To celebrate Sonic’s 34th anniversary, a special collaboration with Phantasy Star Online 2: New Genesis kicks off June 4, 2025—complete with new artwork and in-game content.
Collect Rings with Sonic, Tails, Knuckles, Amy, Shadow, Eggman or Chao in this high-speed crossover celebration.
Sonic and Shadow speed into The Battle Cats for a limited-time event packed with gacha units, themed stages, and special rewards.
A surprise teaser hints at a Sonic x Asphalt Legends Unite collaboration as part of SEGA’s Racing Around the World campaign.
Neon suits, movie skins, and a new stage await as Sonic Rumble celebrates Sonic the Hedgehog 3 with its latest in-game event.
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.
SEGA’s iconic mascot will represent the tournament held in Tainan, Taiwan, promoting youth sports and international friendship.
Celebrate the Excitement of Sonic the Hedgehog 3—In Theaters December 20th, 2024!
As Sonic the Hedgehog 3 speeds closer to its theatrical release, AMC and Regal theaters in the U.S. are unveiling a variety of exciting collectibles and promotions to get fans…
The highly anticipated second trailer for the equally awaited third installment in the Sonic Cinematic Universe is here! Check it out below: https://youtu.be/LH1J1EbqCaI SHOWTIME. Watch the new trailer for #SonicMovie3,…
Get ready, Sonic fans! Starting Friday, November 15, 2024, Sonic the Hedgehog and friends are speeding into all Topgolf locations across the U.S. and Glasgow to launch Topgolf Sonic the…
SEGA and Filipino-American artist Louis De Guzman have announced an exciting new collaboration celebrating the iconic Sonic the Hedgehog. Set to debut in November 2024, this limited-edition collection combines De…
~ Enhance your gaming time with the newly released Sonic × Shadow Generations through delivery ~
![[Tune-in] SEGA Announces “Sonic Central” Virtual Event – Tuesday, September 24 at 12 PM ET / 9 AM PT](https://sonic-city.net/wp-content/uploads/2024/09/image001-400x200.png)
Today, SEGA of America announced the company's fourth annual Sonic the Hedgehog virtual event, Sonic Central, will take place tomorrow, Tuesday, September 24 at 12pm ET / 9am PT. Sonic fans can tune into Sonic Central…
SEGA has released a new, exclusive interview with Sonic Team Creative Officer Takashi Iizuka, who sat down to answer questions from fans in the Sonic community about Shadow the Hedgehog…
Sonic has been appointed as the official ambassador (promotional representative) for the 18th Japanese Karate Judges Organization (JKJO) All Japan Junior Karate Championship, Minister of Education, Culture, Sports, Science, and Technology Cup!…
SEGA will be attending Gamescom 2024 in Cologne, Germany, from August 21st to August 25th with an exciting lineup of hands-on experiences! Visit Hall 7 to play Sonic X Shadow…
Sonic is celebrating his 33rd birthday on June 23rd, and of course, Sonic Speed Simulator, the official Sonic the Hedgehog experience in ROBLOX, is also throwing a party to celebrate…
Details have been released for the collaboration event "Sonic Birthday Party 2024 in JOYPOLIS," which will be held at Tokyo Joypolis! Multi-Stage Photo Spots & Exhibits Limited-time photo spots will…
AIDIS Inc. has announced that from June 20, its popular mobile RPG Last Cloudia will host a collaboration event with Sonic the Hedgehog. If you already play the game, you…
Today, SEGA announced that internationally renowned artist, Romero Britto, will be joining SEGA at Licensing Expo in Las Vegas this month. Britto will be at the SEGA booth (O226) on…
SEGA has announced that they will have a panel at the biggest anime celebration in Los Angeles, Anime Expo 2024. The panel will focus on everyone's favorite brooding hedgehog, Shadow,…
Today, Sonic announced a summer-long partnership with Bahama Buck's, introducing exclusive limited-time offerings featuring beloved Sonic the Hedgehog and Friends. Bahama Buck's specializes in shaved ice and frozen desserts like…
UPDATE: The collaboration is now live! Click here for the full details! Looks like Bahama Buck's, a franchise specializing in shaved ice and other frozen treats offering a variety of…
WildBrain CPLG has partnered with SEGA and Soluna Experience to bring Sonic the Hedgehog to the amusement and water park, Zoomarine, in Rome, Italy! This summer, kids will have the…
Sonic the Hedgehog Speed Cafe, a fun, family-friendly Sonic-themed restaurant, will open its first Texas location in Katy on May 4. The three-month pop-up is part of an exclusive collaboration between gaming brand SEGA and…
Today, IHOP announced a new partnership with SEGA to celebrate Sonic the Hedgehog, offering loyalty members the chance to earn PanCoins for Sonic-themed rewards. These rewards include an exclusive DLC…
The official Korean Sonic Fan Meeting took place last week, on March 23rd in Gangnam, Seoul, where fans across Korea gathered to celebrate and share their love for Sonic. The…
SEGA and Rovio have announced an exciting, new crossover event that brings together two iconic gaming worlds – Sonic the Hedgehog and Angry Birds. From today until March 21, 2024,…
Today, SEGA announced additional dates in an expansion of the ongoing Sonic Symphony World Tour, including new dates in Cleveland, New York, Phoenix and more. Check out the press release below…
Thank you very much for your continued support of Sonic Official SNS. In appreciation of our fans, we are pleased to announce the 'Sonic Official Fan Meeting Tour 2023-2024'! Building…
During the period from September 21st (Thursday) to September 24th (Sunday) in 2023, at the Sega/Atlus booth at Chiba's Makuhari Messe, you will have the opportunity to be among the…
On August 8th, 2023, SEGA initiated a special campaign titled "Fast. Friends. Forever." This campaign is designed to commemorate Sonic's global fan base, featuring a series of events, collaborations, and…
The official Sonic the Hedgehog social medi accounts have announced a new Sonic Central that will air on June 23rd at 8 am PST on the official YouTube and Twitch…
Puyo Puyo!! Quest a Puzzle RPG spin off of the Puyo Puyo series for mobile devices in Japan, Taiwan and South Korea is celebrating Sonic's 32nd birthday with lots of Sonic and…
