Recent changes

Unlimited possibilities!

<cite>Slogan</cite></blockquote>

The 35th anniversary of the [yadawiki link="Sonic the Hedgehog series" show="Sonic the Hedgehog"] series, officially promoted under the banner Forever Fast, is a 2026 anniversary campaign commemorating 35 years since the release of the original [yadawiki link="Sonic the Hedgehog (1991)" show="Sonic the Hedgehog"] in 1991. The celebration encompasses video games, comics, animation and other media, merchandise, live events, collaborations, and community activities throughout the year.

Early signs of the anniversary campaign emerged in March 2025, when the Sonic the Hedgehog 35th Anniversary 2026 Wall Calendar with 4 Bonus Notecards appeared for pre-order, with a listed release date of 19 August 2025.[cite_web title="Amazon.com: Sonic the Hedgehog 35th Anniversary 2026 Wall Calendar with 4 Bonus Notecards: 9781419784392: Sega: Books" url="https://www.amazon.com/dp/1419784390?ref=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&~~amp;~~ref_=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&~~amp;~~social_share=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&~~amp;~~bestFormat=true" work="Amazon" accessdate="9 June 2025"]

Early signs of the anniversary campaign emerged in March 2025, when the Sonic the Hedgehog 35th Anniversary 2026 Wall Calendar with 4 Bonus Notecards appeared for pre-order, with a listed release date of 19 August 2025.[cite_web title="Amazon.com: Sonic the Hedgehog 35th Anniversary 2026 Wall Calendar with 4 Bonus Notecards: 9781419784392: Sega: Books" url="https://www.amazon.com/dp/1419784390?ref=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&ref_=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&social_share=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&bestFormat=true" work="Amazon" accessdate="9 June 2025"]

[yadawiki link="Sega" show="SEGA"] formally began promoting the anniversary on 15 January 2026 with the launch of a dedicated anniversary website and the release of the Sonic 35th Anniversary promotional trailer.[cite_web title="Sonic 35th Anniversary" url="https://www.youtube.com/watch?v=kJJZ6Cq9tqg" website="YouTube" author="Sonic the Hedgehog" date="15 January 2026"] Takashi Iizuka described the announcements surrounding the celebration as sharing a common theme of having fun together and experiencing games with friends. On 5 August 2026, he stated that further surprises were still planned for Sonic's 35th anniversary.

<h2 class="wp-block-heading">Celebration content</h2>

<h3 class="wp-block-heading">Sonic games</h3>

[treelist]

*[yadawiki link="Sonic Racing: CrossWorlds"]

**A series of downloadable collaboration packs were announced or released during the anniversary period: NiGHTS into Dreams, PAC-MAN, Super Monkey Ball, Tangle & Whisper, Mega Man, Angry Birds, Teenage Mutant Ninja Turtles, Avatar Legends, Godzilla, Evangelion, Classic Sonic, Crazy Taxi, Samba de Amigo, SEGA Rhythm Games, and Fortnite.

**Exclusive decals were released to commemorate the anniversary.

**The game hosted the World Championship 2026, along with qualifiers for the World Championship Finals.

**A 1st Anniversary event was held.

**A second Hatsune Miku Festival was held.

*[yadawiki link="Sonic Chaos"] and [yadawiki link="Sonic Drift"] were included in Yakuza Kiwami 3 and Dark Ties, with multiplayer functionality added to both games.

*[yadawiki link="Arcade1Up"] produced a Sonic home arcade collection containing [yadawiki link="Sonic the Hedgehog (1991)" show="Sonic the Hedgehog"], [yadawiki link="Sonic the Hedgehog 2"], [yadawiki link="Dr. Robotnik's Mean Bean Machine"], and [yadawiki link="Sonic 3D Blast"].

*[yadawiki link="Sonic Speed Simulator"]

**A [yadawiki link="Super Sonic" show="Classic Super Sonic"] event.

**A [yadawiki link="Burning Blaze"] event.

**The [yadawiki link="Pixel Green Hill" show="Pixel World"] event.

*From May 2 through May 5, 2026, the immersive ICI C'EST PARIS LA MAISON pop-up in Shibuya, Tokyo featured playable demonstrations of [yadawiki link="Sonic Racing: CrossWorlds"] and arcade cabinets running [yadawiki link="Sonic the Fighters"].

*[yadawiki link="Sonic Dash"]

**The [yadawiki link="List of Events in Sonic Dash (2026)#Sonic's 35th Anniversary & McLaren Racing: Miami Event" show="Sonic's 35th Anniversary & McLaren Racing: Miami Event"].

**An Ice Cream Event.

*[yadawiki link="Sonic Forces: Speed Battle"]

**An Idol Sonic event.

*[yadawiki link="Sonic Rumble Party"]

**A Sonic 35th Anniversary Event.

**A Sonic Symphony Commemorative Event.

**A Sticks the Badger Tournament.

*Phantasy Star Online 2: New Genesis hosted Sonic Super Festa 2026 beginning June 17, featuring quests, login bonuses, Sonic-themed statues in Central City, and Scratch Tickets.

*[yadawiki link="SONIC PICO PARK"] was announced as part of the 35th anniversary period.

*[yadawiki link="Sonic X Shadow Generations"] became available to PlayStation Plus Extra and Premium subscribers from June 10 in the United States, United Kingdom, and Japan, followed by additional regions on June 16.

*[yadawiki link="Jersey Jack Pinball"] announced Sonic the Hedgehog Pinball, an officially licensed pinball machine offered in Collector's Edition, Special Edition, and Arcade Edition versions beginning at $9,999. The machine features seven Zones, boss battles, Chaos Emeralds, music from the series, and more than 5,000 voice callouts.

*Asphalt Legends brought back vehicle decals based on Sonic, Tails, Knuckles, Doctor Eggman, Shadow, and Chao, while adding a new Amy-themed decal.

*The [yadawiki link="Epic Games X Sonic the Hedgehog"] collaboration continued through Fortnite Chapter 7 Season 4: Override.

*The Sonic the Hedgehog 35th Anniversary Sale was held on Steam through June 25, offering discounts of between 50% and 90% across a selection of games.

*[yadawiki link="Sonic Frontiers" show="Sonic Frontiers - Definitive Edition"]

**Following the announcement that Sonic Frontiers had sold five million copies worldwide, the SOAP Shoes from [yadawiki link="Sonic Adventure 2"] were made available free of charge to all Sonic Frontiers players.

