A new Sonic Rumble Party character teaser is asking fans to break out the tinfoil hats, with both the clue and a familiar-looking ear pointing rather strongly toward the long-absent Sticks the Badger.
Sonic Mania is celebrating its ninth anniversary, with Sonic’s official Korean and Taiwanese accounts revisiting the game’s pre-release animation and the many expressions packed into one early Sonic scene.
Epic Games has officially confirmed Sonic as part of the Fortnite Chapter 7 Season 4: Override Battle Pass, with the Blue Blur positioned as its Level 85 character unlock when the season launches August 20.
Panic Porcupine is making the jump to 3D in Panic 64, a high-speed 2027 platformer packed with Sonic DNA, including a Sonic Adventure truck-and-Orca gag, multicolored Chickabirbs, CRT power-ups, drifting, stage grades and deliberately blurry late-'90s visuals.
SEGA is celebrating SONIC & FRIENDS’ third anniversary with a new Kanahei’s Small Animals collaboration, fresh concept artwork, and a limited-time pop-up store opening at Shibuya MODI this October.
Epic Games has released the full Fortnite Chapter 7 Season 4: Override trailer, giving us our first proper look at Sonic, Shadow, Dr. Eggman and the wider Sonic crossover in action ahead of the season’s August 20 launch.
SEGA SAMMY says Sonic’s 35th anniversary licensing and merchandise rollout has already begun, but expects major promotions tied to Sonic the Hedgehog 4 to accelerate from October through March and drive significantly higher licensing revenue.
Animator kotoriyrisuet has released a stunning fan-made Sonic Adventure 2 OVA after more than a year of solo work, reimagining the game with a darker anime style inspired by Sonic CD’s legendary animated intro.
Sonic Mania developer Christian Whitehead has marked the game’s ninth anniversary by revealing a cut animation showing the animals originally intended to explain the personalities of the Hard-Boiled Heavies.
The complete Fortnite x Sonic the Hedgehog comic has been revealed at New York’s Chaos Hunt, showing how Sonic, Shadow and Knuckles are being brought into Fortnite while teaming the heroes against Dr. Eggman and Geno.
A supposed Fortnite Chapter 7 Season 4: Override image featuring Sonic, Shadow, and a huge lineup of gaming characters has surfaced online, but obvious visual oddities and a bizarre retraction have left its authenticity firmly up in the air.
Limited Run Games has shared the first look at a production sample for its revised Sonic X Shadow Generations Collector’s Edition statue, marking another major step toward final SEGA approval and mass production.
WOLFpak’s Sonic the Hedgehog 35th anniversary collection is now available, featuring Sonic-themed backpacks, duffle and sling bags, character T-shirts, collectible patches, and bundles.
TJ Davis has released her own take on “Undefeatable” from Sonic Frontiers, completing the lineup of songs revealed for her New Frontiers EP project.
A new Sonic x Fortnite teaser shows a Tails-inspired flying item and strongly hints that the two-tailed fox himself could join Fortnite as a Sidekick when the new season begins August 20.
Sonic and the Blade of Courage Volume 2 arrives in Japan on August 28, with its newly revealed cover spotlighting Sonic and Shadow ahead of a major confrontation involving a stolen Chaos Emerald.
Insert Coin has launched the second and final wave of its Shadow the Hedgehog collection, adding a new grey T-shirt, branded socks, and an appropriately grumpy Shadow enamel pin.
Sonic Rumble Party is celebrating the Sonic Symphony concert tour with new Symphony outfits for Sonic, Tails, Amy, and Knuckles, special missions, a Conductor Chao, and the return of NiGHTS and Reala.
Sonic Frontiers has officially surpassed 5 million copies sold worldwide, with SEGA celebrating the milestone by making Sonic’s iconic Sonic Adventure 2 SOAP Shoes available free to all players.
Sonic’s Chaos Hunt continues in New York City on August 15 with the Blue Chaos Emerald, live Sonic and Shadow appearances, exclusive pins and shirts, and a new Sonic collaboration comic book.
Jakks Pacific is adding Storm the Albatross and Wave the Swallow to its Sonic the Hedgehog 4-inch figure line in Waves 25 and 26, finally reuniting the Babylon Rogues alongside Jet the Hawk.
A new Lingokids report ranks Sonic the Hedgehog as the No. 2 favorite character among boys ages 3-8, behind Spider-Man and ahead of SpongeBob, Superman, Bluey, Batman, and Mario.
M&S has launched the first apparel collection from Sonic the Hedgehog and McLaren Racing’s partnership, featuring a new range of children’s clothing combining Sonic artwork with McLaren’s racing identity.
Leonardo, Raphael, Donatello, and Michelangelo have joined Sonic Racing: CrossWorlds in the game’s fifth premium DLC wave, alongside the Pizzafire Van, New York City course, new music, emotes, decals, and other crossover content.
Sonic Rumble Party’s Clean Sweep Stakes Event is now live, bringing IDW-inspired Raider skins for Surge, Tangle, Whisper, and Lanolin, Phantom Rider, new event rewards, and a separate lineup of Summer 2026 skins.
Sonic’s Chaos Hunt brought its fifth Emerald drop to Chicago, where fans could recover the Cyan Chaos Emerald and meet Sonic and Shadow during a special activation event.
Sonic Frontiers director Morio Kishimoto says the team saw strong potential in the game’s open-zone approach and intends to evolve it further in the next title, while also discussing the long-running debate between Boost and Spin Dash movement.
Sonic Channel’s July 2026 release commemorative artwork celebrates 35 years since the original Sonic the Hedgehog launched in Japan, with Dr. Eggman trying his luck at a UFO catcher filled with Sonic and animal plushies.
Creators will be invited to remix five PJ ONSOKU songs using official STEM data, with selected entries earning a place in the Sonic Racing: CrossWorlds in-game Jukebox.
Sonic Frontiers director Morio Kishimoto has launched a six-part column celebrating Sonic Frontiers Definitive Edition, with fans invited to submit questions and comments about the game and its development.
Sonic Rumble Party Season 8 is now live with an Armored Warriors theme, new Season Pass rewards, four stages, Armored Metal Sonic, Cursed Samurai Infinite, AI Racer Knuckles, skill adjustments, and an increased friend limit.
Bryan Lee O’Malley is returning to Scott Pilgrim comics after 16 years with Dawn of Metal Scott, a new one-shot introducing Scott’s robotic doppelganger ahead of the Scott Pilgrim EX game.
Sonic Team head Takashi Iizuka says SEGA views Sonic’s different games and collaborations as complementary parts of the franchise, while Season Pass Two reflects its long-term investment in Sonic Racing: CrossWorlds.
Sonic’s Chaos Hunt continues in San Diego on July 25, with Sonic and Tails appearances, an exclusive Yellow Emerald pin, free shirts, and chances to win a Club Chaos trip and Leblon Delienne Sonic statue.
SEGA president Shuji Utsumi says the next Sonic movie is shaping up with impressive footage and explains how Sonic’s film success is influencing the company’s wider global strategy.
Sonic the Hedgehog and Sonic Racing: CrossWorlds will serve as official partners for MADEIN Link Up 2026 on July 31 at Kobe World Memorial Hall in Japan, bringing the Sonic franchise into a live music event hosted by K-pop girl group MADEIN with special collaboration surprises planned for attendees.
