Licensed Manufacturer of Sonic the Hedgehog Costumes Worldwide
Disguise Becomes Sole Licensed Manufacturer of Sonic the Hedgehog Costumes Worldwide
Disguise, Inc. has signed an exclusive multi-year deal with SEGA to produce official Sonic the Hedgehog costumes across multiple global regions, expanding on its successful lineup inspired by the games, shows, and movies.
Sonic Prime Complete Series Steelbook Blu-ray Launches June 24
Sonic Prime is getting a full-series Blu-ray release this summer. The 23-episode multiverse adventure arrives in a steelbook set on June 24, with pre-orders available now.
New Jakks Pacific “Hammer Egg Robot” Playset Leaks Ahead of June Release
A new Sonic the Hedgehog playset from Jakks Pacific has leaked via Amazon, teasing the arrival of a “Hammer Egg Robot” with game-inspired features. But what is it actually based on?
SEGA Teases Early Plans for Sonic the Hedgehog’s 35th Anniversary with New Logo and Art
SEGA Teases Early Plans for Sonic the Hedgehog’s 35th Anniversary with New Logo and Art
Sonic’s 35th anniversary is still a year away, but a newly revealed calendar hints that SEGA is already preparing for the milestone—complete with a new logo, anniversary art, and a possible celebration on the horizon in 2026.
Sonic the Hedgehog Joins Punchbowl’s Lineup with New Digital Invitations and Greeting Cards
Planning a Sonic-themed party just got easier—Punchbowl has launched a new collection of customizable digital invitations and greeting cards featuring Sonic, Tails, Knuckles, and Dr. Eggman, in partnership with SEGA.
Insert Coin Unveils New Sonic the Hedgehog Apparel Line with Retro Flair
Insert Coin is back with a brand-new lineup of officially licensed Sonic apparel, featuring a Sonic & Knuckles hoodie, a sleek varsity jacket, and more. With bold retro-inspired designs, this collection is a must-have for fans.
Sonic the Hedgehog Joins Funko’s New Bitty Pop Arcades Line, Debuting at WonderCon
Funko has revealed a new line of Bitty Pop Arcades, with Sonic the Hedgehog leading the first wave of miniature collectibles. Debuting at WonderCon 2025, these tiny Pop figures come housed in arcade-inspired displays, featuring classic video game characters.
New Sonic the Hedgehog Squishmallows Featuring Amy, Tails, Shadow, and Knuckles Now Available for Pre-Order!
New Sonic the Hedgehog Squishmallows are here, and this time they’re bringing a little extra charm! Jazwares has unveiled a new collection featuring Amy Rose, Tails, Shadow, and Knuckles, each…
ILTHY Releases Limited Edition Sonic the Hedgehog 3 Streetwear Collection
To celebrate the upcoming release of Sonic the Hedgehog 3 from Paramount Pictures, Midwest-based streetwear brand ILTHY® has launched an exclusive, limited-edition collaboration with Paramount Pictures and SEGA. This exciting…
Sonic the Hedgehog X TRANSFORMERS Action Figures Announced
HASBRO and SEGA have joined forces to unveil the all-new Sonic the Hedgehog x TRANSFORMERS Mash-Up Pack, an exciting crossover for fans of both iconic franchises! This collaboration introduces two…
Sega and ToyTopic Expand Sonic the Hedgehog Plush Line Across Europe
Following a highly successful launch in the UK and Ireland, Sega and ToyTopic have announced the expansion of their Sonic the Hedgehog plush and accessories line to retail markets across…
Build-A-Bear Unveils New Sonic the Hedgehog 3 Plushies Featuring Shadow the Hedgehog
Build-A-Bear Workshop has launched a new lineup of Sonic the Hedgehog plushies, and for the first time, the mysterious and powerful Shadow joins the collection. Just in time for the…
Uncanny Brands Releases Sonic the Hedgehog Hot Pot and Ramen Bowl Set
Uncanny Brands, the creators of the popular Sonic the Hedgehog Waffle Maker, have introduced another must-have for fans of the Blue Blur: the Sonic the Hedgehog Hot Pot with Ramen…
Snack from Sonic’s Head: Sonic 3 Collectibles and Fan Events at AMC & Regal
As Sonic the Hedgehog 3 speeds closer to its theatrical release, AMC and Regal theaters in the U.S. are unveiling a variety of exciting collectibles and promotions to get fans…
Reebok x Sonic the Hedgehog 3 Sneaker Collaboration Announced
Reebok has announced an exciting collaboration with Paramount Pictures and SEGA to celebrate the upcoming film, Sonic the Hedgehog 3! This vibrant sneaker collection takes inspiration from fan-favorite characters Sonic, Knuckles,…
SEGA and Louis De Guzman Announce Sonic the Hedgehog Collection
SEGA and Filipino-American artist Louis De Guzman have announced an exciting new collaboration celebrating the iconic Sonic the Hedgehog. Set to debut in November 2024, this limited-edition collection combines De…
Sonic X Shadow Generations – Shadow Evolved by First 4 Figures Now Available for Pre-Order
The Sonic X Shadow Generations - Shadow Evolved statue by First 4 Figures, announced during this year's Sonic Central is now available for pre-order! This statue portrays Shadow wielding his…
Official Sonic the Hedgehog Halloween Merchandise Now Available on Amazon
It’s Spooky Month, and Sonic the Hedgehog’s print-on-demand Amazon merch page is filled with Halloween and Fall-themed shirts and costumes! You can find a variety of sizes and colors, with…
Sonic the Hedgehog Teams Up with King Ice Once Again for a Brand-New Jewelry Collaboration
SEGA has announced an exciting collaboration between Sonic the Hedgehog and the leading streetwear jewelry brand, King Ice! The new collection, priced at $150 USD per piece, includes dazzling designs…
Sonic Central 2024 Recap: Sonic X Shadow Generations, Sonic Rumble, Sonic Dream Team, Animations and Partnerships!