*[yadawiki link="Sonic Forces: Rival Rush"] was announced during the anniversary period.

*The Sonic the Hedgehog 35th Anniversary Project introduced a series of physical game collections and legacy cartridge releases.

**The Sonic Classic Collection contains [yadawiki link="Sonic Origins"], [yadawiki link="Sonic Mania"], and [yadawiki link="Sonic Superstars"], while the Sonic Modern Collection contains [yadawiki link="Sonic Frontiers"], [yadawiki link="Sonic Colors: Ultimate"], and [yadawiki link="Sonic Forces"]. Both physical Nintendo Switch compilations were scheduled for October 2026 at $49.99 USD each and include 35th anniversary reversible coversheets and logo patches.

**iam8bit announced the Sonic the Hedgehog 1 & 2 (35th Anniversary) - Legacy Cartridge Collection. [yadawiki link="Sonic the Hedgehog (1991)" show="Sonic the Hedgehog"] and [yadawiki link="Sonic the Hedgehog 2"] are sold separately as playable [yadawiki link="Sega Mega Drive" show="Mega Drive"] cartridges. The first wave of orders was scheduled to ship in Q3 2026, followed by a second wave in Q4 2026 and remaining orders in Q1 2027.

*A dedicated Sonic the Hedgehog 35th Anniversary section was added to the PlayStation Store.

*On July 17, INFOLENS GEEK SHOP released an officially licensed Sonic mini arcade game player containing [yadawiki link="Sonic the Hedgehog (1991)" show="Sonic the Hedgehog"], [yadawiki link="Sonic the Hedgehog 2"], [yadawiki link="Sonic Spinball"], and [yadawiki link="Sonic 3D Blast"].

[/treelist]

<h3 class="wp-block-heading">Merchandise</h3>

[treelist]

*The ''Sonic the Hedgehog 35th Anniversary 2026 Wall Calendar with 4 Bonus Notecards'' was released as part of the anniversary merchandise range.

*Several new books were released or announced:

**''Meet Sonic!: A Sonic the Hedgehog Storybook: 35th Anniversary Edition''.

**''[yadawiki link="Sonic the Hedgehog Annual 2027" show="Sonic the Hedgehog Annual 2027"]''.

**''Sonic the Hedgehog: The Race Is On''.

**''Sonic the Hedgehog: Allies In Action''.

**''Love From Sonic''.

**''Find Sonic''.

*[yadawiki link="Jakks Pacific"] produced new Sonic toys during the anniversary period.

*First 4 Figures produced a Knuckles resin statue and announced new ''[yadawiki link="Sonic Frontiers"]'' statues featuring Sonic and [yadawiki link="Super Sonic"].

*A series of ''Beanie Bouncers'' featuring Sonic characters was released.

*SEGA held an official Lucky Lottery commemorating the 35th anniversaries of both ''Sonic the Hedgehog'' and ''Puyo Puyo'', with prizes distributed through convenience stores and hobby shops in Japan.

*A series of Sonic arcade toys was released in Japan, including an Air Hockey Mini and Basketball Game Mini.

*The ''Sonic Rewind'' campaign at the [yadawiki link="Sega Shop" show="SEGA Shop"] celebrated the history of the series through anniversary merchandise.

*TNOC hokkaido collaborated with Sonic on a T-shirt collection depicting Sonic racing through the fields and forests of Hokkaido alongside wildlife-themed imagery. Designs from the collection launched on May 20 and June 29.

*LOM BABY collaborated with SEGA on ''Artificial Alien DNA β SIMULATION'', initially teased without revealing the nature of the product. It was subsequently revealed as a life-size Sonic figure created using what was described as advanced "Sonic DNA" technology. The figure made its first appearance at SEGA STORE TOKYO on June 23, with further information about its creation shared in an August 2 interview.

*New Nendoroid figures of Sonic and [yadawiki link="Shadow the Hedgehog"] were announced.

*SEGA distributed multiple sets of social media icons featuring Sonic, Tails, Knuckles, Amy, Shadow, ''[yadawiki link="Sonic Racing: CrossWorlds"]'', ''[yadawiki link="Sonic Rumble Party"]'', ''Sonic &~~amp;~~ Friends'', newly drawn Sonic artwork for SEGA's official social media accounts, and artwork depicting Sonic traveling around the world.

*SEGA distributed multiple sets of social media icons featuring Sonic, Tails, Knuckles, Amy, Shadow, ''[yadawiki link="Sonic Racing: CrossWorlds"]'', ''[yadawiki link="Sonic Rumble Party"]'', ''Sonic & Friends'', newly drawn Sonic artwork for SEGA's official social media accounts, and artwork depicting Sonic traveling around the world.

*The SEGA Shop opened pre-orders for a limited-edition ''Sonic the Hedgehog'' 35th anniversary commemorative ingot.

*From June 16 through July 20, select Suntory vending machines in Japan offered ''Sonic the Hedgehog'' original-label cans featuring classic game artwork, with matching keychains also available as part of the campaign.

*Insert Coin released a new Shadow the Hedgehog apparel collection.

*Bushiroad Creative produced a [yadawiki link="Super Sonic"] figure for its PalVerse Palé line.

*Dr. Squatch released a Sonic Speed collection through its subscription service. Products included Sonic Speed Bar Soap and Sonic Speed Deodorant using the "Blue Blur Blast" scent, as well as a Super Pack combining citrus, lavender, and earthy wood notes.

*Karakuri Tamashii produced an anniversary apparel range including embroidered reversible sukajan jackets and T-shirts incorporating Hokusai-inspired imagery, Green Hill artwork, and Chaos Emerald details.

*Wendy's UK distributed Sonic Gamer Cards in restaurants, through its app, and through delivery orders. Each set included one of seven collectible cases and five trading cards, with 35 cards available to collect.

*G FUEL brought back its Sonic Peach Rings flavor with a collector's box containing a 40-serving tub of Peach Rings Formula 2.0, a custom 24-ounce metal shaker, exclusive ''Sonic the Hedgehog'' stickers, and a holographic collector's box.

*The Woobles launched a ''Sonic the Hedgehog'' crochet collection with beginner-oriented kits for Sonic, Tails, Knuckles, and a randomly selected Chaos Emerald.

