Sonic Frontiers director Morio Kishimoto has drawn attention after liking a fan post asking him to show support if he was against generative AI being used in Sonic games.
Japan’s official Sonic YouTube channel has released a new Sonic the Hedgehog 35th birthday brand video, highlighting Sonic’s spirit of moving forward, facing uncertainty, and choosing to start running.
IDW Publishing is bringing Sonic the Hedgehog into its IDW Goes Dark celebration this October with a horror-themed Sonic the Hedgehog #91 variant cover by Yamila Kareh.
SEGA of America’s Sonic Birthday Livestream airs tomorrow, June 23, at 12:30 PM ET / 9:30 AM PT, featuring Jacki Jing, GamesCage, RogersBase, special guests, gameplay, activities, music, and a St. Jude fundraiser.
SONIC & FRIENDS is launching a new Travel merchandise series through Joypolis Hong Kong, featuring plush keychains, acrylic stands, badges, decorated air tickets, and luggage tags, with pre-orders open ahead of a late September 2026 release.
Dark Horse Direct has announced a new official partnership with SEGA to produce Sonic the Hedgehog collectibles, starting with Classic Sonic and Tails figures that are now listed with a waitlist.
PIRMA has launched its Sonic the Hedgehog collaboration in Mexico, with Sonic and Shadow-themed soccer footwear now available online and through PIRMA stores.
SEGA Sammy’s latest management meeting report lists updated Sonic sales figures, with Sonic Frontiers reaching 4.94 million units, Sonic X Shadow Generations passing 3 million, Team Sonic Racing at 3.5 million, and Sonic Superstars at 2.88 million.
Sonic Frontiers Definitive Edition has been rated by PEGI in Europe for Nintendo Switch 2, with the listing pointing to a June 22, 2026 release date and a reveal reportedly expected soon.
Simple Modern has announced a new Sonic the Hedgehog collection with backpacks, lunch boxes, and drinkware for kids, launching ahead of the 2026 back-to-school season as part of Sonic’s 35th anniversary celebration.
SEGA’s Sonic Check In Adventure is now open at Paradise City in Incheon, South Korea, featuring Sonic-themed hotel rooms, exclusive merchandise, food menus, photo zones, interactive activities, and Sonic greeting events through September 6.
Sonic the Hedgehog is teaming up with ROUND1 for a new collaboration campaign across all Japanese locations, starting July 10, 2026 at 10:00 AM and running through October 12.
Sonic Channel has released its July 2026 SONIC PICT calendar artwork, “Cream & Cheese’s Rainy Day Welcome,” featuring Cream and Cheese waiting at a station in colorful rain gear near Route 99.
SEGA will host The Sonic Effect at Cannes Lions 2026, marking the first official session by a Japanese game company and spotlighting Sonic’s 35-year evolution, global fandom, and multimedia success.
Mexican sportswear company PIRMA has teased an upcoming Sonic the Hedgehog collaboration, with fans already spotting Sonic and Shadow-themed cleats in stores ahead of the full reveal.
SEGA has announced new SONIC & FRIENDS merchandise, including Sanrio Characters fuzzy figures, new Silver, Chao, and Rouge mascots, and the July 17 general release of the first Sonic and Sanrio collaboration goods.
SEGA will stream a Sonic 35th anniversary special on June 24, featuring Aoi Yūki, Rejekun, Yunosuke, Sonic Pico Park developers, Sonic series creators, live gameplay, DJ performances, and new Sonic announcements.
Limited Run Games has confirmed that SEGA has approved the Sonic Racing: CrossWorlds statue sample, allowing the Collector’s Edition display piece to move into full-scale manufacturing.
SonicMe is now live for Sonic the Hedgehog’s 35th anniversary, letting fans create and share Sonic-inspired avatars with thousands of customization options.
Dr. Squatch has launched its limited edition Sonic Speed collection for Sonic the Hedgehog’s 35th anniversary, featuring Sonic Speed soap, deodorant, and a Super Pack with citrus, lavender, and earthy wood notes.
SEGA’s Little Akihabara pop-up shop runs from June 19 to July 19 at Little Tokyo Mall in Downtown Los Angeles, featuring exclusive weekly graphic tees, rare Japan-only plush imports, themed menu items, and a stamp card gift campaign.
DC x Sonic the Hedgehog: Metal Legion #5 arrives September 2, 2026, concluding the five-issue crossover with Lex Luthor, the Legion of Doom, Aquaman, and heroes from both worlds.
Concerns have emerged regarding the use of AI upscaling in the Sonic the Comic Remastered project, with many fans instead pointing to the Sonic the Comic Rescan Project as a higher-quality preservation effort focused on authentic archival scans.
Sonic the Hedgehog is back in Asphalt Legends for a 35th anniversary event running through July 21, featuring returning Sonic-themed decals, a new Amy Rose decal for the Lykan Hypersport Neon Edition, and special rewards.
Nigel Kitching and Richard Elson have reflected on Fleetway’s Sonic the Comic, revisiting its rushed launch, hands-off creative freedom, darker storylines, evil Super Sonic, and the final Chaos arc that helped define its legacy.
A new Sonic Rumble Party datamine points to upcoming My Hero Academia and Angry Birds collaborations, along with several Season 7 stages including Chemical Plant, Sky Sanctuary, Sweet Mountain, and City Escape variants.
Takashi Iizuka has reflected on Sonic’s ups and downs in a new GamesRadar+ interview, revealing that SEGA once asked him to move to America and help rebuild the franchise during one of its lowest moments.
G FUEL is celebrating Sonic the Hedgehog’s 35th anniversary with the return of Sonic’s Peach Rings in a limited Collector’s Box featuring a 40-serving energy tub, custom metal shaker, stickers, and holographic packaging.
SEGA and ATLUS are bringing a major lineup to Anime Expo 2026, including a Sonic 35th anniversary booth activation, Sonic mascot appearances, exclusive Sonic posters, and a behind-the-scenes animated shorts panel with Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
SEGA is celebrating Sonic’s 35th anniversary at Anime Expo 2026 with a special animated shorts panel featuring Takashi Iizuka, Tyson Hesse, Evan Stanley, Alan Wan, and more.
SEGA and The Woobles have launched a new Sonic the Hedgehog crochet collection featuring Sonic, Tails, Knuckles, a mystery Chaos Emerald accessory kit, and a discounted Gotta Wooble Fast bundle.
Sonic Racing: CrossWorlds is set to collaborate with Fortnite in the future, with the partnership revealed during State of Unreal 2026 as part of Epic’s wider push to connect games through the Epic Games Store.
Sonic Super Festa 2026 is now live in Phantasy Star Online 2 New Genesis, bringing Sonic Sprint quests, Shadow-themed Scratch rewards, login bonuses, birthday boosts, revival items, and Creative Space content for Sonic’s 35th anniversary.
Find SONIC! Sonic o Sagase! is now available in Japan, bringing 35 years of Sonic stages into an official search-and-find book with bonus campaigns, bookstore extras, and a Kinokuniya 100th anniversary collaboration.
SEGA will celebrate Sonic’s 35th birthday with a special livestream on June 23, featuring community guests, gameplay, activities, music, and a charity fundraiser for St. Jude Children’s Research Hospital.
Jersey Jack Pinball has started teasing its upcoming Sonic the Hedgehog pinball machine on existing game screens, with the full reveal set for June 23 and production already underway.
