Haruki Satomi reflects on Sonic Boom's failure, Sonic Mania's fan-driven revival and the movie redesign that helped shape SEGA's current IP strategy.
A SEGA Sammy director details CEO Haruki Satomi's policy on generative AI in games, while the company continues using the technology for support tasks.
SEGA Sammy reports 1.97 million Sonic game sales from April to September 2026, with 990,000 in the latest quarter and new Sonic 3 film income.
Metal Sonic and Dr. Eggman are joining SONIC PICO PARK as bosses! A new trailer shows both villains challenging players ahead of the game's November 12 launch.
SEGA UFO Catcher Online adds limited Sonic and Shadow cookie tins with four surprise cookies each, alongside nine new Sonic Racing: CrossWorlds decals.
Sonic Rumble Party's first anniversary event is live with Mephiles, Sonic 2006-themed rewards, King Silver, Warrior Shadow and free login gifts until November 26.
Godzilla's $5.99 DLC arrives in Sonic Racing: CrossWorlds with three themed machines, the Godzilla Escape course and a November 5–15 Festival.
Sonic Racing: CrossWorlds 2.0.0 adds Duel Mode, Bayonetta, 15 Gadgets, Ring Engine nerfs, expanded rewards, Festival changes and dozens of fixes.
SEGA and Lingokids are teaming up for 10 Sonic educational games, with Sonic, Amy, Eggman and Chao arriving in five activities on December 3.
Hololive VTubers Nekomata Okayu and Inugami Korone will stream Sonic Racing: CrossWorlds Season 2 on November 4, showcasing the new Duel mode.
Hidden Palace has released a lost Treasure Tails prototype, source code and rare builds of five other Sega Technical Institute projects recovered from old floppy disks.
SEGA is inviting Sonic Racing: CrossWorlds fans to design their own decals, with selected artwork potentially appearing in the game's customization options in 2027.
Fan developer Beatz has released Project Dream, a tool designed to run Sonic Dream Team on Windows and Android using Mac game files, with extra options and mod support.
Sonic Riders Funko Pop! #1346 is now up for $14.99 preorders at Entertainment Earth, with a December 2026 estimate and Specialty Series retail partners.
SEGA will preview Sonic Racing: CrossWorlds Season 2 on November 3 with developer commentary, a Sonic racing rematch and returning Twitch Drops.
Team Chaotix joins SONIC PICO PARK! Vector, Espio and Charmy were revealed during PICO MART episode 2, with Vector helping players in selected stages.
Fanattik has unveiled a £29.99 metal replica of Sonic's original Mega Drive cartridge, limited to 5,000 individually numbered pieces worldwide and now sold out.
Sonic Channel's October 2026 commemorative illustration features Sticks the Badger, celebrating 10 years of Sonic Boom: Fire & Ice in Japan.
SEGA's latest SONIC PICO PARK screenshots show a pinball-style puzzle with a slot machine, as PICO MART episode 2 gets an October 30 broadcast date.
Lead programmer Shigeki Watanabe reveals how Sonic Racing: CrossWorlds developers modified Unreal Engine code to reduce overhead and tackle performance issues.
Liliam's Sonic 3 Unlocked demo adds Amy, Mighty, Ray and Encore Mode to the Mega Drive classic, alongside new abilities, bug fixes and gameplay improvements.
Rouge and Omega are joining SONIC PICO PARK! Rouge can fly, while Omega joins Big as a large character available in certain stages.
Sonic Rumble Party Season 11 launches with Kit, new wizard-themed skins and rewards, while SEGA unveils a trailer ahead of the game's November 5 anniversary.
Paladin Amy arrives in Sonic Speed Simulator on Roblox October 23, bringing her knight-inspired costume from Sonic Forces: Speed Battle to the game.
Bloodmoon Werehog arrives in Sonic Forces: Speed Battle on October 22, with an unlock event and bonus missions featuring Dragon Hunter Sonic and Demon Hunter Shadow.
SONIC PICO PARK's PICO MART YouTube show premieres October 23 with gameplay and merchandise news, while new screenshots reveal rail grinding.
A new Cyber Corrupted Sonic Funko Pop! based on Sonic Frontiers has surfaced in Japan, with packaging revealing figure #1323 and a 1,200-piece limited edition.
BioWare, the studio behind Sonic Chronicles: The Dark Brotherhood, is closing after more than 30 years, with EA also cancelling the next Mass Effect game.
Sonic Rumble Party's Halloween 2026 Event runs through November 5, bringing Reaper Metal Sonic, Vampire Shadow, Witch Cream and returning Halloween rewards.
Aang and Katara join Sonic Racing: CrossWorlds alongside Lion Turtle Island and Gliding Air, with a $5.99 DLC pack and an Avatar Legends Festival starting October 15.
Limited Run Games expects its redesigned Sonic X Shadow Generations statues to leave production in November and arrive at its facilities around December.
Amazon Japan's exclusive SONIC EXPRESS Sonic plush launches November 27 with stickers and four Sonic Racing: CrossWorlds bundles. Two can be preordered now.
Sonic's summer with ZETA DIVISION ended on September 20, following a Tokyo Game Show showdown with k4sen and an official farewell from the esports organization.
SEGA is bringing Sonic Racing: CrossWorlds to arcades with Arcade DX, a new ride-on cabinet featuring a vertical display. Here's what we know so far.
Silver and Blaze are joining SONIC PICO PARK as playable characters, with two official trailers revealing the additions ahead of the game's November launch.
SEGA reveals six Year Two DLC packs, Duel Mode, Super Shadow, free content and permanent price cuts as Exponso wins the CrossWorlds World Championship.
