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Join the seasonal celebration in Sonic Rumble from July 11 to July 30 and unlock Festival Knuckles, summer-themed effects, and more.
SEGA brings Sonic Racing: CrossWorlds to the Esports World Cup 2025 with a live exhibition match, themed go-karts, and a towering Sonic statue in Riyadh, Saudi Arabia.
Three limited-edition foil covers for Sonic the Hedgehog #1 are now available from GalaxyCon, with signed and CGC-graded options featuring Roger Craig Smith and Ben Schwartz.
SEGA is bringing Sonic to real-world attractions across the globe, with projects now in development for the US, Europe, Japan, and South America.
Sonic’s June 23 birthday celebration included a Sanrio collaboration, new PayPay card designs, limited-edition T-shirts, and a week-long Joypolis event.
Sonic, Tails, and Knuckles speed into Supercell’s hit multiplayer game Squad Busters starting June 17, bringing classic abilities, Green Hill Zone, and a face-off with Dr. Eggman.
Celebrate Sonic’s 34th anniversary with exclusive merch and surprises at a limited-time pop-up shop in Tokyo Skytree Town from June 14 to 29.
From May 30 to June 13, Sonic Rumble players can unlock exclusive Sonic Prime skins, emotes, and effects in a multiverse-themed event celebrating the Netflix series.
From May 29 to June 26, Sonic and friends join Asphalt Legends Unite in a high-speed collab featuring Collector Mode, iconic ring sounds, character-themed vehicles, and classic music.
Celebrate Sonic’s 34th anniversary in Phantasy Star Online 2: New Genesis Ver.2 with themed outfits, special quests, Build Parts, and city decorations starting June 4!
Sonic’s 34th birthday celebration kicks off at Tokyo Joypolis with themed food, special tickets, exclusive merch, and a live “SoniSta!” event featuring Takashi Iizuka and Kazuyuki Hoshino!
To celebrate Sonic’s 34th anniversary, a special collaboration with Phantasy Star Online 2: New Genesis kicks off June 4, 2025—complete with new artwork and in-game content.
Collect Rings with Sonic, Tails, Knuckles, Amy, Shadow, Eggman or Chao in this high-speed crossover celebration.
Sonic and Shadow speed into The Battle Cats for a limited-time event packed with gacha units, themed stages, and special rewards.
A surprise teaser hints at a Sonic x Asphalt Legends Unite collaboration as part of SEGA’s Racing Around the World campaign.
Neon suits, movie skins, and a new stage await as Sonic Rumble celebrates Sonic the Hedgehog 3 with its latest in-game event.
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.
SEGA’s iconic mascot will represent the tournament held in Tainan, Taiwan, promoting youth sports and international friendship.
Celebrate the Excitement of Sonic the Hedgehog 3—In Theaters December 20th, 2024!
As Sonic the Hedgehog 3 speeds closer to its theatrical release, AMC and Regal theaters in the U.S. are unveiling a variety of exciting collectibles and promotions to get fans…
The highly anticipated second trailer for the equally awaited third installment in the Sonic Cinematic Universe is here! Check it out below: https://youtu.be/LH1J1EbqCaI SHOWTIME. Watch the new trailer for #SonicMovie3,…
Get ready, Sonic fans! Starting Friday, November 15, 2024, Sonic the Hedgehog and friends are speeding into all Topgolf locations across the U.S. and Glasgow to launch Topgolf Sonic the…
SEGA and Filipino-American artist Louis De Guzman have announced an exciting new collaboration celebrating the iconic Sonic the Hedgehog. Set to debut in November 2024, this limited-edition collection combines De…
~ Enhance your gaming time with the newly released Sonic × Shadow Generations through delivery ~
![Read more about the article [Tune-in] SEGA Announces “Sonic Central” Virtual Event – Tuesday, September 24 at 12 PM ET / 9 AM PT](https://media.sonic-city.net/2024/09/image001-768x432.png)
Today, SEGA of America announced the company's fourth annual Sonic the Hedgehog virtual event, Sonic Central, will take place tomorrow, Tuesday, September 24 at 12pm ET / 9am PT. Sonic fans can tune into Sonic Central…
SEGA has released a new, exclusive interview with Sonic Team Creative Officer Takashi Iizuka, who sat down to answer questions from fans in the Sonic community about Shadow the Hedgehog…
Sonic has been appointed as the official ambassador (promotional representative) for the 18th Japanese Karate Judges Organization (JKJO) All Japan Junior Karate Championship, Minister of Education, Culture, Sports, Science, and Technology Cup!…
SEGA will be attending Gamescom 2024 in Cologne, Germany, from August 21st to August 25th with an exciting lineup of hands-on experiences! Visit Hall 7 to play Sonic X Shadow…
Sonic is celebrating his 33rd birthday on June 23rd, and of course, Sonic Speed Simulator, the official Sonic the Hedgehog experience in ROBLOX, is also throwing a party to celebrate…
Details have been released for the collaboration event "Sonic Birthday Party 2024 in JOYPOLIS," which will be held at Tokyo Joypolis! Multi-Stage Photo Spots & Exhibits Limited-time photo spots will…
AIDIS Inc. has announced that from June 20, its popular mobile RPG Last Cloudia will host a collaboration event with Sonic the Hedgehog. If you already play the game, you…
Today, SEGA announced that internationally renowned artist, Romero Britto, will be joining SEGA at Licensing Expo in Las Vegas this month. Britto will be at the SEGA booth (O226) on…
SEGA has announced that they will have a panel at the biggest anime celebration in Los Angeles, Anime Expo 2024. The panel will focus on everyone's favorite brooding hedgehog, Shadow,…
Today, Sonic announced a summer-long partnership with Bahama Buck's, introducing exclusive limited-time offerings featuring beloved Sonic the Hedgehog and Friends. Bahama Buck's specializes in shaved ice and frozen desserts like…
UPDATE: The collaboration is now live! Click here for the full details! Looks like Bahama Buck's, a franchise specializing in shaved ice and other frozen treats offering a variety of…