*From June 19 through July 19, SEGA operated a pop-up shop at Little Akihabara in the Little Tokyo Mall in Downtown Los Angeles. Merchandise included Cororos and Labbies plush toys, while nearby participating businesses offered Sonic-themed food and drinks. Yoboseyo! Superette served the "Blue Blur Lemonade" and Midori Matcha offered "Amy's Rose Swirl", a matcha and rose soft serve inspired by Amy. Visitors could also complete a three-location SEGA punch card and redeem it at the pop-up for an exclusive mini tote bag.

*A Sonic collaboration introduced accessories through the official Giants online store.

*New ''Sonic &~~amp;~~ Friends'' travel-themed merchandise included plush keychains, acrylic stands, badges, ticket-style items, and luggage tag-style badges. The range was accompanied by a Sanrio collaboration and new plush toys of Silver, Chao, and Rouge.

*New ''Sonic & Friends'' travel-themed merchandise included plush keychains, acrylic stands, badges, ticket-style items, and luggage tag-style badges. The range was accompanied by a Sanrio collaboration and new plush toys of Silver, Chao, and Rouge.

*PIRMA released limited-edition Sonic and Shadow football boots through its online store and physical retail locations.

*Dark Horse Direct released statues of Classic Sonic and Classic Tails at San Diego Comic-Con 2026.

*Simple Modern produced a children's collection of Sonic-themed backpacks, lunch boxes, and drinkware aimed at preschool and elementary school-aged children.

*SEGA's collaboration with the International Olympic Committee produced the ''Let's Move'' merchandise collection, depicting Sonic, Tails, Knuckles, Amy, and Shadow participating in Olympic sports.

*NERDS Clothing released a Sonic apparel collection.

*The SEGA Shop announced additional merchandise including a statue, pin set, varsity jacket, Sonic plush toy, and journal.

*A limited-edition Witch Sonic Funko Pop! was released on July 22.

*CptnAlex produced Sonic-themed controller kits for PlayStation and Nintendo Switch 2.

*Astromeda announced six portable batteries featuring artwork from [yadawiki link="Sonic Channel/Gallery" show="Sonic PICT"].

*SEGA STORE TOKYO celebrated its first anniversary with new merchandise and exclusive novelties. Sonic greeting events were held on July 18, while Romero Britto presented new Sonic SEGA Cooro merchandise on July 23. Prizes from the Sonic 35th Anniversary Celebration Campaign were also distributed during the festivities.

*SEGA collaborated with ZETA DIVISION on merchandise featuring k4sen.

*A special admission ticket featuring Sonic artwork was announced for Tokyo Game Show 2026's 30th anniversary, priced at 3.3 million yen in connection with SEGA and ATLUS's participation in the event.

*Zen Monkey Studios and Federation Comix produced exclusive Sonic enamel pins for convention events. Three San Diego Comic-Con designs featured Sonic, Shadow, and a combined Sonic, Shadow, and Silver design, while later Anime NYC exclusives featured Blaze the Cat and Silver the Hedgehog.

*Monogram offered a San Diego Comic-Con 2026-exclusive ''Scrapnik Island'' bag clip set featuring Sonic, [yadawiki link="Mecha Sonic Mark II" show="Scrapnik Mecha Sonic"], and [yadawiki link="Mecha Knuckles" show="Scrapnik Mecha Knuckles"].

*A Sonic Comic Collection of T-shirts used designs based on notable Sonic comic covers.

*A 35th anniversary commemorative coin was announced for release on October 30.

*Numerous products were revealed at San Diego Comic-Con 2026, including:

**A poster for ''[yadawiki link="Sonic the Hedgehog: 35th Anniversary Special"]''.

**A Costco-exclusive Sonic Prestige Jumpsuit.

**A large Metal Knuckles versus Knuckles figure exclusive to Target.

**A Sonic 35th anniversary plush toy.

**Ice cream-scented plush toys styled after Sonic ice cream bars and featuring Doctor Eggman, Sonic, Shadow, Knuckles, and Tails.

**A Tails Doll plush toy.

**A Metal Sonic collector figure.

**Plush toys of Ray, Classic Metal Sonic, Classic Amy, and Classic Sonic.

**A large Metal Sonic versus Sonic playset.

**Arcade1Up ''Sonic the Hedgehog'' Supreme and Deluxe Series arcade machines.

*Several additional figure, vehicle, and plush multipacks were revealed at San Diego Comic-Con 2026, including products based on ''[yadawiki link="DC X Sonic the Hedgehog"]'':

**A set featuring Digital Sonic, Classic Sonic, and Sonic.

**A Friends Unite diorama featuring Classic Sonic, Classic Amy, and Trip's Dragon Form, with Black Onyx and Flame accessories.

**A set featuring Classic Sonic, Tails, Storm, and Cream.

**A set featuring Sonic, Wave, Classic Knuckles, and Fang.

**A die-cast vehicle set featuring Sonic, Silver, and Doctor Eggman.

**A figure pack featuring Sonic, Shadow, Amy, Metal Sonic, and Doctor Eggman.

**Blind packs featuring Green Lantern Silver, Batman Shadow, and Flash Sonic, with Aquaman Big also included in the assortment and Starfire Blaze available as a chase figure.

**A set featuring Catwoman Rouge, Green Lantern Silver, Flash Sonic, Wonder Woman Amy, Lex Luthor Doctor Eggman, and Starfire Blaze.

**Figure and plush multipacks pairing Sonic characters with their DC counterparts.

**A Shadow figure with a Deluxe Feature Batmobile, announced as a GameStop exclusive for fall 2026.

*An Amazon merchandise collection celebrated Shadow, Rouge, Silver, and Doctor Eggman. The range included new designs for Shadow, Rouge, and Silver, with two designs specifically commemorating Silver's 20th anniversary.

*SEGA's Ebten storefront offered a ''Sonic the Hedgehog × BRITTO'' collection featuring T-shirts, hoodies, and keychains incorporating artwork by Romero Britto.

*Two additional Bitty Pop! mini-sets were announced, with one pairing Sonic and Amy and another pairing Knuckles and Shadow.

*The SEGA Shop revealed Shadow the Hedgehog high-top canvas sneakers through its newsletter.

*Farshore announced three children's novels for 2027: ''Sonic's Big Adventure!'', ''A Day With Knuckles!'', and ''Amy to the Rescue!''.

*Little Lion Entertainment partnered with SEGA to develop immersive and interactive Sonic experiences in the United Kingdom.

*AEON's Double Focus fashion brand collaborated with ''Sonic the Hedgehog'' on six T-shirt designs ranging from pixel artwork to summer-themed illustrations.

