Sonic's summer with ZETA DIVISION ended on September 20, following a Tokyo Game Show showdown with k4sen and an official farewell from the esports organization.
Takashi Iizuka has divided Sonic’s 35-year history into three major eras, with the Classic period ending in 1997, Sonic Adventure beginning a second generation in 1998, and the success of the movies kicking off a new generation in 2020.
Takashi Iizuka says Sonic’s movie success is bringing more people into the games, increasing sales and giving SEGA more resources to invest in future titles, while stressing that movies and anime do not take developers away from the games.
Takashi Iizuka has confirmed that a new Sonic game is currently in development, saying Sonic Team still sees room to push beyond the changes introduced by Sonic Frontiers.
Cream and Cheese are joining SONIC PICO PARK as playable characters, Big will lend his strength in certain stages, and producer Shintaro Shimazu says the team is still gradually revealing more of the roster.
SEGA has opened the Sonic Frontiers archives to show rare early development footage, revealing a very different island, a Titan one-third of its final size and the gameplay changes triggered when Takashi Iizuka demanded it be made three times bigger.
Takashi Iizuka says Sonic Adventure’s camera and Homing Attack solved two major problems with high-speed 3D movement, while Sonic Colors changed how he worked with Sonic Team.
Takashi Iizuka says he would love to see the Chaotix star in their own detective game, while Sonic Team plans to give more characters substantial playable roles in future mainline titles.
BEAMS has released a new Sonic the Hedgehog T-shirt featuring original artwork by illustrator Zashiki Warashi as part of its Tokyo Game Show 2026 anniversary collection.
COSPA is bringing a new Sonic merchandise wave to Tokyo Game Show 2026, with Sonic and Shadow dry hoodies, Chao bags, Classic Sonic accessories, acrylic figures, stickers and more going on advance sale September 17.
Tokyo Game Show 2026 attendees with a SEGA Account can claim a free Sonic & Tails Furifuri Keychain at the SEGA/ATLUS booth while daily supplies last.
SEGA is bringing two new Classic Sonic T-shirts and a Sonic Mania acrylic keychain to Tokyo Game Show 2026 ahead of their October release in Japan, alongside a pair of TGS-exclusive NEW UFO CATCHER collectibles.
Shadow has joined SEGA’s Wa Sonic series for the first time in a new pair of Hokusai and Hiroshige-inspired illustrations designed to connect into a single ukiyo-e composition.
Sonic and Laz beat CrossWorlds finalists at TGS 2026, while Sonic defeats k4sen. SEGA also revisits SONIC PICO PARK demos and other event highlights.
