You might have noticed with the various leaks and with yesterday’s Sonic Frontiers’ TGS trailer that Sonic Team are now using a brand new and slick looking logo.

Sonic Creative Director, Kazuyuki Hoshino has posted on the Sonic Channel blog the thought process behind the look and feel of the logo stating:

The Sonic Team is full of energy and motivation, consisting of veteran team members, who have been here for a long, long time, and newcomers bringing in their own fresh take on things. These talented groups of people are able to come together to make this team even stronger. We want our fans to know that when they see this logo, they are guaranteed to get a good game from Sonic Team.

Sonic Creative Director
Kazuyuki Hoshino

In the post there are also comments from the rest of the creative team including a video of the animation and production process.

You can read the full blog post, in English, by clicking here!

What are your thoughts on the new logo? Let us know down in the comments!

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