*The real-world Dark Rider motorcycle produced for the ''Fearless: Year of Shadow'' campaign was placed up for charity auction in support of the Luca Guintoli Foundation.

*WOLFpak launched a ''Sonic the Hedgehog'' 35th anniversary collection on August 14, accompanied by a giveaway for customers in the United States.

*M&~~amp;~~S launched a McLaren Racing × ''Sonic the Hedgehog'' apparel collection, the first dedicated clothing range produced through SEGA and McLaren Racing's ongoing collaboration.

*M&S launched a McLaren Racing × ''Sonic the Hedgehog'' apparel collection, the first dedicated clothing range produced through SEGA and McLaren Racing's ongoing collaboration.

*Fanattik announced a metal replica of Sonic's shoes limited to 5,000 units, alongside a series of commemorative metal medallions also limited to 5,000 units.

*On August 26, Primark announced an upcoming Sonic and NBA apparel collection for its European stores.

*For the third anniversary of ''SONIC &~~amp;~~ FRIENDS'', SEGA announced a crossover with Kanahei's Small Animals and the ''SONIC &~~amp;~~ FRIENDS 3rd Anniversary POP UP STORE''. The store is scheduled to operate on the second floor of Shibuya MODI in Tokyo from October 2 through October 12, 2026.

*For the third anniversary of ''SONIC & FRIENDS'', SEGA announced a crossover with Kanahei's Small Animals and the ''SONIC & FRIENDS 3rd Anniversary POP UP STORE''. The store is scheduled to operate on the second floor of Shibuya MODI in Tokyo from October 2 through October 12, 2026.

*Baseballism released a Sonic collection on September 1 consisting of a Team Sonic T-shirt, Youth AeroFleece short-sleeve hoodie, matching Sonic blue hoodie and sweatpants, Sonic × Baseballism cap, Sonic the Hedgehog Diamond Pro Mesh shorts, ''No Risk No Rings'' T-shirt, and ''Sonic Stolen Bases'' T-shirt.

*Carl's Jr. introduced a ''Star Pals'' toy series based on ''[yadawiki link="DC X Sonic the Hedgehog"]''.

*MEDICOS Entertainment announced officially licensed ''Sonic the Hedgehog'' pop-up shops featuring merchandise based on Sonic, Tails, Amy, Knuckles, and Shadow. Products included mini acrylic dioramas, key holders, can badges, stickers, a card stand, T-shirt, daily tote bag, and pouch. Customers who met the qualifying purchase threshold received one random clear card from six designs, with separate illustration cards exclusive to the Tokyo and Osaka locations.

*LEGO offered the Badnik [yadawiki link="Skorp"] as a free gift with qualifying gaming purchases of $40 or more in the United States through August 24.

*Two additional Funko POP! products were announced. A ''Sonic with Ring / Tails / Amy / Shadow'' set featured glow-in-the-dark figures, while ''Bitty POP! Sonic'' was produced as a keychain.

*Porcelain manufacturer YOYOYO announced an upcoming ''Sonic the Hedgehog'' collaboration.

*Fashion label Favorite revealed a clothing collaboration based on Sonic, Tails, Knuckles, Shadow, Silver, and the Werehog on August 28.

*Sonic and Shadow appeared in an official set of LINE stickers produced for Tokyo Game Show 2026.

*Merchandise announced for SEGA STORE OSAKA included a Sonic plush toy, a Super Sonic figure, and a shopping bag depicting Sonic, Tails, Knuckles, and Amy in front of Osaka's Tsūtenkaku.

*A Digital Amy figure was released as part of Series 25 of the Sonic minifigure collection.

*Panini America announced a ''Sonic the Hedgehog'' trading card collection spanning characters from the classic and modern eras. The premium collection includes Kaboom!, Color Blast, numbered Prizms, and unique one-of-one cards among its rarest pulls.

*A merchandise collection featuring Sonic characters in panel-style designs was announced.

*ULTRA PLANET announced a limited-time ULTRA STORE at DECKS Tokyo Beach in Odaiba, operating from September 4 through September 23 and featuring ''Sonic the Hedgehog'' 35th anniversary merchandise.

*Disguise introduced a new Amy Rose costume alongside returning Sonic, Tails, and Knuckles costumes.

[/treelist]

<h2 class="wp-block-heading">References</h2>

[reflist]

