Daily Archives: June 22, 2026

SEGA Brings Sonic’s 35th Anniversary to Cannes Lions With “The Sonic Effect” Panel
SEGA Brings Sonic’s 35th Anniversary to Cannes Lions With “The Sonic Effect” Panel

SEGA Brings Sonic’s 35th Anniversary to Cannes Lions With “The Sonic Effect” Panel

SEGA will host “The Sonic Effect: How Japan’s Fandom Culture Elevates Playful Worlds” at Cannes Lions on June 26, with Shuji Utsumi, Takashi Iizuka, and Tetsuya Honda discussing Sonic’s global fandom, creativity, and 35-year evolution.

Continue ReadingSEGA Brings Sonic’s 35th Anniversary to Cannes Lions With “The Sonic Effect” Panel
PIRMA Teases Sonic the Hedgehog Collaboration as Sonic and Shadow Cleats Surface in Mexico
PIRMA Teases Sonic the Hedgehog Collaboration as Sonic and Shadow Cleats Surface in Mexico

PIRMA Teases Sonic the Hedgehog Collaboration as Sonic and Shadow Cleats Surface in Mexico

Mexican sportswear company PIRMA has teased an upcoming Sonic the Hedgehog collaboration, with fans already spotting Sonic and Shadow-themed cleats in stores ahead of the full reveal.

Continue ReadingPIRMA Teases Sonic the Hedgehog Collaboration as Sonic and Shadow Cleats Surface in Mexico
SONIC & FRIENDS x Sanrio Characters Adds Fuzzy Figures and New Silver, Chao, and Rouge Mascots
SONIC & FRIENDS x Sanrio Characters Adds Fuzzy Figures and New Silver, Chao, and Rouge Mascots

SONIC & FRIENDS x Sanrio Characters Adds Fuzzy Figures and New Silver, Chao, and Rouge Mascots

SEGA has announced new SONIC & FRIENDS merchandise, including Sanrio Characters fuzzy figures, new Silver, Chao, and Rouge mascots, and the July 17 general release of the first Sonic and Sanrio collaboration goods.

Continue ReadingSONIC & FRIENDS x Sanrio Characters Adds Fuzzy Figures and New Silver, Chao, and Rouge Mascots