Renowned sofubi artist TOUMA puts his signature art-toy spin on Sonic and friends in a new blind box series exclusive to T-BASE JAPAN.
A new Sonic character popularity poll from Dengeki Online ranks the Top 12 fan favorites, with Sonic, Shadow, and Silver taking the top three spots.
Sonic the Hedgehog is teaming up with Thank You Mart once again for a new Japan exclusive merch collection focused on Sonic and Shadow, with every item priced at just ¥390 before tax.
SEGA has released a limited time PlayStation 5 Digital Edition bundle in Japan that includes Sonic Racing: CrossWorlds, celebrating the console’s fifth anniversary with a high-speed value package.
SEGA and KADOKAWA are launching a new Sonic themed language book on January 27 2026, featuring original illustrations and practical Japanese lessons designed for beginners.
SEGA has launched “Gifts from Sonic ~ Let’s Be Friends with Sonic ~,” a new initiative that brings Sonic gifts, books, and inspiration to children across Japan’s Kanto region.
The 10th installment of the Animate Osaka Kansai Expo Store’s rotating POP-UP space is now live, celebrating SEGA with exclusive Sonic merchandise, large displays, and original SEGA hardware on show until August 28.
The SEGA POP-UP in Animate Osaka Expo 2025 will run from August 15 to 28, offering exclusive Sonic items alongside other SEGA franchise goods.
SEGA’s first official flagship store in Japan opens at Shibuya PARCO on July 18, offering exclusive Sonic the Hedgehog items, live events, and immersive experiences.
The Sonic Channel social media team has released a video with highlights from the official Sonic the Hedgehog Asian Fan Meeting Tour, which took place in over six locations across…
From June 12th to 30th, a Sonic POP UP SHOP will be held at Shinjuku Marui Annex in Tokyo, Japan! A variety of deluxe merchandise, including items featuring illustrations drawn…
The first installment of the "Project #SoniTsuku" Acrylic Stand Collection has arrived! SEGA Store Special Feature Page Sonic the Hedgehog #Sonitsuku Acrylic Stand Collection (All 10 Types) We want to…
From Sonic's art series themed after a lively carnival, T-shirts, mini tote bags, hand towels, phone tabs & neck straps, and clear files are now available! Sega Store Featured Page…
Sega announced on January 20th that the PC (Steam) versions of Sonic Adventure DX and Sonic Adventure 2 will be made available for download in Japan on January 23rd. These…
The Classic Sonic-themed guitar by ESP, which was announced during this year's Sonic Central event, is now available in Japan! The guitar features a collage of classic Sonic art printed…
It appears that Sonic fans in Asia will have a bit more to savor than the rest of the world. The official Asian Sonic Superstars website has been updated with…
DeNA, a leading mobile game developer and publisher, invites elementary school students to embark on a programming journey with their free app, "Programming Seminar." Designed to foster creativity and learning,…
Sonic Channel, the official Japanese Sonic the Hedgehog website, has delighted fans today with the release of captivating artwork on Twitter, showcasing Chaos, the iconic antagonist from Sonic Adventure, the…
The Wall Street Journal previously reported that SEGA would soon be acquiring the mobile video game developer Rovio Entertainment Oyj, the official announcement from SEGA of Japan came this morning…
In commemoration of the "Sega Special Winter Sale 2023" currently being held in Japan, a new wallpaper for smartphones of Sonic Frontiers has been released! Check out the new wallpaper…
The Nintendo Switch version of Sonic's latest adventure, Sonic Frontiers, is available for free download on the Japanese Nintendo eShop today, December 15!The demo version allows you to play the…
SEGA continues to expand their Sonic Team! A few weeks ago SEGA of Japan announced a job opening for a part-time planning assistant to work on the Sonic series, and…
A new job listing was posted today by SEGA of Japan on their website detailing a part-time job as a Planning Assistant for the Sonic the Hedgehog games. The listing…
To celebrate the launch of Sonic Frontiers on November 8, 2022, a collaborative campaign with Odakyu Electric Railway Co. will run from Thursday, October 20, 2022 to Tuesday, November 15,…