 Unchanged: <!-- wp:quote -->
 Unchanged: <blockquote class="wp-block-quote"><!-- wp:paragraph -->
 Unchanged: <p>Unlimited possibilities!</p>
 Unchanged: <!-- /wp:paragraph --><cite>Slogan</cite></blockquote>
 Unchanged: <!-- /wp:quote -->
 Unchanged: <!-- wp:paragraph -->
 Unchanged: <p>The <strong>35th anniversary of the [yadawiki link="Sonic the Hedgehog series" show="Sonic the Hedgehog"] series</strong>, officially promoted under the banner <strong>Forever Fast</strong>, is a 2026 anniversary campaign commemorating 35 years since the release of the original [yadawiki link="Sonic the Hedgehog (1991)" show="Sonic the Hedgehog"] in 1991. The celebration encompasses video games, comics, animation and other media, merchandise, live events, collaborations, and community activities throughout the year.</p>
 Unchanged: <!-- /wp:paragraph -->
 Unchanged: <!-- wp:paragraph -->
-Deleted: <p>Early signs of the anniversary campaign emerged in March 2025, when the <em>Sonic the Hedgehog 35th Anniversary 2026 Wall Calendar with 4 Bonus Notecards</em> appeared for pre-order, with a listed release date of 19 August 2025.[cite_web title="Amazon.com: Sonic the Hedgehog 35th Anniversary 2026 Wall Calendar with 4 Bonus Notecards: 9781419784392: Sega: Books" url="https://www.amazon.com/dp/1419784390?ref=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&amp;ref_=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&amp;social_share=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&amp;bestFormat=true" work="Amazon" accessdate="9 June 2025"]</p>
+Added: <p>Early signs of the anniversary campaign emerged in March 2025, when the <em>Sonic the Hedgehog 35th Anniversary 2026 Wall Calendar with 4 Bonus Notecards</em> appeared for pre-order, with a listed release date of 19 August 2025.[cite_web title="Amazon.com: Sonic the Hedgehog 35th Anniversary 2026 Wall Calendar with 4 Bonus Notecards: 9781419784392: Sega: Books" url="https://www.amazon.com/dp/1419784390?ref=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&ref_=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&social_share=cm_sw_r_ffobk_cp_ud_dp_ZD8EGT82N3AGPQNPMMER&bestFormat=true" work="Amazon" accessdate="9 June 2025"]</p>
 Unchanged: <!-- /wp:paragraph -->
 Unchanged: <!-- wp:paragraph -->
 Unchanged: <p>[yadawiki link="Sega" show="SEGA"] formally began promoting the anniversary on 15 January 2026 with the launch of a dedicated anniversary website and the release of the <em>Sonic 35th Anniversary</em> promotional trailer.[cite_web title="Sonic 35th Anniversary" url="https://www.youtube.com/watch?v=kJJZ6Cq9tqg" website="YouTube" author="Sonic the Hedgehog" date="15 January 2026"] Takashi Iizuka described the announcements surrounding the celebration as sharing a common theme of having fun together and experiencing games with friends. On 5 August 2026, he stated that further surprises were still planned for Sonic's 35th anniversary.</p>
 Unchanged: <!-- /wp:paragraph -->
 Unchanged: <!-- wp:heading -->
 Unchanged: <h2 class="wp-block-heading">Celebration content</h2>
 Unchanged: <!-- /wp:heading -->
 Unchanged: <!-- wp:heading {"level":3} -->
 Unchanged: <h3 class="wp-block-heading">Sonic games</h3>
 Unchanged: <!-- /wp:heading -->
 Unchanged: <!-- wp:shortcode -->
 Unchanged: [treelist]
 Unchanged: *<em>[yadawiki link="Sonic Racing: CrossWorlds"]</em>
 Unchanged: **A series of downloadable collaboration packs were announced or released during the anniversary period: <em>NiGHTS into Dreams</em>, <em>PAC-MAN</em>, <em>Super Monkey Ball</em>, <em>Tangle & Whisper</em>, <em>Mega Man</em>, <em>Angry Birds</em>, <em>Teenage Mutant Ninja Turtles</em>, <em>Avatar Legends</em>, <em>Godzilla</em>, <em>Evangelion</em>, <em>Classic Sonic</em>, <em>Crazy Taxi</em>, <em>Samba de Amigo</em>, <em>SEGA Rhythm Games</em>, and <em>Fortnite</em>.
 Unchanged: **Exclusive decals were released to commemorate the anniversary.
 Unchanged: **The game hosted the <em>World Championship 2026</em>, along with qualifiers for the World Championship Finals.
 Unchanged: **A <em>1st Anniversary</em> event was held.
 Unchanged: **A second <em>Hatsune Miku Festival</em> was held.
 Unchanged: *<em>[yadawiki link="Sonic Chaos"]</em> and <em>[yadawiki link="Sonic Drift"]</em> were included in <em>Yakuza Kiwami 3 and Dark Ties</em>, with multiplayer functionality added to both games.
 Unchanged: *[yadawiki link="Arcade1Up"] produced a Sonic home arcade collection containing <em>[yadawiki link="Sonic the Hedgehog (1991)" show="Sonic the Hedgehog"]</em>, <em>[yadawiki link="Sonic the Hedgehog 2"]</em>, <em>[yadawiki link="Dr. Robotnik's Mean Bean Machine"]</em>, and <em>[yadawiki link="Sonic 3D Blast"]</em>.
 Unchanged: *<em>[yadawiki link="Sonic Speed Simulator"]</em>
 Unchanged: **A [yadawiki link="Super Sonic" show="Classic Super Sonic"] event.
 Unchanged: **A [yadawiki link="Burning Blaze"] event.
 Unchanged: **The [yadawiki link="Pixel Green Hill" show="Pixel World"] event.
 Unchanged: *From May 2 through May 5, 2026, the immersive <em>ICI C'EST PARIS LA MAISON</em> pop-up in Shibuya, Tokyo featured playable demonstrations of <em>[yadawiki link="Sonic Racing: CrossWorlds"]</em> and arcade cabinets running <em>[yadawiki link="Sonic the Fighters"]</em>.
 Unchanged: *<em>[yadawiki link="Sonic Dash"]</em>
 Unchanged: **The [yadawiki link="List of Events in Sonic Dash (2026)#Sonic's 35th Anniversary & McLaren Racing: Miami Event" show="Sonic's 35th Anniversary & McLaren Racing: Miami Event"].
 Unchanged: **An Ice Cream Event.
 Unchanged: *<em>[yadawiki link="Sonic Forces: Speed Battle"]</em>
 Unchanged: **An Idol Sonic event.
 Unchanged: *<em>[yadawiki link="Sonic Rumble Party"]</em>
 Unchanged: **A Sonic 35th Anniversary Event.
 Unchanged: **A Sonic Symphony Commemorative Event.
 Unchanged: **A Sticks the Badger Tournament.
 Unchanged: *<em>Phantasy Star Online 2: New Genesis</em> hosted Sonic Super Festa 2026 beginning June 17, featuring quests, login bonuses, Sonic-themed statues in Central City, and Scratch Tickets.
 Unchanged: *<em>[yadawiki link="SONIC PICO PARK"]</em> was announced as part of the 35th anniversary period.
 Unchanged: *<em>[yadawiki link="Sonic X Shadow Generations"]</em> became available to PlayStation Plus Extra and Premium subscribers from June 10 in the United States, United Kingdom, and Japan, followed by additional regions on June 16.
