SEGA of America and Market Studios are teaming up for a brand-new Sonic the Hedgehog streetwear capsule collection, bringing the Blue Blur’s energy and attitude into the world of fashion.
The collection includes embroidered hats, premium hoodies, and screenprinted tees inspired by classic Sonic characters, blending Market’s bold design style with the nostalgia and flair of the Sonic universe. Each piece captures Sonic’s spirit of speed and adventure while channeling Market’s irreverent approach to streetwear.
To unveil the collaboration, Market and SEGA took Sonic across Los Angeles, shooting at iconic landmarks under the direction of Giovanni Reda and Ted Newsome, two creatives rooted in skateboarding culture. The lookbook and campaign video bring Sonic to life through a fast, vibrant, and distinctly LA lens.
Fans in Los Angeles will also have the chance to celebrate in person. On Friday, September 12, 2025, Market Studios will host a launch event at its flagship store on La Brea from 7–10 PM. The evening will feature a Sonic meet-and-greet, a Sonic gaming tournament, DJ sets, exclusive giveaways for the first 50 attendees, and a curated showcase of vintage Sonic memorabilia.
The Market Studios x Sonic the Hedgehog collection will be available starting September 12, 2025, online at MarketStudios.com, at Market’s Los Angeles flagship store, and through select retailers.
Stay tuned to Sonic City for more Sonic Merchandise News and Updates!
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