Today, during the fourth annual Sonic Central virtual event, SEGA revealed a slew of announcements for upcoming titles including SONIC X SHADOW GENERATIONS, Sonic Rumble, Sonic Dream Team, as well as details on…
HJC Helmets Unveils New Shadow the Hedgehog Helmet
SEGA has announced its partnership with HJC Helmets for the release of a brand-new Shadow the Hedgehog themed helmet, following the release of the Sonic the Hedgehog helmet. Fans can…
Igloo Coolers Releases New Nostalgia-Filled Sonic the Hedgehog Collection
Igloo Coolers has launched a new collection of Sonic the Hedgehog-themed accessories to keep you cool this summer! This latest release includes a new variant of their Playmate 7 QT…
JAKKS Pacific Wave 19 2.5″ and Wave 18 4′ Figures Now Available for Pre-Order
The JAKKS Pacific Wave 19 2.5" figures and Wave 18 4" figures are now available for pre-order on Entertainment Earth, offering a fresh look at the 2.5" Pocky, 4" Classic…
Sonic Channel Translation: Sonic the Hedgehog Classic Sonic & Embroidered Goods
T-shirts and hoodies featuring illustrations of Classic Sonic, as well as T-shirts with Sonic embroidery on the chest, are now available! Featured Pages Sega Store Amazon Classic Sonic Print T-Shirt…
Sonic Channel Translation: Sonic the Hedgehog Basic Series Merchandise
From the Sonic the Hedgehog Basic Series, we have introduced the following merchandise: pin badges, acrylic stands, acrylic charms, key rings, a badge collection, and sets of two clear files!…
Sonic Channel Translation: B-SIDE LABEL Sonic the Hedgehog Collaboration Sticker
From the sticker brand B-SIDE LABEL, the Sonic the Hedgehog collaboration stickers are finally here!These stickers are durable and resilient, featuring waterproof and UV-resistant treatments. Sale Price385 yen each (including…
LEGO Reveals Shadow the Hedgehog Buildable Head Coming to San Diego Comic-Con 2024
LEGO has revealed that the company will be releasing a Shadow the Hedgehog buildable head, set to be released during San Diego Comic-Con 2024, which will take place from July…
SEGA and KessCo Announce Second Sonic the Hedgehog Tabletop Game: Sonic Speed Battle
Today, SEGA announced their new partnership with KessCo, featuring a second Sonic The Hedgehog tabletop game, Sonic Speed Battle. This dynamic game channels the spirit of Sonic Adventure 2 Battle, offering three quick…
Moose Toys Introducing Sonic the Hedgehog Legends of Akēdo Line of Figures
Moose Toys is introducing a new Sonic the Hedgehog-themed Legends of Akēdo line of figures! Legends of Akēdo figures come with various weapons and accessories, and the series emphasizes interactive…
Sonic Prime Chocolate Eggs Now Available at Mercadona
Mercadona, a Spanish supermarket chain, has recently introduced new officially licensed Sonic Prime "Surprise Chocolate Eggs" to their stores in Spain and Portugal through their Hacendado white label brand. Each…
First 4 Figures Announces Sonic The Hedgehog 2 – SONIC MOUNTAIN CHASE Resin Statue For Pre-Order
First 4 Figures has announced another resin statue in their line of Sonic Movie 2 collectibles, this time recreating Sonic's battle with the drones on the snowy mountain in the…