 Unchanged: *[yadawiki link="Jersey Jack Pinball"] announced <em>Sonic the Hedgehog Pinball</em>, an officially licensed pinball machine offered in Collector's Edition, Special Edition, and Arcade Edition versions beginning at $9,999. The machine features seven Zones, boss battles, Chaos Emeralds, music from the series, and more than 5,000 voice callouts.
 Unchanged: *<em>Asphalt Legends</em> brought back vehicle decals based on Sonic, Tails, Knuckles, Doctor Eggman, Shadow, and Chao, while adding a new Amy-themed decal.
 Unchanged: *The [yadawiki link="Epic Games X Sonic the Hedgehog"] collaboration continued through <em>Fortnite</em> Chapter 7 Season 4: <em>Override</em>.
 Unchanged: *The Sonic the Hedgehog 35th Anniversary Sale was held on Steam through June 25, offering discounts of between 50% and 90% across a selection of games.
 Unchanged: *<em>[yadawiki link="Sonic Frontiers" show="Sonic Frontiers - Definitive Edition"]</em>
 Unchanged: **Following the announcement that <em>Sonic Frontiers</em> had sold five million copies worldwide, the SOAP Shoes from <em>[yadawiki link="Sonic Adventure 2"]</em> were made available free of charge to all <em>Sonic Frontiers</em> players.
 Unchanged: *<em>[yadawiki link="Sonic Forces: Rival Rush"]</em> was announced during the anniversary period.
 Unchanged: *The <strong>Sonic the Hedgehog 35th Anniversary Project</strong> introduced a series of physical game collections and legacy cartridge releases.
 Unchanged: **The <em>Sonic Classic Collection</em> contains <em>[yadawiki link="Sonic Origins"]</em>, <em>[yadawiki link="Sonic Mania"]</em>, and <em>[yadawiki link="Sonic Superstars"]</em>, while the <em>Sonic Modern Collection</em> contains <em>[yadawiki link="Sonic Frontiers"]</em>, <em>[yadawiki link="Sonic Colors: Ultimate"]</em>, and <em>[yadawiki link="Sonic Forces"]</em>. Both physical Nintendo Switch compilations were scheduled for October 2026 at $49.99 USD each and include 35th anniversary reversible coversheets and logo patches.
 Unchanged: **iam8bit announced the <em>Sonic the Hedgehog 1 & 2 (35th Anniversary) - Legacy Cartridge Collection</em>. <em>[yadawiki link="Sonic the Hedgehog (1991)" show="Sonic the Hedgehog"]</em> and <em>[yadawiki link="Sonic the Hedgehog 2"]</em> are sold separately as playable [yadawiki link="Sega Mega Drive" show="Mega Drive"] cartridges. The first wave of orders was scheduled to ship in Q3 2026, followed by a second wave in Q4 2026 and remaining orders in Q1 2027.
 Unchanged: *A dedicated Sonic the Hedgehog 35th Anniversary section was added to the PlayStation Store.
 Unchanged: *On July 17, INFOLENS GEEK SHOP released an officially licensed Sonic mini arcade game player containing <em>[yadawiki link="Sonic the Hedgehog (1991)" show="Sonic the Hedgehog"]</em>, <em>[yadawiki link="Sonic the Hedgehog 2"]</em>, <em>[yadawiki link="Sonic Spinball"]</em>, and <em>[yadawiki link="Sonic 3D Blast"]</em>.
 Unchanged: [/treelist]
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 Unchanged: [treelist]
 Unchanged: *The ''Sonic the Hedgehog 35th Anniversary 2026 Wall Calendar with 4 Bonus Notecards'' was released as part of the anniversary merchandise range.
 Unchanged: *Several new books were released or announced:
 Unchanged: **''Meet Sonic!: A Sonic the Hedgehog Storybook: 35th Anniversary Edition''.
 Unchanged: **''[yadawiki link="Sonic the Hedgehog Annual 2027" show="Sonic the Hedgehog Annual 2027"]''.
 Unchanged: **''Sonic the Hedgehog: The Race Is On''.
 Unchanged: **''Sonic the Hedgehog: Allies In Action''.
 Unchanged: **''Love From Sonic''.
 Unchanged: **''Find Sonic''.
 Unchanged: *[yadawiki link="Jakks Pacific"] produced new Sonic toys during the anniversary period.
 Unchanged: *First 4 Figures produced a Knuckles resin statue and announced new ''[yadawiki link="Sonic Frontiers"]'' statues featuring Sonic and [yadawiki link="Super Sonic"].
 Unchanged: *A series of ''Beanie Bouncers'' featuring Sonic characters was released.
 Unchanged: *SEGA held an official Lucky Lottery commemorating the 35th anniversaries of both ''Sonic the Hedgehog'' and ''Puyo Puyo'', with prizes distributed through convenience stores and hobby shops in Japan.
 Unchanged: *A series of Sonic arcade toys was released in Japan, including an Air Hockey Mini and Basketball Game Mini.
 Unchanged: *The ''Sonic Rewind'' campaign at the [yadawiki link="Sega Shop" show="SEGA Shop"] celebrated the history of the series through anniversary merchandise.
 Unchanged: *TNOC hokkaido collaborated with Sonic on a T-shirt collection depicting Sonic racing through the fields and forests of Hokkaido alongside wildlife-themed imagery. Designs from the collection launched on May 20 and June 29.
 Unchanged: *LOM BABY collaborated with SEGA on ''Artificial Alien DNA β SIMULATION'', initially teased without revealing the nature of the product. It was subsequently revealed as a life-size Sonic figure created using what was described as advanced "Sonic DNA" technology. The figure made its first appearance at SEGA STORE TOKYO on June 23, with further information about its creation shared in an August 2 interview.
 Unchanged: *New Nendoroid figures of Sonic and [yadawiki link="Shadow the Hedgehog"] were announced.
-Deleted: *SEGA distributed multiple sets of social media icons featuring Sonic, Tails, Knuckles, Amy, Shadow, ''[yadawiki link="Sonic Racing: CrossWorlds"]'', ''[yadawiki link="Sonic Rumble Party"]'', ''Sonic &amp; Friends'', newly drawn Sonic artwork for SEGA's official social media accounts, and artwork depicting Sonic traveling around the world.
+Added: *SEGA distributed multiple sets of social media icons featuring Sonic, Tails, Knuckles, Amy, Shadow, ''[yadawiki link="Sonic Racing: CrossWorlds"]'', ''[yadawiki link="Sonic Rumble Party"]'', ''Sonic & Friends'', newly drawn Sonic artwork for SEGA's official social media accounts, and artwork depicting Sonic traveling around the world.
 Unchanged: *The SEGA Shop opened pre-orders for a limited-edition ''Sonic the Hedgehog'' 35th anniversary commemorative ingot.
 Unchanged: *From June 16 through July 20, select Suntory vending machines in Japan offered ''Sonic the Hedgehog'' original-label cans featuring classic game artwork, with matching keychains also available as part of the campaign.
