SEGA Fave's new BLOFFFu collectibles are now available in Japan, with Sonic, Shadow, Tails, Knuckles, Amy and Eggman joining the plush-figure range.
SEGA reveals how the SONIC & FRIENDS theme song was chosen from three demos, recorded with four child vocalists, and could expand internationally.
SEGA has revealed the full seven-item lineup and opening hours for the SONIC & FRIENDS 3rd Anniversary Pop-Up Store in Shibuya, alongside a new animated short made specifically for the event.
SONIC & FRIENDS is launching a new Travel merchandise series through Joypolis Hong Kong, featuring plush keychains, acrylic stands, badges, decorated air tickets, and luggage tags, with pre-orders open ahead of a late September 2026 release.
SEGA has announced new SONIC & FRIENDS merchandise, including Sanrio Characters fuzzy figures, new Silver, Chao, and Rouge mascots, and the July 17 general release of the first Sonic and Sanrio collaboration goods.
SEGA has opened the SONIC & FRIENDS CAFE today in Tokyo and Nagoya, inviting fans into a soothing, cute-themed café space inspired by the SONIC & FRIENDS animated series, complete with exclusive menu items, décor, and merchandise.
The Sonic & Friends Café opens January 9 at and GALLERY locations in Yurakucho and Nagoya, offering themed food, drinks, and brand-new merchandise inspired by the popular Sonic & Friends animated series.
SEGA will open the official SONIC & FRIENDS Cafe on January 9 2026 in Yurakucho and Nagoya, offering themed food, drinks, merchandise and bonuses based on the popular short animation series.
SEGA has launched the official Sonic & Friends website, featuring detailed character profiles, merchandise updates, and links to the hit TikTok series adored by fans around the world.
The Sonic & Friends × Sanrio Characters plush and mascot collection launches early at SEGA STORE TOKYO on October 31, with a special Halloween greeting event featuring Sonic and Hello Kitty.
SEGA has announced a Sonic the Hedgehog collaboration with MOTEGI Mobility Resort in Tochigi, Japan, running from September 13 to November 3, 2025, featuring photo ops, a stamp rally, and exclusive souvenirs.
Sonic and Hello Kitty unveiled the Sonic & Friends x Sanrio plush collection at Tokyo Toy Show 2025, featuring six character pairings with release dates starting October 31 in Japan.
Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.
SEGA Fave, the new company formed by merging SEGA's amusement machine and toy divisions, will release Japan-exclusive "SONIC & FRIENDS" merchandise starting from April 26, 2024! This collection includes plush…
Italian Toy Company, Cocorico, has announced a new line of Sonic the Hedgehog character blind bags for their "Super Magic Squishy" line of blind bag squeezable collectibles. This is the…
Alcara, a French manufacturer and distributor of cake fèves, has announced a new Sonic the Hedgehog set for their cake decoration figure line. The set itself uses the Sonic &…
Last month, we reported on a new mysterious trademark from SEGA for something called Sonic & Friends. We now know that it was for a new animated webseries exclusive to…
A new trademark has recently popped up on the Japanese website, Chizai Watch, which posts recently added trademarks from the Japanese Patent Office, for something called "SONIC & FRIENDS". Not…
