To celebrate the upcoming release of Sonic the Hedgehog 3 from Paramount Pictures, Midwest-based streetwear brand ILTHY® has launched an exclusive, limited-edition collaboration with Paramount Pictures and SEGA. This exciting partnership marks a unique fusion of gaming culture and streetwear, paying homage to the iconic characters and fast-paced adventures of the Sonic the Hedgehog franchise. With the movie’s release slated for December 20, 2024, the collection gives fans the chance to showcase their love for Sonic in style.
The ILTHY® x Sonic 3 Collection features a range of premium apparel, including cozy sweater hoodies, heavyweight t-shirts, stylish caps, and sleek jackets, all infused with Sonic-inspired designs. Each piece of the collection reflects ILTHY®’s bold aesthetic while incorporating playful and energetic elements from the Sonic the Hedgehog universe. Fans can expect to see unique designs that mix ILTHY®’s signature streetwear flair with the fast-paced, fun nature of Sonic, creating wearable art that is as dynamic as the character himself.
Kumar Arora, CEO of ILTHY®, shared his excitement about the collaboration, stating, “Partnering with Paramount Pictures and SEGA for Sonic the Hedgehog 3 is a monumental moment for ILTHY® and many of our childhoods. Our Midwest roots and growing presence in the gaming scene make this collaboration a natural fit. We’re excited to bring fans a collection that merges streetwear culture with the timeless appeal of Sonic.”
Kristen Zimmer, Associate Director of Partnerships and Lifestyle Programs at SEGA, also expressed her enthusiasm, saying, “Through our collaboration with ILTHY®, we created a line of apparel that the community is going to love. Their innovative designs and authentic connection to the gaming community align perfectly with the spirit of Sonic. This collection offers fans a fresh and stylish way to celebrate the upcoming release of Sonic the Hedgehog 3.”
The ILTHY® x Sonic 3 Collection will officially launch on December 1, 2024, and will be available on ILTHY®’s official website (ilthy.com) as well as select retailers nationwide. Fans should stay tuned for additional announcements about special events and limited-edition releases leading up to the movie premiere.
Keep it locked to Sonic City for more Sonic Movie 3 News and Updates!