 Unchanged: *Insert Coin released a new Shadow the Hedgehog apparel collection.
 Unchanged: *Bushiroad Creative produced a [yadawiki link="Super Sonic"] figure for its PalVerse Palé line.
 Unchanged: *Dr. Squatch released a Sonic Speed collection through its subscription service. Products included Sonic Speed Bar Soap and Sonic Speed Deodorant using the "Blue Blur Blast" scent, as well as a Super Pack combining citrus, lavender, and earthy wood notes.
 Unchanged: *Karakuri Tamashii produced an anniversary apparel range including embroidered reversible sukajan jackets and T-shirts incorporating Hokusai-inspired imagery, Green Hill artwork, and Chaos Emerald details.
 Unchanged: *Wendy's UK distributed Sonic Gamer Cards in restaurants, through its app, and through delivery orders. Each set included one of seven collectible cases and five trading cards, with 35 cards available to collect.
 Unchanged: *G FUEL brought back its Sonic Peach Rings flavor with a collector's box containing a 40-serving tub of Peach Rings Formula 2.0, a custom 24-ounce metal shaker, exclusive ''Sonic the Hedgehog'' stickers, and a holographic collector's box.
 Unchanged: *The Woobles launched a ''Sonic the Hedgehog'' crochet collection with beginner-oriented kits for Sonic, Tails, Knuckles, and a randomly selected Chaos Emerald.
 Unchanged: *From June 19 through July 19, SEGA operated a pop-up shop at Little Akihabara in the Little Tokyo Mall in Downtown Los Angeles. Merchandise included Cororos and Labbies plush toys, while nearby participating businesses offered Sonic-themed food and drinks. Yoboseyo! Superette served the "Blue Blur Lemonade" and Midori Matcha offered "Amy's Rose Swirl", a matcha and rose soft serve inspired by Amy. Visitors could also complete a three-location SEGA punch card and redeem it at the pop-up for an exclusive mini tote bag.
 Unchanged: *A Sonic collaboration introduced accessories through the official Giants online store.
-Deleted: *New ''Sonic &amp; Friends'' travel-themed merchandise included plush keychains, acrylic stands, badges, ticket-style items, and luggage tag-style badges. The range was accompanied by a Sanrio collaboration and new plush toys of Silver, Chao, and Rouge.
+Added: *New ''Sonic & Friends'' travel-themed merchandise included plush keychains, acrylic stands, badges, ticket-style items, and luggage tag-style badges. The range was accompanied by a Sanrio collaboration and new plush toys of Silver, Chao, and Rouge.
 Unchanged: *PIRMA released limited-edition Sonic and Shadow football boots through its online store and physical retail locations.
 Unchanged: *Dark Horse Direct released statues of Classic Sonic and Classic Tails at San Diego Comic-Con 2026.
 Unchanged: *Simple Modern produced a children's collection of Sonic-themed backpacks, lunch boxes, and drinkware aimed at preschool and elementary school-aged children.
 Unchanged: *SEGA's collaboration with the International Olympic Committee produced the ''Let's Move'' merchandise collection, depicting Sonic, Tails, Knuckles, Amy, and Shadow participating in Olympic sports.
 Unchanged: *NERDS Clothing released a Sonic apparel collection.
 Unchanged: *The SEGA Shop announced additional merchandise including a statue, pin set, varsity jacket, Sonic plush toy, and journal.
 Unchanged: *A limited-edition Witch Sonic Funko Pop! was released on July 22.
 Unchanged: *CptnAlex produced Sonic-themed controller kits for PlayStation and Nintendo Switch 2.
 Unchanged: *Astromeda announced six portable batteries featuring artwork from [yadawiki link="Sonic Channel/Gallery" show="Sonic PICT"].
 Unchanged: *SEGA STORE TOKYO celebrated its first anniversary with new merchandise and exclusive novelties. Sonic greeting events were held on July 18, while Romero Britto presented new Sonic SEGA Cooro merchandise on July 23. Prizes from the Sonic 35th Anniversary Celebration Campaign were also distributed during the festivities.
 Unchanged: *SEGA collaborated with ZETA DIVISION on merchandise featuring k4sen.
 Unchanged: *A special admission ticket featuring Sonic artwork was announced for Tokyo Game Show 2026's 30th anniversary, priced at 3.3 million yen in connection with SEGA and ATLUS's participation in the event.
 Unchanged: *Zen Monkey Studios and Federation Comix produced exclusive Sonic enamel pins for convention events. Three San Diego Comic-Con designs featured Sonic, Shadow, and a combined Sonic, Shadow, and Silver design, while later Anime NYC exclusives featured Blaze the Cat and Silver the Hedgehog.
 Unchanged: *Monogram offered a San Diego Comic-Con 2026-exclusive ''Scrapnik Island'' bag clip set featuring Sonic, [yadawiki link="Mecha Sonic Mark II" show="Scrapnik Mecha Sonic"], and [yadawiki link="Mecha Knuckles" show="Scrapnik Mecha Knuckles"].
 Unchanged: *A Sonic Comic Collection of T-shirts used designs based on notable Sonic comic covers.
 Unchanged: *A 35th anniversary commemorative coin was announced for release on October 30.
 Unchanged: *Numerous products were revealed at San Diego Comic-Con 2026, including:
 Unchanged: **A poster for ''[yadawiki link="Sonic the Hedgehog: 35th Anniversary Special"]''.
 Unchanged: **A Costco-exclusive Sonic Prestige Jumpsuit.
 Unchanged: **A large Metal Knuckles versus Knuckles figure exclusive to Target.
 Unchanged: **A Sonic 35th anniversary plush toy.
 Unchanged: **Ice cream-scented plush toys styled after Sonic ice cream bars and featuring Doctor Eggman, Sonic, Shadow, Knuckles, and Tails.
 Unchanged: **A Tails Doll plush toy.
 Unchanged: **A Metal Sonic collector figure.
 Unchanged: **Plush toys of Ray, Classic Metal Sonic, Classic Amy, and Classic Sonic.
 Unchanged: **A large Metal Sonic versus Sonic playset.
 Unchanged: **Arcade1Up ''Sonic the Hedgehog'' Supreme and Deluxe Series arcade machines.
 Unchanged: *Several additional figure, vehicle, and plush multipacks were revealed at San Diego Comic-Con 2026, including products based on ''[yadawiki link="DC X Sonic the Hedgehog"]'':
 Unchanged: **A set featuring Digital Sonic, Classic Sonic, and Sonic.
 Unchanged: **A Friends Unite diorama featuring Classic Sonic, Classic Amy, and Trip's Dragon Form, with Black Onyx and Flame accessories.
 Unchanged: **A set featuring Classic Sonic, Tails, Storm, and Cream.
 Unchanged: **A set featuring Sonic, Wave, Classic Knuckles, and Fang.
