KessCo, a leading toy and game company, has announced a new licensing partnership with SEGA of America, Inc and the Sonic the Hedgehog franchise. This marks KessCo’s first national licensing agreement with SEGA of America, opening doors for the production of Sonic-themed tabletop games, card games, and outdoor play items in 2024.

CEO of Kess, Alex Kessler, expressed his enthusiasm, stating, “As an avid Sonic fan myself, I am extremely excited and proud to announce our newest licensing agreement with SEGA of America. Our customers have been asking for Sonic-branded products from us for years, and we look forward to introducing licensing to our popular outdoor range for the first time.”

Since its establishment in 2016, KessCo has been at the forefront of toy industry innovation, introducing successful IPs of its own. With this partnership, KessCo plans to expand its licensing efforts, with Sonic being its most iconic video game franchise deal to date.

Michael Cisneros, Associate Director of Licensing at SEGA of America, expressed the excitement for the collaboration, stating, “We are very excited at the opportunity to partner with Kess to bring a new range of Sonic games and outdoor play to the market. The folks at Kess have such palpable passion for Sonic and video gaming franchises, they really are the perfect partner to satiate the demand of casual and hard-core fans alike.”

SEGA will also be showcasing their offerings at Licensing Expo from June 13 to June 15, 2023 at Booth O226.

Based in Los Angeles, KessCo aims to innovate the toy, puzzle, and gaming industry with its diverse product assortment. With a strong focus on pop culture trends, KessCo offers a range of products, including the best-selling Ice Hoop, active/impulse toys for kids, de.bored puzzles for adults, and a tabletop gaming division featuring popular franchises like Mega Man and Street Fighter.

KessCo plans to continue expanding its line by introducing new impulse toys, puzzles, and games that resonate with the latest pop culture trends. For more information about KessCo and its offerings, visit

Source: aNb Media

Leave a Reply