 Unchanged: **A die-cast vehicle set featuring Sonic, Silver, and Doctor Eggman.
 Unchanged: **A figure pack featuring Sonic, Shadow, Amy, Metal Sonic, and Doctor Eggman.
 Unchanged: **Blind packs featuring Green Lantern Silver, Batman Shadow, and Flash Sonic, with Aquaman Big also included in the assortment and Starfire Blaze available as a chase figure.
 Unchanged: **A set featuring Catwoman Rouge, Green Lantern Silver, Flash Sonic, Wonder Woman Amy, Lex Luthor Doctor Eggman, and Starfire Blaze.
 Unchanged: **Figure and plush multipacks pairing Sonic characters with their DC counterparts.
 Unchanged: **A Shadow figure with a Deluxe Feature Batmobile, announced as a GameStop exclusive for fall 2026.
 Unchanged: *An Amazon merchandise collection celebrated Shadow, Rouge, Silver, and Doctor Eggman. The range included new designs for Shadow, Rouge, and Silver, with two designs specifically commemorating Silver's 20th anniversary.
 Unchanged: *SEGA's Ebten storefront offered a ''Sonic the Hedgehog × BRITTO'' collection featuring T-shirts, hoodies, and keychains incorporating artwork by Romero Britto.
 Unchanged: *Two additional Bitty Pop! mini-sets were announced, with one pairing Sonic and Amy and another pairing Knuckles and Shadow.
 Unchanged: *The SEGA Shop revealed Shadow the Hedgehog high-top canvas sneakers through its newsletter.
 Unchanged: *Farshore announced three children's novels for 2027: ''Sonic's Big Adventure!'', ''A Day With Knuckles!'', and ''Amy to the Rescue!''.
 Unchanged: *Little Lion Entertainment partnered with SEGA to develop immersive and interactive Sonic experiences in the United Kingdom.
 Unchanged: *AEON's Double Focus fashion brand collaborated with ''Sonic the Hedgehog'' on six T-shirt designs ranging from pixel artwork to summer-themed illustrations.
 Unchanged: *The real-world Dark Rider motorcycle produced for the ''Fearless: Year of Shadow'' campaign was placed up for charity auction in support of the Luca Guintoli Foundation.
 Unchanged: *WOLFpak launched a ''Sonic the Hedgehog'' 35th anniversary collection on August 14, accompanied by a giveaway for customers in the United States.
-Deleted: *M&amp;S launched a McLaren Racing × ''Sonic the Hedgehog'' apparel collection, the first dedicated clothing range produced through SEGA and McLaren Racing's ongoing collaboration.
+Added: *M&S launched a McLaren Racing × ''Sonic the Hedgehog'' apparel collection, the first dedicated clothing range produced through SEGA and McLaren Racing's ongoing collaboration.
 Unchanged: *Fanattik announced a metal replica of Sonic's shoes limited to 5,000 units, alongside a series of commemorative metal medallions also limited to 5,000 units.
 Unchanged: *On August 26, Primark announced an upcoming Sonic and NBA apparel collection for its European stores.
-Deleted: *For the third anniversary of ''SONIC &amp; FRIENDS'', SEGA announced a crossover with Kanahei's Small Animals and the ''SONIC &amp; FRIENDS 3rd Anniversary POP UP STORE''. The store is scheduled to operate on the second floor of Shibuya MODI in Tokyo from October 2 through October 12, 2026.
+Added: *For the third anniversary of ''SONIC & FRIENDS'', SEGA announced a crossover with Kanahei's Small Animals and the ''SONIC & FRIENDS 3rd Anniversary POP UP STORE''. The store is scheduled to operate on the second floor of Shibuya MODI in Tokyo from October 2 through October 12, 2026.
 Unchanged: *Baseballism released a Sonic collection on September 1 consisting of a Team Sonic T-shirt, Youth AeroFleece short-sleeve hoodie, matching Sonic blue hoodie and sweatpants, Sonic × Baseballism cap, Sonic the Hedgehog Diamond Pro Mesh shorts, ''No Risk No Rings'' T-shirt, and ''Sonic Stolen Bases'' T-shirt.
 Unchanged: *Carl's Jr. introduced a ''Star Pals'' toy series based on ''[yadawiki link="DC X Sonic the Hedgehog"]''.
 Unchanged: *MEDICOS Entertainment announced officially licensed ''Sonic the Hedgehog'' pop-up shops featuring merchandise based on Sonic, Tails, Amy, Knuckles, and Shadow. Products included mini acrylic dioramas, key holders, can badges, stickers, a card stand, T-shirt, daily tote bag, and pouch. Customers who met the qualifying purchase threshold received one random clear card from six designs, with separate illustration cards exclusive to the Tokyo and Osaka locations.
 Unchanged: *LEGO offered the Badnik [yadawiki link="Skorp"] as a free gift with qualifying gaming purchases of $40 or more in the United States through August 24.
 Unchanged: *Two additional Funko POP! products were announced. A ''Sonic with Ring / Tails / Amy / Shadow'' set featured glow-in-the-dark figures, while ''Bitty POP! Sonic'' was produced as a keychain.
 Unchanged: *Porcelain manufacturer YOYOYO announced an upcoming ''Sonic the Hedgehog'' collaboration.
 Unchanged: *Fashion label Favorite revealed a clothing collaboration based on Sonic, Tails, Knuckles, Shadow, Silver, and the Werehog on August 28.
 Unchanged: *Sonic and Shadow appeared in an official set of LINE stickers produced for Tokyo Game Show 2026.
 Unchanged: *Merchandise announced for SEGA STORE OSAKA included a Sonic plush toy, a Super Sonic figure, and a shopping bag depicting Sonic, Tails, Knuckles, and Amy in front of Osaka's Tsūtenkaku.
 Unchanged: *A Digital Amy figure was released as part of Series 25 of the Sonic minifigure collection.
 Unchanged: *Panini America announced a ''Sonic the Hedgehog'' trading card collection spanning characters from the classic and modern eras. The premium collection includes Kaboom!, Color Blast, numbered Prizms, and unique one-of-one cards among its rarest pulls.
 Unchanged: *A merchandise collection featuring Sonic characters in panel-style designs was announced.
 Unchanged: *ULTRA PLANET announced a limited-time ULTRA STORE at DECKS Tokyo Beach in Odaiba, operating from September 4 through September 23 and featuring ''Sonic the Hedgehog'' 35th anniversary merchandise.
 Unchanged: *Disguise introduced a new Amy Rose costume alongside returning Sonic, Tails, and Knuckles costumes.
 Unchanged: [/treelist]</p>
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 Unchanged: <h2 class="wp-block-heading">References</h2>
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 Unchanged: <p>[reflist]</p>
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